What Logica does

Logica (operating under the trade name Logica Research) is a privately held, San Francisco-based consumer research consultancy founded in 2005. The firm designs and executes proprietary consumer survey studies and produces quantitative insights on emerging technology adoption, consumer shopping behavior, financial habits, and the future of work. Its research output is commissioned by and aimed at major brands, with named clients in the source material including Commerce and PayPal.

The firm's core deliverable is custom multi-country consumer surveys. Sample instruments referenced in publicly visible coverage include a tri-market study (1,000 UK shoppers and 2,000 US/Australian shoppers) examining adoption of, and concerns about, agentic AI shopping tools - trust, transparency, and brand-payment-for-AI-preference dynamics. Detailed headline findings include that 64% of UK consumers express interest in agentic shopping tools versus 21% current usage, 43% are concerned about AI transacting without approval, 39% cite security-breach risk, and 46% object to brands paying for AI preference. A second body of work targets financial services and employer audiences, examining economic-uncertainty impacts on financial habits and workplace AI adoption.

Logica's business model is project-based commissioned research for institutional buyers; the company does not publicly disclose pricing, has no documented software product, and operates without a documented SDK, API, or platform offering. It is organized as a small private firm (11-50 employees) serving two principal customer segments - retailers and e-commerce brands (primary) and financial services and employer audiences (secondary) - across the United States, the United Kingdom, and Australia. No funding history, M&A activity, leadership changes, or marketing channel data are evidenced in the provided sources.

Name

Logica

Website

https://logicaresearch.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Logica (Logica Research) is a San Francisco-based consumer research consultancy founded in 2005 that runs proprietary multi-country consumer surveys for brands such as Commerce and PayPal, producing insights on AI shopping adoption, financial habits, and the future of work.

Ownership category

akta.pro rank

Product category

Consumer Market Research

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

akta.pro secondary industries

Shopper Insights & Path-to-Purchase Research (MPAAAJAL), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Consumer market research
• Consumer insights
• Market intelligence services
• Survey-based research
• Behavioral research studies

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Logica Research is a consumer market research consultancy that conducts proprietary consumer surveys and market studies for brands and organizations. The firm delivers data-driven, quantitative insights on emerging consumer behaviors, technology adoption (particularly AI and agentic commerce), financial habits, and workplace trends to support client product development and strategic decision-making.

Product overview

Logica (Logica Research) is a research consultancy that conducts consumer surveys and market studies. The available source material consists of two news releases describing research findings about AI shopping preferences and financial habits, rather than product documentation or service descriptions. No specific named products, modules, or service offerings are detailed in the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Survey Research (Agentic Commerce & AI Shopping) Commissioned quantitative consumer survey studies on AI shopping tool and agentic commerce adoption, including trust, transparency, and pricing attitudes. Delivered to retailers and e-commerce brands (e.g., PayPal) to support product and customer experience decisions.
• Financial Behavior & Workplace AI Research Commissioned research on consumer financial behavior, future of work dynamics, and AI adoption in workplaces, delivered to financial services institutions and employers to inform strategy and workforce decisions.

Quantifiable outcome

• 64% of UK consumers interested in trying agentic shopping tools, though only 21% currently use them
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Kantar: Kantar is a global data, insights, and consulting firm with deep coverage of consumer, retail, and brand measurement. Comparable to Logica as a research supplier to major brands, though at substantially greater scale and with proprietary panels.
• Ipsos: Ipsos is one of the largest global market research and consumer insight firms. It overlaps with Logica on commissioned consumer behavior and technology adoption studies, but serves clients through a much broader portfolio and global footprint.
• Forrester Research: Forrester publishes syndicated research and conducts custom consumer/B2B studies, especially around technology adoption. It is a wider, more established alternative for enterprise clients seeking insights on AI, commerce, and financial behavior — the same topics Logica covers.
• GfK: GfK (now part of NIQ) provides consumer research and intelligence across industries including retail, technology, and financial services. It is a broader incumbent alternative for the same commissioned consumer insights work Logica performs.
• Mintel: Mintel is a global market research firm publishing syndicated consumer research across retail, finance, and technology. It competes with Logica for the same brand-client research budgets but at much greater scale with subscription products.

Direct peers

• Savanta: Savanta is a boutique market research firm offering custom consumer and B2B research, brand tracking, and data-driven insights. Like Logica, it focuses on commissioned consumer studies for brands and is similarly sized, making it a directly comparable boutique competitor.
• Censuswide: Censuswide is an independent consumer research agency running proprietary quantitative surveys for brands and agencies. It is a closely comparable peer to Logica Research, with similar service offerings around consumer behavior and technology adoption studies.
• Material Holdings: Material is a research and strategy firm that combines consumer insights with brand and product strategy for major brands. Comparable to Logica in operating at the intersection of consumer research and product/strategy decisions for enterprise clients.

Emerging players

• Attest: Attest is a self-serve consumer research platform that gives brands on-demand survey access. It overlaps with Logica's commissioned consumer research but competes via technology-enabled, lower-cost delivery rather than bespoke service.
• Prolific: Prolific provides an online participant pool and research tooling used by academics and brands. It addresses similar consumer insights workflows as Logica but from a panel/technology angle rather than full-service research.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LogicaResearch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logica