Hawkins & Brimble
Hawkins & Brimble Ltd is a UK-based, founder-led direct-to-consumer men's grooming brand selling skincare, shaving, beard care, hair styling, body care, and fragrance products exclusively through its own e-commerce storefront, targeting modern gentlemen seeking premium, natural formulations and eco-refillable packaging.
- Company typePrivate
- Founded2016
- HeadquartersCheltenham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hawkins & Brimble does
Hawkins & Brimble Ltd is a UK-based, privately held direct-to-consumer men's grooming brand operating from London (registered at 31-35 Kirby Street, EC1N 8TE) with a founder-led team of 1–10 employees, founded in 2016. The company sells skincare, shaving, beard care, hair styling, and body care products under its proprietary brand through a single-channel e-commerce storefront at hawkinsandbrimble.co.uk, with international shipping and multi-currency support across more than 200 country locales.
The product portfolio spans core grooming items (shaving cream, beard oil, after shave balm, face wash, facial scrub, moisturisers, eye cream), hair care (shampoo, conditioner, matt clay, water pomade), body care (hand wash, body wash, soap bars), accessories (wooden combs, brushes, cotton flannels), and adjacent categories including the Elemi & Ginseng Eau De Toilette fragrance and gift sets/bundles. Key commercial features include an eco-refill pouch line (shampoo, conditioner, body wash, hand wash, beard shampoo at £8.00–£9.99 versus full-size bottles), Made in Britain manufacturing positioning, formulations featuring elemi and ginseng, and prominent press coverage in Gentleman's Journal, Esquire, GQ, Vogue, The Guardian, BBC, and CNN.
The business model is one-time e-commerce sales priced in British Pounds (unit SKUs £4.99–£19.99; bundles up to £60), supported by an Insiders Club loyalty program (15% first-order discount, points/rewards), broad social media presence (Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest), and a content blog. Distribution is exclusively through the company-owned Shopify storefront with no disclosed wholesale, retail, marketplace, or subscription channels. Pricing, packaging, and marketing emphasize a premium, heritage-inspired gentlemen's grooming positioning, with sustainability claims anchored in recyclable and refillable packaging.
Hawkins & Brimble firmographics
Firmographics- Name
- Hawkins & Brimble
- Legal name
- Hawkins & Brimble Ltd
- Website
- https://hawkinsandbrimble.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hawkins & Brimble Ltd is a UK-based, founder-led direct-to-consumer men's grooming brand selling skincare, shaving, beard care, hair styling, body care, and fragrance products exclusively through its own e-commerce storefront, targeting modern gentlemen seeking premium, natural formulations and eco-refillable packaging.
- Ownership category
- akta.pro rank
Hawkins & Brimble industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)
- akta.pro secondary industries
- Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ), Men’s Grooming Gift Sets & Bundles (CRABAGAL)
Keywords
Where Hawkins & Brimble is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hawkins & Brimble business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Revenue generated from selling men's grooming products (skincare, beard care, shaving, hair styling, body care) directly to consumers through their e-commerce website. Products are sold at one-time purchase prices with occasional promotional discounts. No subscription model explicitly described.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual grooming products ranging from £4.99 to £19.99 |
| Unit Pricing | Pay-as-you-go | Refill pouches and eco-friendly options at reduced prices |
| Unit Pricing | Pay-as-you-go | Bundle and gift sets offering discounted value |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hawkins & Brimble product offering
Product offeringCore offering
Hawkins & Brimble designs, manufactures (Made in Britain), and sells a full line of natural men's grooming products directly to consumers via its own e-commerce website. The assortment covers face/skincare, beard care, shaving, hair care and styling, body care, fragrance, accessories, and curated gift bundles, with eco-friendly refill pouches offered alongside full-size bottles.
Product overview
Hawkins & Brimble is a UK-based men's grooming brand offering a comprehensive range of skincare, shaving, beard care, and hair styling products. The portfolio includes face products (shaving cream, beard oil, after shave balm, moisturisers, face wash, facial scrub, eye cream), hair products (shampoos, conditioners, styling clays, pomades), body products (hand wash, body wash, soap bars), accessories (combs, brushes, flannels), fragrances, and gift sets/bundles. The brand emphasises natural ingredients, eco-friendly refillable/recyclable packaging, and craftsmanship inspired by traditional barbershop techniques. Products are organised into Face, Hair, Body, and Gifts collections, with emphasis on sustainability through eco-refill pouches and recyclable packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Shaving Cream
Companies that use Hawkins & Brimble
Customer profileSegments1 record
Ideal customer profiles1 record
Hawkins & Brimble technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hawkins & Brimble partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Hawkins & Brimble competitors and assessment
Company assessmentEmerging players
- Lumin: DTC men's skincare brand focused on face care, anti-aging, and hair retention. Overlaps with Hawkins & Brimble's facial skincare range (moisturisers, face wash, eye cream) and DTC distribution model.
Broad incumbents
- Harry's: Large US DTC men's grooming brand spanning shaving, skincare, and body care, now owned by Edgewell. Comparable DTC channel and men's category focus, but at significantly greater scale and capital backing.
- Nivea Men (Beiersdorf): Mass-market men's grooming range from Beiersdorf covering face, shaving, body, and deodorant. Overlaps with Hawkins & Brimble's face, shaving, and body categories but operates at much larger scale and broader retail distribution.
Regional players
- Hunter Lab: Australian premium men's skincare and grooming brand selling natural-ingredient products via DTC and selected retail. Comparable natural-ingredient men's positioning and premium pricing, but operates primarily in APAC.
Direct peers
- Beardbrand: US-based DTC men's grooming brand built around beard care and urban beardsman lifestyle. Comparable in DTC-first model, beard-led assortment, and content/community-led growth approach.
- Bulldog Skincare: UK-based men's natural grooming brand offering shaving, beard, and skincare products through DTC, grocery, and drugstore channels. Closest direct competitor in terms of category focus, British heritage, and natural ingredient positioning.
- Geo. F. Trumper: Iconic British barber and men's grooming house selling colognes, shaving, and skincare through its own Mayfair stores and online. Comparable Made in Britain heritage, barbershop-inspired brand story, and premium pricing tiers.
- Dr. Harris & Co. Long-established British men's grooming brand selling shaving, cologne, and skincare through its own stores and DTC. Comparable in Made in Britain positioning, Mayfair/barbershop heritage, and premium price points.
- The Bluebeards Revenge: UK indie men's grooming brand specialising in beard care, shaving, and haircare products sold via DTC and select barbershops. Comparable in scale, channel mix, and beard-care-led assortment.
- Duke Cannon: US men's grooming brand selling shaving, skincare, and bath products via DTC plus major retail. Comparable premium men's positioning and barbershop-inspired brand narrative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hawkins & Brimble social profiles
Digital presenceHawkins & Brimble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawkins & Brimble leadership team
Management profileNumber of profiles
Profiles1 record
Hawkins & Brimble funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawkins & Brimble M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawkins & Brimble
What does Hawkins & Brimble do?
Hawkins & Brimble designs, manufactures (Made in Britain), and sells a full line of natural men's grooming products directly to consumers via its own e-commerce website. The assortment covers face/skincare, beard care, shaving, hair care and styling, body care, fragrance, accessories, and curated gift bundles, with eco-friendly refill pouches offered alongside full-size bottles.
Is Hawkins & Brimble a public or private company?
Hawkins & Brimble is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hawkins & Brimble founded?
Hawkins & Brimble was founded in 2016. It employs 1 to 10 people.
Where is Hawkins & Brimble based?
Hawkins & Brimble is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Hawkins & Brimble make money?
One revenue line is on record: direct Product Sales.
Who are Hawkins & Brimble's main competitors?
Lumin is listed as an emerging player. Broad incumbents are Harry's and Nivea Men (Beiersdorf). Hunter Lab is listed as a regional player. Direct peers are Beardbrand, Bulldog Skincare, Geo. F. Trumper, Dr. Harris & Co., The Bluebeards Revenge and Duke Cannon.
Does Hawkins & Brimble have an API?
No public API is recorded for Hawkins & Brimble.
What industry is Hawkins & Brimble in?
Hawkins & Brimble's product category is Men's Grooming Products. Its primary akta.pro industry code is CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash), with a secondary code of CRABABAI, Men’s Haircare (Beard, 2-in-1, Styling). Its NAICS code is 456120 and its SIC code is 2844.