Geo. F. Trumper

Name

Geo. F. Trumper

Website

https://trumpers.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Geo. F. Trumper is a privately held, London-based heritage brand founded in 1875 that manufactures and sells luxury men's fragrances, shaving creams, soaps, brushes, cufflinks, and shower gels to consumer customers through retail and its trumpers.com e-commerce site.

Ownership category

akta.pro rank

Product category

Men's Grooming Products

NAICS

Toilet Preparation Manufacturing (325620), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)

akta.pro secondary industries

Shaving Prep & Post-Shave (Creams, Foams, Gels, Aftershaves) (CRABAGAB), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)

Keywords

• Men's grooming products
• Fragrance manufacturing
• Shaving accessories
• Luxury barbershop supplies
• Artisanal soaps

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Geo. F. Trumper manufactures and retails a range of men's grooming products including fragrances, shaving creams, soaps, brushes, cufflinks, and shower gels. The London-based firm operates as a heritage brand producing traditional grooming goods for individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fragrances Manufactured fragrances marketed under the Geo. F. Trumper brand, sold to individual consumers seeking traditional men's scents.
• Shaving Creams Traditional shaving creams sold to individual consumers for use as part of a wet-shaving routine.
• Soaps Artisanal bar soaps manufactured and sold by the brand to individual consumers.
• Brushes Shaving brushes sold to individual consumers as part of traditional wet-shaving kits.
• Cufflinks Men's accessories (cufflinks) sold to individual consumers by the brand.
• Shower Gels Branded shower gels manufactured and sold to individual consumers for personal use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Acqua di Parma: Italian luxury grooming and fragrance house with a broader portfolio and global distribution. Comparable product overlap in colognes and shave/bath, but at materially larger scale.
• Creed: Global luxury niche fragrance house with adjacent men's grooming offerings. Competes for the same premium fragrance customer that Trumper targets, but at a much larger scale.

Direct peers

• Truefitt & Hill: London barbershop heritage brand (established 1805) producing colognes, shaving creams, soaps, and grooming products. Closest direct competitor in the traditional wet-shave and fragrance category.
• Floris London: British heritage perfumery established in 1730, holding a Royal Warrant. Comparable in fragrances and men's grooming with a similarly long heritage and London base.
• Taylor of Old Bond Street: London heritage shaving and grooming brand founded in 1854. Direct overlap with Trumper on shaving creams, soaps, colognes, and barbershop distribution.
• Edwin Jagger: British heritage shaving brand offering razors, brushes, and shave-prep products. Comparable shave-focused assortment and traditional UK craft positioning.
• Penhaligon's: London-based heritage fragrance and men's grooming house founded in 1870. Directly comparable to Geo. F. Trumper in product mix (colognes, shave, bath) and traditional British luxury positioning.
• Castle Forbes: Heritage men's grooming brand with traditional shaving creams, soaps, and colognes. Comparable niche positioning and product mix to Trumper.
• D.R. Harris: Long-established London chemist and perfumer (1790) supplying colognes, shaving products, and bath toiletries. Comparable heritage and assortment to Geo. F. Trumper.

Emerging players

• Proraso: Italian heritage men's shaving and grooming brand. Comparable in shave prep and bath categories, with stronger modern mass-premium distribution than Trumper.

Market position

Customer concentration

• Xx.com/geotrumper
• LinkedInlinkedin.com/company/geo-f-trumper-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geo. F. Trumper