Khetibuddy
KhetiBuddy is a Pune-based B2B SaaS agtech platform founded in 2021 that delivers integrated farm management, supply chain tracking, ERP, and sustainability compliance modules to mid-to-large agricultural enterprises across India, Canada, the US, and Europe.
- Company typePrivate
- Founded2021
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Khetibuddy does
KhetiBuddy is a Pune-based B2B SaaS agtech platform founded in 2021 by co-founders Vinay and Richa Nair. The company provides a multi-modular farm management platform that consolidates fragmented farm-level data into actionable business intelligence for mid-to-large agricultural enterprises. As of 2025 the platform digitises farm data across 200,000+ acres and serves 35+ enterprise clients with a reported 100% retention from the 2023 cohort and 50-60% revenue growth between its first and second year of operations.
The platform comprises four integrated modules: Farm Management (crop tracking, yield optimisation, and field-level monitoring), Supply Chain Tracking (post-harvest traceability from field to consumer), Operations/ERP (enterprise resource planning), and Sustainability Compliance (carbon accounting and ESG reporting). Underlying these modules is an AI-powered decision intelligence layer that connects farm activity to supply chain compliance and sustainability reporting. Reported customer outcomes include 15-20% higher crop yields and 30-40% reduction in compliance time. Notable clients include Godfrey Phillips (tobacco) and Himalaya Wellness (ayurveda), with newer enterprise clients in Canadian wineries and potato growing.
KhetiBuddy operates on a subscription-based enterprise SaaS revenue model with quote-based pricing, sold primarily through a direct enterprise field sales motion in India. The company is bootstrapped with no disclosed external institutional funding, retains founder ownership, and has expanded internationally with pilots in Canada and the United States and a channel partnership in France for European market entry. A Bengaluru office complements the Pune headquarters, and headcount sits in the 51-100 range.
Khetibuddy firmographics
Firmographics- Name
- Khetibuddy
- Legal name
- Khetibuddy Agritech Pvt Ltd
- Website
- https://khetibuddy.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KhetiBuddy is a Pune-based B2B SaaS agtech platform founded in 2021 that delivers integrated farm management, supply chain tracking, ERP, and sustainability compliance modules to mid-to-large agricultural enterprises across India, Canada, the US, and Europe.
- Ownership category
- akta.pro rank
Khetibuddy industry classification
Industry- Product category
- Agricultural Technology SaaS
- NAICS
- Farm Management Services (115116)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
Keywords
Where Khetibuddy is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Khetibuddy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Multi-modular SaaS platform delivered as subscription service to agricultural businesses, serving over 35 clients with 100% retention from 2023 cohort
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Khetibuddy product offering
Product offeringCore offering
KhetiBuddy operates a multi-modular B2B SaaS platform that consolidates fragmented farm data into actionable business intelligence for mid to large-sized agricultural businesses. The platform integrates four modules — Farm Management, Supply Chain Tracking, Operations/ERP, and Sustainability Compliance — connecting farm-level operations to enterprise workflows, supply chain traceability, and carbon accounting. It is delivered as a recurring subscription to agribusinesses and has been adopted by 35+ clients including Godfrey Phillips and Himalaya Wellness.
Product overview
KhetiBuddy is a multi-modular SaaS platform consisting of four core integrated modules: Farm Management (for field-level data collection and crop tracking), Supply Chain Tracking (for post-harvest traceability), Operations/ERP (for enterprise resource planning), and Sustainability Compliance (for reporting and carbon accounting). The platform consolidates fragmented farm data into actionable business intelligence, connecting farm-level operations to enterprise workflows, supply chain compliance, and sustainability reporting. It serves mid to large-sized farm businesses and agricultural enterprises.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm Management Module Core module for managing farm-level operations including crop data collection, yield tracking, and field-level monitoring to consolidate fragmented farm data into actionable business intelligence. Designed for mid to large-sized agribusinesses operating across diverse crops and fragmented landholdings.
- Supply Chain Tracking Module Module for post-harvest tracking and supply chain visibility that connects farm-level data to enterprise workflows, enabling traceability from field to consumer across the agricultural value chain.
- Operations/ERP Module Enterprise resource planning module supporting operations management and integrated workflows across farm operations for agricultural businesses.
- Sustainability Compliance Module Module enabling sustainability reporting, carbon accounting, and compliance tracking across entire value chains, serving regulators, off-takers, and investors with verifiable farm data.
Quantifiable outcome
- 15-20% higher crop yields
- +3 more outcomes
Companies that use Khetibuddy
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Khetibuddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Khetibuddy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- European Partner in FrancecoreKhetiBuddy expanded into Europe via a local partner in France, enabling market entry and distribution of their farm management SaaS platform in the European market.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Khetibuddy competitors and assessment
Company assessmentDirect peers
- Cropin: India-based agtech SaaS offering farm management, traceability, and decision-intelligence platforms to agribusinesses globally. Closely comparable to Khetibuddy in modular SaaS architecture, agri-enterprise target market, and India-originated international expansion strategy.
- Fasal: India-based precision agriculture platform providing IoT and farm data analytics for horticulture growers. Comparable as a domestic Indian agtech SaaS using farm-level data to drive yield optimization and enterprise insights.
- Taranis: AI-powered precision agriculture platform offering field-level scouting, variable-rate prescriptions, and enterprise farm intelligence. Comparable in using farm-level data for enterprise-grade agronomic decision support.
- Conservis (now part of Traction Ag): Farm management software for row crop operations covering planning, records, and financial tracking. Comparable as multi-modular farm-to-ERP platform serving mid-to-large agricultural enterprises.
Broad incumbents
- Bayer Climate FieldView: Bayer's digital farming platform covering farm data collection, yield analysis, and variable-rate prescription across millions of acres globally. Broad incumbent offering overlapping farm management and decision-intelligence capabilities at much larger scale.
- Corteva Granular: Corteva's farm management software providing operations, agronomy, and financial planning for large farms and agribusinesses. Comparable enterprise farm management focus but backed by a global seed-and-chemical major.
- Syngenta Cropwise: Syngenta's digital agriculture platform consolidating farm data, agronomic recommendations, and sustainability tools for global growers. Comparable multi-modular architecture connecting farm activity to enterprise workflows.
Emerging players
- DeHaat: India-based agtech platform providing farm advisory, input supply, and financial services to Indian farmers and agribusinesses. Partial overlap through digital farm data collection and India agribusiness focus, though more B2B2C in orientation.
- AgroStar: India-based agri-input commerce and advisory platform. Adjacent overlap through digital farmer engagement, advisory services, and data-driven agriculture in the Indian market.
- Intelinair: AI-driven crop intelligence platform providing field-level analytics and alerts for agribusinesses. Comparable in leveraging farm data and AI for enterprise-grade decision support, though primarily focused on North American row crops.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Khetibuddy social profiles
Digital presenceKhetibuddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Khetibuddy leadership team
Management profileNumber of profiles
Profiles2 records
Khetibuddy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Khetibuddy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Khetibuddy
What does Khetibuddy do?
KhetiBuddy operates a multi-modular B2B SaaS platform that consolidates fragmented farm data into actionable business intelligence for mid to large-sized agricultural businesses. The platform integrates four modules — Farm Management, Supply Chain Tracking, Operations/ERP, and Sustainability Compliance — connecting farm-level operations to enterprise workflows, supply chain traceability, and carbon accounting. It is delivered as a recurring subscription to agribusinesses and has been adopted by 35+ clients including Godfrey Phillips and Himalaya Wellness.
Is Khetibuddy a public or private company?
Khetibuddy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Khetibuddy founded?
Khetibuddy was founded in 2021. It employs 51 to 100 people.
Where is Khetibuddy based?
Khetibuddy is headquartered in Pune, India, in the Asia region.
How does Khetibuddy make money?
One revenue line is on record: saaS Subscription.
Who are Khetibuddy's main competitors?
Direct peers on record are Cropin, Fasal, Taranis and Conservis (now part of Traction Ag). Broad incumbents are Bayer Climate FieldView, Corteva Granular and Syngenta Cropwise. Emerging players are DeHaat, AgroStar and Intelinair.
Does Khetibuddy have an API?
No public API is recorded for Khetibuddy.
What industry is Khetibuddy in?
Khetibuddy's product category is Agricultural Technology SaaS. Its primary akta.pro industry code is AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 115116 and its SIC code is 7370.