BNA
BNA CPAs & Advisors is a privately held, integrated CPA and wealth management firm founded in 1977 in Rock Hill, SC, serving individuals, families, business owners, and specialized professional verticals across 46 states via fixed-fee subscription plans and a cloud-based technology stack.
- Company typePrivate
- Founded1977
- HeadquartersRock Hill, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BNA does
BNA CPAs & Advisors is a privately held, integrated accounting and wealth management firm founded in 1977 by Bernard N. Ackerman in Rock Hill, South Carolina. The firm operates two divisions: a CPA practice offering tax planning and preparation, accounting and bookkeeping, Customer Accounting & Advisory Services (CAAS) with fractional CFO capabilities, and M&A advisory; and a wealth management division (BNA Wealth, formed via the 2018 merger with Consolidated Investment Advisors) offering investment, retirement, insurance, estate, and education planning, plus an institutional wealth practice serving retirement plans and nonprofits. BNA serves individuals, families, and business owners — with a particular focus on specialized verticals including medical professionals, legal practitioners, technology companies, and insurance agents — delivering fixed-fee subscription engagements tiered across Bronze, Gold, and Platinum membership plans ranging from $1,200 to $100,000 annually.
BNA's technology stack is cloud-native and built entirely on best-of-breed SaaS integrations rather than proprietary systems: Xero is the primary accounting platform (partnership since 2013, Accounting Partner of the Year 2024), Gusto handles payroll (one of Gusto's largest partners with 125+ customers), Karbon powers practice management, CCH Tax supports multi-state tax preparation, and Bill.com, HubDoc, Orion, Nitrogen, Box, and Ignition round out the operational stack. BNA co-founded WealthRabbit, a digital retirement plan management platform, and partners with Wealth.com for digital estate planning — giving the firm a differentiated ecosystem position for retirement and estate workflows. The firm serves clients across 46 states and territories for tax preparation, despite its single-physical-location footprint at the new Riverwalk headquarters in Rock Hill.
The business model is a sales-led, relationship-driven professional services model with face-to-face onboarding, fixed-fee (not hourly) pricing, unlimited client communication bundled into plans, and a 100% satisfaction guarantee. The firm is bootstrapped with no external institutional investment or PE backing, has been actively hiring (expanding to 37 total staff including 8 wealth professionals), and is led by a multigenerational Ackerman family team spanning CPA and CFP® credentials.
BNA firmographics
Firmographics- Name
- BNA
- Legal name
- BNA CPAs & Advisors
- Website
- https://bnacpa.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BNA CPAs & Advisors is a privately held, integrated CPA and wealth management firm founded in 1977 in Rock Hill, SC, serving individuals, families, business owners, and specialized professional verticals across 46 states via fixed-fee subscription plans and a cloud-based technology stack.
- Ownership category
- akta.pro rank
Where BNA is headquartered
LocationHeadquarters
- HQ city
- Rock Hill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BNA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- CPA and Accounting Services: Tax planning, preparation, and advisory services; accounting and bookkeeping; financial planning; IRS representation
- Wealth Management Services: Investment management, retirement planning, insurance advisory, estate planning, and education savings planning for individuals, families, and business owners
- Customer Accounting Advisory Services (CAAS): Comprehensive accounting support, payroll management, fractional CFO services, and business coaching with tiered pricing
- Membership Plans: Tiered annual membership plans (Bronze, Gold, Platinum) providing various levels of CPA services, tax planning, and advisory
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze Plan: Basic individual tax preparation with 72-hour CPA response time |
| Subscription | Annual | Gold Plan: Most popular tier with 24-hour response time and tax planning |
| Subscription | Annual | Platinum Plan: Comprehensive individual tax and estate planning with priority response |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
BNA product offering
Product offeringCore offering
BNA is an integrated CPA and wealth management firm that delivers tax preparation and planning, accounting and bookkeeping, customer accounting advisory services (CAAS) with fractional CFO/controller support, and wealth management including investment, retirement, insurance, estate, and education planning for individuals, families, business owners, and institutions. Service is delivered via fixed-fee subscription membership plans (Bronze/Gold/Platinum) and tailored engagements through CPA and CFP® professionals working collaboratively under one roof.
Product overview
BNA CPAs & Advisors operates as an integrated financial services firm offering two primary divisions: CPA/Accounting Services and Wealth Management. The CPA division provides tax preparation and planning, accounting and advisory services, and customer accounting & advisory services (CAAS) with technology integration support. The Wealth Management division offers investment, retirement, insurance, estate, and education planning alongside institutional wealth services for retirement plans and charitable organizations. The firm leverages technology integrations including Xero (primary accounting platform), Gusto (payroll), WealthRabbit (retirement planning), and Wealth.com (estate planning) to deliver services. BNA also runs a scholarship and internship program for aspiring accountants at Winthrop University.
Differentiator
Problem solved
Functional benefit
Products and services
- BNA CPA Services Comprehensive CPA practice offering individual and corporate tax preparation, tax planning, IRS representation, financial advisory, and bookkeeping for individuals and businesses in the Carolinas and nationwide.
- Tax Services Tax preparation and planning covering individual and corporate returns, estate tax planning, tax minimization strategies, and IRS representation across 46 states and territories.
- Advising Services Advisory services including mergers and acquisitions guidance, social security planning, financial planning, divorce financial planning, estate planning advisory, and expert witness services.
- Customer Accounting & Advisory Services (CAAS) High-value partnership providing day-to-day accounting, payroll, accounts payable/receivable, fractional controller and CFO services, technology integration, and business coaching for SMB and growth-stage clients.
- Giving Services Charitable giving advisory and community service support helping clients with charitable giving strategies and connecting them with local organizations in the York County area.
- BNA Wealth Management Comprehensive wealth management offering investment management, retirement planning, insurance guidance, estate planning, and education savings for individuals, families, and business owners.
- Investment Services Personalized investment planning tailored to individual goals, objectives, financial resources, and risk tolerance for BNA Wealth clients.
- Retirement Planning Retirement planning synchronizing retirement goals with financial resources, retirement incomes, and Social Security strategies.
- Insurance Services Expert guidance on selecting appropriate insurance options to protect loved ones and safeguard assets for individuals and families.
- Estate Planning Personalized estate plans ensuring client wishes are met while strategically minimizing gift, estate, and income taxes.
- Education Planning Education savings strategies including college savings plans, financial aid opportunities, and expense management for education.
- Retirement Plan Advisory & Consulting Institutional retirement plan services including fiduciary investment advisory, plan design consulting, operational efficiency enhancement, and governance best practices for 401(k), 403(b), 457(b), and other retirement plans.
- Charitable Solutions Investment management and fiduciary guidance for nonprofit organizations, including custom investment policies, spending policies, and board governance support under UPMIFA.
Quantifiable outcome
- Fixed-fee pricing eliminates surprise invoices and provides cost certainty
- +2 more outcomes
Companies that use BNA
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles7 records
BNA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
BNA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- XerocoreBNA has partnered with Xero since 2013, achieved Emerging Partner distinction in 2016, and won Accounting Partner of the Year in 2024 and Community Champion in 2025. Xero is BNA's primary cloud accounting platform enabling real-time collaboration with clients.
- GustocoreGusto is a Gold Partner integration for payroll processing. BNA uses Gusto to manage payroll, benefits, workers' comp, employee onboarding, and W-2 distribution for over 125 Gusto customers, making BNA one of Gusto's largest partners.
- WealthRabbitcoreWealthRabbit is co-founded by Adam and Jason Ackerman of BNA. BNA recommends and integrates WealthRabbit for retirement plan management, providing a fully digital platform for setup, payroll integration, and ongoing contributions.
- Wealth.comsupportingBNA partners with Wealth.com for digital estate planning, offering clients a guided platform for wills, powers of attorney, and secure document storage with advisor-led planning support.
- Stanford TaxsupportingStanford Tax organizer is available through BNA's client portal for tax preparation workflow management.
- OrionsupportingOrion practice management platform used for BNA's customer portal and client relationship management.
- Charles SchwabsupportingWealth clients can access Charles Schwab accounts through BNA's client portal for integrated wealth management services.
- KarboncoreKarbon is BNA's practice management system enabling efficient tax return delivery (as fast as 3 days). BNA received Karbon Excellence Awards for Practice Excellence (2026) and Client Excellence (2023).
- CCH TaxsupportingCCH Tax software used for tax preparation across 46 states and territories.
- Bill.comsupportingBill.com used for accounts payable and receivable management as part of BNA's technology stack.
- BoxsupportingBox cloud storage used for secure document management and client file access through BNA's web portal.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BNA competitors and assessment
Company assessmentBroad incumbents
- Cherry Bekaert: Top-30 US accounting and advisory firm with adjacent wealth management — comparable Southeast presence (Charlotte, Raleigh) and directly competes with BNA for Carolinas mid-market clients.
- Plante Moran: Largest US CPA-owned firm providing tax, advisory, wealth, and technology services — same integrated professional services menu as BNA, but at substantially greater scale and geographic breadth.
- Baker Tilly: Top-10 US advisory, tax, and wealth management firm — competes for mid-market and high-net-worth advisory clients with a much larger platform but similar integrated service philosophy.
- Wipfli LLP: Top-20 US accounting and advisory firm with embedded wealth management services — operates a similar multi-suite professional services model but across the Midwest and nationwide.
- Eide Bailly: Top-20 US accounting and advisory firm offering tax, audit, wealth management, and technology services — comparable integrated offering but at materially larger scale and broader regional footprint.
- Creative Planning: Large national RIA offering wealth management, tax, and estate planning services — competes most directly with BNA Wealth on investment advisory and attracts clients with the same integrated financial planning pitch.
Emerging players
- Carson Wealth Management Group: Growing RIA consolidator with tax-prep and financial planning capabilities — competes for wealth management clients and advisor talent in the Carolinas, pressuring regional firms like BNA Wealth.
Direct peers
- CapinCrouse: Integrated CPA and investment advisory firm providing tax, audit, and wealth services to nonprofits, churches, and businesses — same combined CPA+wealth model with subscription-style client relationships, but serving a national nonprofit vertical.
- Dean Dorton: Mid-Atlantic and Southeast regional CPA and business advisory firm of comparable size offering tax, accounting, and wealth-adjacent advisory — closely mirrors BNA's integrated regional professional services approach.
- Anders CPAs + Advisors: Integrated CPA and advisory firm combining tax, audit, technology, and wealth services under one roof in the Midwest — a near-structural twin to BNA's CPA + wealth model at slightly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BNA social profiles
Digital presenceBNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BNA leadership team
Management profileNumber of profiles
Profiles15 records
BNA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BNA
What does BNA do?
BNA is an integrated CPA and wealth management firm that delivers tax preparation and planning, accounting and bookkeeping, customer accounting advisory services (CAAS) with fractional CFO/controller support, and wealth management including investment, retirement, insurance, estate, and education planning for individuals, families, business owners, and institutions. Service is delivered via fixed-fee subscription membership plans (Bronze/Gold/Platinum) and tailored engagements through CPA and CFP® professionals working collaboratively under one roof.
Is BNA a public or private company?
BNA is a private company. It is classified as family owned and is currently operating.
When was BNA founded?
BNA was founded in 1977. It employs 11 to 50 people.
Where is BNA based?
BNA is headquartered in Rock Hill, United States, in the North America region.
How does BNA make money?
Four revenue lines are on record. CPA and Accounting Services are the primary driver. The others are wealth Management Services, customer Accounting Advisory Services (CAAS) and membership Plans.
Who are BNA's main competitors?
Broad incumbents on record are Cherry Bekaert, Plante Moran, Baker Tilly, Wipfli LLP, Eide Bailly and Creative Planning. Carson Wealth Management Group is listed as an emerging player. Direct peers are CapinCrouse, Dean Dorton and Anders CPAs + Advisors.
Does BNA have an API?
No public API is recorded for BNA.