Alexander Rose
- Company typePrivate
- Founded1994
- HeadquartersBurgess Hill, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Alexander Rose firmographics
Firmographics- Name
- Alexander Rose
- Legal name
- Alexander Rose Limited
- Website
- https://alexander-rose.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alexander Rose industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Furniture Retailers (449110), Household and Institutional Furniture Manufacturing (33712)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
- akta.pro secondary industries
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
Keywords
Where Alexander Rose is headquartered
LocationHeadquarters
- HQ city
- Burgess Hill
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alexander Rose business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time purchase model for premium outdoor furniture including dining sets, sofas, benches, chairs, tables, sun loungers, and accessories. Products are sold at various price points from entry-level to luxury. Additional revenue from White Glove Delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (Chairs, Side Tables) |
| Unit Pricing | Pay-as-you-go | Mid-range products (Dining Sets, Benches) |
| Unit Pricing | Pay-as-you-go | Premium/Luxury products (Lounge Sets, Comprehensive Dining Sets) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Alexander Rose product offering
Product offeringCore offering
Alexander Rose designs, manufactures and retails premium outdoor furniture across dining sets, sofa sets, garden benches, lounge chairs, sun loungers, parasols, bars and stools, side tables and accessories. Products are produced in hardwoods (Teak, Roble, Acacia), rope-weave, and luxury rattan materials, sold directly to consumers via e-commerce and showrooms and to commercial customers via a dedicated B2B division.
Product overview
Alexander Rose is a premium outdoor furniture retailer offering a comprehensive portfolio of garden furniture products. The core product categories include Dining Sets, Sofa Sets/Garden Sofas, Garden Benches, Lounge Chairs, Dining Tables, Bistro Tables and Chairs, Sun Loungers and Daybeds, Parasols and Bases, Bars and Stools, Side and Coffee Tables, and Accessories. The company also manufactures over 30 different-styled benches in various timbers (Teak, Roble, Acacia), pioneering the curved-back bench design. Their product portfolio is organized into sub-brands/collections including Arlington (luxury rattan), Monte Carlo, Cordial/Cordial Luxe (rope-weave), San Marino (luxury rattan), Pavilion (rattan), Kyoto (rope-style), Rimini (modular), Torino (rope-weave), Roble (hardwood), and Ocean Pearl. A notable sub-brand is the Cotswold Collection, crafted in partnership with the National Trust using sustainable acacia wood. Products are available across various materials including rattan/wicker, rope weave, roble wood, teak, acacia wood, and metal, with current summer sales offering up to 50% off.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining Sets Outdoor dining table and chair configurations in sizes from 2-seat bistro to 8-seater sets, across rattan, rope-weave and wood materials, sold directly to consumers via alexanderrose.shop and to commercial buyers via alexanderrosecommercial.com.
- Sofa Sets / Garden Sofas Outdoor sofa configurations including corner sofas, lounge sets and modular seating arrangements with cushions, offered across multiple Alexander Rose collections.
- Garden Benches Over 30 different-styled benches in various sizes and timbers (Teak, Roble, Acacia from managed forests), including the iconic pioneering curved-back design, priced from approximately £399-£529.
- Lounge Chairs Outdoor lounge seating including folding steamer chairs, recliners and daybeds for garden and poolside use.
- Dining Tables Outdoor dining tables in round, rectangular and square shapes and sizes, in roble wood, ceramic glass and rattan frame materials.
- Bistro Tables and Chairs Compact two-person outdoor dining sets with smaller tables and matching chairs, available from approximately £204 for bistro tables.
- Sun Loungers and Daybeds Outdoor reclining chairs and daybeds for poolside and garden relaxation, including raised sunbeds and loveseat recliners.
- Parasols and Bases Outdoor shade solutions including round wood parasols and canopy fabrics with supporting bases.
- Bars and Stools Outdoor bar furniture including bar tables and matching stools for garden entertaining.
- Side and Coffee Tables Supplementary outdoor tables including coffee tables, side tables and accent pieces in various materials.
- Outdoor Furniture Accessories Outdoor furniture accessories including cushions, timber shield treatments, protective feet, furniture covers, canopy fabrics, pine seats and soft ground anchors.
- Cotswold Collection (National Trust Collaboration) Sustainable outdoor furniture collection crafted in collaboration with the National Trust, made from premium oiled acacia wood, with proceeds supporting preservation of UK heritage and landscapes.
- New for 2026 Collection New seasonal collection of outdoor furniture designs released for 2026.
Companies that use Alexander Rose
Customer profileSegments3 records
Ideal customer profiles2 records
Alexander Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alexander Rose partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National TrustcoreAlexander Rose collaborates with the National Trust on the Cotswold Collection - a sustainable range of premium oiled acacia furniture. The partnership supports preservation of UK heritage and landscapes, with proceeds from purchases contributing to conservation efforts. The collection is inspired by treasured landscapes and designed with a shared passion for enduring quality.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Alexander Rose competitors and assessment
Company assessmentDirect peers
- Kettler: Long-established UK outdoor furniture specialist offering dining sets, loungers, and garden accessories in comparable materials. Overlaps directly with Alexander Rose on product range, customer segment, and UK retail distribution model.
- Bridgman: UK premium outdoor furniture retailer offering hardwood and rattan dining sets, lounge sets, and garden accessories. Comparable premium positioning, customer base, and product materials to Alexander Rose.
- Hartman Outdoor Living: Specialist outdoor furniture brand offering dining sets, loungers and accessories to UK consumers through garden centre and retail stockists. Comparable category, customer, and tier of premium-positioned product.
- Garden Trading: UK-based garden and outdoor living retailer offering dining sets, lounge furniture, and outdoor accessories in comparable materials. Overlaps with Alexander Rose on product category and UK consumer customer segment.
- Bramblecrest: UK-based manufacturer and retailer of premium outdoor/garden furniture including dining sets, sofas, and loungers. Directly comparable product categories (rope weave, rattan, metal), target customer (UK homeowners), and distribution model (DTC + stockists).
Broad incumbents
- Cox & Cox: UK home furnishings retailer with an outdoor furniture range alongside indoor furniture, lighting and decor. Comparable DTC e-commerce model and premium-aesthetic positioning, though broader category footprint than Alexander Rose.
- Argos (Sainsbury's): Mass-market UK retailer with a garden furniture range covering dining sets, loungers, and benches. Comparable category presence but at lower price points with much greater scale and distribution reach than Alexander Rose.
- Neptune: UK premium home furniture brand with showrooms and an outdoor/garden furniture collection. Comparable premium positioning and quality-focused manufacturing ethos, though Neptune's primary business is indoor furniture.
- John Lewis & Partners: UK department store with significant garden and outdoor furniture ranges from multiple brands. Competes with Alexander Rose for the same UK consumer purchases but offers broader assortment and stronger brand recognition across categories.
Others
- ManoMano: European online marketplace for home, garden, and DIY products including outdoor furniture. Relevant as a competitive channel where Alexander Rose products or comparable alternatives may be listed, and as a benchmark for online outdoor furniture distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Alexander Rose social profiles
Digital presenceAlexander Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexander Rose leadership team
Management profileNumber of profiles
Alexander Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexander Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexander Rose
What does Alexander Rose do?
Alexander Rose designs, manufactures and retails premium outdoor furniture across dining sets, sofa sets, garden benches, lounge chairs, sun loungers, parasols, bars and stools, side tables and accessories. Products are produced in hardwoods (Teak, Roble, Acacia), rope-weave, and luxury rattan materials, sold directly to consumers via e-commerce and showrooms and to commercial customers via a dedicated B2B division.
Is Alexander Rose a public or private company?
Alexander Rose is a private company. It is classified as unknown and is currently operating.
When was Alexander Rose founded?
Alexander Rose was founded in 1994. It employs 11 to 50 people.
Where is Alexander Rose based?
Alexander Rose is headquartered in Burgess Hill, United Kingdom, in the Europe region.
How does Alexander Rose make money?
One revenue line is on record: product Sales.
Who are Alexander Rose's main competitors?
Direct peers on record are Kettler, Bridgman, Hartman Outdoor Living, Garden Trading and Bramblecrest. Broad incumbents are Cox & Cox, Argos (Sainsbury's), Neptune and John Lewis & Partners. ManoMano is listed as an others.
Does Alexander Rose have an API?
No public API is recorded for Alexander Rose.
What industry is Alexander Rose in?
Alexander Rose's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas), with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 449110 and its SIC code is 5700.