DRIVEU
DriveU is an India-based on-demand driver marketplace that connects background-verified driver-partners with car owners across 10+ cities, dispatching verified chauffeurs to drive customers' own cars within 30 minutes via a mobile app.
- Company typePrivate
- Founded2015
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What DRIVEU does
DriveU Mobility Solutions Private Limited is an India-based, two-sided marketplace platform that dispatches background-verified, uniformed drivers to operate customers' own cars on demand. Founded in 2015 in Bengaluru (originally incorporated as Humble Mobile Solutions Private Limited), the company operates the DriveU consumer app on iOS and Android across 10+ cities — Bengaluru, Chennai, Delhi NCR, Gurgaon, Noida, Hyderabad, Kolkata, Mumbai, Pune, Coimbatore, Madurai and Tiruppur — connecting 1 lakh+ driver-partners with 800,000+ car owners and having completed 9 million+ drives. The platform's core technology stack includes proprietary multi-layered background verification, on-road driving tests for manual and automatic vehicles, an internal Learning Management System (LMS), in-app dispatch and matching, and a suite of safety features (in-app SOS, Audio Protect, Seat Belt Reminders, DriveU Secure vehicle damage protection up to ₹15,000 per trip, and per-trip insurance underwritten by ACKO).
The business model is primarily transactional and per-trip: customers pay transparent fixed fares with no surge pricing across in-city, hourly, temporary, outstation and one-way outstation packages, with GST-inclusive pricing and a 30-minute pickup guarantee. Around the core driver-hire service, DriveU has layered premium sub-brands (DriveU+ for top-rated veteran chauffeurs, DriveU Black/DU Black, and DriveU Reserve/Rentals by DriveU for chauffeur-driven premium car rentals), B2B corporate driver hiring via a dedicated sales motion, ancillary car-care services (FASTag recharge, doorstep car wash at ₹499, car servicing bookings), the DriveU Crew multi-driver event service, and a DriveU Coins loyalty/rewards loop. Revenue grew 22% YoY to Rs 111 crore in FY2025 with a net profit of Rs 1.7 crore — the company's second consecutive profitable year. Customer concentration is highly distributed across hundreds of thousands of individual car owners with no disclosed enterprise anchor accounts, and growth is being driven by geographic expansion into Tier-2 Tamil Nadu cities, premium tier rollout, and a cluster of safety and driver-experience product launches through 2025-2026.
DRIVEU firmographics
Firmographics- Name
- DRIVEU
- Legal name
- DRIVEU MOBILITY SOLUTIONS PRIVATE LIMITED
- Website
- https://driveu.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DriveU is an India-based on-demand driver marketplace that connects background-verified driver-partners with car owners across 10+ cities, dispatching verified chauffeurs to drive customers' own cars within 30 minutes via a mobile app.
- Ownership category
- akta.pro rank
DRIVEU industry classification
Industry- Product category
- On-demand chauffeur services
- NAICS
- Limousine Service (485320)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Chauffeur / Black Car & Executive Car Services (TLAFAHAD)
- akta.pro secondary industry
- Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)
Keywords
Where DRIVEU is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
DRIVEU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- On-demand driver bookings for own car: Core per-trip/usage-based fees charged to car owners booking professional, background-verified drivers to drive their own car for in-city, outstation, hourly, and chauffeur packages. Transparent, fixed fares with no surge pricing; all packages inclusive of GST.
- B2B corporate driver services: Contracted driver hiring for businesses needing vehicle movements for employees or operations, accessed via the 'Hire Drivers for B2B' sales motion.
- DriveU Reserve (premium chauffeur-driven car rentals): Premium chauffeur-driven car rental service (premium cars with drivers) for airport runs, in-city rides, multi-day journeys, weddings, business travel, and special occasions. Piloted in Bengaluru and rolled out to Mumbai, Delhi NCR, Chennai, and Hyderabad.
- DriveU+ premium chauffeur tier: Premium tier offering curated top-rated veteran drivers at an additional per-booking charge to meet driver income expectations and deliver a best-in-class experience.
- DriveU Secure (vehicle damage protection add-on): Per-trip, opt-in protection plan that covers vehicle repair costs up to ₹15,000 caused by the DriveU driver during the trip.
- Trip insurance add-on: Per-trip insurance (originally priced from Rs 10 per trip, integrated with ACKO) covering dents/scratches caused during the drive.
- Ancillary car-care and FASTag services: Adjacent transactional revenues from FASTag recharge, car servicing/repair/maintenance bookings (e.g., doorstep pressure car wash at Rs 499), and related car-owner services surfaced in the app.
- Subscription / discounted driver packages: Discounted package subscriptions offered to customers for recurring driver needs (errands, commute, outstation), all-inclusive of GST.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard driver booking (own car) |
| Usage-based | Pay-as-you-go | DriveU+ premium chauffeur tier |
| Usage-based | Pay-as-you-go | DriveU Reserve premium car & driver |
| Other | Pay-as-you-go | DriveU Secure vehicle damage protection add-on |
| Usage-based | Pay-as-you-go | Per-trip insurance add-on |
| Unit Pricing | Pay-as-you-go | Car-care services (e.g., doorstep pressure wash) |
| Subscription | Monthly | Discounted recurring driver packages |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
DRIVEU product offering
Product offeringCore offering
DriveU is an app-based on-demand chauffeur platform that dispatches background-verified, uniformed professional drivers to drive a customer's own car within 30 minutes for in-city commutes, outstation trips, airport transfers, hourly usage, and event transport. Around this core driver-hiring service, DriveU bundles premium tiers (DriveU+, DriveU Black, DriveU Reserve), a vehicle damage protection plan (DriveU Secure), multi-driver event service (DriveU Crew), and ancillary car-care offerings (FASTag recharge, car servicing). The two-sided marketplace connects 1 lakh+ driver-partners with 800,000+ car owners across 10+ Indian cities, with revenue earned on per-trip transaction fees and recurring packages.
Product overview
DriveU is a single, integrated on-demand chauffeur platform (plus its associated mobile applications and add-on services) rather than a multi-product suite from separate divisions. At its core, the Hire Drivers service dispatches background-verified, uniformed drivers to drive the customer's own car within 30 minutes. Around this core, the company bundles a set of add-on services and premium sub-brands for car owners: Hire Car & Driver (DriveU Reserve / Rentals by DriveU) for chauffeur-driven rentals, FASTag Recharge for toll balance management, Car Servicing for repair and maintenance bookings, and DriveU Crew for multi-driver event hire. Two premium sub-brands — DriveU+ (top-rated veteran chauffeurs) and DriveU Black (DU Black) — sit above the standard offering, while DriveU Secure provides an optional vehicle damage protection plan (up to ₹15,000 in repair coverage). The whole experience is delivered through the DriveU consumer app (iOS and Android) and the separate Driver Partner app used by the platform's 1 lakh+ driver-partners, with city coverage spanning Bengaluru, Chennai, Delhi NCR, Gurgaon, Noida, Hyderabad, Kolkata, Mumbai, Pune, Coimbatore, Madurai, and Tiruppur.
Differentiator
Problem solved
Functional benefit
Brands
- DriveU+: Premium tier of on-demand chauffeur service offering top-rated, tenured drivers with superior driving skills and route knowledge for a luxury backseat experience.
- DriveU Black
- DriveU Reserve
Products and services
- Hire Drivers Core on-demand driver service that sends background-verified, uniformed professional drivers to drive the customer's own car for daily commutes, outstation trips, airport transfers, hourly usage, and event transport; promises a driver within 30 minutes with transparent fixed pricing and no surge.
- Hire Car & Driver (DriveU Reserve / Rentals by DriveU) Premium chauffeur-driven car rental service offering premium cars with professional drivers for airport runs, in-city rides, weddings, business travel, and multi-day journeys; targeted at premium and special-occasion use cases.
- DriveU+ Premium chauffeur service offering a curated pool of tenured, top-rated veteran drivers for customers seeking a luxury backseat experience at a per-booking surcharge over standard pricing.
- DriveU Black (DU Black) Premium chauffeur offering within DriveU's portfolio, upgraded with new features to expand and improve the premium chauffeur experience.
- DriveU Crew Multi-driver event service for hiring multiple verified drivers on a single occasion to coordinate transport for events, weddings, corporate offsites, conferences, and large gatherings.
- FASTag Recharge Ancillary service that lets car owners check FASTag balance and recharge FASTag accounts directly through the DriveU app.
- Car Servicing Ancillary car-care service that lets car owners book car repair, maintenance, and annual inspection services through the DriveU app under the 'Car Service' category, including offerings like doorstep pressure car wash at Rs 499.
- DriveU Secure Optional per-trip, opt-in vehicle damage protection plan that covers vehicle repair expenses up to Rs 15,000 (or actual repair bill, whichever is lower) for damage caused by the DriveU driver during the trip.
- Hire Drivers for B2B B2B service for companies needing regular or ad-hoc drivers for vehicle movements as part of business operations, served through a dedicated 'Hire Drivers for B2B' sales motion and page.
- Pet-Friendly Driver Service Opt-in pet-friendly driver option that lets car owners request drivers comfortable with travelling pets, for trips to the vet, groomer, parks, intercity moves, and daily commutes.
Quantifiable outcome
- 9 million+ completed drives
- +9 more outcomes
Companies that use DRIVEU
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
DRIVEU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
DRIVEU partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Jubilee Hills' 5 Coolest Party Spots (Hyderabad)minorHyderabad nightlife/party venues in Jubilee Hills collaborate with DriveU to promote safe, chauffeur-driven rides for patrons — framed by DriveU as 'Safely Celebrate' to capture post-party demand in the city.
- Indiranagar's 7 Hottest Party Destinations (Bengaluru)minorBengaluru nightlife/party venues in Indiranagar partner with DriveU to give patrons a safe, pre-arranged chauffeur-driven ride home option — positioned by DriveU as 'Safety Meets Fun' and used to drive bookings out of late-night weekend demand.
- ACKO (insurer)coreACKO underwrites DriveU's trip-insurance product, allowing car owners to add per-trip insurance (originally priced from Rs 10) covering dents and scratches caused during the drive. Marketed by DriveU as the 'only company to provide insurance for your drives' and positioned as a core safety / value-add integrated into the booking flow.
Scale indicators12 records
Recent moves8 records
Expansion highlights7 records
DRIVEU competitors and assessment
Company assessmentEmerging players
- Rapido: India's leading bike-taxi aggregator that has expanded into cabs and auto services. Rapido competes with DriveU for last-mile and intra-city mobility in Indian metros, targeting price-sensitive consumers with a leaner cost structure.
- BluSmart: India's EV-only ride-hailing platform operating in Delhi NCR and Bengaluru. BluSmart targets premium, sustainability-conscious riders and competes with DriveU Reserve for premium chauffeur-driven mobility demand.
Regional players
- Eco Rent A Car: Indian premium chauffeur-driven car rental company serving corporate and leisure clients. Eco is a direct competitor to DriveU Reserve / Rentals by DriveU for premium airport, wedding, and business-travel chauffeur services.
- Meru Cabs: India's airport taxi specialist operating in major metros. Meru competes with DriveU's premium DriveU Reserve and airport transfer offerings, though it runs its own fleet rather than driving customers' personal cars.
- Carzonrent: India-based corporate car rental and chauffeur service with a strong B2B focus. Carzonrent overlaps with DriveU's B2B corporate driver-hiring motion and premium chauffeur offerings in tier-1 cities.
Direct peers
- Savaari Car Rentals: Indian outstation car rental marketplace with drivers, offering intercity and airport transfers across India. Savaari is a direct peer to DriveU's outstation driver service, though it focuses on rentals rather than driving customers' own cars.
Broad incumbents
- Uber India: Global ride-hailing leader operating in India across cabs, auto, and moto. While Uber primarily operates a fleet model, it has piloted driver-for-your-car offerings and competes with DriveU for urban mobility share across the same Indian metros.
- Ola Cabs: India's largest ride-hailing aggregator offering cabs, autos, and Outstation services. Ola is a broad incumbent overlapping with DriveU on chauffeur-driven personal car needs (Ola Prime, Ola Outstation) but does not specialize in the verified-driver-for-your-own-car niche that defines DriveU.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights7 records
Customer concentration
DRIVEU social profiles
Digital presenceDRIVEU financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRIVEU leadership team
Management profileNumber of profiles
Profiles3 records
DRIVEU subsidiaries and ownership
Company hierarchySubsidiaries1 record
DRIVEU funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRIVEU M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRIVEU
What does DRIVEU do?
DriveU is an app-based on-demand chauffeur platform that dispatches background-verified, uniformed professional drivers to drive a customer's own car within 30 minutes for in-city commutes, outstation trips, airport transfers, hourly usage, and event transport. Around this core driver-hiring service, DriveU bundles premium tiers (DriveU+, DriveU Black, DriveU Reserve), a vehicle damage protection plan (DriveU Secure), multi-driver event service (DriveU Crew), and ancillary car-care offerings (FASTag recharge, car servicing). The two-sided marketplace connects 1 lakh+ driver-partners with 800,000+ car owners across 10+ Indian cities, with revenue earned on per-trip transaction fees and recurring packages.
Is DRIVEU a public or private company?
DRIVEU is a private company. It is classified as venture growth investor backed and is currently operating.
When was DRIVEU founded?
DRIVEU was founded in 2015. It employs 51 to 100 people.
Where is DRIVEU based?
DRIVEU is headquartered in Bengaluru, India, in the Asia region.
How does DRIVEU make money?
Eight revenue lines are on record. On-demand driver bookings for own car is the primary driver. The others are B2B corporate driver services, driveU Reserve (premium chauffeur-driven car rentals), driveU+ premium chauffeur tier, driveU Secure (vehicle damage protection add-on), trip insurance add-on, ancillary car-care and FASTag services and subscription / discounted driver packages.
Who are DRIVEU's main competitors?
Emerging players on record are Rapido and BluSmart. Regional players are Eco Rent A Car, Meru Cabs and Carzonrent. Savaari Car Rentals is listed as a direct peer. Broad incumbents are Uber India and Ola Cabs.
Does DRIVEU have an API?
No public API is recorded for DRIVEU.
What industry is DRIVEU in?
DRIVEU's product category is On-demand chauffeur services. Its primary akta.pro industry code is TLAFAHAD, Chauffeur / Black Car & Executive Car Services, with a secondary code of THAIAGAD, Pre-Booked Private Hire / Chauffeur (PHV/Limo). Its NAICS code is 485320 and its SIC code is 7510.