Rocky Mountain Apparel

What Rocky Mountain Apparel does

Rocky Mountain Apparel is a Denver, Colorado-based custom apparel decoration and promotional products company serving the Denver Metro Area and broader Colorado region. The company operates from a 12,500 square foot facility with approximately 30 employees, offering three core services — screen printing using plastisol, waterbase, and discharge inks; custom embroidery on 40-44 head machines with in-house digitizing; and a promotional products / swag sourcing program covering drinkware, writing implements, tradeshow items, and other branded merchandise. Production capacity scales from single custom prints to runs of 10,000+ units and from one-color to ten-color designs, with no minimum order requirements.

The business is privately held and has been operating for over 25 years, acquired approximately 8 years ago by current Sales VP Scot Smith, under whose ownership it grew from a 2,000 square foot, 4-employee shop to its current scale across two facility moves. Rocky Mountain Apparel maintains authorized decorator relationships with premium apparel brands including The North Face, Under Armour, Carhartt, Bella+Canvas, Augusta Sportswear, and Travis Mathew, accessed via SanMar and SS Activewear distribution. Its customer base spans automotive (Harley Davidson, Adam's Polishes, Windish RV), government (Jefferson County), transportation (United), beverage (Tommyknocker Brewery), and health and wellness (Nature's Herb and Wellness) verticals.

Revenue is generated entirely through a B2B, quote-based sales motion with no e-commerce or self-serve ordering: customers submit requests via dedicated website forms, email, or phone, and orders are processed by customer service representatives and account managers. Pricing varies by garment type, quantity, print locations, color count, and deadline, with a standard 10 business day lead time. The company is bootstrapped with no disclosed venture capital or private equity backing, and its geographic footprint remains confined to Colorado.

Name

Rocky Mountain Apparel

Legal name

Rocky Mountain Apparel

Website

https://rockymountainapparel.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Apparel is a Denver-based custom apparel decoration and promotional products company serving Colorado businesses with screen printing, embroidery, branded merchandise, and graphic design services from a 30-employee, 12,500 sq ft facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Screen Printing Services: Custom screen printing on apparel from single prints to 10,000+ quantity jobs, one color to ten color designs
2. Embroidery Services: Custom embroidery and monograms on various garments including hats, jackets, hoodies, polos using 44-head embroidery machines
3. Promotional Products: Custom promotional items and swag including drinkware, writing implements, tradeshow items, lanyards, bags, and other marketing merchandise
4. Art Preparation Services: Artwork processing including color separation, cleanup, vectorization, and file preparation billed at $50/hour in 30-minute increments

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rocky Mountain Apparel is a Denver-based custom decoration provider offering screen printing, embroidery, and promotional/swag products to Colorado businesses, events, schools, and organizations. The company operates an in-house production facility with graphic design services, artwork editing, and free quotes, delivering finished decorated apparel and merchandise directly to its clients.

Product overview

Rocky Mountain Apparel is a custom printing services company offering screen printing, embroidery, and promotional products as its three core service lines, supplemented by graphic design services and banner production. The company serves the Denver Metro Area with capabilities ranging from single custom prints to 10,000+ quantity jobs. They carry an extensive variety of apparel and promotional products from multiple brand partners including Bella + Canvas, Carhartt, Next Level Apparel, The North Face (authorized decorator), Under Armour (authorized decorator), and various headwear brands. They operate from a 12,500 square foot facility with 30 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen Printing Custom screen printing of apparel using plastisol, waterbase, and discharge inks, including 4-color process and simulated process printing on garments.
• Custom Embroidery Custom embroidery on apparel, hats, and bags using 44-head embroidery machines with in-house digitizing and artwork editing capabilities.
• Swag and Promotional Products Sourcing and decoration of promotional merchandise including koozies, pens, cups, stickers, and other branded swag items for corporate, event, and organizational clients.
• Graphic Design and Artwork Services In-house graphic design services that edit, prepare, and create artwork for printing and embroidery, using AI-assisted processing and Canva design tools.
• Banners and Large-Format Printing Production of custom banners and large-format printed signage for events, businesses, and organizations.

Quantifiable outcome

• Single prints to 10,000+ quantity jobs supported
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• The North FaceminorChannel Partner/ Reseller/ DistributorAuthorized decorator for The North Face brand apparel through SanMar distribution, offering company-specific apparel decoration.
• Under ArmourminorChannel Partner/ Reseller/ DistributorAuthorized decorator for Under Armour athletic apparel through SS Activewear distribution.
• CarharttminorChannel Partner/ Reseller/ DistributorAuthorized decorator for Carhartt workwear brand through SanMar distribution.
• Bella+CanvasminorChannel Partner/ Reseller/ DistributorAuthorized decorator for Bella+Canvas apparel brand, offering urban streetwear and contemporary apparel.
• Augusta SportswearminorChannel Partner/ Reseller/ DistributorCarries Augusta Sportswear brand for athletic apparel needs.
• Travis MathewminorChannel Partner/ Reseller/ DistributorCarries Travis Mathew brand for athletic apparel through SanMar distribution.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CustomInk: National online custom apparel decorator offering screen printing and embroidery via a self-serve design platform. Directly competes for the same B2B custom apparel customer base as Rocky Mountain Apparel, with broader geographic reach and a digital-first GTM motion.
• BAMKO: National promotional products and branded merchandise distributor. Competes with Rocky Mountain Apparel's swag and promotional products service line, particularly for enterprise and corporate clients seeking a multi-category merchandise partner.
• RushOrderTees: Online custom screen printing and embroidery provider with fast turnaround (rush-capable). Competes head-to-head with Rocky Mountain Apparel on B2B custom apparel, with nationwide delivery and transparent online pricing.
• 4imprint: One of the largest North American promotional products distributors. Directly competes with Rocky Mountain Apparel's swag and promotional products line, especially for enterprise and government accounts like Jefferson County.
• Underground Printing: Regional custom apparel decorator (Michigan-anchored, multi-location) offering screen printing, embroidery, and promotional products. Closest comparable in business model — local shops, multi-process decoration, B2B focus — but operating across more states than Rocky Mountain Apparel.

Broad incumbents

• HALO (formerly HALO Branded Solutions): National branded merchandise and promotional products distributor serving enterprise and corporate accounts. Competes with Rocky Mountain Apparel for larger corporate swag programs, but operates at significantly greater scale and geographic breadth.
• Vistaprint (Cimpress): Large multi-category print and promotional products platform serving SMBs and enterprises. Overlaps with Rocky Mountain Apparel on promotional products and apparel decoration, but as part of a much broader custom print portfolio.

Others

• SanMar: Wholesale apparel distributor and supplier of blank garments to decorators. Not a competitor but a key upstream supplier — Rocky Mountain Apparel sources from SanMar and is an authorized decorator on SanMar-distributed brands (North Face, Carhartt, TravisMathew).
• Alphabroder (now S&S Activewear): Wholesale apparel distributor supplying blank garments to screen printers and embroiderers. Functions as both a supplier and channel partner for Rocky Mountain Apparel (Under Armour authorization via S&S Activewear distribution).

Emerging players

• Printful: On-demand print and embroidery platform serving ecommerce brands and SMBs. Competes with Rocky Mountain Apparel for short-run, on-demand custom apparel orders, with a digital-first model that bypasses the quote-based sales process.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rockymountainapparel
• Xx.com/rmappdenver
• LinkedInlinkedin.com/company/rocky-mountain-apparel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Apparel