oddschecker Global Media

What oddschecker Global Media does

FairPlay Sports Media Ltd. (formerly oddschecker Global Media) is a London-based BetTech infrastructure provider that operates a platform-plus-modules architecture serving sports publishers, broadcasters, operators, rights holders, teams, and federations across 45+ regulated markets. The company's core technology stack aggregates real-time odds from 200+ sportsbook operators, processing 125M+ daily price changes across 40+ sports with sub-second latency, and exposes this data through four modular products: the BetTech Data API (real-time odds feeds), Connect Components (zero-code embeddable betting widgets deployed via Google Tag Manager), Premium Insight AI (a proprietary FairPlay AI predictive engine producing 1.1BN+ annual projections including Player Effect, Injury Impact, and Value Bets), and Managed Media Services (full-service monetisation with compliance-by-design). Underneath sits a portfolio of wholly-owned media brands — oddschecker (UK's #1 odds comparison platform), WhoScored (football statistics and ratings), Confido Network (operator-publisher affiliate network), and SuperScommesse (Italy's leading betting portal, acquired from Catena Media in November 2023) — collectively reaching 100M+ monthly unique users and a 1BN+ partner audience.

The business operates a multi-stream revenue model combining affiliate and referral revenue (Confido Network revenue share on operator sign-ups), BetTech Data API licensing (real-time odds data feeds to enterprise customers), managed media services (turn-key compliance and optimisation for broadcasters and publishers), and subscription-based AI predictions and insights (Premium Insight AI tools). Pricing is quote-based and revenue-share-aligned with no upfront costs, designed to align vendor incentives with publisher monetisation outcomes. Go-to-market is hybrid: enterprise field sales target broadcasters, publishers, and rights holders (Fox Sports, Fanatics, DAZN, MARCA, La Gazzetta dello Sport, The Jockey Club are named customers), while a product-led self-serve motion via zero-code GTM widgets serves mid-market and SMB publishers. The platform addresses a structural pain point in the sports media industry: publishers and broadcasters need to monetise sports betting audiences without holding a betting licence, navigating fragmented regulation across multiple jurisdictions, or building custom engineering infrastructure — needs FairPlay's stack is purpose-built to address.

Name

oddschecker Global Media

Legal name

FairPlay Sports Media Ltd.

Website

https://oddscheckerglobalmedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

FairPlay Sports Media (formerly oddschecker Global Media) is a London-based BetTech infrastructure provider offering real-time odds data APIs, zero-code embeddable betting widgets, and AI-powered sports predictions to publishers, broadcasters, operators, and rights holders across 45+ regulated markets.

Ownership category

akta.pro rank

Product category

Sports Betting Technology Infrastructure

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports betting data
• Betting odds API
• Affiliate marketing network
• Sports media technology
• Predictive sports analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate / Referral Revenue: Revenue share from every referred sign-up to betting operators. Publishers embed odds widgets and earn from player acquisitions. Best-in-market operator deals via Confido Network.
2. BetTech Data API Licensing: Real-time odds data feeds and sports intelligence licensed to publishers, broadcasters, and operators. Sub-second latency API delivering 125M+ daily price changes across 40+ sports.
3. Managed Media Services: Managed services for broadcasters and publishers including compliance-by-design across 45+ regulated markets, strategic optimisation around major events.
4. AI Predictions & Insights: Premium Insight AI tools including Player Effect, Injury Impact, and Value Bets sold to publishers and broadcasters for engagement and dwell time.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

FairPlay Sports Media (formerly Oddschecker Global Media) operates a global BetTech infrastructure platform serving the sports betting economy. It aggregates real-time odds data from 200+ sportsbook operators across 40+ sports, distributing it via a data API, zero-code embeddable widgets, and proprietary AI predictions to sports publishers, broadcasters, operators, and rights holders across 45+ regulated markets. The company also owns and operates consumer sports media brands (oddschecker, WhoScored, SuperScommesse) and an operator-publisher affiliate network (Confido Network).

Product overview

FairPlay Sports Media (formerly Oddschecker Global Media) operates a platform-plus-modules architecture for the sports betting economy. The core network includes owned brands (oddschecker, WhoScored, Confido Network, and SuperScommesse) reaching 100M+ monthly users. The technology platform comprises four modular products: BetTech Data API provides real-time odds aggregation (125M+ daily price changes); Connect Components offers zero-code embeddable widgets; Premium Insight AI delivers predictive analytics with 1.1BN annual projections; and Managed Media Services provides full-service monetisation. All products are powered by proprietary AI and comply across 45+ regulated markets.

Differentiator

Problem solved

Functional benefit

Brands

• oddschecker: The UK's #1 odds comparison platform, a FairPlay Sports Media brand
• WhoScored
• Confido Network
• SuperScommesse

Products and services

• BetTech Data API

Quantifiable outcome

• 12x engagement uplift for publishers
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• SuperScommesse (acquired from Catena Media)coreStrategic or Co-development Partner · 1 November 2023Oddschecker Global Media acquired SuperScommesse from Catena Media in November 2023 to strengthen its presence in Italy's sports betting market. The acquisition includes SuperScommesse's significant online presence and local expertise, aligning with Oddschecker's growth strategy. The move aims to leverage market synergies and capitalise on the expanding online sports betting sector in Italy.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Better Collective: Public Danish sports betting affiliate and odds comparison operator (e.g. oddschecker-style assets across multiple regions). Closest direct competitor to oddschecker/Confido Network on affiliate and publisher monetisation.
• Kambi Group: B2B sportsbook platform provider supplying trading, risk and odds engines to operators. Comparable on the sportsbook technology stack and real-time pricing infrastructure serving 40+ sports.
• Gambling.com Group: Public affiliate marketing company operating odds comparison and sports betting media brands in the US and Europe. Comparable business model: SEO-led sports betting media driving operator acquisition.
• Catena Media: Global gambling affiliate and lead generation operator, former owner of SuperScommesse (acquired by FairPlay in Nov 2023). Direct competitor in iGaming affiliate across Europe, US and emerging markets.
• Genius Sports: Sports data, technology and media company providing real-time data, odds and trading services to sportsbooks and media partners. Direct competitor in sports data licensing and betting infrastructure.
• Sportradar: Global sports data and betting technology provider serving sportsbooks, media and federations. Comparable in BetTech data infrastructure, real-time odds feeds and sportsbook operator coverage.
• Stats Perform: Sports data and AI company distributing feeds, statistics and predictive content to media and betting operators. Direct competitor on the data and AI predictions layer that overlaps FairPlay AI.

Others

• GeoComply: Geolocation and identity verification provider underpinning compliance for sportsbook operators and affiliates. Adjacent infrastructure enabler of FairPlay's compliance-by-design across 45+ markets.

Broad incumbents

• Entain: Major global sportsbook and gaming operator (bwin, Ladbrokes, Coral, BetMGM). Customer/prospect via Confido Network and a large incumbent whose internal capabilities compete with parts of FairPlay's stack.
• Flutter Entertainment: Largest online sports betting operator globally (FanDuel, Paddy Power, Betfair). Both a Confido Network counterparty and a broad incumbent investing in proprietary second-screen and data infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oddschecker Global Media