DHC Vietnam

What DHC Vietnam does

DHC Vietnam is the exclusive authorized distributor of DHC Corporation Japan cosmetics and health supplements in Vietnam, operated by Công ty Cổ phần Belie (Belie JSC), a private Vietnamese company established in Hanoi on April 21, 2017 under the leadership of CEO Nguyễn Quốc Khánh and associated with entrepreneur Shark Dũng. The company sells a multi-category portfolio spanning skincare (cleansing oil, face wash, lotion, UV gel), lip care, body care, and a broad supplement range including collagen tablets and drinks, vitamins (C, D, E, K), minerals (calcium, zinc), and specialized items (biotin, Coenzyme Q10, hyaluronic acid, lutein, turmeric, Bulgarian rose). Product pricing spans VND 95,000 to VND 1,200,000, with no subscription model — all revenue is transactional consumer goods.

The business operates a multi-channel distribution model combining owned e-commerce (dhcvietnam.com.vn and bestme.vn, authorized since June 15, 2022), third-party marketplaces (Shopee, etc.), and physical retail chains (Watson, Hasaki, Nuty). Payment infrastructure includes COD, Fundiin BNPL in 3 installments, MoMo, ShopeePay, and Payoo (card/QR). Nationwide delivery is handled by VNPost, Viettel Post, and GHTK with free shipping on all orders. The underlying product technology relies on natural-ingredient formulations (olive oil as the founding ingredient), GMP-certified manufacturing, and a 12-step quality control protocol backed by 46 medical staff supporting R&D and consumer consulting at DHC Japan.

The brand leverages DHC Japan's 50-year heritage, 30,000+ retail points in Japan, and presence in 10+ countries including China, Taiwan, USA, and other Southeast Asian markets. Revenue is not publicly disclosed; the company is private and does not report financial figures. Customer segments are horizontal — beauty-conscious consumers, health supplement users, and body care consumers across Vietnam — with no enterprise or B2B contracts. The competitive position is built on brand recognition, exclusive distribution rights, regulatory compliance, and channel breadth rather than proprietary technology or AI capabilities.

Name

DHC Vietnam

Legal name

Công ty Cổ phần Belie

Website

https://dhcvietnam.com.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

DHC Vietnam is the exclusive Vietnamese distributor of DHC Corporation Japan's cosmetics and health supplements, operated by Belie JSC. It sells skincare, lip/body care, and a broad supplement portfolio via owned e-commerce (dhcvietnam.com.vn, bestme.vn), marketplaces, and Watson/Hasaki/Nuty retail chains.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care (Cosmetics and Dietary Supplements)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Pharmaceutical Preparation Manufacturing (325412)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAI

Hand Sanitizers & Antibacterial Personal Care

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Japanese cosmetics
• Health supplements
• Skincare products
• Beauty supplements
• Cosmetics distribution

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Cosmetics Sales: Direct sales of DHC Japan cosmetics including skincare, body care, lip care, and cleansing products through e-commerce and retail channels in Vietnam
2. Health Supplements Sales: Sales of functional foods and health supplements including collagen, vitamins, minerals, and beauty supplements
3. E-commerce Platform Revenue: Revenue from online sales through dhcvietnam.com.vn and bestme.vn platforms with various payment options including COD, installment plans via Fundiin, and e-wallets

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

DHC Vietnam, operated by Công ty Cổ phần Belie, is the exclusive authorized distributor of DHC Japan cosmetics and health supplements in Vietnam. The company sells DHC-branded skincare (cleansing oils, face washes, toners, sun protection, eyelash serums), lip care, body care, and dietary supplements (collagen, vitamins, minerals, specialized wellness formulations) to Vietnamese consumers through owned e-commerce platforms, retail chains, and online marketplaces.

Product overview

DHC Vietnam is an authorized distributor of Japanese brand DHC products in Vietnam, operating the e-commerce platform dhcvietnam.com.vn. The company offers a comprehensive portfolio of dietary supplements and cosmetics. The supplement line includes collagen products (tablet, drink, and new formulations), vitamins (C, D, E, K), minerals (calcium, zinc), and specialized supplements (biotin, Coenzyme Q10, hyaluronic acid, lutein, turmeric, rose oil). The cosmetics line includes skincare products (cleansing oil, face wash, toner/lotion), sun protection (UV gel), lip care (multiple lip cream variants), and eyelash care (serum). DHC pioneered the use of natural nutrients for skin care, with its first product being DHC Olive Virgin Oil launched in 1980. The company also entered the functional food market in 1995 and became the top revenue-generating company in e-commerce functional foods in Japan within 7 years.

Differentiator

Problem solved

Functional benefit

Products and services

• DHC Olive Virgin Oil
• DHC Collagen (NEW)
• DHC Collagen Beauty 7000 Plus
• DHC Vitamin C Hard Capsule
• DHC Vitamin D
• DHC Natural Vitamin E (Soybean)
• DHC Vitamin K
• DHC Sustained Release Biotin
• DHC Zinc
• DHC Calcium + CBP
• DHC Coenzyme Q10 (γ-Cyclodextrin Complex)
• DHC Hyaluronic Acid
• DHC Lutein Blue Light Protection
• DHC Adlay Extract
• DHC Concentrated Turmeric
• DHC Bulgarian Rose Capsule
• DHC Deep Cleansing Oil
• DHC Mineral Face Wash
• DHC Mild Lotion
• DHC Perfect UV Gel
• DHC Olive Hand Cream
• DHC Lip Cream line (Standard, Sensitive, Extra Moisture, Snoopy Edition)
• DHC Eyelash Tonic
• DHC Face Wash line (Acne Control, Mild Foaming, VC Brightening, Men Clay)

Quantifiable outcome

• Over 3 million weekly viewers at Shibuya DHC Channel
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Best Me (bestme.vn)coreChannel Partner/ Reseller/ Distributor · 15 June 2022Bestme.vn is the authorized official channel for DHC product distribution since June 15, 2022. The company is committed to providing authentic products with quality service focused on customer satisfaction.
• Công ty Cổ phần Belie (Belie JSC)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Belie JSC is the exclusive distributor of DHC Japan products in Vietnam. Founded under the leadership of Shark Dũng, the company manages dhcvietnam.com.vn and imports genuine DHC products directly from Japan. The partnership began after signing a comprehensive strategic cooperation agreement.
• DHC Japan CorporationcoreStrategic or Co-development Partner · 1 January 2017DHC Japan is the brand owner, granting Belie JSC exclusive distribution rights for all DHC brand products in Vietnam. DHC was founded in 1972 by Yoshiaki Yoshida and has 50 years of brand history with leading positions in cosmetics and functional foods in Japan.
• VNPostminorOthersVietnam Post delivery partner for shipping DHC products to customers nationwide
• Viettel PostminorOthersViettel Post delivery partner for shipping DHC products to customers nationwide
• Giao hàng tiết kiệm (GHTK)minorOthersGHTK delivery partner for shipping DHC products to customers nationwide

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Klenzit (Gam Ma Pharmaceutical): Vietnamese pharmaceutical company's skincare and acne-treatment product line. Comparable in the personal care/skincare category serving Vietnamese consumers, though with local Vietnamese manufacturing and stronger OTC pharmaceutical positioning.

Emerging players

• Cocoon Vietnam: Fast-growing Vietnamese homegrown natural cosmetics brand. Comparable natural-ingredient positioning targeting similar beauty-conscious consumers, though based in Vietnam rather than distributing an imported brand.
• Some By Mi Vietnam: Korean beauty brand with growing presence in Vietnam via distributors and cross-border e-commerce. Comparable natural-ingredient positioning and target consumer segment, though at smaller scale and primarily through marketplace channels.

Direct peers

• Belie JSC (Bestme): Operating entity and authorized distribution partner running bestme.vn platform. Same parent organization as DHC Vietnam with closely intertwined distribution infrastructure for Japanese beauty and wellness products.
• Laneige Vietnam: AmorePacific's premium hydrating skincare brand sold in Vietnam. Comparable premium skincare positioning, similar target consumer (beauty-conscious women), and comparable multi-channel DTC + retail distribution.
• The Face Shop Vietnam: LG Household & Health Care's natural-ingredient cosmetics brand with significant Vietnamese retail and e-commerce footprint. Directly comparable business model of distributing Asian beauty brand across multiple channels.
• Shiseido Vietnam: Official Vietnamese arm of major Japanese prestige cosmetics group Shiseido. Directly comparable as a Japanese-origin cosmetics brand distributing skincare and beauty products to Vietnamese consumers through retail and e-commerce channels.
• Innisfree Vietnam: AmorePacific's flagship natural cosmetics brand operating in Vietnam. Comparable as an Asian-origin beauty brand distributing skincare through owned e-commerce, marketplaces, and physical retail chains targeting similar beauty-conscious Vietnamese consumers.
• Hada Labo (Rohto-Mentholatum Vietnam): Japanese-origin hyaluronic acid skincare brand distributed in Vietnam by Rohto-Mentholatum. Directly comparable as a Japanese skincare brand with similar Japanese-quality positioning, natural ingredient focus, and multi-channel distribution strategy.

Broad incumbents

• Kao Vietnam: Subsidiary of Japanese consumer goods giant Kao Corporation (Bioré, Curel, Sensai). Comparable Japanese heritage in personal care with broader portfolio across household and personal care categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dhcvietnam
• Facebookfacebook.com/dhcvietnamofficial
• LinkedInlinkedin.com/company/belie-jsc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DHC Vietnam