Foxtail Marketing
Foxtail Marketing is a digital marketing agency offering brand-led performance marketing, including SEO, AI SEO, paid advertising, content, RevOps, and CRO services, to enterprise, multi-location, ecommerce, B2B, SaaS, and private equity clients on recurring annual contracts.
- Company typePrivate
- Founded2008
- HeadquartersAmerican Fork, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Foxtail Marketing does
Foxtail Marketing is identified in available firmographic data as an SEO, social, and content marketing agency with 51-100 employees, headquartered in American Fork, Utah, and founded in 2013. The detailed source material describes the business as a brand-led performance marketing agency offering SEO Marketing (including AI SEO, local SEO, technical SEO, and site migrations), Paid Advertising (paid search, paid social, and retargeting), RevOps alignment, Content Marketing, Conversion Rate Optimization, Digital PR, and Reputation Management. A data-sourcing discrepancy is noted: the firmographic identification labels the subject Foxtail Marketing in American Fork, founded in 2013, while the detailed source material labels the same substantive profile "Big Leap" in Lehi, founded in 2008 with 17+ years of operating history; the analysis treats the source material as the substantive evidence base and applies the firmographics as authoritative for basic identity facts.
The agency serves enterprises, multi-location and franchise businesses, ecommerce and direct-to-consumer brands, B2B firms, SaaS companies, and a more recently added Private Equity & VC/Investor Groups segment, spanning 15+ targeted industry verticals including Automotive, Contractor/HVAC, Finance, Higher Education, Insurance, Legal, Manufacturing, Medical, Mental Health, Optometry, Retail, and Roofing. Named enterprise customers include Avis, Pluralsight, Workfront, Venafi, Visionworks, Extra Space Storage, Paul Mitchell Schools (100+ locations), Fort Hays State University, Alphagraphics, and AwardCo; SMB customers include Spoonful of Comfort (5-year partnership), Kate's Real Food, Nomatic, Coastal Pools, Pinnacle Roofing, and Big Blue Swim School. Reported performance metrics include a 3,400% keyword-ranking increase for Round Sky, a 59% organic-sessions increase and 313,000+ click increase for Visionworks, a 95.3% client retention rate, and a 4.8/5 average rating across 150+ verified reviews on Clutch and Google.
Foxtail Marketing operates a sales-led go-to-market motion combining direct outreach, inbound website inquiries, free SEO and PPC audits as lead magnets, and dedicated account management. Services are delivered as custom quote-based subscriptions billed annually under recurring contracts. Distribution and awareness channels include a blog with vertical content categories, the Sweet Takes Podcast, webinars, free conversion-oriented tools (Digital Marketing Budget Calculator, Partnership Pulse Check, Site Health Checklist), and external review platforms (Clutch, Google). Awards include Inc. 5000 (2021), Entrepreneur 360, Clutch 1000 (2025), Top Clutch SEO Company United States (2026), Comparably Best Company Culture (2019), Utah 100 (2020), UV50 (2019), Samy Award (2020), and digital.com Best SEO Firms and Best Reputation Management Services (2020).
Foxtail Marketing firmographics
Firmographics- Name
- Foxtail Marketing
- Legal name
- Big Leap
- Website
- https://foxtailmarketing.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Foxtail Marketing is a digital marketing agency offering brand-led performance marketing, including SEO, AI SEO, paid advertising, content, RevOps, and CRO services, to enterprise, multi-location, ecommerce, B2B, SaaS, and private equity clients on recurring annual contracts.
- Ownership category
- akta.pro rank
Foxtail Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where Foxtail Marketing is headquartered
LocationHeadquarters
- HQ city
- American Fork
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Foxtail Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing ongoing SEO, paid advertising, content marketing, conversion rate optimization, and RevOps services. Revenue is generated through recurring service contracts with monthly or annual billing. Services are customized per client and include dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom quote-based pricing tailored to client needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Foxtail Marketing product offering
Product offeringCore offering
Foxtail Marketing is a full-service digital marketing agency providing SEO marketing (including local, technical, and AI SEO), paid advertising (paid search, paid social, retargeting), RevOps alignment, content marketing, conversion rate optimization, digital PR, and reputation management. The agency delivers brand-led performance marketing that connects brand-building investments with bottom-of-funnel revenue outcomes for growth-focused businesses across enterprise, multi-location, ecommerce, B2B, SaaS, and investor-backed organizations.
Product overview
Big Leap is a brand-led performance marketing agency that offers an integrated portfolio of digital marketing services. The core offerings include SEO Marketing (with sub-services for local SEO, technical SEO, and site migrations), AI SEO (optimization for LLM and AI search platforms), Paid Advertising (paid search, paid social, and retargeting), RevOps alignment, Content Marketing, Conversion Rate Optimization (CRO), Digital PR, and Reputation Management. These services are delivered as a unified offering combining brand-building with performance marketing, where the agency acts as a strategic growth partner connecting marketing efforts to measurable revenue outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Marketing Comprehensive SEO service that amplifies online presence through local SEO, technical SEO, digital PR, site migrations, and conversion rate optimization to grow qualified traffic and revenue. Designed for businesses seeking integrated organic search growth.
- AI SEO Specialized SEO service optimizing content and brand presence for AI Overviews and large language model (LLM) search tools, helping clients capture visibility in emerging AI-driven search experiences.
- Paid Advertising Paid media management covering paid search ads, paid social ads, and retargeting campaigns to drive qualified traffic, conversions, and revenue for growth-focused businesses.
- RevOps Revenue Operations service that aligns marketing, sales, and customer success operations with shared KPIs to drive efficient and predictable revenue growth.
- Content Marketing Content marketing service producing website copy, blog articles, infographics, and other assets to engage target audiences and support SEO and brand goals.
- Conversion Rate Optimization (CRO) Conversion rate optimization service that analyzes and improves site pages across the user journey to increase the percentage of visitors who complete desired actions.
- Digital PR Digital PR service focused on building brand authority and visibility through earned media outreach, supporting SEO and brand reputation objectives.
- Reputation Management Reputation management service that monitors, manages, and improves how a brand is perceived across digital channels, supporting trust and authority.
Quantifiable outcome
- 3,400% increase in keyword rankings for Round Sky client
- +3 more outcomes
Companies that use Foxtail Marketing
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles6 records
Foxtail Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Foxtail Marketing partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Foxtail Marketing competitors and assessment
Company assessmentDirect peers
- Victorious: SEO-focused digital marketing agency with comparable SEO, content, and CRO offerings. Direct peer for Foxtail Marketing's core SEO service line.
- Directive: B2B and SaaS-specialized digital marketing agency offering SEO, paid media, content, and RevOps-style services — closely comparable to Foxtail's SaaS and B2B customer segments.
- Ignite Visibility: San Diego-based digital marketing agency with a comparable service portfolio (SEO, paid media, social, email, CRO) and similar mid-market to enterprise client orientation. Founder-led independent competitor with overlapping customer segments.
- Straight North: Chicago-based SEO, paid media, and digital marketing agency serving mid-market and enterprise clients. Comparable services, recurring-retainer model, and performance-focused positioning.
- Big Leap: Lehi, Utah-based digital marketing agency offering the same core services — SEO, paid advertising, content marketing, RevOps, and CRO — to enterprise and mid-market clients. Highly comparable operating geography, service mix, and customer segments (enterprise, multi-location, ecommerce).
- Thrive Agency: Full-service digital marketing agency offering SEO, PPC, content, social media, and CRO across SMB and enterprise segments. Comparable service breadth and recurring revenue model.
- Power Digital Marketing: Full-service performance marketing agency offering SEO, paid media, content, CRO, and RevOps with a comparable mid-market to enterprise client base. Recently scaled via PE backing, illustrating the consolidator dynamic in this category.
- Neil Patel Digital: SEO, content, and paid media agency with a strong thought-leadership and brand presence — directly comparable positioning to Foxtail's content-and-SEO-led agency model.
- WebFX: One of the largest independent US digital marketing agencies, offering SEO, paid media, content, and CRO with proprietary technology (MarketingCloudFX) and a similar full-service agency model. Comparable in customer mix and recurring revenue orientation.
Broad incumbents
- HubSpot (Marketing Hub): Broad incumbent offering inbound marketing software plus agency/services through HubSpot Solutions Partners. Represents the productized, tech-enabled alternative to traditional agency services that could compete for marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Foxtail Marketing social profiles
Digital presenceFoxtail Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foxtail Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Foxtail Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foxtail Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foxtail Marketing
What does Foxtail Marketing do?
Foxtail Marketing is a full-service digital marketing agency providing SEO marketing (including local, technical, and AI SEO), paid advertising (paid search, paid social, retargeting), RevOps alignment, content marketing, conversion rate optimization, digital PR, and reputation management. The agency delivers brand-led performance marketing that connects brand-building investments with bottom-of-funnel revenue outcomes for growth-focused businesses across enterprise, multi-location, ecommerce, B2B, SaaS, and investor-backed organizations.
Is Foxtail Marketing a public or private company?
Foxtail Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foxtail Marketing founded?
Foxtail Marketing was founded in 2008. It employs 51 to 100 people.
Where is Foxtail Marketing based?
Foxtail Marketing is headquartered in American Fork, United States, in the North America region.
How does Foxtail Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are Foxtail Marketing's main competitors?
Direct peers on record are Victorious, Directive, Ignite Visibility, Straight North, Big Leap, Thrive Agency, Power Digital Marketing, Neil Patel Digital and WebFX. HubSpot (Marketing Hub) is listed as a broad incumbent.
Does Foxtail Marketing have an API?
No public API is recorded for Foxtail Marketing.
What industry is Foxtail Marketing in?
Foxtail Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54181 and its SIC code is 7311.