Big Leap
Big Leap is a privately held digital marketing agency founded in 2008 that delivers SEO, paid advertising, content marketing, digital PR, RevOps, and AI SEO services to more than 1,085 enterprise and mid-market clients across the United States from its Lehi, Utah headquarters.
- Company typePrivate
- Founded2008
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Big Leap does
Big Leap is a privately held, full-service digital marketing agency founded in 2008 and headquartered in Lehi, Utah. The firm delivers integrated brand-led performance marketing across search engine optimization (including local, technical, and AI-driven SEO), paid advertising (paid search, paid social, retargeting), content marketing, digital PR, reputation management, conversion rate optimization, and a more recently added revenue operations (RevOps) practice. Its client base of more than 1,085 cumulative businesses spans six explicit segments — Enterprise, Multi-Location & Franchise, Ecommerce & DTC, B2B, SaaS, and Private Equity & Investors — and 15+ verticals, including named enterprise logos such as Avis, Workfront, Visionworks, Venafi, Purple, Vivo Technologies, and Paul Mitchell Schools, supported by 150+ verified Clutch reviews averaging 4.8 out of 5 and a stated 95.3% client retention rate. The agency's stated differentiator is a 'brand-led performance marketing' methodology that aligns brand-building with performance channels under shared KPIs.
The underlying technology stack combines proprietary methodologies with established third-party platforms. CRM is HubSpot; analytics run on Google Analytics; and paid media is executed across Google Ads, Facebook Ads, and LinkedIn Ads with Advanced Matching for cross-platform tracking and audience building. AI capabilities are packaged as a dedicated AI SEO service that targets visibility in AI Overviews and LLM-based tools such as ChatGPT and Perplexity via natural language optimization, user-intent analysis, AI accessibility, and AI tracking & analytics, alongside generative AI-assisted content production under a human-centered editorial workflow. The Terms of Use explicitly acknowledge AI-generated content. None of the disclosed AI capability is described as a proprietary model or training pipeline; the firm operates a wrapper-and-workflow layer on third-party LLMs.
Big Leap makes money primarily through monthly retainer contracts with a stated minimum monthly retainer requirement, supplemented by project-based engagements (site audits, strategy development, campaign setup) that convert into recurring retainers. Pricing is quote-based and not publicly disclosed. The go-to-market motion is consultative and sales-led: free SEO and PPC audits (including keyword research and competitor analysis) feed into customized proposals, with dedicated account managers and Client Success Executives running weekly cadence calls and monthly KPI reporting. The firm is founder-led under Bryan Phelps (Founder & CEO), with Tim Eyre as COO/CXO and Dan Posner as EVP of Business Development; it has no parent company, no disclosed institutional investment, and serves clients across the United States from a single Utah headquarters, with one historical M&A transaction (Leadgenix, 2016-03-30, undisclosed terms) on record.
Big Leap firmographics
Firmographics- Name
- Big Leap
- Legal name
- Big Leap, LLC
- Website
- https://bigleap.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Leap is a privately held digital marketing agency founded in 2008 that delivers SEO, paid advertising, content marketing, digital PR, RevOps, and AI SEO services to more than 1,085 enterprise and mid-market clients across the United States from its Lehi, Utah headquarters.
- Ownership category
- akta.pro rank
Big Leap industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
Keywords
Where Big Leap is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Big Leap business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Monthly Service Retainers: Big Leap operates primarily on monthly retainer contracts for ongoing digital marketing services. They have a minimum monthly retainer requirement for running professional campaigns effectively.
- Project-Based Engagements: Initial engagements often include project-based work such as site audits, strategy development, and campaign setup, which then transition to ongoing retainer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Minimum monthly retainer with customized plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Big Leap product offering
Product offeringCore offering
Big Leap is a digital marketing agency that delivers brand-led performance marketing services on a monthly retainer basis. Core offerings encompass SEO Marketing (Local SEO, Technical SEO, Site Migrations), AI SEO (LLM optimization for AI Overviews), Paid Advertising (Paid Search, Paid Social, Retargeting), RevOps, Content Marketing, Digital PR, Reputation Management, and Conversion Rate Optimization (CRO). Engagements are consultative, beginning with free mini audits and tailored strategy, then transitioning into ongoing retainer programs measured against shared brand-and-performance KPIs.
Product overview
Big Leap is a digital marketing agency offering a unified platform of brand-led performance marketing services. The core portfolio includes SEO Marketing (with sub-services: Local SEO, Technical SEO, and Site Migrations), Paid Advertising (with sub-services: Paid Search, Paid Social, and Retargeting), Content Marketing, Digital PR, Reputation Management, Conversion Rate Optimization (CRO), and RevOps. AI SEO is offered as an integrated AI-driven search optimization module. These services work together as part of a 'brand-led performance marketing' approach, combining traditional marketing channels with AI-powered optimization to build brand visibility and drive conversions across the customer journey.
Differentiator
Problem solved
Functional benefit
Brands
- Sweet Takes Podcast: A podcast by Big Leap featuring candid conversations with local business owners and marketing leaders, recorded from local sweet shops in Utah.
Products and services
- SEO Marketing Comprehensive SEO service encompassing local SEO, technical SEO, digital PR/link building, and site migrations to amplify online presence and reach target audiences effectively for businesses.
- AI SEO AI-driven search optimization service combining SEO expertise with LLM optimization strategies, natural language optimization, AI accessibility, and AI tracking & analytics to help brands surface in AI Overviews and voice search in tools such as ChatGPT and Perplexity.
- Paid Advertising Paid search, social ads, and remarketing services designed to boost SEO efforts, generate qualified leads faster, and achieve maximum visibility on search engine results pages for B2B and B2C clients.
- RevOps Revenue operations service unifying marketing, sales, and customer success with aligned goals, customer journey mapping, tech stack integration, and automation for businesses.
- Content Marketing Content creation service including website copy, blog articles, and infographics that drive authenticity, trust, and fuel SEO and paid advertising efforts for brands.
- Digital PR Digital public relations and link building services to build authority and earn backlinks through strategic media outreach for brands.
- Reputation Management Brand reputation monitoring and management service to build and protect brand image across online platforms, including managing presence in AI/LLM-driven answer engines.
- Conversion Rate Optimization (CRO) Website optimization service to enhance user experience and improve conversion rates by optimizing site pages for the user journey across B2B and B2C websites.
Quantifiable outcome
- 3,400% increase in keyword rankings
- +7 more outcomes
Companies that use Big Leap
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Big Leap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature2 records
Big Leap partnerships and signals
Strategic signalScale indicators8 records
Recent moves7 records
Expansion highlights7 records
Big Leap competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, PPC, content, CRO, and RevOps-adjacent services to mid-market and enterprise clients across the US. Closely comparable to Big Leap on service mix, target customer, and retainer-based delivery model.
- Ignite Visibility: Mid-sized US digital marketing agency with a strong SEO and paid media focus, serving enterprise and mid-market clients. Directly comparable to Big Leap on SEO/PPC core, enterprise client focus, and retainer commercial model.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, content, social media, and CRO to SMB through enterprise clients. Comparable to Big Leap on service breadth, multi-vertical coverage, and US-based mid-market positioning.
- Higher Visibility: SEO-focused digital marketing agency providing SEO, PPC, content, and web design services to mid-market and enterprise clients. Comparable to Big Leap on SEO-led offering, retainer model, and emphasis on enterprise and multi-location accounts.
- Victorious SEO: Specialist SEO agency serving enterprise and B2B SaaS clients with technical SEO, content, and digital PR. Directly comparable to Big Leap on enterprise SEO focus and the same SaaS/B2B customer overlap.
- Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO for mid-market and enterprise clients. Comparable to Big Leap on paid-media core, lifecycle/funnel optimization services, and similar agency-tier positioning.
- Coalition Technologies: Full-service digital agency offering SEO, PPC, web design, and CRO to ecommerce and enterprise clients. Comparable to Big Leap on service breadth and enterprise/ecommerce customer mix.
- Straight North: Mid-sized digital marketing agency providing SEO, PPC, display, and email marketing to B2B and enterprise clients. Comparable to Big Leap on integrated digital service stack and B2B/enterprise targeting.
- OuterBox: Digital marketing agency focused on SEO, PPC, and ecommerce marketing for DTC and B2B brands. Comparable to Big Leap on ecommerce/DTC specialization and paid-media delivery.
Broad incumbents
- Neil Patel Digital: Established, high-profile digital marketing consultancy offering SEO, content, and paid-media services with a strong personal-brand-driven GTM. Comparable to Big Leap on SEO and content focus, but operates at larger scale and broader brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Leap social profiles
Digital presenceBig Leap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Leap leadership team
Management profileNumber of profiles
Profiles7 records
Big Leap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Leap M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Leap
What does Big Leap do?
Big Leap is a digital marketing agency that delivers brand-led performance marketing services on a monthly retainer basis. Core offerings encompass SEO Marketing (Local SEO, Technical SEO, Site Migrations), AI SEO (LLM optimization for AI Overviews), Paid Advertising (Paid Search, Paid Social, Retargeting), RevOps, Content Marketing, Digital PR, Reputation Management, and Conversion Rate Optimization (CRO). Engagements are consultative, beginning with free mini audits and tailored strategy, then transitioning into ongoing retainer programs measured against shared brand-and-performance KPIs.
Is Big Leap a public or private company?
Big Leap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Leap founded?
Big Leap was founded in 2008. It employs 11 to 50 people.
Where is Big Leap based?
Big Leap is headquartered in Lehi, United States, in the North America region.
How does Big Leap make money?
Two revenue lines are on record. Monthly Service Retainers are the primary driver. The others are project-Based Engagements.
Who are Big Leap's main competitors?
Direct peers on record are WebFX, Ignite Visibility, Thrive Internet Marketing Agency, Higher Visibility, Victorious SEO, Disruptive Advertising, Coalition Technologies, Straight North and OuterBox. Neil Patel Digital is listed as a broad incumbent.
Does Big Leap have an API?
No public API is recorded for Big Leap.
What industry is Big Leap in?
Big Leap's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541810 and its SIC code is 7311.