Plandent
Plandent Oy is Finland's largest dental sector supplier and the Finnish distribution arm of Planmeca Group, selling equipment, consumables, instruments, software, and services to dental practices, laboratories, education institutions, and public health customers across the country.
- Company typePrivate
- Founded1972
- HeadquartersHelsinki, Finland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plandent does
Plandent Oy is a Helsinki-headquartered, privately held dental supply distributor founded in 1972 by Heikki Kyöstilä and operating as the Finnish sales and distribution arm of Planmeca Group. The company sells a comprehensive portfolio of more than 50,000 dental products spanning treatment units, imaging systems (including Planmeca Viso CBCT and Planmeca Solanna Vision), CAD/CAM systems (Planmeca FIT, Planmeca PULSE), consumables, hand instruments, and software (Planmeca Romexis), alongside its own private-label brand Orbis and service offerings such as PlanOrder inventory management and the LM Dental Tracking System RFID platform. Its customer base includes individual dental practices, dental chains, dental laboratories, dental education institutions (e.g., the Dentopolis facility in Oulu), and public healthcare customers in Finland.
Plandent generates revenue through a mix of one-time equipment and consumables sales, subscription and licensing revenue from software, and recurring service revenue from equipment maintenance, technical support, and digital support services (Digituki), with the latter transitioned into Entteri Oy within Plandent Division in 2021. Go-to-market combines direct field sales, inside sales, an e-commerce webshop (PlanNet), and the broader Plandent Division network spanning 17 European countries. The business is operationally integrated with Planmeca Group — the world's largest privately owned dental equipment manufacturer, whose revenue exceeded €1.1 billion following the 2021 acquisition of KaVo's dental unit and instrument business from Envista Holdings for approximately $317 million USD — but Plandent Oy does not separately disclose standalone revenue or headcount figures.
Plandent firmographics
Firmographics- Name
- Plandent
- Legal name
- Plandent Oy
- Website
- https://plandent.fi
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Plandent Oy is Finland's largest dental sector supplier and the Finnish distribution arm of Planmeca Group, selling equipment, consumables, instruments, software, and services to dental practices, laboratories, education institutions, and public health customers across the country.
- Ownership category
- akta.pro rank
Plandent industry classification
Industry- Product category
- Dental Equipment & Supplies Distribution
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Offices of Dentists (6212), Dental Laboratories (339116)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Group Dental Plans (Employer-Sponsored) (HLAEAIAG)
- akta.pro secondary industry
- General Dentistry Group Practices (HLABAKAB)
Keywords
Where Plandent is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Plandent business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dental Supplies and Materials Sales: Comprehensive range of dental consumables including filling materials, hand instruments, sterilization supplies, prosthetics, orthodontics, and surgical supplies sold to dental practices.
- Dental Equipment Sales: Sale of dental equipment including treatment units, imaging equipment, CAD/CAM systems, small equipment, and dental furniture.
- Maintenance and Technical Services: Service offerings including equipment maintenance, spare parts, technical support, and repair services for dental equipment.
- Software Licenses and Support: Imaging software and CAD/CAM software solutions including Planmeca Romexis® and related digital workflow tools.
- Private Label Products (Orbis™): Sale of Plandent's own branded dental supply products offering environmentally friendly alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Webshop pricing for dental professionals |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Plandent product offering
Product offeringCore offering
Plandent Oy is the Finnish sales and distribution arm of Planmeca Group, supplying dental professionals with a comprehensive portfolio of dental equipment, consumable supplies, hand instruments, imaging and CAD/CAM systems, practice software, and maintenance services. The company distributes 50,000+ dental products, operates its own Orbis™ private label brand for supplies, and delivers value-added services such as PlanOrder™ inventory management, LM Dental Tracking System™, and technical equipment maintenance.
Product overview
Plandent is Finland's largest dental supply distributor offering a comprehensive portfolio spanning dental equipment, materials, instruments, software, and services. The product ecosystem centers on Planmeca dental equipment (treatment units, imaging systems, CAD/CAM solutions) complemented by the Orbis™ private label brand for consumables. Key software includes Planmeca Romexis® imaging platform and Planmeca FIT® CAD/CAM system. Services encompass PlanOrder™ inventory management, LM Dental Tracking System™ (RFID tracking), and mobile dental clinics. The company also distributes third-party brands including 3M/Solventum dental materials, Dentsply products, and LM-Dental instruments.
Differentiator
Problem solved
Functional benefit
Brands
- Orbis™: Plandent's own brand containing a comprehensive range of basic dental care products as well as environmentally friendly alternatives for dental practices.
- PlanOrder™
- LM Dental Tracking System™
- Planmeca PULSE™
- PlanNews
- PlanExtra
Products and services
- Dental Equipment Supply
Quantifiable outcome
- Serves approximately 50,000 patients annually through single customer (Dentopolis)
- +1 more outcomes
Companies that use Plandent
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Plandent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Plandent partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- Planmeca FinlandcorePlandent cooperated with Planmeca Finland in designing and equipping Dent Å clinic in Turku. The clinic was equipped with Planmeca dental units, intraoral X-ray devices, and Planmeca Viso G5 CBCT imaging system. This is a key partnership as Plandent serves as the sales and distribution arm for Planmeca products in Finland.
- Planmeca GroupcorePlandent Oy is the Finnish sales and distribution company within Planmeca Group. The group includes Planmeca Oy (dental equipment), Planmed Oy (medical imaging), and LM-Instruments (hand instruments). Plandent Division operates across 17 European countries.
- Ukr-MedmarketminorPlanmeca's local distributor in Ukraine responsible for delivering and supporting the five mobile dental clinics donated to Ukraine, providing maintenance and necessary support on site.
- Teollisuusmuutot OyminorFinnish logistics company specializing in moving services that helped lift the mobile dental clinic vehicles onto trailers free of charge for the Ukraine donation.
- LM-Dental (Planmeca Group subsidiary)coreLM-Dental participated in the Ukraine donation by providing all hand instruments needed for common dental procedures in the five mobile dental clinics.
- Entteri OycoreEntteri Oy became part of Plandent Division. Plandent's digital support services transitioned to become part of Entteri Oy's service business, strengthening digital support capabilities for dental customers.
- KaVo (from Envista Holdings Corporation)majorPlanmeca Oy acquired KaVo's dental unit and instrument business from Envista Holdings Corporation. The acquisition strengthens both companies' positions as innovative dental solution providers and raises Planmeca Group's revenue above €1.1 billion. Both companies continue as independent entities.
- Implantona OycoreImplantona Oy is part of Plandent Division in Finland. The company focuses on implantology solutions and Plandent organizes joint events like golf tournaments with Implantona.
- City of OulumajorPlandent supplied equipment and technology for Dentopolis, a joint dental health center operated by the City of Oulu, University of Oulu, and Oulu University of Applied Sciences. This partnership demonstrates Plandent's ability to serve large institutional customers.
- University of Oulu / Oulu University of Applied SciencesmajorPlandent supplied Planmeca equipment and technology for Dentopolis dental education center where dental students train using modern dental units and CAD/CAM teaching solutions.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Plandent competitors and assessment
Company assessmentDirect peers
- Henry Schein: The largest global dental and medical distributor, serving dental practices with supplies, equipment, software, and services. Directly comparable to Plandent in business model (multi-channel B2B dental distribution), customer base (dental professionals and DSOs), and product mix, but at materially larger scale and global reach.
- Patterson Companies: A major North American distributor of dental and animal health products, offering supplies, equipment, and software/services to dental practices. Closely aligned with Plandent's B2B dental distribution model and customer segments, though primarily U.S.-focused.
- Benco Dental: One of the largest privately held dental distributors in the U.S., supplying equipment, supplies, and technology solutions to dental practices. A direct distribution peer to Plandent with a similar privately held, customer-centric model.
- Burkhart Dental: A family-owned dental distributor serving practices across the U.S. with supplies, equipment, and practice consulting. Comparable to Plandent in privately held ownership structure, B2B dental distribution model, and long-standing customer relationships.
Broad incumbents
- Dentsply Sirona: The world's largest manufacturer of professional dental products and technologies, including equipment, instruments, and CAD/CAM systems. An incumbent peer that overlaps with Plandent's portfolio (especially via the Dentsply products Plandent distributes) but operates as a manufacturer rather than a distributor.
- Envista Holdings: A global dental equipment and supplies company whose KaVo Treatment Unit & Instruments business was acquired by Planmeca Group in 2021. Comparable to Plandent as a major dental industry incumbent overlapping in equipment, instruments, and imaging.
- Straumann Group: A global leader in dental implants, orthodontics, and digital dentistry. While primarily a manufacturer rather than distributor, Straumann competes with parts of Plandent's offering (implantology via Implantona, CAD/CAM) and serves the same dental professional end market.
Others
- Solventum (formerly 3M Health Care): A major manufacturer of dental materials and supplies (e.g., Filtek, RelyX, Clinpro) that Plandent actively distributes in Finland. An adjacent ecosystem participant — a key supplier rather than a direct competitor — but highly relevant to Plandent's product mix and revenue.
Regional players
- Dental Sky: A UK-based online dental supplies distributor serving practices across Britain. A regional peer with a comparable B2B dental distribution model and customer base, but focused on the UK market rather than Northern Europe.
- Wright Cottrell: A UK-based dental equipment and supplies distributor serving practices and laboratories. A regional peer with a comparable equipment-plus-supplies distribution model, primarily operating in the UK rather than competing head-to-head with Plandent in the Nordics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plandent social profiles
Digital presencePlandent compliance and trust
Trust signalCompliance1 record
Plandent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plandent leadership team
Management profileNumber of profiles
Profiles3 records
Plandent subsidiaries and ownership
Company hierarchySubsidiaries16 records
Plandent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plandent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plandent
What does Plandent do?
Plandent Oy is the Finnish sales and distribution arm of Planmeca Group, supplying dental professionals with a comprehensive portfolio of dental equipment, consumable supplies, hand instruments, imaging and CAD/CAM systems, practice software, and maintenance services. The company distributes 50,000+ dental products, operates its own Orbis™ private label brand for supplies, and delivers value-added services such as PlanOrder™ inventory management, LM Dental Tracking System™, and technical equipment maintenance.
Is Plandent a public or private company?
Plandent is a private company. It is classified as corporate owned and is currently operating.
When was Plandent founded?
Plandent was founded in 1972. It employs 101 to 250 people.
Where is Plandent based?
Plandent is headquartered in Helsinki, Finland, in the Europe region.
How does Plandent make money?
Five revenue lines are on record. Dental Supplies and Materials Sales are the primary driver. The others are dental Equipment Sales, maintenance and Technical Services, software Licenses and Support and private Label Products (Orbis™).
Who are Plandent's main competitors?
Direct peers on record are Henry Schein, Patterson Companies, Benco Dental and Burkhart Dental. Broad incumbents are Dentsply Sirona, Envista Holdings and Straumann Group. Solventum (formerly 3M Health Care) is listed as an others. Regional players are Dental Sky and Wright Cottrell.
Does Plandent have an API?
No public API is recorded for Plandent.
What industry is Plandent in?
Plandent's product category is Dental Equipment & Supplies Distribution. Its primary akta.pro industry code is HLAEAIAG, Group Dental Plans (Employer-Sponsored), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 339114 and its SIC code is 3841.