What Newport One does

Newport ONE is an employee-owned, independent direct response fundraising agency serving nonprofit organizations across the United States. Founded in 1990 by John Pannell (per corporate timeline; firmographic data lists 1985) in Newport Beach, California and now headquartered at 21 Railroad Avenue, Duxbury, MA with a secondary Washington, D.C. area office, the firm operates nationwide as an integrated service provider to charities of varying sizes. It specializes in multi-channel direct response fundraising—direct mail, email, digital advertising (including Connected Television), telefundraising, SMS/MMS, print production, media buying, list procurement, wealth screening, website optimization, and monthly sustainer, mid-level, major-gift, and planned-giving program development—across verticals that are heavily weighted to animal welfare, with adjacent practices in international relief, environmental conservation, and faith-based organizations. Named clients include Best Friends Animal Society, CARE, World Wildlife Fund, Connecticut Humane Society, Hawaiian Humane Society, American Battlefield Trust, and California State Parks Foundation.

The company's core technology is NSights Analytics, a proprietary, AI-informed fundraising intelligence platform built on Alteryx that delivers customizable campaign reporting, real-time donor analytics, predictive donor scoring, revenue forecasting, and AI-driven recommendation engines for ask-amount optimization and automated trigger-based marketing. NSights functions as the analytical backbone across all channel-specific engagements and is marketed to clients as the proprietary differentiator versus generalist agencies. The platform was featured on the main stage of the Alteryx Inspire conference in 2025, providing third-party validation of the AI/ML use case.

Newport ONE generates revenue through professional-services contracts structured on a customized, project- and retainer-based model with no publicly disclosed pricing. Its go-to-market is sales-led enterprise field sales targeting senior nonprofit leadership—executive directors, development teams, and boards—through industry conferences (DMAW, NEDMA, Alteryx Inspire), content marketing (blog, case studies, white papers), proprietary client summits such as the 2025 Animal Welfare Summit, and direct outreach by embedded account managers. The firm has 11–50 employees (approximately 45 named professionals on its public team page), remains 100% employee-owned with no disclosed external institutional investors or PE backing, and operates with a flat organizational structure that the firm explicitly positions against holding-company competitors.

Name

Newport One

Legal name

Newport ONE

Website

https://newportone.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Newport ONE is an employee-owned direct-response fundraising agency serving US nonprofits with multi-channel campaigns (direct mail, digital, telefundraising, sustainer programs) and NSights, its AI-informed Alteryx-powered donor analytics platform.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Nonprofit fundraising agency
• Direct response marketing
• Donor analytics platform
• Fundraising campaign services
• Integrated fundraising programs

Headquarters

HQ city

Duxbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fundraising Agency Services: Newport ONE provides fully integrated direct response fundraising services to nonprofit organizations on a contract basis. Services include direct mail, digital campaigns, email marketing, analytics, campaign reporting, print production, media, list procurement, modeling and segmentation, monthly giving programs, mid-level and major donor programs, telefundraising, SMS/MMS, planned giving, website optimization, wealth screening, membership and sponsorship programs, and stewardship.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Newport ONE is a B2B fundraising agency that delivers fully integrated direct response fundraising services for nonprofit organizations. Its offerings span direct mail, digital campaigns (email, social, search, display, video, CTV), telefundraising, SMS/MMS, print production, media buying, list procurement, wealth screening, modeling and segmentation, monthly giving, mid-level and major donor programs, planned giving, website optimization, and membership/sponsorship programs. The proprietary NSights Analytics platform provides AI-informed donor analytics, predictive modeling, and real-time campaign reporting that informs strategy across all channels.

Product overview

Newport ONE is a full-service direct response fundraising agency offering an integrated suite of services rather than a single unified software product. The core offering centers on NSights Analytics, an AI-informed proprietary fundraising intelligence platform that provides real-time campaign reporting, donor analytics, and predictive modeling. This platform is complemented by multi-channel fundraising services spanning digital campaigns (email, social media, CTV, search, display), direct mail, telefundraising, SMS/MMS, print production, media buying, list procurement, wealth screening, website optimization, and membership/sponsorship programs. The agency specializes in donor acquisition, retention, mid-level and major donor development, planned giving, and monthly sustainer programs. NSights serves as the analytical backbone that informs all channel-specific strategies, with case studies demonstrating success across animal welfare, environmental, international relief, human services, and advocacy sectors.

Differentiator

Problem solved

Functional benefit

Brands

• NSights Analytics: Proprietary AI-informed fundraising intelligence system providing customizable campaign reporting and analytics to help clients understand donor trends and channel dynamics.

Products and services

• NSights Analytics
• Direct Mail Fundraising
• Digital Campaigns
• Telefundraising
• SMS/MMS Messaging
• Monthly Giving / Sustainer Programs
• Mid-Level and Major Donor Programs
• Planned Giving Programs
• Website Optimization
• Membership and Sponsorship Programs
• Data Analytics & Reporting

Quantifiable outcome

• 21% increase in response rate and 27% revenue increase for CARE acquisition campaign
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Epsilon Data Management: Epsilon is a large data-driven marketing services company offering direct mail, email, and analytics at significant scale; it serves nonprofit clients as part of a broader portfolio and competes with Newport ONE on data, modeling, and channel execution.

Direct peers

• M+R Group: M+R Group is one of the largest nonprofit direct response fundraising and advocacy agencies in the US, providing integrated direct mail, digital, and analytics services to nonprofits and progressive organizations — directly overlapping Newport ONE's core service offering and target client base.
• Pursuant: Pursuant is a full-service fundraising agency serving nonprofit organizations with multichannel direct response, analytics, and donor engagement services, positioning it as a close direct competitor to Newport ONE in integrated nonprofit fundraising programs.
• TrueSense Marketing: TrueSense Marketing is a direct response fundraising agency for nonprofits focused on donor acquisition, sustainer programs, and analytics — competing with Newport ONE in the same customer segment with comparable direct mail and digital capabilities.
• Amergent: Amergent is a direct response fundraising agency (successor to Russ Reid) serving faith-based and other nonprofit clients with direct mail, digital, and analytics capabilities — directly comparable to Newport ONE in mission, channel mix, and target verticals.
• Changing Our World: Changing Our World is a national fundraising and philanthropy consulting firm serving nonprofits with campaign counsel, direct response, and analytics services, overlapping Newport ONE's integrated fundraising agency offering.
• The Lukens Company: The Lukens Company is a direct response fundraising agency specializing in donor acquisition, retention, and mid-level / major gift programs for nonprofits — offering a very similar service mix to Newport ONE across direct mail, digital, and analytics.
• Firespring: Firespring provides marketing, communications, printing, and web/digital services specifically tailored to nonprofits and small businesses — overlapping Newport ONE's direct mail production, digital, and website optimization offerings for nonprofit clients.
• Schultz & Williams: Schultz & Williams is a fundraising, marketing, and strategic services firm serving cultural, educational, and human service nonprofits, providing direct response fundraising consulting and campaign execution that overlaps Newport ONE's nonprofit-focused work.

Emerging players

• Blue State: Blue State is a digital-first creative, fundraising, and advocacy agency serving nonprofits and causes — a partial overlap with Newport ONE that is stronger on digital, brand, and advocacy campaigns and weaker on direct mail heritage.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newport-creative-communications
• Xx.com/NEWPORT_ONE

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newport One