What Harvey Beef does

Harvey Beef is a Western Australian beef producer and processor, founded in 1919, that markets and distributes a diversified range of branded beef products under the Harvey Beef name. The company's commercial operations are run through Harvest Road Group Pty Ltd, with a processing plant in Harvey, Western Australia, and a sales and marketing office in Perth. Its product portfolio spans five ranges: the Classic Range (premium WA beef cuts, burgers, sausages, and mince), Gourmet Selection (flavored burgers, sausages, and meatballs), Marinated Cuts (pre-marinated steaks and roasts), Jerky (snack products in multiple flavors and pack sizes), and the Harvey Beef Reserve Range (100-day grain-fed beef reserved for food service and specialty retailers). All products are positioned as 100% Western Australian beef with no added hormones.

The company generates revenue by selling packaged beef products through retail and food service channels. Retail distribution is concentrated in Australia via major supermarket chains (Woolworths and Coles) and the IGA independent grocer network, with hundreds of stockist locations primarily in Western Australia but extending nationally through the major chains. The Reserve Range constitutes a separate B2B go-to-market for restaurants, cafés, and specialty retailers. Marketing is supported by an extensive recipe library, a consumer "Beef Education" platform, video cooking demonstrations, and active social media accounts on Instagram and Facebook. The company does not disclose pricing, revenue, or financial performance publicly.

Harvey Beef does not develop or deploy proprietary technology products, APIs, or AI/ML systems; its technology footprint is limited to its consumer website and social media. No recent funding rounds, M&A activity, regulatory actions, or leadership changes are disclosed in the source data. The business model is straightforward branded packaged-goods distribution, with customer reach intermediated by a small set of powerful Australian grocery retailers.

Name

Harvey Beef

Legal name

Harvest Road Group Pty Ltd

Website

https://harveybeef.com.au

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

Harvey Beef is a Western Australian beef producer and processor, founded in 1919, that sells a multi-range portfolio of branded beef products through major Australian supermarket chains, IGA grocers, and food service. The business is operated under Harvest Road Group Pty Ltd.

Ownership category

akta.pro rank

Product category

Beef processing and meat products

NAICS

Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611)

SIC

Meat Packing Plants (2011)

akta.pro primary industry

Beef Processing & Packing (AFAKALAA)

Keywords

• Premium beef products
• Beef processing
• Marinated beef cuts
• Beef jerky
• Western Australian beef

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Beef Products: Harvey Beef generates revenue through the sale of beef products across multiple retail channels including major supermarket chains and independent grocers. Products are sold as packaged beef cuts, burgers, sausages, marinated cuts, and jerky under various product ranges including Classic Range, Gourmet Selection, Marinated Cuts, and the premium Harvey Beef Reserve Range.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Harvey Beef produces, processes, and markets a range of 100% Western Australian beef products under multiple sub-brands including Classic Range (premium steaks, burgers, sausages, mince), Gourmet Selection (flavored burgers, sausages, meatballs), Marinated Cuts (pre-marinated roasts and briskets), Jerky (snack packs in multiple flavors), and the premium Harvey Beef Reserve Range (100-day grain fed beef for food service). Products are sold at retail and to food service customers.

Product overview

Harvey Beef is a Western Australian beef producer operating since 1919. The company offers a diversified portfolio of beef products across five distinct product lines: Classic Range (premium steaks, burgers, sausages, and mince for everyday cooking), Gourmet Selection (flavored burgers, sausages, and meatballs with herbs and spices), Marinated Cuts (pre-marinated steaks and roasts), Jerky (snack products in multiple flavors), and Harvey Beef Reserve Range (100-day grain fed beef for food service). All products feature 100% Western Australian beef with No Added Hormones. The company distributes through major retailers including Coles and Woolworths, as well as independent grocers across Western Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Range: 100% premium WA beef cuts including Eye Fillet, Scotch Fillet, Porterhouse, Premium Mince, Classic Beef Burgers, and Classic Beef Sausages.
• Gourmet Selection
• Marinated Cuts
• Harvey Beef Jerky
• Harvey Beef Reserve Range

Products and services

• Classic Range A product line of premium 100% Western Australian beef cuts, burgers, sausages, and mince designed to elevate everyday Australian classics for home cooks and families.
• Gourmet Selection Everyday gourmet flavor combinations of 100% beef, including Brisket Beef Burgers, Parsley and Garlic Burgers, Parsley and Thyme Sausages, Brisket Beef Sausages, and Parsley and Garlic Meatballs, for consumers seeking convenience with elevated flavor.
• Marinated Cuts Pre-marinated cuts of 100% beef, including briskets, roasts, and rump prepared with herb and spice rubs, designed to make every day a special occasion for home cooks.
• Harvey Beef Jerky Hand-trimmed strips of 100% Western Australian beef marinated in herbs and spices, sold as shelf-stable snack packs in Traditional, Hickory Smoked, Fire & Spice, and Pepper flavors in 50g and 125g sizes.
• Harvey Beef Reserve Range 100-day grain fed premium beef product line reserved for food service operators (restaurants, cafés) and specialty retailers requiring high-grade, consistent beef supply.
• Eye Fillet Premium Eye Fillet steak prepared from the tenderloin — the most tender cut of beef — featuring No Added Hormones and 100% WA Beef. Per-serving nutritional profile of 855 kJ energy and 33.3g protein. Sold at retail through Coles, Woolworths, and IGA.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• JBS Australia: Australian arm of JBS S.A., the world's largest meat processor, operating multiple beef processing plants nationally. Direct comparison to Harvey Beef in beef slaughtering and processing scale, though at vastly larger national footprint.
• NH Foods Australia: Australian subsidiary of NH Foods, one of Asia's largest protein companies, operating beef processing and value-added operations. Direct competitor in Australian beef processing with broader international parent.

Direct peers

• Teys Australia: One of Australia's largest beef processors, operating multiple plants and selling branded beef into retail and food service. Closely comparable to Harvey Beef in beef slaughtering, further processing, and retail/food-service distribution.
• Kilcoy Pastoral Company: Queensland-based beef processor and exporter with branded and value-added beef programs for retail and food service. Comparable vertically integrated beef processing and branded packaged-beef business model.
• Stockyard Beef: Premium Australian beef brand (Stockyard Gold, Black, Angus ranges) selling grain-fed beef into domestic retail and Asian export markets. Comparable premium-branded beef positioning and food-service/retail mix.
• Rangers Valley: Specialist long-fed Australian beef producer supplying premium domestic and export food-service customers. Comparable in premium 100+ day grain-fed positioning and food-service channel focus.
• Mort & Co: Queensland-based beef processing and feedlot operator producing premium grain-fed beef for domestic and export markets. Comparable grain-fed premium beef production and food-service distribution model.
• Andrews Meat Industries: Australian beef and smallgoods processor supplying retail, food service, and quick-service restaurant chains. Comparable further-processed beef and smallgoods (sausages, burgers) product mix.

Regional players

• Western Meat Packers: Western Australian beef and smallgoods processor serving WA retail and food service. Same Western Australian geographic focus and processing scope as Harvey Beef, making it a direct regional competitor.
• Manildra Meat Company: Australian diversified food group with a meat processing and branded beef arm, supplying retail and food service. Comparable vertically integrated beef processing within a larger agribusiness corporate structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/harveybeef
• Instagraminstagram.com/harveybeefwa
• Xx.com/harveybeefwa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harvey Beef