Food Service India

What Food Service India does

Food Service India Pvt Ltd (FSIPL) is a Mumbai-based B2B food solutions company serving the Indian HORECA segment — hotels, restaurants, cafes, QSRs, SARs, caterers, healthcare institutions, and educational institutes. Founded by Mr. Ajay Jayasinh Mariwala in 2016, the company operates a multi-brand portfolio spanning seven sub-brands (Chef's Art, Sunbay, Spicefield, Marimbula, Springburst, Damour, SIL) and 490+ SKUs across 30+ product categories, including seasonings, marinades, gravies, sauces, syrups, frappe premixes, spices, canned foods, and bakery supplies. Chef's Art is positioned as India's first commercial peri-peri seasoning pioneer. The company holds FSSAI, FDA India, Halal India, and BRCGS Food Safety certifications.

The business operates two interlocking revenue streams: branded food product sales (sold via the foodserviceindia.com e-commerce storefront and Amazon India marketplace) and HORECA solutions/customisation services that include menu development, SOP creation, staff training, and concept co-creation, delivered through an in-house R&D facility enabling formulation work using local ingredients. GTM is sales-led and multi-channel — direct e-commerce, marketplace listings, WhatsApp-based enquiry and demo requests, field sales for enterprise HORECA accounts, and active participation in industry events such as FFCC India 2026 and Jaipur Culinary Expo 2026. Pricing is unit-based for products (e.g., ₹189-₹850 per SKU) and quote-based for HORECA solutions and bulk orders. Cumulative customers served exceed 49,970 with 80+ customised solutions delivered.

The firm is founder-led and privately held (Food Service India Pvt Ltd, Maharashtra), with Ajay Jayasinh Mariwala as Founder and Tayyaba Shewan as Vice President of R&D. One funding round of approximately $585,290 is disclosed (2025-05-11, investors undisclosed). Geographic footprint is domestic (India) only, with no disclosed international operations. The company competes in the commercial kitchen ingredient and solutions segment against both specialised HORECA suppliers and broader FMCG condiment brands targeting food service channels.

Name

Food Service India

Legal name

Food Service India Pvt Ltd

Website

https://foodserviceindia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Food Service India Pvt Ltd is a Mumbai-based B2B food solutions supplier serving Indian HORECA customers (hotels, restaurants, cafes, caterers, QSRs, healthcare and educational institutions) with 490+ branded SKUs across seasonings, gravies, sauces, spices, and beverages, plus customisation, menu development, and staff training services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: Sale of 490+ branded food products across multiple categories (seasonings, marinades, gravies, sauces, syrups, frappe premixes, spices, canned foods, bakery supplies) under Chef's Art, Sunbay, Marimbula, Spicefield, Springburst, and Damour brands. Products sold directly via website and through Amazon marketplace.
2. HORECA Solutions & Customisation Services: Comprehensive HORECA distribution and customisation services including menu curation and development, staff training, SOP creation, and concept co-creation. Provided to QSRs, SARs, hotels, cafés, caterers, healthcare, and educational institutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Food Service India manufactures and supplies 490+ branded food products—including seasonings, marinades, Indian gravies, sauces, spices, canned foods, syrups, frappe premixes, and bakery supplies—across brands such as Chef's Art, Sunbay, Spicefield, and Marimbula. The company also delivers HORECA customization services such as menu development, staff training, SOP creation, and concept co-creation to commercial kitchens in India.

Product overview

Food Service India (FSIPL) is a B2B food solutions company serving the Indian HORECA (Hotels, Restaurants, Cafes, Caterers) industry. The company operates as a multi-brand portfolio with four main sub-brands: Chef's Art (seasonings, marinades, peri-peri products), Sunbay (gravies, sauces, biryani bases, canned foods), Spicefield (individual spices and spice powders), and Marimbula (beverages including syrups, crushes, frappes). The portfolio encompasses 30+ product categories across 490+ products including seasonings, marinades, gravies, sauces, spices, canned foods, beverages, and bakery supplies. FSIPL also provides HORECA solutions services including menu development, staff training, SOPs, and custom product development through R&D facilities. The company positions itself as a one-stop solution provider for commercial kitchen needs, offering both products and operational support services.

Differentiator

Problem solved

Functional benefit

Brands

• Chef's Art: Seasoning brand offering marinades, coatings, sprinklers, and seasonings for commercial kitchens. Claimed to be India's first piri-piri seasoning pioneer.
• Spicefield
• Sunbay
• Marimbula
• Springburst
• Damour
• SIL

Products and services

• Chef's Art (Seasoning & Marinade Brand) Sub-brand offering peri-peri seasonings, marinades, breading mixes, and sprinklers targeted at commercial HORECA kitchens; positioned as India's first commercial piri-piri seasoning brand.
• Sunbay (Gravies, Sauces & RTE Brand) Sub-brand offering ready-to-use gravies, Indian biryani bases, sauces, canned foods, pasta, and ready-to-eat products for high-volume commercial kitchens.
• Spicefield (Spices & Herbs Brand) Sub-brand offering individual spices, ground spice powders (cumin, turmeric, red chilli, coriander), and herbs such as parsley and rosemary for commercial kitchen use.
• Marimbula (Beverage & Syrup Brand) Sub-brand offering fruit syrups, crushes, frappe premixes, cooler mixes, and ethnic syrups for commercial beverage preparation in the hospitality industry.
• Springburst (Broths & Seasoning Products) Sub-brand offering broth powders and stock bases designed for commercial kitchen use to standardise base flavours quickly.
• Seasonings & Marinades Product Category Commercial-grade seasonings, marinades, coatings, and sprinklers sold under multiple sub-brands for HORECA food preparation.
• Indian Gravies & Sauces Product Category Ready-to-use Indian gravies (such as Hyderabadi Biryani Gravy, Tomato Makhani, Dal Makhani), sauce premixes, and cooking/dipping sauces targeted at HORECA kitchens.
• Spices & Dehydrates Product Category Individual whole spices, ground spice powders, and dehydrated ingredients supplied under the Spicefield sub-brand for commercial kitchen applications.
• Beverages & Syrups Product Category Fruit syrups, crushes, frappe premixes, cooler mixes, and ethnic syrups supplied to HORECA customers for beverage service.
• Canned Foods & Pulses Product Category Canned vegetables, canned fruits, and ready-to-eat/pre-processed pulses (including boiled pulses) designed to reduce preparation and labour time in commercial kitchens.
• Bakery & Confectionery Supplies Product Category Bakery and confectionery supplies for use in commercial kitchen and HORECA baking operations.
• HORECA Solutions Services Comprehensive HORECA services including menu curation and development, staff training, SOP creation, and concept co-creation delivered to commercial kitchens, hotels, restaurants, caterers, and institutional buyers.
• Customisation Services Bespoke food product development and customised culinary solutions delivered to HORECA clients via FSIPL's in-house R&D facility, using locally available ingredients to match specific taste, cost, and operational requirements.

Quantifiable outcome

• Over 49,970 customers served across the HORECA sector in India
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veeba Food Services: Veeba is an Indian B2B-focused sauces, dressings, and condiments manufacturer serving the HORECA and foodservice channel with branded products; directly comparable as a HORECA-specialist condiment/sauce peer.
• Capital Foods (Ching's Secret, Smith & Jones): Capital Foods manufactures Ching's Secret and Smith & Jones sauces, seasonings, and instant noodles serving Indian retail and foodservice; directly comparable as an Indian packaged sauces/condiments manufacturer targeting similar HORECA usage occasions.
• Cremica Food Industries: Cremica manufactures sauces, condiments, dressings, and bakery ingredients with a strong HORECA and institutional presence in India; directly comparable as a HORECA-focused sauces/condiments manufacturer.
• Mother's Recipe: Mother's Recipe produces pickles, chutneys, pastes, and ready-to-cook products serving Indian retail and foodservice; comparable as an Indian branded condiments/ready-to-use foods manufacturer with HORECA overlap.
• Gits Food Products: Gits manufactures ready-to-eat Indian meals, mixes, and culinary ingredients for retail and foodservice markets in India and overseas; comparable as an Indian prepared/ready-to-use food products maker with HORECA channel exposure.
• Tasty Bite Eatables: Tasty Bite produces ready-to-eat Indian meals and entrées for retail and foodservice, including international distribution; comparable as a manufacturer of ready-to-use Indian food products for commercial kitchens.
• FunFoods (VKL Food Solutions): FunFoods produces sauces, dressings, and sandwich spreads serving Indian HORECA and retail; directly comparable as an India-focused sauces/condiments manufacturer competing in the same foodservice channels.

Broad incumbents

• MDH (Mahashian Di Hatti): MDH is one of India's largest spice and seasoning brands with deep retail and institutional reach; competes with FSIPL's Spicefield brand and is comparable as a broad incumbent in Indian spices/seasonings.
• Everest Spices: Everest is a leading Indian spice and blended masala brand with pan-India distribution across retail and HORECA; comparable as a broad incumbent competing directly with FSIPL's Spicefield portfolio.
• Bikaji Foods International: Bikaji is a large Indian packaged foods manufacturer spanning snacks, sweets, and culinary ingredients with growing foodservice presence; comparable as a broad Indian packaged food incumbent entering HORECA-adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/foodserviceindia
• Xx.com/Foodserviceind
• Facebookfacebook.com/Foodserviceindia
• LinkedInlinkedin.com/company/food-service-india-pvt.-ltd.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Service India