What SmartTrackers does

SmartTrackers B.V. is a Dutch ESG management SaaS company founded in 2010 by Leo Smit, headquartered in Amersfoort (with a development office in Nijmegen) and operating as a business line of SureSync under Norvato within the Visma ecosystem. The company offers a unified sustainability platform composed of two integrated applications: SmartTrackers Measurements, which captures quantitative KPIs across CO2 emissions (Scope 1/2/3), energy, waste and other sustainability metrics and aligns them with the CO2 Performance Ladder 4.0, CSRD, VSME, GHG Protocol, and ISO frameworks, and SmartTrackers Assessments, which manages the certification lifecycle from inventory and self-assessment through internal and external audits with evidence attachment, auditor access, and PDF dossier generation. The technology stack is Ruby on Rails with PostgreSQL and JavaScript, hosted on Heroku, using Visma Connect for single sign-on and SureSync's XBRL validator for CSRD submissions. ISO 27001 certification (originally March 2022, renewed March 2025) underpins enterprise security positioning.

The business model is a subscription SaaS offering with annual billing, no publicly disclosed pricing tiers, and a hybrid go-to-market combining direct sales (free 30-minute demos and exploratory conversations), channel partners and resellers (e.g., Visma Loginex, Dyade, UC Group), referral relationships with sustainability consultancies (Knowledge4you, Dochtersadvies, Groenbalans, Mantis, Climate Neutral Group, CO2 Logic, Forliance), and branch-association partnerships (MKB INFRA, AFNL, Kartoflex). The platform serves more than 5,000 organizations from SMB to multinational across the Netherlands, Belgium, France, and Germany, with named enterprise and government customers including Rijksoverheid (under a 9-year Ministry contract), VolkerWessels, AkzoNobel, Visma, ProRail, Mediahuis, Rijkswaterstaat, Antea Group, Croonwolter&dros, Water Board Noorderzijlvest, and Stam + De Koning Bouw. Verticals are weighted toward construction and infrastructure, government, and industrial customers whose CO2 Performance Ladder or CSRD compliance obligations are tender-critical.

The 2025 product roadmap emphasizes automation of compliance workflows: an AI chatbot "Spock" for in-app support, an AI-powered data import bot for ESG file mapping, a Scope 3 emissions extraction pilot with parent Visma, CO2 Performance Ladder 4.0 assessment updates with OBE questionnaires and group management, multi-tabbed dashboards, AppSignal monitoring migration to an EEA-based provider, and continued integration with the Visma Yuki Duurzaamheidsmonitor for SMB financial-data-driven CO2 indication. The company remains founder-led, privately held, and operating with a 1-10 person team with no external funding rounds disclosed.

Name

SmartTrackers

Legal name

SmartTrackers B.V.

Website

https://smarttrackers.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SmartTrackers B.V. is a Dutch ESG management SaaS provider founded in 2010, offering CO2/energy KPI tracking and certification/audit workflow software to SMBs, enterprises, and government bodies across the Netherlands, Belgium, France, and Germany.

Ownership category

akta.pro rank

Product category

ESG Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN)

Keywords

• ESG management software
• Sustainability reporting
• Carbon footprint tracking
• Compliance management
• CO2 Performance Ladder

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (ESG Management Platform): SmartTrackers operates as a subscription-based SaaS platform offering ESG management software. The platform includes multiple tools (Measurements, Assessments) under a licensing model. Organizations pay for access to the comprehensive sustainability management system supporting various standards and certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SmartTrackers provides a unified ESG management SaaS platform that helps organizations measure, track, and report on sustainability metrics such as CO2 emissions (Scope 1, 2, and 3), energy consumption, and KPIs. The platform comprises two integrated applications — SmartTrackers Measurements for quantitative data management and SmartTrackers Assessments for certification and audit lifecycle management — supporting compliance with the CO2 Performance Ladder, CSRD, VSME, GHG Protocol, ISO standards, and custom organizational standards.

Product overview

SmartTrackers is a unified ESG management SaaS platform built and operated by SmartTrackers B.V. (a Norvato/SureSync company, part of Visma). The platform consists of two core, in-house-built applications delivered as a single integrated product: SmartTrackers Measurements (quantitative sustainability data management, KPIs, emissions tracking, reporting) and SmartTrackers Assessments (certification lifecycle management, audit workflows, compliance evidence). The platform targets organizations from SMB to multinational across Europe (active in the Netherlands, Belgium, France, and Germany) and supports standards including the CO2 Performance Ladder, CSRD, VSME, GHG Protocol, ISO family, and custom standards. Visma Connect provides SSO authentication across both applications. The platform is expanding with AI capabilities including a knowledge-retrieval chatbot (Spock) and AI-assisted data import automation.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartTrackers Measurements The core quantitative sustainability data management module of the SmartTrackers platform. Organizations measure and track CO2 emissions (Scope 1, 2, and 3), energy consumption, and other KPIs; set reduction targets; model the effect of measures; and automatically generate regulatory reports aligned with GHG Protocol, CSRD, and CO2 Performance Ladder standards. Includes dashboards, graph customization, multi-tab layouts, and data file import functionality. Targeted at sustainability managers, ESG leads, and compliance teams across organizations from SMB to multinational.
• SmartTrackers Assessments A certification and compliance management module supporting organizations through the full audit lifecycle — from inventory and self-assessment through internal audits, external audits, and certification. Used by companies seeking sustainability certificates (CO2 Performance Ladder, ISO 14001, ISO 27001, CSRD) and by auditors who assess organizations. Includes evidence attachment, auditor access, group assessments, and flexible process customization. Targets certification managers, internal auditors, and external auditors.
• SmartTrackers Platform A unified ESG management SaaS platform comprising SmartTrackers Measurements and SmartTrackers Assessments as integrated core applications. The platform integrates Visma Connect for Single Sign-On and supports compliance with CO2 Performance Ladder, CSRD, VSME, GHG Protocol, ISO standards, and custom organizational standards. Available via subscription with tiered pricing; serves organizations from SMB to multinational, active across the Netherlands, Belgium, France, and Germany.

Quantifiable outcome

• Simplified and less error-prone CO2 calculations compared to Excel spreadsheets
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• VismacoreStrategic or Co-development PartnerSmartTrackers is a business line of SureSync and part of Norvato, which manages Visma's SaaS portfolio. SmartTrackers operates as part of the Visma ecosystem, using Visma Connect for authentication and benefiting from Visma's distribution network and brand recognition.
• Visma ConnectcoreTechnology or IntegrationVisma Connect provides Single Sign-On authentication service for SmartTrackers users, offering highest security standards, 2-factor authentication, and password-free login options.
• Visma LoginexminorChannel Partner/ Reseller/ DistributorReseller partner offering SmartTrackers as part of their consulting services.
• SKAO (Stichting Klimaatvriendelijk Aanbesteden en Ondernemen)coreStrategic or Co-development PartnerSKAO develops the CO2 Performance Ladder standard; SmartTrackers maintains software alignment with CO2 Performance Ladder requirements and participates in advisor meetings.
• DigiTrust B.V.coreStrategic or Co-development PartnerCertification authority that issued and maintains SmartTrackers' ISO 27001 certification.
• NEN (Netherlands Standardization Institute)minorStrategic or Co-development PartnerKnowledge partnership for maintaining standards in SmartTrackers library; NEN references SmartTrackers as tool for ISO compliance including ISO 27001.
• MKB INFRAminorGTM or Marketing PartnerBranch association partnership offering member discounts on SmartTrackers subscriptions to support MKB infra companies with sustainability certification.
• DyademinorChannel Partner/ Reseller/ DistributorPartner offering SmartTrackers implementation and consulting services.
• UC GroupminorChannel Partner/ Reseller/ DistributorPartner offering SmartTrackers services.
• Climate Neutral Group (CNG)minorOthersReferral partner for organizations seeking carbon offsetting or carbon credit purchases where emission reduction is not yet possible.
• CO2 LogicminorOthersPartner for carbon offsetting and sustainability consulting.
• AFNL (Aannemersfederatie Nederland)minorGTM or Marketing PartnerBranch association partnership supporting construction companies with sustainability compliance through SmartTrackers.
• KartoflexminorGTM or Marketing PartnerConstruction sector partnership for ESG and sustainability themes; Kartoflex references SmartTrackers as versatile software partner for CSRD compliance.
• Knowledge4youminorImplementation/ SI/ Consulting PartnerKnowledge partner providing guidance on sustainability themes and data collection.
• DochtersadviesminorImplementation/ SI/ Consulting PartnerConsulting partner offering SmartTrackers implementation support.
• ForlianceminorOthersPartner for sustainability consulting and carbon management.
• GroenbalansminorImplementation/ SI/ Consulting PartnerSustainability consulting partner.
• MantisminorImplementation/ SI/ Consulting PartnerPartner for sustainability solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plan A: Plan A is a Berlin-based ESG and carbon accounting SaaS platform with CSRD-ready modules. It overlaps with SmartTrackers on EU SMB/mid-market decarbonization workflows and CSRD compliance tooling.
• Sweep: Sweep is a multi-standard ESG and carbon management SaaS platform serving SMB to enterprise customers across Europe. It competes head-to-head with SmartTrackers on CSRD, GHG Protocol, and Scope 3 workflows, with a similar cross-vertical GTM.
• Greenly: Greenly is a carbon accounting platform serving SMBs and mid-market companies across Europe, with automated emissions tracking and CSRD-aligned reporting — comparable use cases and target buyer to SmartTrackers.
• Emitwise: Emitwise is a carbon accounting platform combining AI-based activity data extraction with GHG Protocol and CSRD reporting — directly comparable to SmartTrackers' emerging scope 3 AI capabilities and SMB/mid-market positioning.
• Coolset: Coolset is a Dutch sustainability management platform focused on SMB and mid-market customers for carbon accounting and CSRD reporting. Direct competitor in the Netherlands with comparable standards coverage and similar construction/SMB customer profile.

Broad incumbents

• Workiva: Workiva is a large, established ESG and regulatory reporting platform serving global enterprises with deep CSRD/ESRS and XBRL capabilities. It competes for the upper end of SmartTrackers' enterprise and government deals.
• Watershed: Watershed is an enterprise carbon accounting and disclosure platform with strong Scope 3 and audit-grade reporting. It is a broader incumbent pursuing the same ESG-reporting opportunity as SmartTrackers, particularly at enterprise scale.
• Persefoni: Persefoni is a climate management and carbon accounting platform for enterprises, offering CSRD-ready reporting and portfolio-level decarbonization. Comparable in standards coverage to SmartTrackers but focused on larger enterprise customers.
• Salesforce Net Zero Cloud: Salesforce Net Zero Cloud is an enterprise-grade sustainability platform integrated with the Salesforce ecosystem, covering carbon accounting and ESG reporting. It represents large-platform competition for SmartTrackers' enterprise accounts.

Emerging players

• Madaster: Madaster is a material passport and circularity platform with strong traction in the Dutch construction sector — overlapping with SmartTrackers' construction customer base and complementary on built-environment sustainability data.

Market position

Strengths5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInnl.linkedin.com/company/smarttrackers
• Xx.com/SmartTrackers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartTrackers