Name

Ewing Foley

Legal name

Ewing-Foley, Inc.

Website

https://ewingfoley.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission-based Representation: As a manufacturers' representative firm, Ewing-Foley generates revenue through commissions from manufacturer partners by providing sales, marketing, and account management services. The company represents world-class manufacturing partners and delivers solutions through channel partners including specifiers, engineers, end customers, system integrators, OEMs, distributors, and electrical contractors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Ewing-Foley is a manufacturers' representative firm operating three divisions—Electrical, Networking, and OEM—that sells, markets, and provides account management services on behalf of world-class manufacturing partners through channel distributors, system integrators, contractors, and OEMs across the Western United States. The firm delivers solutions for commercial construction, data centers, oil & gas, mining, water/wastewater, solar, EV charging and battery storage, and OEM applications using a consultative, no-pressure, design-driven sales approach.

Product overview

Ewing Foley is a premier manufacturers' representative firm operating three divisions—Electrical, Networking, and OEM—that provide sales, marketing, and account management services to manufacturer partners and their customers across the Western United States. The Electrical Division represents manufacturers of cables, wire, lighting, power tools, generators, switches, fuses, enclosures, and conduit for industrial, commercial, and construction applications. The Networking Division offers data center and enterprise infrastructure solutions including racks, cable management, fiber/copper cabling, and pathway products. The OEM Division provides technical sales support for active and electromechanical components serving OEMs from design through production. Together, these divisions deliver comprehensive market coverage through a consultative, design-driven approach serving customers in commercial construction, data centers, oil & gas, mining, water/wastewater, solar, EV charging, and industrial manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Division Representation Sales, marketing, and account management services representing first-tier electrical manufacturers for industrial, commercial, and construction customers in the Western United States. Serves specifiers, engineers, end customers, system integrators, OEMs, distributors, and electrical contractors across cable/wire, lighting, power tools, generators, switches, fuses, enclosures, and conduit product categories.
• Networking Division Representation Comprehensive portfolio of data center and network infrastructure products and services including physical and intelligent infrastructure solutions for enterprise, data center, and industrial networking applications. Delivers solutions through technology partners and an integrated stack of racks, cabinets, cable management, fiber and copper cabling, and pathway products.
• OEM Division Representation Technical sales representation of active and electromechanical component manufacturers serving OEMs and design firms from product conception through mass production in Northern California and Northern Nevada. Delivers results to manufacturer principals through a 'design driven' philosophy, industry knowledge, and customer relationships across automotive, medical, industrial, consumer, communications, networking, security, lighting, and alternative energy markets.

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• APAR IndustriescoreTechnology or IntegrationAPAR Industries offers a comprehensive range of high-performance electrical and specialty cables. Full manufacturer coverage across multiple western states including AK, AZ, CA, CO, HI, ID, LA, MT, NV, NM, OK, OR, TX, UT, WA, WY
• Appleton Group/OZ GedneycoreTechnology or IntegrationAppleton offers extensive range of lighting fixtures, electrical fittings, plugs and receptacles, control stations, distribution panels. OZ Gedney supplies fittings and enclosures for commercial and infrastructure locations with corrosion resistant and explosion proof products.
• nVent CaddycoreTechnology or IntegrationFixing, fastening and support products for electrical installation, datacom, telecom, fire protection, seismic and HVAC applications. Also provides networking pathway solutions for datacom, telecom, fire protection, and seismic applications.
• CondumexcoreTechnology or IntegrationManufacturer of copper and aluminum wire products for electrical applications.
• Current GE LampscoreTechnology or IntegrationGE Lamps and Ballasts offering the most complete line of LED, fluorescent, incandescent, CFL, HID and miniature lamps in the industry.
• Marmon UtilitycoreTechnology or IntegrationHendrix provides aerial cable systems up to 138kV, underground insulated cables, and molded insulators. Kerite provides medium-voltage underground cable from 5kV to 35kV for electric distribution systems.
• nVent EricocoreTechnology or IntegrationLow voltage power and grounding connections for OEMs, panel builders and targeted industries.
• nVent HoffmancoreTechnology or IntegrationEnclosures protecting sensitive equipment from dust, dirt, oil, water, corrosion. Also provides networking infrastructure solutions including racks, cabinets, cable management, and thermal management.
• PanduitcoreTechnology or IntegrationGlobal leader in innovative cabling and networking solutions providing end-to-end network connectivity solutions including cabinets, racks, cable management, copper solutions, fiber optics, labeling, and grounding systems.
• Prysmian DatacoreTechnology or IntegrationHigh performance copper and fiber optic cable products for network applications.
• Sola HDcoreTechnology or IntegrationIndustrial grade power and quality products including power conditioning, surge protection, uninterruptible power supplies (UPS), and transformers.
• STI FirestopcoreTechnology or IntegrationInnovative fire protection systems including SpecSeal and EZ-Path product lines to stop spread of fire, smoke and hot gases.
• Kohler GeneratorscoreTechnology or IntegrationOver 100 years of reliable backup power with products ranging from residential and light commercial generators (air-cooled 10kW-26kW, liquid-cooled 24kW-150kW) and dual fuel options.
• MersencoreTechnology or IntegrationFuses from high speed DC to high voltage fuses as well as extensive offering of fuse blocks, clips, power distribution blocks, and fusible and non-fusible disconnect switches.
• Milwaukee ToolcoreTechnology or IntegrationIndustry leader in power tools, accessories and hand tools with focus on providing innovative, trade-specific solutions.
• WagocoreTechnology or IntegrationInnovator of cage clamp design for wire terminations including Push Wire Connectors for solid or stranded wire connections with 50% installation savings over twist-type connectors.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• WESCO International: Global Fortune 500 electrical, communications, and utility distribution leader with deep relationships across the same manufacturer principals (including nVent, Panduit, and others represented by Ewing-Foley). Comparable because it sells overlapping electrical and networking product lines into the same commercial construction, data center, and industrial end-markets, though at much larger scale and with a broad-line distribution model rather than focused rep model.
• Graybar Electric Company: One of North America's largest employee-owned distributors of electrical, communications, and data networking products. Highly comparable ownership model (ESOT) and product overlap with Ewing-Foley's Electrical and Networking divisions, serving contractors, data centers, and commercial/industrial customers; differs in scale and in being a stocking distributor rather than a commissioned rep.
• Border States Electric: Large, employee-owned U.S. electrical distributor with strong presence across the Midwest, South, and parts of the West. Compares to Ewing-Foley on customer segments (commercial construction, industrial, data center) and on the ESOT ownership model, though it operates a branch-based stocking distribution model rather than a rep commission model.
• Sonepar: World's largest privately held electrical distributor operating multiple banners across the U.S. (e.g., North Coast Electric, Cooper Electric, Capital Light). Comparable in product breadth (electrical and data communications) and customer base to Ewing-Foley's electrical/networking divisions; differs as a global B2B distributor rather than a focused regional rep firm.
• Rexel: Global electrical distribution group with significant U.S. operations (including Platt Electric Supply and Rexel USA). Comparable in serving electrical contractors, data center, and industrial customers with similar product categories; differs as a large multi-national distributor rather than a regional rep firm.

Direct peers

• KGP Logistics: U.S. value-added distributor specializing in communications, networking, and data center infrastructure products. Directly comparable to Ewing-Foley's Networking Division, representing many of the same principals (e.g., Panduit, nVent, fiber and copper cabling) and serving enterprise and data center customers; differs as a stocking distributor with national reach rather than a rep-only model.
• Accu-Tech: U.S. distributor of network infrastructure products including cabling, connectivity, and data center solutions. Directly comparable to the networking product portfolio Ewing-Foley represents (Prysmian, Panduit, nVent), and serves similar data center and enterprise customers; differs in being a stocking distributor rather than a commissioned rep firm.
• Cogent Sales & Marketing: Regional NEMRA-affiliated manufacturers' representative firm serving electrical and datacom markets in the Western U.S. Closest direct peer to Ewing-Foley in business model (commission-based rep, multi-division coverage, design-in engagement) and geography, competing for similar principals and end customers.
• McNaughton-McKay Electric Company: Large independent electrical distributor serving industrial, commercial, and data center customers across the Midwest and Mid-Atlantic. Comparable in product mix (electrical and networking infrastructure) and customer segments to Ewing-Foley, though operates as a stocking distributor rather than a rep.
• EBM (Electrical Brokers & Manufacturers): NEMRA-affiliated manufacturers' representative firm focused on electrical and datacom products in the Western U.S. Directly comparable in business model (commission rep, multi-line card, design-in engagement) and territory, competing for the same principals and end customers as Ewing-Foley's Electrical and Networking divisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ewing Foley