What Autocom does

Autocom Diagnostic Partner AB is a Swedish vehicle diagnostics provider founded in 1991 in Trollhättan by Bengt Andersson and operating as a subsidiary of the Würth Group since 2002. The company develops and sells diagnostic hardware and software solutions to the global automotive aftermarket, serving professional workshops, vehicle inspection companies, car dealers, fleet operators, salvage organisations, and government/institutional customers across more than 50 countries via an exclusive distributor network.

The company's core technology stack centers on the ICON diagnostic tablet, which runs the CARS software (approximately 45,000 unique system selections covering 95% of the European passenger vehicle park) and the TRUCKS software (approximately 19,000 system selections for heavy commercial vehicles). The platform supports modern vehicle communication protocols including DoIP, CAN, and CAN-FD, and incorporates PassThru (J2534), AutoVIN, Flight Recorder, and an OE-certified Secure Gateway module providing authorized access to security-locked vehicles from over 20 manufacturers. Add-on modules extend the platform with mobile ADAS calibration rigs for passenger and commercial vehicles, the Info System (powered by HaynesPro technical data), the AIR cloud-based mobile app for iOS and Android, and Repair Services remote expert support delivered in partnership with OPUS IVS across 40+ vehicle brands.

Autocom's revenue model combines hardware sales (ICON, Diagnostic Tablet, ADAS rigs), recurring annual software subscriptions in three tiers (Standard, Plus, Pro), and pay-per-use Repair Services priced between €20 and €90 per request. The company operates exclusively through a curated global distributor network — including Mekonomen, Autoexperten, and Europart in the Nordics — without direct-to-end-customer sales. It holds ISO 9001 and ISO 14001 certifications (since 2012) and TISAX certification (since 2024), and employs over 120 people, of whom approximately 70 work in development. Revenue is not publicly disclosed.

Name

Autocom

Legal name

Autocom Diagnostic Partner AB

Website

https://autocom.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Autocom Diagnostic Partner AB, a Swedish Würth Group subsidiary founded in 1991, develops vehicle diagnostic hardware and software (ICON, CARS, TRUCKS) for the global automotive aftermarket, serving professional workshops, inspection companies, dealers, and fleet operators across 50+ countries through an exclusive distributor network.

Ownership category

akta.pro rank

Product category

Automotive Diagnostic Software & Hardware

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)

akta.pro secondary industry

Automotive Diagnostics & Electrical Systems (EDAOAEAB)

Keywords

• Vehicle diagnostics software
• Automotive diagnostic tools
• ADAS calibration systems
• Commercial vehicle diagnostics
• Workshop repair solutions

Headquarters

HQ city

Trollhättan

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Licenses: Annual subscription licenses for CARS and TRUCKS diagnostic software. Three tiers: Standard (basic functions), Plus (includes electric vehicles, guided diagnostics, Secure Gateway), and Pro (includes Secure Gateway for all supported brands, Flight Recorder). Licenses must remain valid to access diagnostic functionality.
2. Hardware Sales: Sales of diagnostic tools including ICON (all-in-one diagnostic hardware) and Diagnostic Tablet. Hardware requires separate software license to function.
3. Repair Services: Pay-per-use remote technical support service. Pricing tiers: Request €20, OE technical expert €50, Access to OE-tool €70, Coding and software update €90. Additional software costs from vehicle manufacturers may apply (e.g., Mercedes €45, Opel €60, Volvo €53).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Autocom develops and sells vehicle diagnostic solutions for the global automotive aftermarket. Its product portfolio combines the ICON diagnostic hardware device with specialized software modules (CARS for passenger cars with ~45,000 system selections, TRUCKS for heavy commercial vehicles with ~19,000 system selections), complemented by AIR mobile diagnostics, ADAS calibration rigs, OE-certified Secure Gateway access, Info System technical data, and pay-per-use remote Repair Services. Products are sold exclusively through a global network of official distributors serving automotive workshops across 50+ countries.

Product overview

Autocom offers a unified diagnostic platform architecture combining hardware devices with specialized software modules. The ICON hardware device serves as the core diagnostic platform, supporting both passenger vehicles through CARS software (approximately 45,000 system selections) and commercial vehicles through TRUCKS software (approximately 19,000 system selections). Add-on modules extend core functionality including ADAS calibration for both passenger and commercial vehicles, Info System for HaynesPro-powered technical repair information, Secure Gateway for locked vehicle access, and Repair Services for remote expert support. The AIR mobile app extends accessibility to iOS and Android devices. This modular approach allows workshops to select configurations matching their vehicle service requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• ICON

Quantifiable outcome

• Covers approximately 95% of the normal European vehicle park
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• OPUS IVScoreStrategic or Co-development PartnerPartnership with OPUS IVS for Repair Services remote technical support. OPUS IVS provides brand-specific master technicians who support workshops with complex repairs and vehicle-related problems. Supports over 40 vehicle brands with coding, programming, and OE-tool access.
• HaynesProcoreTechnology or IntegrationInfo System powered by HaynesPro data, one of the world's leading suppliers of technical data. Provides detailed repair instructions, technical drawings, torque values, electronic diagrams, service bulletins, and recall data directly integrated into Autocom software.
• CLEPAminorOthersActive member of CLEPA, the voice of the European automotive suppliers representing over 3,000 companies with 5,000,000 employees.
• FKG (Fordonskomponentgruppen)minorOthersIndustry organization for Scandinavian automotive industry suppliers with about 350 member companies.
• ETI (Equipment and Tool Institute)minorOthersActive member of ETI, a US-based equipment and tool industry association.
• EGEA/FIGIEFAminorOthersEuropean Garage and test Equipment Association. FIGIEFA aims at maintaining free and effective competition in the market for vehicle replacement parts, servicing and repair.
• CITAminorOthersInternational association of public and private sector organisations practicing compulsory inspection of in-service motor vehicles.
• JAMA (Japan Automobile Manufacturers Association)minorOthersActive member of JAMA, representing Japanese automobile manufacturers.
• FVU (Fordonsverkstadsutvecklarna)minorOthersTrade association consisting of Swedish manufacturers, importers and suppliers of workshop equipment with about 20 companies and turnover over 700 million SEK.
• SAE/ISO/SISminorOthersParticipation in standards organizations inside and outside European Union.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mahle Aftermarket: Aftermarket division of Mahle offering diagnostic, service, and parts solutions including TechPro diagnostic tools. Larger incumbent with broader portfolio competing for workshop wallet share.
• Snap-on Incorporated: Global tool and diagnostic equipment company (Modis, Solus, Ethos series) with strong North American presence. Competitor in aftermarket diagnostics but positioned as a broad tools incumbent rather than a diagnostics specialist.
• Bosch Automotive Service Solutions: Division of Bosch offering diagnostic tools (KTS series), workshop equipment, and OE-grade data. Much larger incumbent with broader portfolio; competes directly with Autocom on hardware/software but at greater scale.
• Cox Automotive (Repairify): Global automotive services group including remote diagnostics and calibration via Repairify. Adjacent competitor in remote-enabled diagnostics and ADAS, particularly for fleet and dealer channels.

Direct peers

• Autel Intelligent Technology: Global aftermarket diagnostic tool maker (MaxiSys series) covering passenger cars and commercial vehicles with subscription software. Most direct head-to-head competitor to Autocom's ICON and CARS/TRUCKS products worldwide.
• Launch Tech: Chinese global supplier of automotive diagnostic tools (X-431 series), workshop equipment, and ADAS calibration. Direct competitor on product breadth, with strong price competitiveness in emerging markets.
• Hella Gutmann Solutions: German-based diagnostic and ADAS calibration specialist serving independent workshops across Europe. Closely comparable in product portfolio, OE-authorization approach, and European vehicle park coverage.
• Bartec Auto ID: European diagnostics and TPMS specialist serving workshops and tire retailers. Comparable in mid-market diagnostic coverage and OE tool access for security-locked vehicles.
• TEXA S.p.A. Italian diagnostic and telematics equipment maker with multi-brand coverage and ADAS calibration. Comparable in scope (cars, trucks, bikes), European market focus, and OE-grade data strategy.

Others

• Opus IVS: Remote diagnostic and ADAS calibration services provider that is already an Autocom partner (Repair Services). Adjacent enabler in the ecosystem with overlapping OE-tool access and brand-specific expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AutocomAB
• Facebookfacebook.com/autocomdp
• LinkedInlinkedin.com/company/autocom-diagnostic-partner-ab
• Instagraminstagram.com/autocomofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocom