Equibase Company

What Equibase Company does

Equibase Company LLC is the official North American database and information resource for Thoroughbred, harness, and Quarter Horse racing, founded in 1990 and headquartered at 821 Corporate Drive in Lexington, Kentucky. The company aggregates entries, results, workouts, condition books, and stakes information across all major tracks and distributes it through a self-serve digital platform at equibase.com and a mobile app on iOS and Android. Its core product is a catalog of past-performance (PP) reports — Equibase Premium PP, Equibase Basic PP, Lifetime PPs, TrackMaster Platinum PP, and the Daily Racing Form — augmented by proprietary analytical products including Equibase Speed and Pace Figures, Equibase Class Rating, TrackMaster Power Rating, and the Thoro-Graph suite. The technology stack includes a GPS tracking system embedding sensors in saddle cloths at major US and Canadian venues (Churchill Downs, Keeneland), generating real-time split times, speed, stride length, stride count, and running-order data, and a predictive modeling tool (Race Lens) that produces win probabilities for handicapping. Free products — Virtual Stable email tracking, Race of the Day, free picks, and the Inside Track podcast — drive top-of-funnel engagement, while premium content is monetized through pay-as-you-go PP purchases, the Gold Day Pass bundle (unlimited access to 9 products for a single race day), and digital advertising. Equibase also licenses racing data to the industry's anchor organizations (The Jockey Club, NTRA, Breeders' Cup, TRA, America's Best Racing, Daily Racing Form, TVG, XpressBet) and distributes through account-wagering partners (1/ST BET, AmWager, FanDuel Racing, NYRA Bets, TwinSpires), reaching serious handicappers, industry professionals, and casual fans across the wagering ecosystem.

Name

Equibase Company

Legal name

Equibase Company LLC

Website

https://equibase.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Equibase Company is the official North American Thoroughbred racing database, providing past performance products, speed figures, GPS race tracking, and handicapping analytics to bettors, industry professionals, and racing enthusiasts through a self-serve digital platform.

Ownership category

akta.pro rank

Product category

Horse Racing Data and Analytics

NAICS

Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Horse racing data
• Past performance products
• Handicapping analytics
• Racing statistics platform
• Thoroughbred information services

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Handicapping Products: Subscription and per-product sales of past performances (PPs), speed figures, picks, selections, and analytical reports for handicappers and bettors.
2. Day Pass / Single Day Access: Single-day unlimited access passes to multiple products for a flat fee, providing access to Equibase PPs, TrackMaster Selections, and Race Lens for one race day.
3. Digital Advertising: Banner advertising, sponsorships, podcast sponsorships, email campaigns, and various ad placement products on equibase.com and mobile properties.
4. Data Licensing: Licensing of racing data and statistics to official partners including America's Best Racing, Breeders' Cup, Daily Racing Form, NTRA, The Jockey Club, TRA, TVG, and XpressBet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Equibase Company operates a comprehensive horse racing data platform providing past performance products, handicapping analytics, expert selections, speed/pace figures, race entries, results, and real-time GPS tracking data for Thoroughbred, harness, and Quarter Horse racing. The platform serves individual handicappers and bettors through a self-serve digital storefront at equibase.com and a mobile app, while also licensing official racing data to major industry organizations including Breeders' Cup, The Jockey Club, NTRA, and Daily Racing Form.

Product overview

Equibase Company offers a comprehensive horse racing information platform providing past performances (PPs), handicapping products, race information, and statistical analysis for Thoroughbred, harness, and Quarter Horse racing. The core platform centers on Equibase Premium PP and Equibase Basic PP past performance products, enhanced with premium add-on modules including TrackMaster analytics, Thoro-Graph reports, Race Lens predictive modeling, and expert selections (F.A.S.T Sheets, Walker Group, Turf Club Analysts, Valuline, Pace & Angles). Supporting products include FlashNet speed ratings, True Odds calculations, Daily Insights, Virtual Stable tracking, Race Replays, and the Gold Day Pass bundle. The platform also incorporates GPS tracking technology providing real-time race data. Premium products are complemented by free offerings including Race of the Day, free picks, wagering tools, and the Equibase mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Equibase Premium PP Equibase's most popular past performance product, including an Enhanced version that highlights key data points within every past performance. Designed for horse racing handicappers and bettors seeking comprehensive race and horse data for wagering decisions.
• Equibase Basic PP Basic past performance product providing fundamental race and horse information for horse racing handicappers and bettors.
• Lifetime PPs Past performance records covering a horse's entire racing career, designed for serious handicappers seeking complete historical performance data.
• TrackMaster Platinum PP Premium Thoroughbred past performance product with enhanced TrackMaster analytics and ratings for advanced handicappers.
• Daily Racing Form Comprehensive racing form product providing detailed horse and race analysis for Thoroughbred handicappers and bettors.
• TrackMaster PPs (Harness) Past performance product tailored for harness racing with TrackMaster analytics, designed for harness racing handicappers.
• TrackMaster Harness Pro Professional-grade harness racing handicapping and analysis tool with premium TrackMaster features for serious harness racing bettors.
• Selections Bundle Bundle of expert selections across multiple racing formats for handicappers and bettors seeking professional picks.
• F.A.S.T Sheets Analysis reports providing fast-paced race handicapping insights for bettors seeking quick performance assessments.
• Walker Group Expert selections and analysis from the Walker Group handicapping team for horse racing bettors.
• Turf Club Analysts Professional turf racing analysis and selections for handicappers focused on grass course racing.
• Pace & Angles Pace analysis and angle-based handicapping system for bettors using pace scenarios to evaluate races.
• Valuline Value-oriented selections identifying overlay betting opportunities for handicappers seeking positive expected value wagers.
• Harness Selections Expert selections specifically for harness racing events for harness racing bettors.
• FlashNet Speed and Pace Figure reports with Equibase Class Rating and TrackMaster Power Rating for each horse in a race. Designed for handicappers seeking comprehensive performance ratings.
• Thoro-Graph Full Sheets Full thoro-graph performance sheets providing advanced speed and class ratings for serious handicappers.
• Bruno With The Works Comprehensive handicapping analysis from Bruno for bettors seeking expert race breakdowns.
• Race Lens Analytical tool allowing users to tag and customize past performance data, or use predictive modeling to generate win probabilities, create angles, and test handicapping theories. Designed for advanced handicappers.
• True Odds Calculated true odds probabilities for each horse in a race, providing handicappers with fair-value assessments for wagering decisions.
• Gold Day Pass Unlimited access to 9 different products for a single race day including Equibase PPs, TrackMaster Selections, and Race Lens. Designed for bettors seeking comprehensive single-day access.
• Virtual Stable Free personalized tracking service allowing users to follow horses, trainers, jockeys, tracks, race series, and stakes with daily email updates. Designed for horse racing enthusiasts and professionals.
• Equibase Mobile App Mobile application providing access to Equibase racing data and handicapping tools on iOS and Android devices. Designed for on-the-go access to entries, results, and premium products.
• Daily Insights Daily statistical insights including highest average E speed, top career earners, longest win streaks, and sire statistics. Designed for racing enthusiasts and professionals tracking trends.
• Race of the Day Free daily featured race with past performances and expert selections. Designed for casual fans and enthusiasts.
• Race Replays Video replays of completed races for analysis and handicapping purposes.
• Historical Charts Historical race charts and performance data for research and analysis by handicappers and industry professionals.
• GPS Tracking Technology Proprietary GPS tracking technology equipping horse races across the United States and Canada with devices placed inside saddle cloths, providing real-time data including split times, speed, running order, stride length, stride count, and average speed. Deployed at major venues including Churchill Downs and Keeneland.

Quantifiable outcome

• GPS tracking at major venues providing real-time split times, speed, stride length, stride count, and average speed data

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• America's Best RacingcoreGTM or Marketing PartnerOfficial Supplier of Racing Information and Statistics to America's Best Racing, providing comprehensive racing data and statistics for their horse racing content and marketing platform.
• Breeders' CupcoreGTM or Marketing PartnerOfficial Supplier of Racing Information and Statistics to the Breeders' Cup World Championships, supporting the premier Thoroughbred racing event.
• Daily Racing FormcoreGTM or Marketing PartnerOfficial Supplier relationship providing racing information and statistics to the Daily Racing Form, a primary industry publication and data provider.
• TVGcoreGTM or Marketing PartnerOfficial Supplier of Racing Information and Statistics to TVG, a major horse racing wagering network and platform.
• XpressBetcoreGTM or Marketing PartnerOfficial Supplier of Racing Information and Statistics to XpressBet, an online horse racing wagering platform.
• NTRAcoreGTM or Marketing PartnerOfficial Supplier of Racing Information and Statistics to the National Thoroughbred Racing Association, supporting industry-wide racing coverage and promotion.
• The Jockey ClubcoreGTM or Marketing PartnerOfficial Supplier of Racing Information and Statistics to The Jockey Club, the breed registry and industry organization for Thoroughbred racing.
• TRA (Thoroughbred Racing Associations)coreGTM or Marketing PartnerOfficial Supplier of Racing Information and Statistics to the Thoroughbred Racing Associations, the trade organization for racetracks.
• Churchill DownsmajorTechnology or IntegrationEquibase equips Churchill Downs with GPS tracking devices placed inside saddle cloths, providing real-time race data during major events including Kentucky Derby weekend.
• KeenelandmajorTechnology or IntegrationEquibase provides GPS tracking technology at Keeneland Race Course, measuring stride length, stride count, and average speed for races.
• 1/ST BETminorChannel Partner/ Reseller/ DistributorAccount wagering partner featured in Equibase's Account Wagering section, offering horse racing betting services to customers.
• AmWagerminorChannel Partner/ Reseller/ DistributorAccount wagering partner featured in Equibase's Account Wagering section, offering horse racing betting services.
• FanDuel RacingminorChannel Partner/ Reseller/ DistributorAccount wagering partner featured in Equibase's Account Wagering section, part of the FanDuel sportsbook ecosystem.
• NYRA BetsminorChannel Partner/ Reseller/ DistributorAccount wagering partner featuring NYRA (New York Racing Association) tracks and national racing content.
• TwinSpiresminorChannel Partner/ Reseller/ DistributorAccount wagering partner (formerly Twinspires, owned by Churchill Downs) featured in Equibase's wagering services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Daily Racing Form: Daily Racing Form is the longest-running horse racing publication in North America and a direct competitor to Equibase in past performances, handicapping products, and racing data. It is both a peer (offering competing PP products like DRF Formulator) and an Equibase partner (licensed data recipient).
• Brisnet: Brisnet is a long-standing provider of horse racing data, past performances, and handicapping products that directly competes with Equibase's premium PP offerings. It serves a similar handicapper customer base with its own proprietary speed and pace ratings.
• BloodHorse: BloodHorse is a leading Thoroughbred industry publication covering racing, breeding, and sales. It produces its own editorial content, statistics, and analysis that overlaps with Equibase's media/data offering for racing industry professionals and enthusiasts.
• Thoro-Graph: Thoro-Graph produces proprietary speed and class figure sheets for Thoroughbred handicappers, historically distributed as a separate product but now distributed through Equibase. It remains a recognizable independent analytics brand and a direct competitor in the speed/pace figures category.
• TVG: TVG is a leading horse racing television network and ADW platform owned by FanDuel Group. While TVG licenses data from Equibase, it also produces and distributes its own racing content, analysis, and handicapping products, making it both a channel partner and a partial competitor in handicapping content.

Emerging players

• NYRA Bets: NYRA Bets is the official ADW platform of the New York Racing Association and an Equibase channel partner. It surfaces its own handicapping content and tools to New York-focused racing customers, representing both a distribution channel for Equibase data and a partial competitor in consumer-facing racing content.
• TwinSpires: TwinSpires is the ADW platform of Churchill Downs Incorporated and an Equibase channel partner. It offers its own racing content, picks, and handicapping tools to its wagering customers, partially overlapping with Equibase's premium handicapping products in functionality and audience.

Others

• America's Best Racing: America's Best Racing is the marketing and fan engagement arm of the Thoroughbred industry and an Equibase official supplier partner. It distributes Equibase data through its own content marketing platform, making it a complementary ecosystem participant rather than a direct competitor.
• The Jockey Club: The Jockey Club is the breed registry for North American Thoroughbreds and a major Equibase partner (official supplier relationship). While not a direct competitor, it operates adjacent data and registration services and shapes industry data standards that affect Equibase's product offerings.

Broad incumbents

• FanDuel Racing: FanDuel Racing is the horse racing vertical of FanDuel Group, the largest U.S. online sports betting operator. It is both an Equibase channel partner and a broader incumbent that could leverage its scale and sports betting cross-sell to compete in handicapping content and racing analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Equibase
• Facebookfacebook.com/Equibase
• LinkedInlinkedin.com/company/equibase-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equibase Company