Agri-Linc

What Agri-Linc does

Agri-Linc Ltd is a family-owned UK agricultural machinery and parts supplier headquartered in Bourne, Lincolnshire, operating since 1924 and currently in its third and fourth generation of family ownership. The company sells new and used farm machinery — including tractors, combine harvesters, sprayers, cultivation equipment, seed drills, trailers, telehandlers, and livestock equipment — alongside agricultural parts, accessories, and workshop/yard consumables. Customers are primarily UK farmers, agricultural contractors, arable and livestock operations, and hobby/smallholders. Distribution runs through a full e-commerce storefront at agri-linc.com plus two physical depots (Bourne, Lincolnshire and Thaxted, Essex), with UK-wide delivery coordinated via third-party couriers, pallet networks, and specialist haulage partners, and international reach through export logistics.

The revenue model is built on four streams: hardware sales of new and used machinery from over 100 authorized brands (including CLAAS, John Deere, Vaderstad, Kuhn, Kverneland, Horsch, Simba, Sumo, plus the proprietary Proforge line); parts and accessories; commission-based revenue from the Asset-Linc consignment-style resale service that handles photography, pricing, marketing, negotiation, invoicing, and export on behalf of customers; and delivery/logistics coordination (free carriage for orders over £1,000). Unit pricing spans under £1,000 for small parts to over £100,000 for high-value combines. The company holds FCA authorization (FRN828599), operates registered trademarks for Asset-Linc and Load-Linc, and reports a 4.85/5 customer rating on reviews.io. There is no disclosed external funding, no institutional investors, and no M&A activity; ownership remains entirely within the founding family.

Name

Agri-Linc

Legal name

Agri-Linc Ltd

Website

https://agri-linc.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Agri-Linc is a fourth-generation, family-owned UK agricultural machinery dealer (est. 1924) selling new and used farm equipment, parts, and its Proforge own brand to farmers, contractors, and smallholders via e-commerce and two UK depots, plus the Asset-Linc consignment resale service.

Ownership category

akta.pro rank

Headquarters

HQ city

Bourne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Farm Machinery Sales: Revenue from selling new and used farm machinery including tractors, combine harvesters, cultivation equipment, trailers, sprayers, and attachments. Both retail sales and consignment-style Asset-Linc service where machinery is sold on behalf of customers with Agri-Linc taking a margin above the agreed net return.
2. Parts and Accessories Sales: Revenue from selling agricultural parts including bearings, PTO shafts, wear parts, hydraulics, electronics, filters, and workshop equipment. Sold through e-commerce and at depot locations.
3. Asset-Linc Commission: No upfront listing fees for sellers. Agri-Linc sells slightly above the customer's agreed net return (ex VAT) to cover their margin. Handles the entire sales process including enquiries, negotiation, invoicing, collection, and export logistics.
4. Delivery and Logistics Services: Revenue from coordinating delivery of purchased machinery and equipment through third-party couriers, pallet networks, and specialist haulage partners. Free carriage offered for orders over £1000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Agri-Linc is a family-owned farm machinery and parts supplier selling new and used agricultural machinery (tractors, combine harvesters, sprayers, cultivation equipment, seed drills, trailers, telehandlers, livestock equipment), parts and accessories, and its proprietary Proforge brand implements to UK farmers and contractors via an e-commerce platform and two physical depots. The company also provides the Asset-Linc consignment service to sell customers' surplus farm machinery on their behalf, plus the Load-Linc haulage quote service, with UK-wide delivery and international export handled through third-party logistics partners.

Product overview

Agri-Linc is a family-owned farm machinery and parts supplier established in 1924, operating as a third and fourth-generation family business. The company offers a comprehensive agricultural equipment portfolio comprising new and used machinery (tractors, combine harvesters, sprayers, cultivation equipment, seed drills, trailers, livestock equipment), proprietary Proforge brand products, agricultural parts and accessories, and specialist services including Asset-Linc (machinery sales on behalf), Load-Linc (haulage quotes), and nationwide delivery. The offering is structured as an e-commerce platform with physical depots in Bourne and Thaxted, UK.

Differentiator

Problem solved

Functional benefit

Brands

• Asset-Linc: Hassle-free service for selling customers' surplus farm machinery assets on their behalf
• Load-Linc

Products and services

• Farm Machinery for Sale Full range of new and used agricultural machinery for UK farmers and contractors, including tractors, telehandlers, combine harvesters, cultivation equipment, seed drills, sprayers, trailers, and grassland equipment, sold through e-commerce and physical depots.
• Agricultural Parts and Accessories Comprehensive selection of agricultural parts and accessories including bearings, PTO shafts, hydraulic components, filters, belts, and wear parts for various machinery brands, sold to support maintenance and repair needs.
• Proforge Proprietary brand of farm machinery and attachments manufactured for Agri-Linc, including Cultilla cultivators, Inverta subsoilers, Maxtilla max-tilla equipment, bale handlers, and tractor weights.
• Asset-Linc Hassle-free commission-based service for selling customers' surplus farm machinery on their behalf. Agri-Linc handles the entire sales process including photography, pricing, marketing, enquiries, negotiation, invoicing, collection, and export logistics, with no upfront listing fees.
• Load-Linc Haulage quote service for transporting farm machinery and equipment, providing competitive transport quotes before dispatch for large items through specialist haulage partners.
• Workshop and Yard Equipment Workshop equipment including cleaning supplies, safety gear, fluids, lubricants, pest control, grain storage and cooling, tools, and workshop consumables for farm workshop operations.
• Livestock Equipment Livestock handling equipment including cattle and sheep handling systems, bale feeders, feedout wagons, fencing, feeding and drinking equipment for livestock farming operations.
• Haulage and Lifting Equipment Lifting and load securing equipment including chain slings, webbing slings, shackles, loadbinders, ratchet straps, and towing equipment for farm machinery transport.

Quantifiable outcome

• 4.85 out of 5 star customer rating on reviews.io
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Third-Party Courier PartnerscoreOthersTrusted delivery partners for parcel and small package shipments across the UK. All parts and attachments deliveries are actively tracked by Agri-Linc's in-house customer service team.
• Pallet Network PartnerscoreOthersPallet network partners for medium-sized deliveries of parts and attachments across the UK.
• Specialist Haulage PartnerscoreOthersSpecialist transport providers for larger machinery and equipment deliveries. Agri-Linc can provide competitive haulage quotes before dispatch for large items.
• Equipment Manufacturers and BrandscoreChannel Partner/ Reseller/ DistributorAuthorized reseller for major agricultural machinery brands including CLAAS, John Deere, Vaderstad, Kuhn, Kverneland, Horsch, Simba, Sumo, Moore Unidrill, Hustler, Talex, and many others. Stockist of new machinery, parts, and accessories from over 100 brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• John Deere (UK & Ireland): UK operations of John Deere, the largest global tractor and farm machinery OEM with a tightly controlled dealer network. Broad incumbent — both a major supplier to Agri-Linc and a competitor for end-customer equipment spend.
• CLAAS UK: UK arm of CLAAS, a leading global combine and forage harvester OEM with its own authorised dealer network. Broad incumbent — manufactures and channels the very brands Agri-Linc resells, and competes for the same UK arable farmer budget.
• Kuhn UK: UK subsidiary of Kuhn Group, a major European implement manufacturer (ploughs, cultivators, balers, sprayers). Comparable as an OEM that Agri-Linc resells under its multi-brand portfolio and whose products compete in the same categories.
• Pöttinger UK: UK arm of Austrian grassland and tillage equipment manufacturer Pöttinger. Broad incumbent peer — its implements overlap directly with the cultivation, drilling and grassland categories Agri-Linc distributes.

Direct peers

• Ernest Doe & Sons: Long-established independent UK farm machinery dealer (est. 1890) with multiple branches across East Anglia and the South East, selling new and used machinery and parts. Most direct comparable to Agri-Linc in scale, multi-branch footprint and multi-brand dealership model.
• Ripon Farm Services: Independent UK farm machinery dealer group with branches across northern England, stocking new and used tractors and groundcare equipment. Comparable to Agri-Linc in customer base and multi-depot independent dealer model.
• Chandlers (Farm Equipment) Ltd: Multi-branch UK Case IH and other-brand agricultural equipment dealer covering the Midlands and southern England. Direct peer on multi-brand new/used machinery and parts distribution with regional depot model.
• Russells (Russell Group): UK agricultural machinery dealer group with multiple branches across Yorkshire and the East Midlands, distributing tractors, combines and implements. Comparable to Agri-Linc on multi-branch distribution and parts-led aftersales model.
• Ben Burgess & Co: East Anglian agricultural machinery dealer with multiple depots selling new and used tractors, combines and parts. Comparable to Agri-Linc in customer base (arable/livestock farmers and contractors), regional depots and multi-brand resale model.

Regional players

• Spearhead UK: UK-based designer and manufacturer of mulchers, mowers and vegetation management equipment with direct dealer relationships in the UK. Regional player — comparable in that it sells complementary machinery into UK farmers and contractors, often through multi-brand dealers like Agri-Linc.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGNJZDcVLV46UOYa_5GVXPQ
• Facebookfacebook.com/AgriLinc
• LinkedInlinkedin.com/company/42905309
• Instagraminstagram.com/agri_linc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri-Linc