Developer docs
API playgroundTry for free, no card

Search company profiles

Highpoint Community Bank

Full company profile

uuid000lceq

Namestring
Highpoint Community Bank
Legal namestring
Highpoint Community Bank
Company typeenum
Private
Founded yearint
1886
Descriptiontext

Highpoint Community Bank is a Michigan state-chartered, FDIC-insured community bank founded in 1886 and headquartered in Hastings, Michigan, operating through 7 full-service branches, 2 drive-up/Interactive Teller Machine locations, and a loan production office across West Michigan. The bank is a wholly-owned subsidiary of HCB Financial Corp. (OTCPK: HCBN), which entered into a definitive merger agreement in March 2026 to be acquired by Independent Bank Corporation (NASDAQ: IBCP) in a transaction valued at approximately $70.2 million, expected to close in Q3 2026 pending satisfaction of remaining closing conditions. As of December 31, 2025, HCB reported approximately $590 million in total assets, $532 million in total deposits (with a 1.50% cost of deposits and 67% loan-to-deposit ratio), and $354 million in total loans, with a customer-funded model emphasizing low-cost core deposits and local lending decisions.

The bank's product platform spans personal banking (checking tiers including a High Yield Checking paying up to 4.00% APY, savings, vehicle, mortgage and HELOC lending, personal loans, wealth management, and HSAs) and a full business-banking suite (Essential/Edge/Elite Checking with transaction-based pricing, business savings, commercial real estate loans, SBA loans, working-capital and equipment financing, sweep services, and merchant processing through MPACT and Autobooks integrations). Supporting technology includes iOS and Android mobile apps with card-controls, mobile remote deposit, and the HCB Money Manager tool, plus digital wallets (Apple Pay, Google Pay, Samsung Pay) and an Education Center launched in December 2025.

HCB earns revenue primarily through net interest income on its loan portfolio (auto, mortgage, commercial real estate, SBA, working capital, personal) against a low-cost deposit base, supplemented by transaction-based fee income (per-item charges on business checking, debit interchange, wire and merchant-processing fees) and subscription-style wealth-management and investment-advisory fees. Go-to-market is community-led with a Business Advantage Program that drives acquisition through employer partnerships, supported by seven physical branches, digital channels, and community events that reinforce the relationship-banking positioning. Specialized verticals include cannabis-related business banking, municipal public-funds banking, and the KickStart to Career financial-literacy partnership with Barry County Schools and the Barry Community Foundation.

Short descriptiontext

Highpoint Community Bank is a Michigan state-chartered, FDIC-insured community bank founded in 1886 and headquartered in Hastings, serving individual consumers, small-to-mid-sized businesses, municipalities, and cannabis-related businesses across West Michigan via seven branches, mobile/online banking, and a full suite of deposit, lending, and wealth-management products.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersHastings, United States
HQ citystring
Hastings
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices9 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
community banking services, retail deposit accounts, commercial lending solutions, mortgage and home equity, small business banking
Industry1 code
1Mass-Market Consumer Deposit Banking (Checking/Savings)
CodeFSABAAAAPrimaryYes
NAICS code1 code
  • Commercial Banking52211
SIC code1 code
  • State Commercial Banks6022
Product category
Community Banking
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Net Interest Income
TypeTransaction Fee
Description

Interest income earned on the loan portfolio (auto loans, home loans, personal loans, commercial real estate loans, SBA loans, HELOCs) minus interest paid on deposits. This is the primary revenue driver for the community bank, supported by a low-cost deposit base with a 67% loan-to-deposit ratio and total deposits of approximately $532 million.

highpointcommunitybank.com
2Non-Interest Income
TypeTransaction Fee
Description

Fee income from deposit account service charges (e.g., paper statement fees, item fees on business checking), debit card transaction fees, merchant processing services, wire transfer fees, and other banking service charges. Business checking accounts have tiered free item allowances with per-item fees above thresholds.

highpointcommunitybank.com
3Wealth Management / Investment Services
TypeSubscription Recurring
Description

Revenue from investment and wealth management services offered to personal banking customers, including financial planning and investment advisory services.

highpointcommunitybank.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Pricing details9 tiers
1High Yield Checking: Earn up to 4.00% APY on personal checking balances.
ModelSubscriptionBilling cadenceMonthly
Notes

Variable rate product with tiered APY. Requires enrollment in eligible conditions (e.g., direct deposit, minimum transactions) as specified by the bank.

highpointcommunitybank.com
2Auto Loans: Rates as low as 5.31% APR for 2024 & newer models, up to 84 months.
ModelUnit PricingBilling cadenceMonthly
Notes

APR based on credit score of 720+. Automatic payment required, otherwise 0.50% added. Rates subject to change. Contact lender for other terms. Auto loan rates by model year: 2024+ 5.25%/5.31% APR up to 84mo; 2022+ 5.50%/5.569% APR up to 72mo.

highpointcommunitybank.com
330-Year Fixed Mortgage: 6.500% interest rate / 6.627% APR; 15-Year Fixed: 6.000% / 6.207% APR.
ModelUnit PricingBilling cadenceMonthly
Notes

Rates as of June 26, 2026. Based on purchase transaction, $200,000 loan, credit score 780+, 75% LTV, single-family owner-occupied property. Does not include property taxes or insurance. PMI may apply if down payment under 20%.

highpointcommunitybank.com
4Home Equity Loans: 5-Year Fixed at 6.250% / 6.743% APR; 10-Year Fixed at 6.750% / 7.016% APR.
ModelUnit PricingBilling cadenceMonthly
Notes

HELOC: 6.750% / 7.016% APR (variable, tied to WSJ Prime). Requires automatic payment from HCB account (+0.50% without). Borrow up to 89.99% of home equity. Rates as of June 27, 2026.

highpointcommunitybank.com
5Business Savings: $100 minimum to open; $3 monthly service charge if balance falls below $200.
ModelUnit PricingBilling cadenceMonthly
Notes

Business High Yield Savings: $10 monthly charge if balance falls below $5,000. Interest compounded and credited quarterly.

highpointcommunitybank.com
6Certificates of Deposit: 3-month at 3.51% APY; 6-month at 3.51% APY; 1-year at 3.75% APY; 18-month at 3.00% APY; 2-year at 3.00% APY; 3-year at 2.75% APY; 5-year at 2.75% APY.
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$500 minimum to open. Early withdrawal penalty applies. Rates effective as of June 27, 2026.

highpointcommunitybank.com
7Essential Checking: No monthly service charge; 1-150 free items; $0.25 per item over 150.
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

No minimum balance requirement. Free eStatements.

highpointcommunitybank.com
8Edge Checking: No monthly service charge with $5,000 average monthly balance OR combined business relationship of $20,000 OR business loan balance of $20,000. 1-500 free items; $0.25 per item over 500.
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

Earn a credit on average balance to offset fees. Free eStatements.

highpointcommunitybank.com
9Elite Checking: No monthly service charge with $10,000 average balance. Earn tiered interest on balance. 1-50 free items; $0.25 per item over 50.
ModelTransaction based/ take rateBilling cadenceMonthly
Notes

Free eStatements; $5 paper statement charge.

highpointcommunitybank.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Highpoint Community Bank is a Michigan-based community bank founded in 1886 that offers consumer and business banking products and services through 7 branch locations across West Michigan. Its core offerings include personal checking, savings, and time deposit accounts (CDs), consumer loans (auto, mortgage, home equity, personal, college funding), wealth management, and business banking services such as tiered business checking, commercial real estate loans, SBA loans, working capital financing, merchant card processing, online invoicing, and digital banking platforms (mobile app, online banking, business eBanking).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Combined entity will have approximately $6.1 billion in total assets, $5.3 billion in total deposits, and $4.7 billion in total loans following merger close.
+2 more records
Product overview1 text field

Highpoint Community Bank offers a comprehensive community banking platform serving both personal and business customers in Michigan. The product portfolio includes personal checking and savings accounts (Free Checking, Advantage Checking, High Yield Checking, Smart Start Savings, High Yield Savings), vehicle loans, home mortgages (30-year and 15-year fixed), home equity loans and HELOCs, personal loans, and college funding through College Ave partnership. For business customers, the bank provides three-tiered checking accounts (Essential, Edge, Elite Checking), business savings accounts, CDs, commercial real estate loans, SBA loans, and working capital financing. Digital banking services include mobile app with card controls, bill pay, HCB Money Manager for expense tracking, and online business banking with ACH services. Additional offerings include merchant processing (MPACT), sweep services, HSAs, GAP insurance, and an Education Center providing financial literacy resources. The bank operates 7 branch locations in Michigan and is currently undergoing acquisition by Independent Bank Corporation expected to close in Q3 2026.

Product and service25 records
1Personal Checking
CategoryPersonal Deposit Accounts
Description

Personal checking accounts including Free Checking, Advantage Checking, High Yield Checking (earning up to 4.00% APY), Health Savings Account, and Teen Checking for different life stages and consumer needs.

2Personal Savings
CategoryPersonal Deposit Accounts
Description

Personal savings accounts including Smart Start Savings, Statement Savings, and High Yield Savings designed to help personal banking customers reach their savings goals.

3Vehicle Loans
CategoryConsumer Lending
Description

Auto loans for purchasing vehicles with rates as low as 5.31% APR for 2024 and newer models, up to 84-month terms.

4Home Loans
CategoryConsumer Lending
Description

Mortgage and home financing products including 30-year and 15-year fixed mortgages, home equity loans, and HELOCs for purchasing or refinancing homes.

5Personal Loans
CategoryConsumer Lending
Description

Flexible unsecured personal loans and personal lines of credit for consumer needs including debt consolidation, major purchases, or unexpected expenses.

6College Funding
CategoryConsumer Lending
Description

Education financing options including partnerships with College Ave for private student loans, providing clear information about interest rates and repayment terms for students and families.

7Wealth Management
CategoryWealth and Investment Services
Description

Wealth management and financial planning services to help personal banking customers grow and protect their assets, including investment advisory services.

8Digital Banking
CategoryDigital Banking
Description

Mobile and online banking platform offering account access, bill pay, card controls, money manager, alerts, and secure in-app chat support for personal customers.

9Card Options
CategoryCard Products
Description

Debit and credit card products including business and personal cards with features like mobile wallet integration, card controls, and fraud protection.

10Essential Checking
CategoryBusiness Deposit Accounts
Description

Basic business checking with no monthly service charge and flexibility for daily transactions; includes 150 free items per month and $0.25 per item above the threshold.

11Edge Checking
CategoryBusiness Deposit Accounts
Description

Business checking for growing businesses with higher balances and frequent transactions; includes 500 free items per month and credits on average balance to offset fees.

12Elite Checking
CategoryBusiness Deposit Accounts
Description

Premium business checking for businesses maintaining higher balances with tiered interest rates and no monthly service charge with $10,000 average balance.

13Business Savings
CategoryBusiness Deposit Accounts
Description

Basic business savings account with $100 minimum to open and $3 monthly service charge if balance falls below $200.

14Business High Yield Savings
CategoryBusiness Deposit Accounts
Description

Business savings account with higher yields and $10 monthly charge if balance falls below $5,000.

15Certificate of Deposit (CDs)
CategoryTime Deposits
Description

Time deposit certificates (CDs) with terms from 90 days to 5 years, $500 minimum opening deposit, and guaranteed returns for fixed periods at rates ranging 2.75% to 3.75% APY as of June 27, 2026.

16Municipal Solutions
CategorySpecialized Government Banking
Description

Banking services designed for municipalities and government entities including specialized account features and expertise in handling public funds.

17Cannabis Related Business Banking
CategorySpecialized Industry Banking
Description

Specialized banking solutions for cannabis-related businesses operating in legal markets, addressing an underserved segment often declined by mainstream banks.

18Commercial Real Estate Loans
CategoryCommercial Lending
Description

Commercial real estate financing for owner-occupied properties, acquisitions, refinancing, and construction/development projects.

19Working Capital & Equipment Loans
CategoryCommercial Lending
Description

Business lines of credit and equipment financing to support operational needs and capital investments.

20SBA Loans
CategoryCommercial Lending
Description

Small Business Administration loan programs with unique advantages to help businesses finance growth and operations.

21Capital Access Program (CAP)
CategoryCommercial Lending
Description

Michigan Capital Access Program providing a smarter path to business financing strengthened by state program benefits.

22Business eBanking
CategoryDigital Banking
Description

Online business banking platform with ACH origination, account management, and business cash management tools.

23Receivables Solutions
CategoryBusiness Payment Solutions
Description

Business receivables management including Autobooks for online invoicing and payment collection.

24Payables Solutions
CategoryBusiness Payment Solutions
Description

Business payables management including payment processing and bill pay services.

25Merchant Processing (MPACT)
CategoryMerchant Services
Description

Payment processing services for businesses to accept card payments in-person and online through the bank's MPACT merchant processing solution.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
Strategic tierMinorTypeGTM or Marketing Partner
Description

Referral partnership for private student loans. HCB refers students/families to College Ave for private student loan financing. HCB is not the lender, underwriter, or servicer — College Ave handles credit evaluation, loan terms, and servicing. Terms and eligibility reviewed by borrower.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Served as legal counsel for HCB Financial Corp. in connection with the definitive merger agreement with Independent Bank Corporation. Advised on transaction structure, regulatory filings, and closing conditions.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Served as legal counsel for Independent Bank Corporation in the acquisition of HCB Financial Corp. and Highpoint Community Bank.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnership through the KickStart to Career program, where every kindergarten student in Barry County receives a savings account with $50, designed to promote early financial literacy and saving habits for college or career training expenses.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partner in the KickStart to Career program alongside the Barry Community Foundation, providing every kindergartner in Barry County with a $50 savings account to encourage early saving habits.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

National banking giant with major presence in Michigan, competing for deposits, mortgages, and small business banking. Represents the large-bank competitive threat that HCB's community positioning aims to differentiate against.

TypeDirect peer
Description

Michigan-based community bank with similar retail and small business focus. Comparable in scale and operates with a community banking model targeting similar customer segments in Michigan markets.

TypeBroad incumbent
Description

The acquirer of HCB in the pending merger, Independent Bank is a Grand Rapids-based bank holding company with ~$5.5B in assets. It directly serves overlapping West Michigan markets with a similar community banking model but at meaningfully larger scale, making it the closest direct comparable and the entity absorbing HCB's franchise.

TypeBroad incumbent
Description

Large regional bank with major presence in West Michigan, including Grand Rapids. Competes with HCB across consumer, mortgage, and commercial banking lines, but at far greater scale and with broader product capabilities.

TypeDirect peer
Description

Grand Rapids-headquartered Michigan community bank with similar deposit gathering, business lending, and commercial real estate focus. Comparable asset size tier and overlap in West Michigan markets make it a strong direct peer for HCB.

TypeRegional player
Description

Northern Michigan community bank with similar size and community-driven model. Comparable in scale, but its primary footprint is in northern Michigan rather than the West Michigan corridor HCB serves, making it a regional comparable rather than direct competitor.

TypeDirect peer
Description

Michigan community bank of similar size and community-oriented model, focused on retail and small business banking in its local market. Comparable asset size, deposit-funded balance sheet, and personal service model.

TypeRegional player
Description

Large Michigan-based credit union competing for retail deposits, mortgages, and consumer banking across the state, with overlapping geographic reach in mid-Michigan. A scaled credit union peer that competes for similar consumer and SMB segments.

TypeDirect peer
Description

Michigan's largest credit union, headquartered in Grand Rapids with statewide branch network. Competes directly with HCB in West Michigan for retail deposits, mortgages, and consumer lending, with similar community-focused positioning.

TypeBroad incumbent
Description

Large regional bank with significant Michigan branch presence. Competes with HCB for deposits, small business banking, and consumer lending across the West Michigan market, though with much broader capabilities and product set.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration10 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Highpoint Community Bank

Highpoint Community Bank is a Michigan state-chartered, FDIC-insured community bank founded in 1886 and headquartered in Hastings, serving individual consumers, small-to-mid-sized businesses, municipalities, and cannabis-related businesses across West Michigan via seven branches, mobile/online banking, and a full suite of deposit, lending, and wealth-management products.

What Highpoint Community Bank does

Highpoint Community Bank is a Michigan state-chartered, FDIC-insured community bank founded in 1886 and headquartered in Hastings, Michigan, operating through 7 full-service branches, 2 drive-up/Interactive Teller Machine locations, and a loan production office across West Michigan. The bank is a wholly-owned subsidiary of HCB Financial Corp. (OTCPK: HCBN), which entered into a definitive merger agreement in March 2026 to be acquired by Independent Bank Corporation (NASDAQ: IBCP) in a transaction valued at approximately $70.2 million, expected to close in Q3 2026 pending satisfaction of remaining closing conditions. As of December 31, 2025, HCB reported approximately $590 million in total assets, $532 million in total deposits (with a 1.50% cost of deposits and 67% loan-to-deposit ratio), and $354 million in total loans, with a customer-funded model emphasizing low-cost core deposits and local lending decisions.

The bank's product platform spans personal banking (checking tiers including a High Yield Checking paying up to 4.00% APY, savings, vehicle, mortgage and HELOC lending, personal loans, wealth management, and HSAs) and a full business-banking suite (Essential/Edge/Elite Checking with transaction-based pricing, business savings, commercial real estate loans, SBA loans, working-capital and equipment financing, sweep services, and merchant processing through MPACT and Autobooks integrations). Supporting technology includes iOS and Android mobile apps with card-controls, mobile remote deposit, and the HCB Money Manager tool, plus digital wallets (Apple Pay, Google Pay, Samsung Pay) and an Education Center launched in December 2025.

HCB earns revenue primarily through net interest income on its loan portfolio (auto, mortgage, commercial real estate, SBA, working capital, personal) against a low-cost deposit base, supplemented by transaction-based fee income (per-item charges on business checking, debit interchange, wire and merchant-processing fees) and subscription-style wealth-management and investment-advisory fees. Go-to-market is community-led with a Business Advantage Program that drives acquisition through employer partnerships, supported by seven physical branches, digital channels, and community events that reinforce the relationship-banking positioning. Specialized verticals include cannabis-related business banking, municipal public-funds banking, and the KickStart to Career financial-literacy partnership with Barry County Schools and the Barry Community Foundation.

Highpoint Community Bank firmographics

Firmographics
Name
Highpoint Community Bank
Legal name
Highpoint Community Bank
Website
https://highpointcommunitybank.com
Company type
Private
Founded year
1886
Operating status
Operating
Headcount range
101–250 employees
Short description
Highpoint Community Bank is a Michigan state-chartered, FDIC-insured community bank founded in 1886 and headquartered in Hastings, serving individual consumers, small-to-mid-sized businesses, municipalities, and cannabis-related businesses across West Michigan via seven branches, mobile/online banking, and a full suite of deposit, lending, and wealth-management products.
Ownership category
akta.pro rank

Highpoint Community Bank industry classification

Industry
Product category
Community Banking
NAICS
Commercial Banking (52211)
SIC
State Commercial Banks (6022)
akta.pro primary industry
Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

  • Community banking services
  • Retail deposit accounts
  • Commercial lending solutions
  • Mortgage and home equity
  • Small business banking

Where Highpoint Community Bank is headquartered

Location

Headquarters

HQ city
Hastings
HQ country
United States
HQ region
North America

Offices9 records

Markets served

Highpoint Community Bank business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Net Interest Income: Interest income earned on the loan portfolio (auto loans, home loans, personal loans, commercial real estate loans, SBA loans, HELOCs) minus interest paid on deposits. This is the primary revenue driver for the community bank, supported by a low-cost deposit base with a 67% loan-to-deposit ratio and total deposits of approximately $532 million.
  2. Non-Interest Income: Fee income from deposit account service charges (e.g., paper statement fees, item fees on business checking), debit card transaction fees, merchant processing services, wire transfer fees, and other banking service charges. Business checking accounts have tiered free item allowances with per-item fees above thresholds.
  3. Wealth Management / Investment Services: Revenue from investment and wealth management services offered to personal banking customers, including financial planning and investment advisory services.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyHigh Yield Checking: Earn up to 4.00% APY on personal checking balances.
Unit PricingMonthlyAuto Loans: Rates as low as 5.31% APR for 2024 & newer models, up to 84 months.
Unit PricingMonthly30-Year Fixed Mortgage: 6.500% interest rate / 6.627% APR; 15-Year Fixed: 6.000% / 6.207% APR.
Unit PricingMonthlyHome Equity Loans: 5-Year Fixed at 6.250% / 6.743% APR; 10-Year Fixed at 6.750% / 7.016% APR.
Unit PricingMonthlyBusiness Savings: $100 minimum to open; $3 monthly service charge if balance falls below $200.
Unit PricingPay-as-you-goCertificates of Deposit: 3-month at 3.51% APY; 6-month at 3.51% APY; 1-year at 3.75% APY; 18-month at 3.00% APY; 2-year at 3.00% APY; 3-year at 2.75% APY; 5-year at 2.75% APY.
Transaction based/ take rateMonthlyEssential Checking: No monthly service charge; 1-150 free items; $0.25 per item over 150.
Transaction based/ take rateMonthlyEdge Checking: No monthly service charge with $5,000 average monthly balance OR combined business relationship of $20,000 OR business loan balance of $20,000. 1-500 free items; $0.25 per item over 500.
Transaction based/ take rateMonthlyElite Checking: No monthly service charge with $10,000 average balance. Earn tiered interest on balance. 1-50 free items; $0.25 per item over 50.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Highpoint Community Bank product offering

Product offering

Core offering

Highpoint Community Bank is a Michigan-based community bank founded in 1886 that offers consumer and business banking products and services through 7 branch locations across West Michigan. Its core offerings include personal checking, savings, and time deposit accounts (CDs), consumer loans (auto, mortgage, home equity, personal, college funding), wealth management, and business banking services such as tiered business checking, commercial real estate loans, SBA loans, working capital financing, merchant card processing, online invoicing, and digital banking platforms (mobile app, online banking, business eBanking).

Product overview

Highpoint Community Bank offers a comprehensive community banking platform serving both personal and business customers in Michigan. The product portfolio includes personal checking and savings accounts (Free Checking, Advantage Checking, High Yield Checking, Smart Start Savings, High Yield Savings), vehicle loans, home mortgages (30-year and 15-year fixed), home equity loans and HELOCs, personal loans, and college funding through College Ave partnership. For business customers, the bank provides three-tiered checking accounts (Essential, Edge, Elite Checking), business savings accounts, CDs, commercial real estate loans, SBA loans, and working capital financing. Digital banking services include mobile app with card controls, bill pay, HCB Money Manager for expense tracking, and online business banking with ACH services. Additional offerings include merchant processing (MPACT), sweep services, HSAs, GAP insurance, and an Education Center providing financial literacy resources. The bank operates 7 branch locations in Michigan and is currently undergoing acquisition by Independent Bank Corporation expected to close in Q3 2026.

Differentiator

Problem solved

Functional benefit

Products and services

  • Personal Checking Personal checking accounts including Free Checking, Advantage Checking, High Yield Checking (earning up to 4.00% APY), Health Savings Account, and Teen Checking for different life stages and consumer needs.
  • Personal Savings Personal savings accounts including Smart Start Savings, Statement Savings, and High Yield Savings designed to help personal banking customers reach their savings goals.
  • Vehicle Loans Auto loans for purchasing vehicles with rates as low as 5.31% APR for 2024 and newer models, up to 84-month terms.
  • Home Loans Mortgage and home financing products including 30-year and 15-year fixed mortgages, home equity loans, and HELOCs for purchasing or refinancing homes.
  • Personal Loans Flexible unsecured personal loans and personal lines of credit for consumer needs including debt consolidation, major purchases, or unexpected expenses.
  • College Funding Education financing options including partnerships with College Ave for private student loans, providing clear information about interest rates and repayment terms for students and families.
  • Wealth Management Wealth management and financial planning services to help personal banking customers grow and protect their assets, including investment advisory services.
  • Digital Banking Mobile and online banking platform offering account access, bill pay, card controls, money manager, alerts, and secure in-app chat support for personal customers.
  • Card Options Debit and credit card products including business and personal cards with features like mobile wallet integration, card controls, and fraud protection.
  • Essential Checking Basic business checking with no monthly service charge and flexibility for daily transactions; includes 150 free items per month and $0.25 per item above the threshold.
  • Edge Checking Business checking for growing businesses with higher balances and frequent transactions; includes 500 free items per month and credits on average balance to offset fees.
  • Elite Checking Premium business checking for businesses maintaining higher balances with tiered interest rates and no monthly service charge with $10,000 average balance.
  • Business Savings Basic business savings account with $100 minimum to open and $3 monthly service charge if balance falls below $200.
  • Business High Yield Savings Business savings account with higher yields and $10 monthly charge if balance falls below $5,000.
  • Certificate of Deposit (CDs) Time deposit certificates (CDs) with terms from 90 days to 5 years, $500 minimum opening deposit, and guaranteed returns for fixed periods at rates ranging 2.75% to 3.75% APY as of June 27, 2026.
  • Municipal Solutions Banking services designed for municipalities and government entities including specialized account features and expertise in handling public funds.
  • Cannabis Related Business Banking Specialized banking solutions for cannabis-related businesses operating in legal markets, addressing an underserved segment often declined by mainstream banks.
  • Commercial Real Estate Loans Commercial real estate financing for owner-occupied properties, acquisitions, refinancing, and construction/development projects.
  • Working Capital & Equipment Loans Business lines of credit and equipment financing to support operational needs and capital investments.
  • SBA Loans Small Business Administration loan programs with unique advantages to help businesses finance growth and operations.
  • Capital Access Program (CAP) Michigan Capital Access Program providing a smarter path to business financing strengthened by state program benefits.
  • Business eBanking Online business banking platform with ACH origination, account management, and business cash management tools.
  • Receivables Solutions Business receivables management including Autobooks for online invoicing and payment collection.
  • Payables Solutions Business payables management including payment processing and bill pay services.
  • Merchant Processing (MPACT) Payment processing services for businesses to accept card payments in-person and online through the bank's MPACT merchant processing solution.

Quantifiable outcome

  • Combined entity will have approximately $6.1 billion in total assets, $5.3 billion in total deposits, and $4.7 billion in total loans following merger close.
  • +2 more outcomes

Companies that use Highpoint Community Bank

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Highpoint Community Bank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Highpoint Community Bank partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor and core.

  • College Ave Student LoansminorGTM or Marketing PartnerReferral partnership for private student loans. HCB refers students/families to College Ave for private student loan financing. HCB is not the lender, underwriter, or servicer — College Ave handles credit evaluation, loan terms, and servicing. Terms and eligibility reviewed by borrower.
  • Dickinson Wright PLLCcoreImplementation/ SI/ Consulting PartnerServed as legal counsel for HCB Financial Corp. in connection with the definitive merger agreement with Independent Bank Corporation. Advised on transaction structure, regulatory filings, and closing conditions.
  • Varnum LLPcoreImplementation/ SI/ Consulting PartnerServed as legal counsel for Independent Bank Corporation in the acquisition of HCB Financial Corp. and Highpoint Community Bank.
  • Barry Community FoundationminorStrategic or Co-development PartnerPartnership through the KickStart to Career program, where every kindergarten student in Barry County receives a savings account with $50, designed to promote early financial literacy and saving habits for college or career training expenses.
  • Barry County SchoolsminorStrategic or Co-development PartnerPartner in the KickStart to Career program alongside the Barry Community Foundation, providing every kindergartner in Barry County with a $50 savings account to encourage early saving habits.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Highpoint Community Bank competitors and assessment

Company assessment

Broad incumbents

  • JPMorgan Chase: National banking giant with major presence in Michigan, competing for deposits, mortgages, and small business banking. Represents the large-bank competitive threat that HCB's community positioning aims to differentiate against.
  • Independent Bank Corporation: The acquirer of HCB in the pending merger, Independent Bank is a Grand Rapids-based bank holding company with ~$5.5B in assets. It directly serves overlapping West Michigan markets with a similar community banking model but at meaningfully larger scale, making it the closest direct comparable and the entity absorbing HCB's franchise.
  • Fifth Third Bank: Large regional bank with major presence in West Michigan, including Grand Rapids. Competes with HCB across consumer, mortgage, and commercial banking lines, but at far greater scale and with broader product capabilities.
  • Huntington National Bank: Large regional bank with significant Michigan branch presence. Competes with HCB for deposits, small business banking, and consumer lending across the West Michigan market, though with much broader capabilities and product set.

Direct peers

  • First National Bank of Michigan: Michigan-based community bank with similar retail and small business focus. Comparable in scale and operates with a community banking model targeting similar customer segments in Michigan markets.
  • Mercantile Bank Corporation: Grand Rapids-headquartered Michigan community bank with similar deposit gathering, business lending, and commercial real estate focus. Comparable asset size tier and overlap in West Michigan markets make it a strong direct peer for HCB.
  • Chelsea State Bank: Michigan community bank of similar size and community-oriented model, focused on retail and small business banking in its local market. Comparable asset size, deposit-funded balance sheet, and personal service model.
  • Lake Michigan Credit Union: Michigan's largest credit union, headquartered in Grand Rapids with statewide branch network. Competes directly with HCB in West Michigan for retail deposits, mortgages, and consumer lending, with similar community-focused positioning.

Regional players

  • Range Bank: Northern Michigan community bank with similar size and community-driven model. Comparable in scale, but its primary footprint is in northern Michigan rather than the West Michigan corridor HCB serves, making it a regional comparable rather than direct competitor.
  • Michigan State University Federal Credit Union: Large Michigan-based credit union competing for retail deposits, mortgages, and consumer banking across the state, with overlapping geographic reach in mid-Michigan. A scaled credit union peer that competes for similar consumer and SMB segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Highpoint Community Bank social profiles

Digital presence

Highpoint Community Bank compliance and trust

Trust signal

Compliance5 records

Highpoint Community Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Highpoint Community Bank leadership team

Management profile

Number of profiles

Profiles5 records

Highpoint Community Bank subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Highpoint Community Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Highpoint Community Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highpoint Community Bank

What does Highpoint Community Bank do?

Highpoint Community Bank is a Michigan-based community bank founded in 1886 that offers consumer and business banking products and services through 7 branch locations across West Michigan. Its core offerings include personal checking, savings, and time deposit accounts (CDs), consumer loans (auto, mortgage, home equity, personal, college funding), wealth management, and business banking services such as tiered business checking, commercial real estate loans, SBA loans, working capital financing, merchant card processing, online invoicing, and digital banking platforms (mobile app, online banking, business eBanking).

Is Highpoint Community Bank a public or private company?

Highpoint Community Bank is a private company. It is classified as corporate owned and is currently operating.

When was Highpoint Community Bank founded?

Highpoint Community Bank was founded in 1886. It employs 101 to 250 people.

Where is Highpoint Community Bank based?

Highpoint Community Bank is headquartered in Hastings, United States, in the North America region.

How does Highpoint Community Bank make money?

Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and wealth Management / Investment Services.

Who are Highpoint Community Bank's main competitors?

Broad incumbents on record are JPMorgan Chase, Independent Bank Corporation, Fifth Third Bank and Huntington National Bank. Direct peers are First National Bank of Michigan, Mercantile Bank Corporation, Chelsea State Bank and Lake Michigan Credit Union. Regional players are Range Bank and Michigan State University Federal Credit Union.

Does Highpoint Community Bank have an API?

No public API is recorded for Highpoint Community Bank.

What industry is Highpoint Community Bank in?

Highpoint Community Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals