Dignity Coconuts

What Dignity Coconuts does

Dignity Coconuts, doing business as Dignity Made, is a privately held direct-to-consumer e-commerce company headquartered in Elgin, United States, founded in 2010. The company produces and sells raw organic coconut oil and a small line of coconut-oil-based beauty products (vegan lip balms, body soap, and bundled kits such as The Starter Set and Clean Beauty Kit). Its core technical differentiator is a centrifuge extraction method that the company says preserves more micronutrients than traditional cold-pressed methods; products are USDA Organic and Fair Trade Verified.

The business operates a horizontal go-to-market focused on three primary segments: health-conscious consumers, natural/clean beauty consumers, and mission-driven/impact shoppers. The go-to-market is multi-channel: an owned Shopify DTC storefront is the primary revenue surface, supplemented by B2B wholesale distribution to retailers (with a 'Find In Store' locator), and an Amazon Marketplace presence. Pricing is unit-based for one-time purchases ($19.95 per 15oz jar, $6.95 for 3oz, lip balms from $11.95), with a Subscribe & Save subscription offering 20% recurring discounts; a 15% first-order email discount is used for acquisition. The company markets through content (blog), email, organic social with user-generated content, and earned media (Forbes, CBS News, BuzzFeed). Operations are US-domestic, with sourcing and social programs (158 farmer families impacted, 100+ jobs, 2,000+ families served) anchored in rural Philippines, where the company operates direct trade relationships aimed at poverty reduction and trafficking prevention. Erik Olson is CEO.

Name

Dignity Coconuts

Legal name

Dignity Made

Website

https://dignitycoconuts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Dignity Coconuts (Dignity Made) is a privately held US direct-to-consumer e-commerce company that produces raw organic coconut oil and coconut-based beauty products via its own Shopify storefront, wholesale, and Amazon, sourcing from Philippine farmer cooperatives under USDA Organic and Fair Trade certifications.

Ownership category

akta.pro rank

Product category

Organic Coconut Oil & Natural Beauty Products

NAICS

Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro industry

PRIMARYAFAKAEAD

Coconut Oil Processing

Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing

SECONDARYAFAJALAD

Tropical Oils & Fractions (Palm, Palm Kernel, Coconut)

Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)

Keywords

• Organic coconut oil
• Fair trade beauty products
• Raw coconut oil
• Centrifuge extraction
• Direct trade skincare

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales - Coconut Oil: Direct sales of raw organic coconut oil in various sizes (3oz, 15oz) and bundles. One-time purchase model with optional subscription for recurring revenue.
2. Product Sales - Beauty/Care: Sales of coconut oil-based beauty products including body soap, lip balms, and beauty kits.
3. Subscription Model (Subscribe & Save): Recurring subscription model offering 20% off each order, generating predictable recurring revenue from loyal customers.
4. Wholesale: B2B wholesale channel for retailers to carry Dignity Made products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dignity Coconuts (DBA Dignity Made) produces and sells raw organic coconut oil extracted via a proprietary centrifuge method, sold in 15oz and 3oz jars, alongside a small line of coconut oil-based beauty products (vegan lip balms, body soap) and curated bundles. All products are USDA Organic and Fair Trade Verified, sourced via direct trade from coconut farmers in rural villages in the Philippines.

Product overview

Dignity Made is a single-brand e-commerce company offering raw organic coconut oil products. The core product is Raw Coconut Oil available in 15oz and 3oz sizes, extracted using a centrifuge method that preserves more micronutrients than traditional cold-pressed oils. The product line extends into beauty and skincare with All Natural Vegan Lip Balms and All Natural Coconut Oil Body Soap. Bundled offerings include The Starter Set and Clean Beauty Kit which combine core products with complementary items like dry body brushes. All products are USDA Organic certified and Fair Trade Verified, with a focus on ethical sourcing from coconut farmers in the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Raw Coconut Oil - 15oz

Quantifiable outcome

• 158 farmer families escaped cycles of poverty
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nutiva: A leading organic superfoods brand best known for its organic coconut oil, hemp foods, and chia seeds. Nutiva is the most direct competitor in the premium organic coconut oil space and shares the natural/organic positioning with Dignity Made.
• Dr. Bronner's: Family-owned organic personal care brand that uses Fair Trade coconut oil as a primary ingredient across soaps and balms. Dr. Bronner's shares both the organic/Fair Trade certifications and the mission-driven storytelling approach.
• Viva Naturals: DTC-first natural foods brand offering organic coconut oil, superfoods, and beauty products. Direct overlap with Dignity Made on hero product (organic coconut oil), multi-channel distribution, and supplement/beauty adjacencies.
• Carrington Farms: Specialty brand focused on coconut oil, cooking oils, and organic pantry staples sold through retail and DTC channels. Overlaps directly with Dignity Made on hero SKU category, packaging formats, and target shopper.
• BetterBody Foods: Health-food brand offering organic coconut oil, MCT oil, and chia-based products. Direct product overlap in premium organic coconut oil targeted at health-conscious consumers.

Broad incumbents

• Spectrum Organics: Established organic oils and condiments brand under the Hain Celestial portfolio. Carries organic coconut oil at scale across mass retail; competes on similar organic positioning but with much broader distribution advantage.
• NOW Foods: Large natural products manufacturer with extensive coconut oil and supplement portfolio. Mass-market competitor across DTC and retail channels with significantly broader product breadth.
• Kirkland Signature (Costco): Costco's private label offers organic virgin coconut oil at a steep discount to premium brands. Represents the dominant private-label threat to Dignity Made's premium pricing strategy.
• Trader Joe's: Specialty grocer with private-label organic coconut oil priced competitively. Captures health-conscious consumers who might otherwise consider premium DTC brands like Dignity Made.

Emerging players

• Coco & Co: Premium organic coconut product brand (oil, water, butter, snacks) with a direct-trade mission similar to Dignity Made's. Comparable scale and mission-driven positioning make it a relevant emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DignityCoconuts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dignity Coconuts