Billy's Sports Bar & Grill

What Billy's Sports Bar & Grill does

Billy's Sports Bar & Grill is a privately held, two-location casual dining and sports bar chain operating in Alabama since 1979. Founded in the English Village section of Mountain Brook, the company now runs stores in Northport (430 Main Ave) and the Liberty Park area of Birmingham (4520 Overton Road), with the original English Village location closing on July 14, 2019 after a failed lease renewal with The Barber Companies. The concept serves a broad horizontal customer base of families, business lunch customers, sports fans, and live entertainment seekers through dine-in service, late-night dining Thursday through Saturday, and a full bar.

The core product is full-service American comfort food including steaks, sandwiches, salads, seafood, and signature items such as the Signature Chicken Sandwich, Award Winning Wings (multi-year winner in Birmingham's Kickin' Chicken Wing Competition), and Greek Seafood Nachos. Supporting offerings include catering for corporate meetings, luncheons, receptions, and private events; online ordering for pickup and delivery; gift cards; and an online rewards program, all operated through the third-party ToastTab platform. The underlying technology stack is non-proprietary and limited to ToastTab for digital transactions; no owned ordering, POS, or loyalty IP is disclosed.

The business model is direct-to-consumer food and beverage revenue with ancillary event and catering income. Distribution is entirely physical (two storefronts in Alabama) plus ToastTab-mediated pickup/delivery; there is no franchise, licensing, or wholesale channel. Marketing runs through Facebook, Twitter, and Instagram, a company blog (Blaaag!), an email newsletter, radio partnerships with Birmingham Mountain Radio and the Crimson Tide Sports Network, and recurring community programming such as the Tips for Tuscaloosa Songwriters Night hosted by Nashville songwriter Hope Cassity. The company is independently owned with no disclosed institutional investors, funding rounds, or parent entity, and employs 51-100 people across the two operating stores.

Name

Billy's Sports Bar & Grill

Legal name

Billy's Sports Bar & Grill

Website

https://billyssportsgrill.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Billy's Sports Bar & Grill is a privately held, two-location casual dining and sports bar chain in Alabama, founded in 1979. It serves families, business diners, sports fans, and event customers across Northport and Birmingham with American comfort food, live music, and catering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Sports Bars (CRANACAC)

Keywords

• Casual dining restaurants
• Sports bar services
• Live music venue
• Catering services
• American comfort food

Headquarters

HQ city

Northport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Traditional sit-down restaurant service offering food, drinks, and live entertainment. Operating since 1979 with a focus on casual dining with sports viewing atmosphere.
2. Online Ordering (Pickup/Delivery): ToastTab platform enables customers to order online for pickup or delivery at both Northport and Liberty Park locations.
3. Catering Services: Full-service catering for corporate meetings, luncheons, receptions, and private events. Any menu items available for selection.
4. Gift Cards and Rewards Program: Online gift card sales and loyalty rewards program for customer retention.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Billy's Sports Bar & Grill operates two Alabama restaurant locations (Northport and Liberty Park) serving American comfort food including sandwiches, burgers, salads, steaks, seafood, and award-winning wings in a sports-viewing atmosphere with live music. The business also offers online ordering for pickup and delivery via ToastTab and full-service catering for corporate meetings, luncheons, receptions, and private events.

Product overview

Billy's Sports Bar & Grill is a multi-location sports bar and grill chain operating two Alabama locations in Northport and Liberty Park since 1979. The company offers a unified hospitality service combining dine-in restaurant operations with online ordering capabilities through Toasttab, catering services, and entertainment offerings including live music events. The core product is their restaurant and bar service featuring American comfort food with signature items like the Award Winning Wings, Signature Chicken Sandwich, and Greek Seafood Nachos. Supporting offerings include online ordering, gift cards, and a rewards program, while entertainment events like the Tips for Tuscaloosa Songwriters Night and late-night dining extend the customer experience beyond standard restaurant service.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Services Full-service sports bar and grill offering American comfort food including award-winning wings, sandwiches, steaks, salads, and seafood in a relaxing atmosphere with multiple big-screen televisions for sports viewing. Available at the Northport and Liberty Park locations for individual consumers, families, and groups.
• Online Ordering (Pickup/Delivery) Online ordering service that allows customers to order food for pickup or delivery at the Northport and Liberty Park locations through the ToastTab platform.
• Catering Services Full-service catering for corporate meetings, luncheons, receptions, and private events with any menu items available for selection. Targeted at businesses and individuals planning events of various sizes.
• Online Gift Cards Digital gift cards available for purchase online for both the Northport and Liberty Park locations through the ToastTab platform.
• Online Rewards Program Customer loyalty and rewards program for frequent diners, available through online signup at both Northport and Liberty Park locations.
• Tips for Tuscaloosa Songwriters Night Monthly live songwriter night hosted at the Northport location featuring original music performances, with tips benefiting local charities. Hosted by Nashville singer-songwriter Hope Cassity.
• Late-Night Dining Service Late-night dining menu served Thursday through Saturday from 10PM until midnight featuring favorites like the Signature Chicken Sandwich, burgers, and award-winning wings.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Nick's Kids FundminorOthersTips for Tuscaloosa Songwriters Night events benefit the Nick's Kids Fund, a non-profit organization dedicated to supporting children, family, teacher, and student causes. Nick's Kids is the official charity of Nick Saban and his family.
• Arts N AutismminorOthersTips for Tuscaloosa Songwriters Night event raised over $4000 for Arts N Autism, a local charity supporting arts programs for individuals with autism.
• Tuscaloosa County Preservation SocietyminorOthersTips for Tuscaloosa Songwriters Night event benefiting the Tuscaloosa County Preservation Society, a non-profit dedicated to preserving the area's heritage.
• Humane Society of West AlabamaminorOthersTips for Tuscaloosa Songwriters Night event benefiting the Humane Society of West Alabama. Event encouraged patrons to bring their dogs ('Pups on the Patio').
• The ARC of Tuscaloosa CountyminorOthersTips for Tuscaloosa monthly event benefiting The ARC of Tuscaloosa County, which supports individuals with developmental disabilities.
• Birmingham Mountain RadiominorGTM or Marketing PartnerPartnership with Birmingham Mountain Radio for live broadcasts, giveaways, and joint marketing events. Radio station broadcasts live from Billy's locations for promotional events.
• Crimson Tide Sports NetworkminorGTM or Marketing PartnerCrimson Tide Rewind radio show broadcast live from Billy's English Village location every Monday night following University of Alabama football games. Hosted by Chris Stewart.
• Hope CassityminorOthersNashville singer-songwriter who hosts the monthly Tips for Tuscaloosa Songwriters Night at Billy's Northport location.
• ToastTabcoreTechnology or IntegrationOnline ordering platform provider for pickup and delivery services at both Billy's locations. Customers use ToastTab for online orders, gift card purchases, and rewards signup.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Walk-On's Sports Bistreaux: Sports bar and restaurant chain emphasizing Louisiana-inspired American food, big-screen sports viewing, and a casual social atmosphere. Highly comparable to Billy's mix of sports viewing, full food menu, and bar service, with broader geographic reach across the southern U.S.
• Beef 'O' Brady's: Franchised sports pub chain offering American fare, full bar service, and family-friendly sports viewing atmosphere. Compares to Billy's as a regional-format sports bar with a similar casual dining-plus-bar model, primarily in the Southeast.
• Twin Peaks: National sports lodge chain combining multiple big-screen TVs, full bar service, and American comfort food in a mountain-cabin atmosphere. Directly comparable to Billy's as a sports-bar-first concept with dine-in dining, though at materially larger scale and with franchise expansion.
• Tilted Kilt: Sports pub chain with Celtic-themed branding, full bar service, and American pub food in a casual sports-viewing environment. Directly comparable to Billy's as a multi-unit casual sports-bar concept.

Broad incumbents

• Buffalo Wild Wings: Largest U.S. sports bar chain focused on wings, beer, and multi-screen sports viewing. Operates a national footprint that overlaps with Billy's wing-focused, sports-viewing, dine-in model but at vastly larger scale and with standardized systems.
• Dave & Buster's: National eatertainment chain combining full-service dining, bar service, and arcade/sports-viewing entertainment. Comparable to Billy's blend of sports viewing, live programming, and food/beverage, but with significantly broader entertainment offering and corporate scale.
• Topgolf: National eatertainment venue combining tech-driven golf entertainment with full kitchen, full bar, and big-screen sports viewing. Adjacent to Billy's sports-and-hospitality positioning but with proprietary entertainment technology and much larger venue footprint.
• Hooters: Established national sports bar chain combining American casual dining with full bar service and sports viewing. Overlaps with Billy's casual sports-bar positioning but operates at much larger scale and with broader brand recognition.
• Houlihan's: Casual dining chain featuring American comfort food, full bar service, and a sports/lounge atmosphere. Comparable to Billy's full-service casual dining plus bar model, though broader in menu scope and operating at corporate scale.

Regional players

• Glory Days Grill: Regional sports-themed grill and bar chain operating primarily in the Mid-Atlantic/Southeast U.S. with American pub food, multiple TVs, and a community gathering positioning comparable to Billy's, though serving different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BillysSportGril
• Facebookfacebook.com/BillysSportsGrill
• Instagraminstagram.com/billyssportsgrill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy's Sports Bar & Grill