REPAIR

What REPAIR does

UNITAS Co., Ltd. (株式会社ユニタス), operating until October 2025 under the name REPAIR, is a Tokyo-based multi-service private company headquartered in Shibuya that delivers building construction, renovation, and remodeling services to Japanese residential and commercial customers. Founded in 2006 and currently employing 51–100 staff, the company operates nine differentiated sub-brands under one corporate umbrella: REPAIR (comprehensive renovation managed end-to-end by a dedicated project manager), 家町装飾/Iemachi (exterior work), ORGAN CRAFT (renovation oriented to local climate and building history), ReWALL (exterior wall painting), THE CAMP BOOK (festival/event business), SEQUENCE (custom furniture), B-BOOKS (basketball sports facility, 420 sqm), CHROMA (fixture design and manufacturing via a partner-factory network across wood, metal, resin, and specialty materials), and INSIDE SALES (BPO services). The portfolio mix reflects a deliberate strategic pivot from pure renovation into adjacent lifestyle, community, and outsourced-business services.

The business model is project-based and primarily direct-to-consumer. UNITAS reaches customers through a single Tokyo office, brand-specific service pages on unitas.jp, and organic social channels including TikTok, Instagram (unitas_recruit), Facebook, and a note.com blog publishing staff stories and case studies. Revenue streams are diversified across professional services (renovation, exterior, painting, BPO), custom one-off product sales (furniture, fixtures), and facility/event-based income (sports, festivals). Pricing is custom-quoted by project scope; no standard pricing or recurring contract structures are publicly disclosed. The company is in its 21st fiscal period, privately held with no disclosed institutional investors, parent company, or M&A activity, and operates with no disclosed technology stack, software platform, patents, or AI/ML capabilities beyond conventional project management and content marketing.

Name

REPAIR

Legal name

株式会社ユニタス (UNITAS Co., Ltd.)

Website

https://e-repair.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

UNITAS Co., Ltd. (formerly REPAIR) is a Tokyo-based, private multi-service company operating nine sub-brands spanning renovation, exterior work, painting, custom furniture, fixture manufacturing, events, basketball, and BPO services for Japanese residential and commercial clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Comprehensive Renovation Services (REPAIR): Full-service renovation contracting with dedicated project managers handling all aspects from design to completion for residential and commercial properties
2. Exterior and Wall Painting Services: Specialized exterior wall coating and painting services with professional finish and durability focus
3. Custom Furniture (SEQUENCE): Bespoke furniture manufacturing and sales for self-fulfillment and customization needs
4. Renovation Services (ORGAN CRAFT): Renovation services focused on property history, local climate considerations, and technical excellence
5. Fixture Manufacturing (CHROMA): Custom fixture design, planning, and manufacturing services for retail and commercial spaces using wood, metal, resin, and specialty materials

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

REPAIR, a brand division of UNITAS Co., Ltd., delivers comprehensive building construction, remodeling, and renovation services through nine specialized business divisions. The flagship REPAIR service assigns a single project manager to handle the full lifecycle from concept to completion, complemented by exterior work (家町装飾/iemachi), climate-aware renovation (ORGAN CRAFT), exterior wall painting (ReWALL), custom furniture (SEQUENCE), commercial fixture manufacturing (CHROMA), event services (THE CAMP BOOK), basketball facility operations (B-BOOKS), and BPO services (INSIDE SALES).

Product overview

REPAIR is a multi-service company that rebranded to UNITAS, offering a diverse portfolio of nine distinct service brands under one umbrella. The core offering is REPAIR (総合リフォーム), a general renovation service that serves as the flagship brand, complemented by specialized sub-brands: 家町装飾 for exterior work, ORGAN CRAFT for renovation, ReWALL for exterior wall painting, THE CAMP BOOK for events, SEQUENCE for custom furniture, B-BOOKS for basketball sports, CHROMA for fixture manufacturing, and INSIDE SALES for BPO services. The company philosophy emphasizes teamwork and adding value together, with each service brand designed to connect with customers and deliver specialized value.

Differentiator

Problem solved

Functional benefit

Brands

• REPAIR (リペア): 総合リフォームサービス - Comprehensive renovation service handling interior, exterior, and interior design.
• 家町装飾 (iemachi)
• ORGAN CRAFT
• ReWALL (リウォール)
• THE CAMP BOOK (ザキャンプブック)
• SEQUENCE
• B-BOOKS
• CHROMA
• INSIDE SALES

Products and services

• REPAIR (Comprehensive Renovation / 総合リフォーム)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Haseko Corporation: Major Japanese construction and real-estate developer with significant renovation and remodeling operations. Comparable as a broader incumbent serving overlapping residential and commercial renovation customers.
• Sekisui House: Leading Japanese homebuilder with a growing renovation and remodeling business. Comparable customer base of residential property owners seeking renovation services in Japan.
• Matsui Construction: Mid-sized Japanese general contractor with renovation and remodeling operations. Comparable to UNITAS in residential and commercial renovation services for the Japanese market with a similar mid-tier scale.
• Daiwa House Industry: Japan's largest homebuilder with diversified construction, renovation and real-estate operations. Overlaps with UNITAS's residential and commercial renovation offerings as a much larger incumbent.
• Dai Nippon Construction: Japanese general contractor with residential and commercial building operations across Japan. Comparable to UNITAS's commercial construction and renovation offerings as a broader industry incumbent.
• LIXIL: Japanese building materials and housing products giant with significant home renovation and remodeling operations. Comparable as a broader incumbent with overlapping residential renovation capabilities and product offerings.

Direct peers

• Renoveru: Japan-focused renovation company offering comprehensive home renovation services. Comparable to UNITAS's REPAIR and ORGAN CRAFT brands in target customer, service model, and Japanese market positioning.

Regional players

• Tokyu Construction: Tokyo-based general contractor with residential and commercial construction projects. Comparable as a Tokyo-area construction services peer to UNITAS's Kanto-focused operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/repair.co.ltd
• Instagraminstagram.com/unitas_recruit/?locale=ja_JP
• TikToktiktok.com/@unitas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPAIR