TrackTown USA
TrackTown USA is a Eugene, Oregon non-profit that operates world-class track and field events at Hayward Field, including The Prefontaine Classic, USATF Championships, and the World Athletics U20 Championships Oregon 26, serving elite athletes, fans, youth, and corporate sponsors.
- Company typePrivate
- Founded2021
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What TrackTown USA does
TrackTown USA is a Eugene, Oregon-based non-profit event management organization founded in 2021 that operates and promotes world-class track and field competitions at Hayward Field on the University of Oregon campus. Its core products include The Prefontaine Classic (the world's premier invitational track and field meet, celebrating its 50th edition in 2025), the Toyota USATF Outdoor & Para National Championships, the World Athletics U20 Championships Oregon 26, the Nike Outdoor Nationals, the USATF U20 Championships, the Oregon Relays, the Oregon Twilight meet, and the Eugene Marathon. The organization also produces the Emmy-nominated Road to TrackTown digital docuseries and runs the TrackTown USA Kids Club youth engagement program.
The underlying technology stack is conventional and consumer-facing rather than proprietary: a Squarespace-hosted website, Mailchimp email distribution, Ticketmaster as the official ticketing platform, an e-commerce storefront for merchandise, and a digital ecosystem spanning YouTube, Instagram, TikTok, Facebook, X, the website, and email that reaches over 500,000 combined audience. A season-long partnership with COROS as Official Performance Technology Partner integrates third-party athlete training data into fan-facing content.
TrackTown USA's revenue model is multi-stream and event-driven, combining ticket sales (including Priority Ticket Access and Gold Medal Club premium tiers), corporate sponsorships from core partners Nike, Toyota, Lexus, Kaiser Permanente, and COROS, merchandise sales through its e-commerce store, and donations supporting operations and youth programs. Go-to-market is event-anchored with a digital-first content strategy (Road to TrackTown, social channels, earned media including Northwest Emmy and Hashtag Sports Awards recognition) to drive attendance, sponsor value, and audience engagement around the annual competition calendar.
TrackTown USA firmographics
Firmographics- Name
- TrackTown USA
- Legal name
- TrackTown USA
- Website
- https://gotracktownusa.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TrackTown USA is a Eugene, Oregon non-profit that operates world-class track and field events at Hayward Field, including The Prefontaine Classic, USATF Championships, and the World Athletics U20 Championships Oregon 26, serving elite athletes, fans, youth, and corporate sponsors.
- Ownership category
- akta.pro rank
TrackTown USA industry classification
Industry- Product category
- Sports Event Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Athletics Facilities & Venue Management (EDALAIAL)
- akta.pro secondary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
Keywords
Where TrackTown USA is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TrackTown USA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from ticket sales for major track and field events including The Prefontaine Classic, USATF Outdoor Championships, and other events at Hayward Field. Tickets sold through Ticketmaster and priority access programs.
- Sponsorships and Partnerships: Corporate sponsorship revenue from partners including Nike, Kaiser Permanente, COROS, Lexus, Toyota, and other brands. Partners receive official designation, branding visibility, and event integration.
- Merchandise Sales: Online store selling TrackTown USA branded merchandise including apparel and collectibles through their e-commerce storefront.
- Donations: Donation program supporting TrackTown USA operations and youth programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
TrackTown USA product offering
Product offeringCore offering
TrackTown USA is a non-profit sports organization that manages and promotes world-class track and field competitions at Hayward Field at the University of Oregon in Eugene, Oregon. The organization hosts flagship events including The Prefontaine Classic, World Athletics U20 Championships Oregon 26, USATF Outdoor and Para National Championships, Eugene Marathon, Oregon Twilight, Nike Outdoor Nationals, and Oregon Relays. It also runs the TrackTown USA Kids Club youth engagement program and produces the Emmy-nominated Road to TrackTown docuseries.
Product overview
TrackTown USA operates as an event management and sports entertainment organization hosting world-class track & field events at Hayward Field at the University of Oregon. The core portfolio includes The Prefontaine Classic (the world's premier invitational meet, now in its 50th edition), the World Athletics U20 Championships Oregon 26, Toyota USATF Outdoor & Para National Championships, Eugene Marathon, Oregon Twilight, Nike Outdoor Nationals, and USATF U20 Championships. Supporting products include the Emmy-nominated 'Road to TrackTown' docuseries, Priority Ticket Access and Gold Medal Club membership tiers, and the TrackTown USA Kids Club youth engagement program. The organization also partners with COROS as Official Performance Technology Partner for digital fan engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Road to TrackTown: An Emmy-nominated digital-first docuseries following athletes' journeys to top-level competitions at Hayward Field.
- TrackTown USA Kids Club
- The Prefontaine Classic
Products and services
- The Prefontaine Classic World-class professional invitational track and field meet held at Hayward Field, created as a living memorial to distance running legend Steve Prefontaine. Features world-leading marks, meeting records, and elite international athlete participation.
- World Athletics U20 Championships Oregon 26 Global under-20 athletics championships hosted at Hayward Field for the world's top junior track and field athletes.
- TrackTown USA Kids Club Youth engagement program offering activities including Virtual Stamps, Youth Buddies at The Pre Classic, Kid Reporter programs, and community involvement opportunities for young track and field enthusiasts.
- Road to TrackTown Docuseries Emmy-nominated weekly digital-first docuseries following athletes' journeys toward top-level competitions at Hayward Field, featuring behind-the-scenes access and athlete profiles distributed via YouTube.
- Eugene Marathon Annual marathon event in Eugene, Oregon featuring first-time winners and qualifying opportunities, part of the TrackTown USA event ecosystem.
- Oregon Twilight Track meet at Hayward Field open to athletes of all levels including elementary/middle school runners, high schoolers, collegians, and professionals, presented by TrackTown USA Kids Club.
- Nike Outdoor Nationals National high school track and field championships contested at Hayward Field, integrated with USATF U20 Championships.
- Toyota USATF Outdoor & Para National Championships Four-day national championships held at Hayward Field combining able-bodied and para championships. Serves as selection process for World Championships teams.
- USATF U20 Championships Under-20 national championships at Hayward Field, selecting teams for World Athletics U20 Championships.
- Oregon Relays Two-day invitational meet at Hayward Field featuring high school athletes and competitive events.
Quantifiable outcome
- Highest single-day invitational meeting score in World Athletics history (98,121 points) at 2025 Prefontaine Classic 50th edition
- +2 more outcomes
Companies that use TrackTown USA
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
TrackTown USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TrackTown USA partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- COROScoreSeason-long partnership making COROS the Official Performance Technology Partner of TrackTown USA. Collaboration connects COROS training data technology with fan engagement through digital and social media integrations throughout the track & field season, showing how athletes use COROS technology to shape training plans.
- The Old Spaghetti FactoryminorPreferred restaurant partner providing dining options for event attendees in Eugene.
- LexuscoreOfficial Luxury Vehicle partner of The Prefontaine Classic and TrackTown USA. Lexus provides luxury vehicle support for events and athlete transportation.
- Northwest Community Credit UnionminorPartnership to connect local youth to track and field through community engagement initiatives.
- Endless Mileage ProjectminorLocal non-profit partnership with The Prefontaine Classic supporting community running programs.
- Black Women PhotographerscorePartnership providing paid opportunities for Black women and non-binary visual creatives at select Hayward Field events. Now in fifth consecutive year (2026) covering The Prefontaine Classic and World Athletics U20 Championships. Joint review of applications and content used across TrackTown USA platforms.
- NikecoreBrand partner providing footwear and apparel for track and field events. Nike logo appears on partner page indicating ongoing sponsorship relationship.
- Kaiser PermanentecoreHealthcare partner supporting athlete wellness and health services at track and field events.
- Travel Lane County – Eugene Cascades & CoastminorRegional tourism partner promoting Eugene and surrounding areas to visitors attending track and field events.
- Valley River InnminorPreferred hotel partner for event visitors and athletes.
- Graduate by Hilton EugeneminorPreferred accommodation partner for event attendees near Hayward Field.
- SlocumminorHealthcare/orthopedic partner possibly supporting athlete injury prevention and recovery.
- Hop ValleyminorBrewery partner providing hospitality and local craft beverages for events.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TrackTown USA competitors and assessment
Company assessmentDirect peers
- Wanda Diamond League: The Diamond League operates a global series of elite one-day track & field invitational meets. Directly comparable to TrackTown USA's Prefontaine Classic as both stage world-class invitational competition, secure premium sponsorships, and monetize via tickets, hospitality, and broadcast rights.
- New York Road Runners (NYRR): Nonprofit organization that produces the TCS New York City Marathon and other major mass-participation running events, plus youth programs and community initiatives. Comparable to TrackTown USA's nonprofit event-management model, year-round programming calendar, and reliance on tickets/sponsorships/donations.
- Boston Athletic Association (BAA): The BAA is the nonprofit organization that has run the Boston Marathon since 1897, with a model built on ticket/entry revenue, corporate sponsorships, and member programming. Directly comparable to TrackTown USA as a nonprofit steward of a single iconic annual event with additional year-round community programs.
- Chicago Event Management (CEM): Nonprofit organization that produces the Bank of America Chicago Marathon and other road-race events. Comparable to TrackTown USA as a nonprofit event-management organization operating tier-one endurance events with corporate sponsorship and charity runner programs.
- Atlanta Track Club: Nonprofit running organization hosting the Atlanta Journal-Constitution Peachtree Road Race and other events, with strong youth programming. Comparable to TrackTown USA's nonprofit model, multi-event calendar, and youth/community engagement focus.
- Weltklasse Zürich: Swiss elite track & field invitational meet, part of the Diamond League, operated as a premium one-day event. Directly comparable to The Prefontaine Classic as a flagship Diamond League invitational with similar positioning, athlete roster, and global broadcast profile.
Broad incumbents
- USA Track & Field (USATF): The national governing body for track & field in the US, USATF sanctions the championships TrackTown hosts and operates broader athlete, grassroots, and event programs. Comparable as the broader industry steward but with a wider portfolio than TrackTown's event-management focus.
- IRONMAN Group: Global mass-participation endurance event company operating triathlon, running, and obstacle events. Comparable as a large-scale endurance event organizer with sponsorship-driven revenue, though a for-profit subsidiary of Advance Publications with a broader portfolio than TrackTown USA's track-only focus.
- World Athletics: The international governing body for track & field that sanctions the championships TrackTown hosts and rates events like the Pre Classic. Comparable as the sport's global steward rather than a direct competitor, but shapes the competitive landscape in which TrackTown operates.
Emerging players
- Spartan Race: Obstacle course and endurance event brand that targets active lifestyle consumers with mass-participation formats. Not directly comparable as a track & field organizer, but competes for the same corporate sponsorship dollars and consumer participation mindshare in the endurance event category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TrackTown USA social profiles
Digital presenceTrackTown USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackTown USA leadership team
Management profileNumber of profiles
Profiles1 record
TrackTown USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackTown USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackTown USA
What does TrackTown USA do?
TrackTown USA is a non-profit sports organization that manages and promotes world-class track and field competitions at Hayward Field at the University of Oregon in Eugene, Oregon. The organization hosts flagship events including The Prefontaine Classic, World Athletics U20 Championships Oregon 26, USATF Outdoor and Para National Championships, Eugene Marathon, Oregon Twilight, Nike Outdoor Nationals, and Oregon Relays. It also runs the TrackTown USA Kids Club youth engagement program and produces the Emmy-nominated Road to TrackTown docuseries.
Is TrackTown USA a public or private company?
TrackTown USA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TrackTown USA founded?
TrackTown USA was founded in 2021. It employs 11 to 50 people.
Where is TrackTown USA based?
TrackTown USA is headquartered in Eugene, United States, in the North America region.
How does TrackTown USA make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships and Partnerships, merchandise Sales and donations.
Who are TrackTown USA's main competitors?
Direct peers on record are Wanda Diamond League, New York Road Runners (NYRR), Boston Athletic Association (BAA), Chicago Event Management (CEM), Atlanta Track Club and Weltklasse Zürich. Broad incumbents are USA Track & Field (USATF), IRONMAN Group and World Athletics. Spartan Race is listed as an emerging player.
Does TrackTown USA have an API?
No public API is recorded for TrackTown USA.
What industry is TrackTown USA in?
TrackTown USA's product category is Sports Event Management. Its primary akta.pro industry code is EDALAIAL, Athletics Facilities & Venue Management, with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 71131 and its SIC code is 7900.