Shinberg-LTB Insurance Agency

What Shinberg-LTB Insurance Agency does

Shinberg-LTB Insurance Agency is a privately held, independent insurance agency headquartered in Okemos, Michigan, founded in 1929 and operating with 11-50 employees. The firm specializes in three lines: employee benefits, business coverage, and personal coverage, serving a horizontal mix of individual consumers, small and mid-sized businesses, and larger commercial accounts across the Great Lakes region. It functions as a sub-brand within Acrisure's national insurance distribution network, with client support, payment processing, and carrier link infrastructure routed through Acrisure's regional Great Lakes platform.

The agency's operational stack consists of standard insurance distribution technology rather than proprietary software: it uses CSR24 for client policy management, Employee Navigator for benefits enrollment, Mediconnx for HRA administration, and Zix Secure Email for client communications. There is no disclosed proprietary platform, no AI/ML capability, and no patent or trademark portfolio in the source data. Leadership is led by President Chris O'Leary, with no other executive disclosures available.

Commercially, Shinberg-LTB operates on the conventional independent agency model: revenue is generated through insurance carrier commissions and fees on distributed policies across personal, commercial, and employee benefits lines. Pricing is quote-based and not publicly disclosed. The agency's customer base is broad and unsegmented in the data, with no named anchor clients, no enterprise contracts referenced, and no segment-level revenue split. Its strategic position is best characterized as a regional sub-brand leveraging Acrisure's distribution scale, carrier relationships, and shared digital infrastructure, rather than as an independent growth-stage business.

Name

Shinberg-LTB Insurance Agency

Legal name

Shinberg-LTB Insurance Agency

Website

https://shinbergltb.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Shinberg-LTB Insurance Agency is a privately held, Great Lakes regional insurance agency founded in 1929, operating as a sub-brand within Acrisure's distribution network and serving individuals, SMBs, and commercial clients with employee benefits, business, and personal coverage.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Commercial insurance
• Personal insurance
• Employee benefits
• Insurance brokerage
• Risk management

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Operations: As part of Acrisure's insurance agency network, Shinberg-LTB likely generates revenue through insurance carrier commissions and fees for insurance product distribution services in the Great Lakes region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Shinberg-LTB Insurance Agency is an independent insurance firm that distributes personal insurance, commercial business coverage, and employee benefits products to individuals and businesses in the Great Lakes region. Operating as part of Acrisure's regional agency network, the firm places coverage with multiple insurance carriers on behalf of clients and provides ongoing service through carrier payment portals and shared client support resources.

Product overview

Shinberg-LTB Insurance Agency operates as a sub-brand within the Acrisure insurance network, providing insurance carrier support services and serving as an insurance carrier payment destination for clients in the Great Lakes region.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Coverage Personal lines insurance products placed with carriers on behalf of individual consumers in the Great Lakes region, supporting asset protection and risk transfer for households and families.
• Commercial Business Coverage Commercial insurance coverage for businesses in the Great Lakes region, including property, liability, and other business lines placed with carriers through the agency's advisory relationships.
• Employee Benefits Programs Group employee benefits products and administration services for employer clients, supported by the Employee Navigator enrollment portal and Mediconnx HRA portal for benefits management.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• AcrisurecoreStrategic or Co-development PartnerShinberg-LTB Insurance Agency operates as part of Acrisure's national insurance distribution network. The agency is featured on Acrisure's Great Lakes regional page with dedicated customer support and payment portal links, indicating a subsidiary/branch relationship within Acrisure's platform.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Alliant Insurance Services: Alliant is a specialty-focused national brokerage with strong employee benefits and middle-market commercial practices. Comparable to Shinberg-LTB in client mix (SMB/mid-market benefits plus commercial/personal lines) and in operating as a roll-up of regional agencies.
• Hub International: Hub International is a large North American insurance brokerage built via roll-up acquisitions of regional agencies — directly comparable to Shinberg-LTB's role inside the Acrisure roll-up, serving employee benefits, commercial, and personal lines through a regional office model.
• Lockton Companies: Lockton is the world's largest independent insurance brokerage, organized around regional offices and specialty practices including employee benefits. Its office-based distribution model and benefits emphasis parallel Shinberg-LTB's positioning inside Acrisure.
• AssuredPartners: AssuredPartners is a private insurance brokerage built by acquiring regional retail agencies across the U.S., offering employee benefits, commercial, and personal lines — directly comparable to Shinberg-LTB's footprint and product mix within the Acrisure system.
• USI Insurance Services: USI is a large national insurance brokerage with a regional office structure emphasizing middle-market employee benefits and commercial lines, comparable to Shinberg-LTB's employee-benefits-led offering within a larger distribution platform.
• IMA Financial Group: IMA Financial is a privately held regional insurance brokerage headquartered in the central U.S., offering commercial, personal, and employee benefits coverage through multiple regional offices — comparable to Shinberg-LTB's regional, multi-line agency profile.

Broad incumbents

• Brown & Brown, Inc. Brown & Brown is a publicly traded insurance brokerage aggregator with a strong regional-office retail model. It is comparable as both a competitor to Acrisure's Great Lakes operations and as a structural analog (small local offices folded into a national platform).
• Arthur J. Gallagher & Co. Gallagher is a publicly traded global insurance brokerage with deep retail and employee benefits practices. It competes head-to-head with Acrisure/HUB/Shinberg-LTB for middle-market employee benefits and commercial accounts in the Midwest.
• Marsh McLennan: Marsh is one of the world's largest insurance brokerages, operating across retail, employee benefits (Mercer), and risk advisory. Comparable as a broad incumbent competing with the Acrisure platform for Great Lakes regional accounts.
• Acrisure: Acrisure is the parent distribution platform within which Shinberg-LTB operates as a Great Lakes sub-brand. It is the most directly comparable entity because Shinberg-LTB's commercial identity, regional page listing, and client support portal all run through Acrisure.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/shinberg-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinberg-LTB Insurance Agency