pi2Life
pi2Life (Positive Impact Technologies LLC) is a Lausanne-based impact-tech company operating five digital platforms — Funder, B2B marketplace, Product Locator, Shopical browser extension, and A2A Solutions Hub — serving impact investors, B2B buyers, and consumers in the sustainable-commerce ecosystem.
- Company typePrivate
- Founded-
- HeadquartersLausanne, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What pi2Life does
pi2Life, legally Positive Impact Technologies LLC, is a Lausanne-based impact-tech operator building a portfolio of five interconnected digital platforms aimed at the sustainable-commerce and impact-investment ecosystem. Its products span Funder (a FinTech investor-matchmaking platform for impact capital), a B2B marketplace for impact-aligned businesses, a Product Locator, the Shopical browser extension for surfacing impact products at point of purchase, and the A2A Solutions Hub focused on animal-testing alternatives. The portfolio architecture is ambitious relative to the organization's footprint: a 10–15 person team led by founder Dhanesh Kothari, supported by four advisors, one reviewer, and three IT developers, is responsible for operating all five platforms.
The underlying technology stack is not disclosed in detail, but the company leverages a partnership with GS1 Switzerland to anchor product-identification standards, and a partnership with 28digital for technology and digital infrastructure. The Funder platform relies on a matchmaking algorithm to connect impact investors with opportunities, which is the only AI-adjacent capability referenced.
The business model combines SaaS subscriptions, marketplace commissions, and freemium access across the platform portfolio. The addressable customer base spans three segments: impact investors (Funder), B2B sellers and buyers on the marketplace, and end consumers reached via Shopical and Product Locator. No enterprise customer logos, revenue figures, or funding rounds are disclosed, placing the company firmly in the early-stage build-and-pilot phase. The strategic logic — expanding product surface to capture impact-commerce value chain end-to-end — is coherent, but execution risk is high given the breadth of platforms relative to team size and the absence of disclosed commercial traction.
pi2Life firmographics
Firmographics- Name
- pi2Life
- Legal name
- Positive Impact Technologies
- Website
- https://pi2.life
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- pi2Life (Positive Impact Technologies LLC) is a Lausanne-based impact-tech company operating five digital platforms — Funder, B2B marketplace, Product Locator, Shopical browser extension, and A2A Solutions Hub — serving impact investors, B2B buyers, and consumers in the sustainable-commerce ecosystem.
- Ownership category
- akta.pro rank
Where pi2Life is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
pi2Life business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Funder SaaS Platform: Digital Marketplace + Matchmaking Software-as-a-Service for impact and sustainability focused enabling networks and ecosystems. Revenue likely generated through subscription tiers for investment enablers and transaction facilitation.
- B2B Marketplace: Online platform for business buyers to send business inquiries to suppliers for sourcing sustainable products. Commission or listing fees for suppliers and business buyers.
- Product Store Locator: Platform to find sustainable vegan, plant-based, cruelty-free consumer products at physical and online stores. May include freemium model with premium features for personalized alerts and brand engagement.
- A2A Solutions Hub: Digital platform for laboratory products and services, including alternatives to animal testing. SaaS-style access for buyers and suppliers of NAM-based solutions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
pi2Life product offering
Product offeringCore offering
pi2Life operates a suite of digital platforms under Positive Impact Technologies LLC that connect impact capital, sustainable supply, retail discovery, and animal-testing alternatives around a measurable animal-welfare thesis. Its core products include Funder (a FinTech matchmaking platform for impact investors and aligned startups), a B2B marketplace for certified sustainable plant-based products, a consumer Product Store Locator, the Shopical browser extension for vegan/cruelty-free shopping, the A2A Solutions Hub for non-animal laboratory methods, and the iThink knowledge repository. Revenue is generated through subscriptions (Funder, A2A Solutions Hub), marketplace commissions (B2B marketplace), and freemium consumer tools.
Product overview
pi2Life (Positive Impact to Life) is a suite of digital platform solutions for businesses, professionals and individuals focused on impact investments, sustainable consumer products, and ethical product testing. The portfolio comprises five interconnected products: Funder (a FinTech matchmaking platform for impact investors), B2B Marketplace (for discovering sustainable vegan/plant-based consumer products), Product Locator (for retail shoppers to find products at physical and online stores), Shopical (a browser extension for identifying vegan/cruelty-free options while shopping online), and A2A Solutions Hub (a platform for animal testing alternatives using New Approach Methodologies). Together, these platforms support the company's vision of developing a Compassionate Capitalism economy.
Differentiator
Problem solved
Functional benefit
Brands
- Funder: Secured FinTech platform for investment Enablers to streamline impact investor introduction activities with privacy-protected, data-driven matchmaking.
- B2B Marketplace
- Product Locator
- Shopical
- A2A Solutions Hub
Products and services
- Funder
Quantifiable outcome
- Enablers retain complete control over their community of investors and investees using privacy and permission controls
- +1 more outcomes
Companies that use pi2Life
Customer profileSegments5 records
Ideal customer profiles5 records
pi2Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
pi2Life partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GS1 Switzerlandcorepi2Life is a GS1 Solution Partner, displaying the GS1 Solution Partner logo on their website footer. GS1 is a global standards organization for business communication, particularly in supply chain and product identification. This partnership provides credibility for pi2Life's sustainability verification and product sourcing standards.
- 28digitalminorpi2Life is part of the 28digital partner community. 28digital is a European initiative supporting digital transformation in sustainability and impact sectors. Partnership provides access to the 28digital ecosystem and collaborative opportunities with other impact-focused organizations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
pi2Life competitors and assessment
Company assessmentDirect peers
- Open Food Network: Open-source marketplace platform connecting sustainable food producers with wholesale and retail buyers. Comparable to pi2Life's B2B Marketplace in enabling B2B sourcing of verified sustainable consumer products.
- Ethical Elephant: Cruelty-free shopping directory that helps consumers identify vegan and cruelty-free brands and products online. Comparable to pi2Life's Shopical browser extension and Product Locator for ethical consumer product discovery.
- Sweep: Sustainability data management platform that helps businesses measure, report, and act on ESG metrics. Comparable to pi2Life's sustainability verification system within the B2B Marketplace and broader impact-focused value proposition.
- Good On You: Rates fashion and consumer brands on environmental and ethical performance and surfaces ethical shopping options. Directly comparable to pi2Life's B2B Marketplace, Product Locator, and Shopical in providing ethical/vegan/cruelty-free brand discovery for consumers.
- Raise Green: Marketplace platform for impact investing, enabling community solar and other impact projects to raise capital from investors. Comparable to pi2Life's Funder matchmaking platform for impact investors and investees.
- HappyCow: Vegetarian and vegan restaurant and store locator platform with mobile app coverage. Comparable to pi2Life's Product Locator in helping vegan/plant-based consumers find relevant physical retail locations.
- HowGood: Sustainability data and product intelligence platform used by retailers and brands to verify and communicate product sustainability claims. Closely comparable to pi2Life's B2B Marketplace sustainability verification layer.
Broad incumbents
- Wefunder: Regulated investment crowdfunding platform enabling retail investors to invest in startups and small businesses. Broad incumbent comparable to pi2Life's Funder in connecting investors with vetted investment opportunities, though not impact-investing specialized.
- Kiva: Established P2P lending platform funding impact-oriented small business and entrepreneurship globally. Broader incumbent comparable to pi2Life's Funder matchmaking concept, but at significantly larger scale and more mature operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
pi2Life social profiles
Digital presencepi2Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
pi2Life leadership team
Management profileNumber of profiles
Profiles6 records
pi2Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pi2Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pi2Life
What does pi2Life do?
pi2Life operates a suite of digital platforms under Positive Impact Technologies LLC that connect impact capital, sustainable supply, retail discovery, and animal-testing alternatives around a measurable animal-welfare thesis. Its core products include Funder (a FinTech matchmaking platform for impact investors and aligned startups), a B2B marketplace for certified sustainable plant-based products, a consumer Product Store Locator, the Shopical browser extension for vegan/cruelty-free shopping, the A2A Solutions Hub for non-animal laboratory methods, and the iThink knowledge repository. Revenue is generated through subscriptions (Funder, A2A Solutions Hub), marketplace commissions (B2B marketplace), and freemium consumer tools.
Is pi2Life a public or private company?
pi2Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pi2Life founded?
pi2Life was founded in -1. It employs 1 to 10 people.
Where is pi2Life based?
pi2Life is headquartered in Lausanne, Switzerland, in the Europe region.
How does pi2Life make money?
Four revenue lines are on record. Funder SaaS Platform is the primary driver. The others are B2B Marketplace, product Store Locator and A2A Solutions Hub.
Who are pi2Life's main competitors?
Direct peers on record are Open Food Network, Ethical Elephant, Sweep, Good On You, Raise Green, HappyCow and HowGood. Broad incumbents are Wefunder and Kiva.
Does pi2Life have an API?
Yes. pi2Life operates a public Application Programme Interface (API) that enables external developers and partners to build applications using the pi2Life platform. The API is referenced in the privacy policy as covering the platform's public API. Specific details about API type (REST, GraphQL), authentication methods, rate limits, versioning, or sandbox availability are not provided in the available source material.