Graphic

What Graphic does

株式会社グラフィック (Graphic Corporation) is a privately held Japanese printing and creative services company headquartered in Kyoto (Fushimi-ku), operating since 1989 with 1,001-5,000 employees across five regional offices in Kyoto, Tokyo, Osaka, and Naha (Okinawa). The company runs two principal business segments: (1) the GRAPHIC SP creative business, which delivers end-to-end B2B promotional production services — including planning, editing, writing, design, web production, video production, drone aerial photography, still photography, event promotion, and printing concierge — supported by approximately 80 in-house creative staff collaborating across disciplines; and (2) the online print retail business 印刷のGRAPHIC (graphic.jp), an EC platform offering business cards, flyers, posters, packaging, novelty goods, dōjinshi printing (via the コミグラ sub-brand), and ancillary design support, with industry-lowest unit pricing (e.g., A4 caramel boxes at 24.0 yen per unit for 3,000-unit orders) and minimum 2-day fulfillment.

The technology stack is rooted in printing and creative production rather than software. Notable proprietary capabilities include the HacoRaku (箱ラク) package unfolding diagram auto-generator (advertised as generating diagrams in one second), the Smapri® free online design template platform for business cards, flyers, and postcards, on-demand foil stamping processing that eliminates plate costs, and miracle embossing (ミラクルエンボス) available in eight colors for raised optical-illusion effects. The company also maintains FSC® Chain of Custody certification (obtained April 3, 2008) for sustainably sourced printing, Privacy Mark certification for personal data protection, and JAPANCOLOR color-standard compliance. Distribution combines field-based enterprise sales (1,900+ B2B customers including Kyocera, Kyoto University, Kyoto Tachibana University, and Kobe Noda High School) with a nationwide EC storefront. Revenue model is a mix of professional services fees (quote-based creative projects, full video plans from ¥150,000) and unit-based EC print transactions.

Monetization operates on a dual GTM: direct enterprise sales-led motion with regional sales reps visiting customers across the Kansai, Kanto, Kansai-Osaka, and Okinawa corridors, plus a direct-to-consumer/SMB e-commerce platform. Pricing for B2B creative services is predominantly quote-based, while EC print products are sold at fixed unit prices marketed as industry-lowest. In 2025 the company ranked No. 1 in the Oricon Customer Satisfaction Survey for online print retail. On December 17, 2025, Graphic announced a transition to a holding company structure effective January 1, 2026, reorganizing into four wholly-owned subsidiaries: Graphic Holdings (holding), Graphic Solutions (corporate sales), Graphic Net Print (online printing), and Graphic Craft (print and processing).

Name

Graphic

Legal name

株式会社グラフィック

Website

https://graphic.co.jp

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

株式会社グラフィック is a privately held Japanese printing and creative services firm serving enterprises and SMBs with one-stop B2B promotional production and a leading nationwide online print EC platform across five regional offices.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Commercial Printing (2750), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Printing & Copy Services Retail (CRALABAD), Photography & Photo Production (BPAFAIAF), Motion Graphics & Animation (BPAFAIAD)

Keywords

• Commercial printing services
• Video production services
• Drone aerial photography
• Web design services
• Online print retail

Headquarters

HQ city

Fushimi

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. ネット印刷事業（印刷のGRAPHIC）: EC型の印刷サービスを提供。名刺・チラシ・ポスター・パッケージ・オリジナルノベルティグッズ等を扱う。個人・法人向け。B2BとB2C両方の顧客層に対応。
2. クリエイティブ事業（GRAPHIC SP）: 法人向け促销物制作サービス。企画・編集・ライティング・デザイン・Web制作・影像制作・ドローン空撮・スチル撮影・印刷まで一貫対応。映像制作はフルプラン150,000円〜、ライトプラン30,000円〜の定額制含む。

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Graphic provides a comprehensive range of printing and creative services through two divisions. The Creative Business (GRAPHIC SP) delivers corporate sales services including video production, web design, drone aerial photography, photo shooting, event promotion, and print concierge. The Net Print Business (印刷のGRAPHIC) operates an online printing mail-order platform offering business cards, flyers, posters, packages, doujinshi printing, and novelty goods to consumers and SMBs.

Product overview

株式会社グラフィック operates two main business divisions: (1) ネット印刷事業 (Online Printing Business) centered on 印刷の通院グラフィック, offering internet-based printing services including コミグラ (comic printing), スマプリ®デザイン (design templates), package printing, novelty goods printing, and design support services; and (2) クリエイティブ事業 (Creative Business) providing comprehensive one-stop creative services including video production, drone aerial photography, web design, event promotion, and printing consulting. The company also publishes the free Kyoto tourism magazine 京都いいとこマップ (now digital as 京都いいとこウェブ) and rents Kyoto-themed video/photo materials. Special printing services include FSC-certified paper products, on-demand foil stamping, and miracle embossing. The company maintains multiple business locations in Kyoto (headquarters), Tokyo, Osaka, and Okinawa.

Differentiator

Problem solved

Functional benefit

Brands

• 京都いいとこマップ: Free tourism information magazine covering Kyoto, published since 2004, produced entirely in-house from planning to printing.
• 京都いいとこウェブ
• KYOTO ebooks
• graphic SP (Sales Promotion)

Products and services

• GRAPHIC SP Creative Business

Quantifiable outcome

• BtoB取引先企業数 1,900社以上
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Forest Stewardship Council (FSC®)coreOthers · 3 April 2008FSC®（CoC）認証を取得。2008年4月3日にCoC認証を取得。木や森林を守る国際的な制度。FSC®認証紙を使った印刷サービスを提供し、SDGs目標15「陸の豊かさも守ろう」に貢献。

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Raksul: Raksul is Japan's leading online commercial printing platform, offering business cards, flyers, pamphlets, and books on demand. Like Graphic's "Insuatsu no Tsuhan" business, it serves SMBs and individuals through a self-service e-commerce model, making it the most direct head-to-head competitor for Graphic's online print retail segment.
• Printpac: Printpac is a long-running Japanese online printing mail-order service specializing in flyers, pamphlets, business cards, posters, and same-day shipping. It competes with Graphic's "Insuatsu no Tsuhan" service on the same SMB/individual segment with comparable price positioning and delivery speed.
• AOI Pro. AOI Pro. is a major Japanese video production company offering commercial film, branded content, and post-production services. It is directly comparable to Graphic's full-plan video production offering (JPY 150,000+) which includes planning, filming, and editing in one integrated delivery.
• Goodpatch: Goodpatch is a Japanese design firm specializing in UI/UX, branding, and graphic design services for digital and enterprise clients. It competes with Graphic's "design support" and GRAPHIC SP creative services for B2B clients needing outsourced professional design without building internal teams.
• Canva: Canva is a global online design platform offering free templates for business cards, flyers, social media graphics, and a built-in print ordering workflow. Its Smapri-style template approach and integrated print fulfillment make it a directly comparable product to Graphic's Smapri Design and online printing stack, though Canva operates at global scale with free-tier accessibility.

Broad incumbents

• Dai Nippon Printing (DNP): DNP is one of the world's largest printing conglomerates with diversified operations across commercial printing, packaging, electronic devices, and information communication. It operates broadly in Graphic's commercial printing category but at vastly greater scale and with a more diversified portfolio.
• Toppan Holdings: Toppan is a major Japanese printing group operating across commercial printing, secure printing, packaging, semiconductors, and digital solutions. Its broad commercial printing and information/media operations put it in the same space as Graphic's combination of commercial printing and content/media services, but at much larger scale.
• Kyodo Printing: Kyodo Printing is a major Japanese commercial printer offering publications, commercial printing, packaging, and digital media services. It serves the same B2B printing and information media customers as Graphic SP but with a much broader portfolio and larger scale.
• Hakuhodo DY Holdings: Hakuhodo DY Holdings is Japan's second-largest advertising agency group offering integrated marketing, creative, and media services. Its creative production arm competes with Graphic SP for B2B creative work, though it operates at much larger scale and across full marketing campaigns rather than execution-focused services.
• ADK Holdings: ADK Holdings is one of Japan's largest advertising and creative agency groups, offering branding, campaign creative, content, and digital marketing services. It competes for similar enterprise creative budgets as Graphic SP but with a broader full-service agency model and much larger client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/kyotoiitokovideo
• Facebookfacebook.com/g.satsuei
• Instagraminstagram.com/kyoto_iitoko

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphic