Actiforce

What Actiforce does

Actiforce Europe GmbH, founded in 2004 and headquartered in Nienburg/Weser, Germany, designs, assembles, and distributes height-adjustable table systems and ergonomic workspace components for consumer, office, industrial, healthcare, and education end markets. The company operates as a member of the Hettich Group, a globally successful furniture hardware conglomerate, which provides manufacturing expertise, supply chain infrastructure, and international distribution reach. Its portfolio is organized into sub-brands: SLS Collection (premium office and home-office desks), Steelforce (heavy-duty steel frames), Aluforce (lightweight aluminum frames), Craftmakers (workshop/welding/goldsmith tables with up to 500 kg load capacity), Gaming (gaming-specific desks), ActiCase (TSA-locked aluminum transport cases with RFID protection), and Design Lab (limited editions). Supporting accessories include cable management solutions, under-desk drawers, and PC holders, with an optional Akku-Modul enabling wireless battery-powered height adjustment.

The company monetizes exclusively through one-time hardware sales of tables, frames, accessories, and ActiCase products, with prices ranging from approximately €15 for small accessories to €883+ for complete desk systems. Go-to-market is multi-channel: direct-to-consumer e-commerce on actiforce.com, a managed dropshipping partner program with XML/CSV data feeds (marketplace sales explicitly prohibited), regional dealer networks across Germany, the Netherlands, and Western Europe, and an international OEM channel for large-scale deployments. Regional sales managers cover Northern Germany, Southern Germany, Netherlands/Western Europe, APAC, and International OEM accounts, with assembly and APAC support located in Penang, Malaysia. Customer segments span home/consumer, professional offices, and industrial/handcraft (primary), plus secondary verticals in gastronomy, education, and healthcare. Marketing is conducted via the owned e-commerce site, blog content, email newsletter (€25 voucher incentive), Instagram, SEO, and a student discount program. Actiforce holds an extensive portfolio of product safety, environmental, and forestry certifications (TÜV-Süd, TÜV Rheinland, TÜV Austria, CE, GS, UKCA, BIFMA, FCC, ETL, PSE, Blauer Engel, FSC, PEFC, RoHS) and reports a 20+ year operating history.

Name

Actiforce

Legal name

Actiforce Europe GmbH

Website

https://actiforce.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Actiforce Europe GmbH, a Hettich Group subsidiary founded in 2004 and headquartered in Nienburg, Germany, designs and sells height-adjustable ergonomic table systems, frames, and accessories under sub-brands including SLS, Steelforce, Aluforce, Craftmakers, Gaming, and ActiCase, serving consumer, office, industrial, and specialty markets across 30+ European countries and APAC via direct e-commerce, dropshipping, dealer, and OEM channels.

Ownership category

akta.pro rank

Product category

Ergonomic Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Supplies and Stationery Retailers (45941)

SIC

Office Furniture (2520), Office Furniture (No Wood) (2522)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industry

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Height-adjustable desks
• Ergonomic office furniture
• Sit-stand workstations
• Electric table frames
• Industrial workshop tables

Headquarters

HQ city

Nienburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales (Tables & Frames): One-time purchase revenue from selling height-adjustable table frames, complete desk units, and motorized lift mechanisms. Products are sold directly via e-commerce and through dealer/partner channels.
2. Accessories & Spare Parts: One-time purchase of accessories including cable management systems (Kabelwanne, Kabelkette, Kabelkettenmagnet), drawers (Schublade), PC-holders, and replacement parts.
3. ActiCase Transport Products: Sales of hard-shell aluminum transport cases and backpacks for secure equipment transportation, targeting industrial and professional users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Actiforce manufactures and sells height-adjustable table frames and complete desk systems (electric, battery-powered, and manual crank) along with a complementary accessory ecosystem including cable management, drawers, and PC holders. The portfolio spans consumer home-office products under the SLS Collection and Gaming lines, heavy-duty industrial workshop tables (Craftmakers) with up to 500 kg lifting capacity, aluminum and steel frame systems (Aluforce, Steelforce), and protective ActiCase transport cases. Products are sold through direct e-commerce, a dropshipping partner program, and a regional dealer/OEM network across Europe and APAC.

Product overview

Actiforce is a furniture company specializing in height-adjustable tables and ergonomic solutions, operating as part of the Hettich Group. Their product portfolio is organized into sub-brands: Aluforce (aluminum frames for industrial use), Steelforce (robust steel frames), SLS Collection (premium design desks for offices and home offices), Gaming (specialized gaming desks), Craftmakers (high-capacity workshop and welding tables), ActiCase (protective aluminum cases with RFID protection and TSA locks), and Design Lab (limited edition exclusive pieces). Core products include the SLS 470 PRO and Skagerrak table frame systems with optional battery modules for wireless operation. The accessory ecosystem includes cable management solutions (cable trays, cable chains, cable magnets), under-desk drawers (Bambus, SN GRIP, SL GRIP), and PC/monitor holders. Products are sold primarily through e-commerce with free delivery within Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Aluforce: Aluminum table frames known for resistance and flexibility, ideal for industry, workshop and wherever stability and light weight are required.
• SLS Collection
• Steelforce
• ActiCase
• Craftmakers
• Gaming

Products and services

• Aluforce Aluminum Frame Collection Sub-brand collection of aluminum table frames designed for industry, workshop, and environments requiring stability combined with low weight. Part of the Hettich Network.
• SLS Collection Premium sub-brand of elegant and functional design tables targeted at demanding offices and home offices.
• Steelforce Steel Frame Collection Sub-brand of robust steel frames for height-adjustable tables, available with motorized drive or hand crank, engineered for maximum stability in demanding workplaces.
• ActiCase Transport Case Collection Sub-brand of robust aluminum hard-shell cases for safe transport, featuring TSA locks and RFID protection for data security, and ActiHook mounting for space-saving attachment under tables.
• Craftmakers Industrial Tables Sub-brand of high-load-capacity tables for crafts and industry, including welding tables, workshop tables, and goldsmith tables with up to 500 kg lifting capacity.
• Gaming Desks Collection Sub-brand of height-adjustable desks specifically designed for ultimate gaming setups, combining ergonomics and style for long gaming sessions.
• Design Lab Exclusive Editions Sub-brand offering exclusive single pieces and limited editions including the Arena Gaming Table and the rollable Bring Along.
• SLS 470 PRO Tischgestell (Table Frame) Height-adjustable four-leg table frame available in black, silver, and white; priced from €749 incl. VAT.
• SLS 470 PRO Schreibtisch (Complete Desk) Complete desk system pairing the SLS 470 PRO frame with a tabletop, available in white from €883 incl. VAT.
• Aluforce Pro 150 M Schreibtisch Aluminum complete desk with height-adjustable frame, available in multiple variants from €783 incl. VAT.
• Skagerrak Esstischgestell (Dining Table Frame) Height-adjustable table frame with stable four-leg design and variable width to fit any tabletop; can be equipped with optional battery module for wireless operation. Targeted at family dining and multi-use tables.
• Kabelkettenmagnet (Cable Chain Magnet) Cable chain magnet accessory for organizing cables under desks; rated 4.86/5; priced at €15 incl. VAT.
• Kabelwanne Swing Cable Tray Swing-style under-desk cable tray with multiple variants; rated 4.85/5; priced at €109 incl. VAT.
• Schublade SN GRIP Under-Desk Drawer Under-desk drawer with grip handle; rated 5.00/5; priced at €135 incl. VAT.
• PC-Halter (PC/Monitor Holder) Under-desk PC/monitor holder accessory; rated 5.00/5; priced at €59 incl. VAT.
• Schublade SL GRIP Under-Desk Drawer Under-desk drawer SL model with grip handle; rated 4.54/5; priced at €135 incl. VAT.
• Kabelwanne Click Cable Tray Click-style under-desk cable tray; rated 5.00/5; priced at €94 incl. VAT.
• Kabelkette Slim Cable Chain Slim under-desk cable chain for cable routing; rated 4.93/5; priced at €49 incl. VAT.
• Kabelwanne Fix Cable Tray Fixed under-desk cable tray for organized cable routing; rated 5.00/5.
• Schublade Bambus Under-Desk Drawer Bamboo under-desk drawer; rated 4.91/5; priced at €129 incl. VAT.
• SLS Skagerrak Akku-Modul (Battery Module) Optional battery module for the Skagerrak table frame, enabling wireless, cable-free operation of the height-adjustable desk.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Hettich GroupcoreStrategic or Co-development PartnerActiforce is a member of the Hettich Group, a globally successful furniture hardware company. This partnership provides Actiforce with manufacturing expertise, supply chain infrastructure, stability, and access to international distribution networks. Actiforce leverages Hettich's corporate responsibility framework and sustainability initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flexispot: Flexispot is the leading global direct-to-consumer height-adjustable desk brand, selling motorized frames and complete desks via its own e-commerce storefront and Amazon. Highly comparable to Actiforce's SLS, Steelforce, and Aluforce lines on product, customer, and channel mix.
• UPLIFT Desk: UPLIFT Desk is a US-based DTC brand selling height-adjustable desks, frames, and ergonomic accessories direct-to-consumer. Comparable to Actiforce on product category, premium positioning, and e-commerce-led GTM, though focused on the US market.
• Fully (Jarvis): Fully's Jarvis line is a flagship DTC sit-stand desk sold primarily to home office and small-business buyers in the US. Comparable to Actiforce on product, customer, and direct-to-consumer channel strategy.
• Autonomous (SmartDesk): Autonomous sells SmartDesk height-adjustable desks and ergonomic accessories to individuals and small businesses globally via e-commerce. Direct competitor in motorized sit-stand desks with overlapping customer segments.
• Vari (formerly Varidesk): Vari is a US-based manufacturer and DTC seller of standing desks and workspace solutions for home and office. Comparable to Actiforce on product breadth (desks, accessories, Pro/Commercial line) and target customer mix.
• Workrite Ergonomics: Workrite is a US manufacturer of height-adjustable desks and ergonomic office furniture sold through dealers and direct channels. Comparable to Actiforce on industrial/B2B orientation and dealer-led distribution model.

Broad incumbents

• IKEA: IKEA offers standing desks (BEKANT, IDÅSEN, SKARSTA, RODULF) and accessories across its global store and e-commerce network. A broader furniture incumbent with overlapping sit-stand desk products but a much wider merchandise mix and price positioning.
• Steelcase: Steelcase is a global office furniture incumbent offering height-adjustable desks and workstations through dealer networks to enterprise customers. Comparable on office desk product category and B2B/dealer distribution, but operates at much larger scale with broader portfolio.
• Herman Miller (MillerKnoll): MillerKnoll/Herman Miller sells premium ergonomic office furniture including sit-stand desks (e.g., Renew, Nevi) through global dealer channels to enterprises. Comparable on ergonomic office furniture product and B2B dealer-led distribution, but at a broader portfolio and higher enterprise price point.
• Humanscale: Humanscale designs and sells ergonomic office products including height-adjustable workstations, monitor arms, and seating through global dealer and direct channels. Comparable on ergonomic focus and B2B distribution, though with a much wider ergonomic product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/actiforce.all.adjustable
• LinkedInlinkedin.com/company/actiforce

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actiforce