Fitech

Name

Fitech

Website

https://fitech.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

11–50 employees

Short description

Fitech was a Fort Worth-based payment processor serving SMB merchants with online payment processing services, generating revenue through transaction fees. Now operating as "Fitech Payments by Deluxe" following acquisition by Deluxe Corporation.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Payment Processing Services: Fitech provided secure payment processing services for merchants, generating revenue through transaction fees and related payment service charges. The company has since been integrated into Deluxe's merchant services division.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

No factual detail about Fitech's products or services is provided in the supplied source material.

Differentiator

Problem solved

Functional benefit

Segments1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DeluxeflagshipStrategic or Co-development PartnerFitech has been fully integrated into Deluxe Merchant Services following an acquisition. This merger unites Fitech's payment expertise with Deluxe's innovation capabilities and scale. Existing Fitech customers continue to receive secure services and reliable support under the Deluxe brand. The transition maintains familiar login experiences while providing access to Deluxe's broader merchant services portfolio.

Direct peers

• Stax by Fattmerchant: Stax (formerly Fattmerchant) is a payment processing provider offering subscription-based and interchange-plus pricing to SMB merchants in the US. Directly comparable to Fitech in SMB focus, merchant services category, and transaction-fee revenue model.
• Stripe: Stripe is a global payment processing platform serving online and in-person merchants with developer-friendly APIs and a broad suite of financial products. Comparable to Fitech in core payment processing functionality, though Stripe skews more toward larger merchants and internet-first businesses.
• Helcim: Helcim is a payment processor offering transparent interchange-plus pricing and merchant accounts to SMBs across the US and Canada. Comparable to Fitech in SMB merchant customer base, payment processing category, and self-service online distribution model.
• Clover Network (Fiserv): Clover is a point-of-sale and business management platform owned by Fiserv, providing payment processing, hardware, and software to SMB merchants. Directly comparable to Fitech in target customer, payment processing functionality, and merchant services category.
• Payment Depot: Payment Depot is a payment processor offering wholesale credit card processing rates to SMB merchants through a membership model. Comparable to Fitech in SMB merchant target customer, payment processing category, and US domestic focus.
• Square (Block): Block-owned Square is a leading payment processor and merchant services provider targeting SMBs with card acceptance, point-of-sale, and software-integrated payments. Directly comparable to Fitech in target customer (SMB merchants), product category (payment processing), and transaction-fee revenue model.
• North (formerly North American Bancard): North is a US payment processing company serving SMB merchants with card acceptance, POS, and merchant services. Comparable to Fitech in SMB merchant focus, payment processing offering, and US domestic market.

Broad incumbents

• PayPal: PayPal operates a broad payments and merchant services platform spanning consumer wallets, PayPal Checkout, Braintree, and Venmo for business. Comparable to Fitech as a merchant payment processing provider, though at vastly greater scale and with a much wider product portfolio.
• Global Payments: Global Payments is a major payment processing and merchant services provider serving SMBs, enterprises, and software partners. Comparable to Fitech in merchant services category and SMB exposure, though operating at significantly larger scale.
• Fiserv: Fiserv is a large financial services technology provider offering Clover point-of-sale, merchant acquiring, and payment processing. Comparable to Fitech as a merchant payment processing competitor and parent of Clover, which competes in the same SMB merchant segment.

Market position

Customer concentration

• Xx.com/FitechPayments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitech