Natilait

What Natilait does

Natilait is a privately held, vertically integrated Tunisian dairy manufacturer founded in February 2014 by veterinarian Dr. Hichem Chraief and headquartered in Utique (Bizerte governorate). The company produces a broad range of branded dairy products including UHT milk (whole, semi-skimmed, 0%), flavored and stirred yogurts, dairy desserts (Mon Dessert), fermented milks (Lben, Raïeb), butter, fresh cream, milk-based beverages (Nati'Yo, Nati), and a recently launched high-protein yogurt (Maxi Pro). Underlying technology centers on UHT processing and conventional dairy finishing equipment operated across two co-located entities — Société Natilait, which produces yogurts, desserts, fermented milk, and cream, and the wholly-owned subsidiary Centrale Laitière de Bizerte (CLB; capital 5,950,000 DT), which transforms raw milk into UHT milk and butter.

Name

Natilait

Legal name

Société Natilait (société anonyme)

Website

https://natilait.com.tn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Natilait is a privately held Tunisian dairy manufacturer, founded in 2014 by Dr. Hichem Chraief, that produces UHT milk, yogurts, desserts, butter, cream, and fermented milks for nationwide retail through vertically integrated operations spanning livestock breeding, feed, milk collection, processing, and distribution.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020)

akta.pro primary industry

Greek/Strained Yogurt & High-Protein Cultured Dairy Manufacturing (AFAHADAB)

akta.pro secondary industries

Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD)

Keywords

• Dairy products
• UHT milk processing
• Yogurt production
• Fermented milk
• Dairy farming

Headquarters

HQ city

Bizerte

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dairy Product Sales: Natilait generates revenue through the manufacture and sale of dairy products including UHT milk (whole, semi-skimmed, 0%), yogurts (flavored, stirred, natural, fermented), dairy desserts (Mon Dessert, Mountain of Flavor), fermented milks (Lben, Raïeb), butter, fresh cream, and milk-based beverages (Nati'Yo, Nati, Maxi family format). Products are sold through retail distribution networks covering all of Tunisia.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Natilait is a vertically integrated Tunisian dairy manufacturer that produces and distributes a wide range of dairy products — UHT milk (whole, semi-skimmed, 0%), yogurts (flavored, stirred, natural, fermented), dairy desserts (Mon Dessert, Mountain of Flavor), fermented milks (Lben, Raïb), butter, fresh cream, and milk-based beverages (Nati'Yo, Nati, Maxi family format) — through a national retail network covering all regions of Tunisia. It also offers specialized variants such as Maxi Pro, a high-protein (28g) 0%-fat yogurt for athletes and health-conscious consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• UHT Milk (Whole, Semi-Skimmed, 0%) Ultra-high-temperature sterilized fluid milk available in whole, semi-skimmed, and 0% fat variants, processed at Centrale Laitière de Bizerte for the Tunisian retail market.
• Yogurts (Flavored, Stirred, Natural, Fermented) A range of yogurts including flavored, stirred, natural, and fermented varieties, produced at Natilait's Utique facility and distributed across Tunisia for daily family consumption.
• Dairy Desserts (Mon Dessert, Mountain of Flavor) Dairy-based desserts including the Mon Dessert and Mountain of Flavor lines, produced at Natilait's Utique facility for the Tunisian consumer market.
• Fermented Milks (Lben, Raïb) Traditional fermented milk products Lben and Raïb, produced at Natilait's Utique facility for the Tunisian retail market.
• Butter and Fresh Cream Butter produced at Centrale Laitière de Bizerte and fresh cream produced at Natilait's Utique facility, both distributed across Tunisia.
• Milk-Based Beverages (Nati'Yo, Nati, Maxi family format) Milk-based drinkable dairy beverages including Nati'Yo, Nati, and the Maxi family-size format, marketed for family consumption across Tunisia.
• Maxi Pro Protein Yogurt High-protein yogurt with 28g protein, 0% fat, and 0% added sugar, designed for athletes, active individuals, and health-conscious consumers, including children, distributed through retail channels in Tunisia.
• Misto Cereal and Fruit Brew Yogurt Stirred yogurt blended with cereals and fruits, part of the summer range promoted under Natilait's seasonal product lineup, distributed through retail in Tunisia.

Quantifiable outcome

• 18 cooling collection centers ensure milk quality from farm to factory
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and supporting.

• Société El BadrcoreStrategic or Co-development PartnerSociété El Badr is a leader in the formulation and manufacture of livestock feed, operational since 1993. With a production capacity of 5,000 tonnes per month across two feed concentrate factories, El Badr supplies high-quality feed to Natilait's partner livestock farms, ensuring optimal cow nutrition and milk quality. This partnership is critical to Natilait's upstream quality control.
• AgropluscoreStrategic or Co-development PartnerAgroplus specializes in importing purebred dairy cattle (Holstein, Brown Suisse, Montbéliarde heifers) and fattening bulls (Limousine, Charolaise, Blonde d'Aquitaine). This partnership ensures Natilait's partner farms maintain healthy, high-performance dairy herds capable of consistent milk production.
• La Centrale Laitière de Bizerte (CLB)coreStrategic or Co-development PartnerCLB is a joint venture (société anonyme) founded in December 2013 by Dr. Hichem Chraief, located in Utique, with a capital of 5,950,000 DT. Since commencing operations in November 2015 in parallel with Natilait, CLB's primary activity is processing raw milk into UHT milk and butter. It serves as the primary milk transformation entity within the Natilait group.
• DistrinatcoreChannel Partner/ Reseller/ DistributorDistrinat is Natilait's distribution partner responsible for delivering Natilait products to retail outlets and consumers across northern Tunisia, complementing MH Distribution's coverage of the south.
• MH DistributioncoreChannel Partner/ Reseller/ DistributorMH Distribution handles Natilait product distribution across southern Tunisia, working in tandem with Distrinat to ensure complete nationwide coverage from the Utique production facilities.
• Veterinary ClinicsupportingStrategic or Co-development PartnerA veterinary clinic specializing in livestock care that advises and supports Natilait's partner farmers on cow health and welfare, essential for quality milk production. This is part of Natilait's upstream quality assurance across the three links of the dairy chain.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vitalait: Major Tunisian dairy company producing milk, yogurt, butter, and cheese with national distribution. Directly comparable as a domestic Tunisian dairy manufacturer competing for the same retail shelf space and consumer segments.
• Délice Danone: Largest Tunisian dairy processor (Centrale Danone joint venture) producing UHT milk, yogurt, cheese, and desserts. Direct competitor to Natilait across overlapping product categories and nationwide retail footprint in Tunisia.

Broad incumbents

• Yoplait: Global yogurt specialist owned by Sodiaal/General Mills, producing fresh dairy, yogurt, and dairy desserts worldwide. Comparable as a global incumbent in the yogurt and cultured dairy categories where Natilait competes.
• Centrale Danone: North African dairy leader (Danone-affiliated) operating across Morocco and Tunisia with extensive processing capacity. Comparable as a regional incumbent in UHT milk, yogurt, and dairy desserts targeting North African consumers.
• Danone: Global dairy and plant-based nutrition leader with broad product portfolio including yogurt (Activia), milk, and dairy desserts. Comparable as the parent-affiliated incumbent influencing North African dairy markets through local partnerships.
• Lactalis: World's largest dairy company producing milk, cheese, butter, and cream under brands including Président, Galbani, and Parmalat. Comparable as a global dairy incumbent competing in the broader processed dairy category.
• Nestlé: Global food and beverage conglomerate with extensive dairy portfolio including UHT milk, infant formula, and dairy desserts across emerging markets. Comparable in UHT processing technology and dairy product breadth.
• Candia (Sodiaal): French dairy company specializing in UHT milk, cream, and butter across Europe and international markets. Comparable for UHT milk processing technology and product format overlap with Natilait's core milk offering.

Regional players

• Almarai: Largest vertically integrated dairy company in the Middle East, producing milk, yogurt, and dairy desserts across GCC and North Africa. Comparable for vertical integration model from livestock through distribution in a regional dairy market.
• Soummam (Groupe La Belle: Leading Algerian dairy processor producing milk, yogurt, cheese, and desserts under Groupe La Belle. Comparable as a vertically integrated North African dairy manufacturer serving similar product categories in a neighboring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Natilait.Tunisie
• LinkedInlinkedin.com/company/natilait

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natilait