Distrinando

What Distrinando does

Distrinando S.A. is a privately held Argentine footwear and apparel company that produces, distributes, and commercializes a portfolio of more than 15 national and international brands, operating from its headquarters and main plant in Saladillo (Buenos Aires province) with a secondary production facility in Ezeiza and a commercial office in CABA (Saavedra). The company holds exclusive licensing rights for the Argentine market from several major international brands, including Reebok, Crocs, Kappa (Authentic and Sport lines), Superga, and 361°, alongside additional licensed and proprietary labels such as Coca Cola Shoes, Cartago, Piccadilly, Ipanema, Chocolate, Bibi, Star Flex, Zapy, and Repplay. Manufacturing is supported by the company's own plants plus a network of more than 20 integrated suppliers covering footwear, textile apparel, and accessories.

The go-to-market combines a B2B/wholesale distribution channel serving retail partners across Argentina with direct-to-consumer e-commerce storefronts built on the VTEX IO platform for individual brands (Crocs, Reebok, Kappa, Superga, Piccadilly, Ipanema). Customer acquisition is reinforced through email/newsletter marketing, WhatsApp-based sales inquiries, and strategic alliances with five Argentine football clubs (Racing, Hurac\u00e1n, Tigre, Aldosivi, and Santa Marina) that generate exclusive co-branded collections. Revenue is generated through licensed production and distribution (one-time product sales plus licensing/royalty economics on certain brand relationships), with wholesale pricing not publicly disclosed.

Headcount is in the 501\u20131,000 range, and the company has been operating for approximately three decades (founded 1993 per company history sources). Key business risks are concentrated in license-renewal dependency on a small group of international brand owners, Argentine macroeconomic volatility affecting imported inputs and consumer spending, and the absence of disclosed third-party validation (audited financials, certifications, awards) in the available source material.

Name

Distrinando

Legal name

Distrinando

Website

https://distrinando.com.ar

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Distrinando is an Argentine footwear and apparel producer and distributor that operates as the exclusive licensee in Argentina for over 15 international brands, including Reebok, Crocs, Kappa, Superga, and 361°, selling through wholesale channels and brand-specific VTEX IO e-commerce sites.

Ownership category

akta.pro rank

Product category

Footwear and Apparel Manufacturing & Distribution

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Footwear Manufacturing (OEM/ODM & Private Label) (CRAAACAJ)

Keywords

• Footwear distribution
• Licensed apparel brands
• Wholesale distribution
• Footwear manufacturing
• Brand licensing

Headquarters

HQ city

Saladillo

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Footwear and Apparel Sales: Production, commercialization, and sale of footwear and clothing through multiple brands including Crocs, Reebok, Kappa, Superga, 361°, and others. Products are sold through e-commerce and wholesale channels.
2. Brand Licensing: As exclusive licensee for Argentina of Reebok, Crocs, Kappa, Superga, and 361° brands, the company generates revenue through licensed production and distribution of branded products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Distrinando produces, distributes, and commercializes more than 15 national and international footwear and apparel brands, operating as the exclusive licensee for Argentina of Reebok, Crocs, Kappa, Superga, and 361°. The company runs its own production plants in Saladillo and Ezeiza (Buenos Aires Province), works with more than 20 integrated suppliers, sells brand-specific D2C e-commerce sites on VTEX IO, and supplies wholesale distribution to Argentine retailers with strategic co-branded football club collections.

Product overview

Distrinando is a footwear and apparel production and distribution company operating as exclusive Argentine licensee for multiple international brands. The company manages a portfolio of over 15 licensed brands including Crocs, Reebok, Kappa (Authentic and Sport lines), Superga, 361°, Coca Cola Shoes, Cartago, Piccadilly, Ipanema, Chocolate, Bibi, Star Flex, Zapy, and Repplay. The product portfolio spans athletic footwear, casual shoes, sandals, and apparel across sports and lifestyle segments. Distrinando operates its own manufacturing plants in Saladillo and Ezeiza (Buenos Aires province) while also working with over 20 integrated suppliers. Several brands (Kappa Authentic, Kappa Sport, Superga, Ipanema, Piccadilly) operate dedicated eCommerce platforms built on VTEX IO technology.

Differentiator

Problem solved

Functional benefit

Brands

• Kappa Authentic: Classic Italian sportswear brand reinventing itself in street style, distributed exclusively in Argentina by Distrinando.
• Kappa Sport
• Superga
• Piccadilly
• Ipanema

Products and services

• Crocs International footwear brand (Croslite foam resin shoes) distributed by Distrinando as exclusive licensee for Argentina.
• Reebok Global athletic footwear and apparel brand distributed by Distrinando as exclusive licensee for Argentina.
• Kappa Authentic Italian sportswear brand line focused on authentic athletic style and streetwear, distributed exclusively in Argentina by Distrinando, with e-commerce on VTEX IO.
• Kappa Sport Italian sportswear brand line specializing in football and athletic sports apparel and footwear, sponsoring Argentine clubs including Racing, Huracán, Aldosivi, Unión de Santa Fe and Vélez Sarsfield.
• Superga Italian footwear brand with over 100 years of history, known for the iconic 2750 vulcanized rubber sole sneaker, distributed in Argentina by Distrinando with VTEX IO e-commerce.
• 361° Chinese sports footwear and apparel brand distributed by Distrinando as exclusive licensee for Argentina.
• Coca Cola Shoes Footwear brand licensed under the Coca-Cola trademark, distributed by Distrinando.
• Cartago Footwear and apparel brand distributed by Distrinando.
• Piccadilly Women's footwear brand focused on comfort, beauty, and innovative technology, with e-commerce platform distributed by Distrinando.
• Ipanema Brazilian flip-flop and sandal brand (created 2001) named after the famous Rio de Janeiro beach, with e-commerce platform built on VTEX IO, distributed by Distrinando.
• Chocolate Footwear and apparel brand distributed by Distrinando.
• Bibi Children's footwear brand distributed by Distrinando.
• Star Flex Footwear brand distributed by Distrinando.
• Zapy Footwear brand distributed by Distrinando.
• Repplay Footwear and apparel brand distributed by Distrinando.
• Production Services Manufacturing operations with own facilities in Saladillo and Ezeiza (Buenos Aires Province), supplemented by more than 20 integrated suppliers for footwear, textile apparel, and accessories.
• Wholesale Distribution Distribution and commercialization of more than 15 national and international footwear and apparel brands throughout Argentina, with a wholesale inquiry option via the contact form and WhatsApp.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core.

• Racing ClubcoreStrategic or Co-development PartnerStrategic alliance with Racing football club offering exclusive branded collections to customers, providing fashion and sports products from one of Argentina's most emblematic clubs.
• HuracáncoreStrategic or Co-development PartnerStrategic alliance with Huracán football club offering exclusive branded collections, one of Argentina's most emblematic football clubs.
• TigrecoreStrategic or Co-development PartnerStrategic alliance with Tigre football club offering exclusive branded collections alongside other prestigious Argentine football clubs.
• AldosivicoreStrategic or Co-development PartnerStrategic alliance with Aldosivi football club offering exclusive branded collections to customers.
• Santa MarinacoreStrategic or Co-development PartnerStrategic alliance with Santa Marina football club, one of the club partnerships in the company's football club alliance network.
• KappacoreOEM/ Whitelabel/ Licensing PartnerExclusive licensee for Argentina of Kappa brand, handling production and distribution of Kappa Authentic and Kappa Sport product lines.
• ReebokcoreOEM/ Whitelabel/ Licensing PartnerExclusive licensee for Argentina of Reebok brand, handling production and distribution of Reebok footwear and apparel.
• CrocscoreOEM/ Whitelabel/ Licensing PartnerExclusive licensee for Argentina of Crocs brand, handling production and distribution of Crocs footwear products.
• SupergacoreOEM/ Whitelabel/ Licensing PartnerExclusive licensee for Argentina of Superga brand, distributing the iconic Italian footwear brand's products.
• 361°coreOEM/ Whitelabel/ Licensing PartnerExclusive licensee for Argentina of 361° brand, handling production and distribution of 361° sports footwear and apparel.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Grupo Dass: Argentine footwear and apparel manufacturer and distributor with a similar model of local production plus multi-brand commercialization (Topper, Lotto, Umbro at various times). Closest direct comparable by geography, vertical integration, and licensing structure.
• Alpargatas S.A. Argentina-headquartered footwear and apparel group (Topper, Umbro licensed) with local manufacturing and regional distribution. Operates as a direct competitor for Argentine shelf space and licensing partnerships in the same athletic/casual categories.
• Grimoldi: Long-standing Argentine footwear retailer and distributor with multi-brand DTC and wholesale operations. Comparable in channel mix (wholesale + own retail) and brand-portfolio approach, though more retail-led than manufacturer-led.

Broad incumbents

• BasicNet S.p.A. Italian parent and licensor of Kappa and Superga — two of Distrinando's key exclusive brands. Direct counterparty relationship; a comparable to Distrinando's licensing economics viewed from the brand-owner side.
• Crocs Inc. Global owner of the Crocs brand for which Distrinando is the exclusive Argentine licensee. Comparable as a footwear brand monetizing its IP through global distribution partnerships.
• Adidas AG (Reebok): German athletic giant and owner of Reebok, one of Distrinando's anchor licenses. Relevant both as licensor and as the entity competing for premium athletic distribution in Argentina.
• Wolverine World Wide: US footwear conglomerate licensing and distributing multiple athletic and lifestyle brands globally. Comparable business model of brand portfolio management and licensed distribution that could be a model — or competitor — for Distrinando at scale.
• Deckers Outdoor: Owner of UGG, HOKA, Teva and other footwear brands with a portfolio-of-brands distribution approach. Comparable strategic template of multi-brand commercialization that Distrinando operates in microcosm within Argentina.
• Skechers USA: Global athletic and casual footwear company with extensive third-party distribution partnerships internationally. Operates in the same Argentine market as Distrinando and competes for shelf space and consumer spend.
• Nike Argentina: Local subsidiary of Nike Inc. directly competing in the Argentine athletic footwear and apparel market that Distrinando serves — particularly for football-related demand that Distrinando targets via Kappa Sport and its club alliances.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/distrinando
• Facebookfacebook.com/DistrinandoSA
• LinkedInlinkedin.com/company/distrinando-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distrinando