Autoflex
Autoflex B.V. is a Dutch software company that provides modular cloud-based garage management software to over 2,400 universal automotive businesses across the Netherlands, offering workshop, sales, reception, and management modules with 100+ integrations to RDW, accounting, and marketplace systems.
- Company typePrivate
- Founded1989
- HeadquartersPutten, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Autoflex does
Autoflex B.V. is a Dutch private software company founded in 1989 (per company history) and headquartered in Putten, Netherlands, that develops and sells cloud-based garage management software to universal (formula-independent) automotive businesses across the Netherlands. Its core product, Autoflex 10 EVO, is a modular SaaS platform covering workshop management, vehicle sales, reception, and management functions, served via a modern web stack (JavaScript, TypeScript, Vue, Nuxt, PostgreSQL) with native iOS and Android mobile apps. The company reports 2,200-2,400 active automotive customers — equivalent to roughly two out of every five Dutch autobedrijven — and pairs the core software with 100+ direct integrations, including the RDW vehicle authority, Dutch accounting packages (Exact Online, Twinfield, SnelStart, eAccounting, Boekhoudgemak), payment provider CCV, automotive parts wholesalers, and the Hexon DV integration that publishes vehicle inventory to 250+ web portals such as Marktplaats, Gaspedaal, and AutoScout24.
The platform is sold on a monthly subscription basis with modular add-on components (Bedrijfsmonitor PRO, Planning, Boekhouding, Voorraadbeheer, APK, CRM, WhatsApp/SMS, Multi-vestiging, and others), starting at €48.25 per month for the base garage software with a 30-day free trial and bi-weekly automatic updates included. Revenue is supplemented by Autoflex Optimaal, a paid on-site consulting service for workflow optimization. Go-to-market combines inside sales (demo requests, phone, email), digital self-service (documentation, webinars, online training), and event-driven demand generation including NAC Congres participation.
Autoflex is independently owned with no disclosed institutional investors, funding rounds, or parent company, and emphasizes its independence from suppliers and shareholders as a customer value proposition. The company holds no patents and has no disclosed M&A activity, regulatory actions, or leadership transitions. Its certifications center on GDPR/AVG-compliant European cloud hosting rather than industry-specific security or quality standards.
Autoflex firmographics
Firmographics- Name
- Autoflex
- Legal name
- Autoflex B.V.
- Website
- https://autoflex.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autoflex B.V. is a Dutch software company that provides modular cloud-based garage management software to over 2,400 universal automotive businesses across the Netherlands, offering workshop, sales, reception, and management modules with 100+ integrations to RDW, accounting, and marketplace systems.
- Ownership category
- akta.pro rank
Where Autoflex is headquartered
LocationHeadquarters
- HQ city
- Putten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Autoflex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Software Licenses: Monthly subscription model for cloud-based garage software. Modular pricing structure with base version plus additional components. Automatic updates included at no extra cost, deployed bi-weekly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base garagesoftware starting at €48.25/month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Autoflex product offering
Product offeringCore offering
Autoflex provides a modular cloud-based garage management software platform (Autoflex 10 EVO) that covers workshop operations, vehicle showroom sales, reception management, and business management for automotive dealerships, repair shops, and service centers in the Netherlands. The platform is sold on a monthly subscription basis starting at €48.25, with customers selecting a base version and adding optional components such as business monitoring dashboards (Bedrijfsmonitor PRO), accounting integrations, inventory management, scheduling, RDW APK integration, WhatsApp/SMS communication, and vehicle advertising to 250+ portals via the Hexon integration.
Product overview
Autoflex offers a modular cloud-based garage management software platform with a core system and approximately 25+ optional components. The main modules include Werkplaats (workshop), Showroom (sales), Receptie (reception), and Management, with specialized components such as Bedrijfsmonitor PRO (business monitoring), Boekhouding (accounting), Voorraadbeheer (inventory), Planning (scheduling), and various communication and vehicle service integrations. The platform is sold as a modular system where customers choose base software and add only the components relevant to their business operations, with pricing starting at €48.25 and updates delivered automatically every two weeks.
Differentiator
Problem solved
Functional benefit
Brands
- Autoflex 10 EVO: Cloud-based garage software version 2.0 with improved design, faster list management, and enhanced features including drag & drop, improved bandenmodule, and responsive design.
- Autoflex Optimaal
- Bedrijfsmonitor PRO
Products and services
- Autoflex Garagesoftware (Core Platform)
- Autoflex 10 EVO
- Werkplaats (Workshop Module)
- Showroom (In- en Verkoop)
- Receptie (Reception Module)
- Management Module
- Bedrijfsmonitor PRO
- Boekhouding (Accounting)
- ORB – Vrijwaren (Vehicle Release)
- Voorraadbeheer (Inventory Management)
- Planning (Workshop Scheduling)
- Autoflex Mobiele App
- Autoflex Optimaal
Quantifiable outcome
- Time savings per week through automated processes and efficient planning
- +3 more outcomes
Companies that use Autoflex
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Autoflex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability4 records
Feature9 records
Autoflex partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- HexoncoreHexon DV integration enables automated vehicle advertising to 250+ web portals including Marktplaats, Gaspedaal, AutoScout24, Autotrack, Autotrader, ViaBovag, and Speurders. Vehicles entered in Autoflex are automatically published to selected platforms with one click.
- RDW (Rijksdienst voor het Wegverkeer)coreDirect integration for APK deregistration, automatic kilometer registration (OKR), vehicle import, and license plate information directly from workshop orders. RDW services enable complete vehicle history and compliance management.
- Exact OnlinecoreAccounting software integration enabling automatic invoice processing, journal entries, and open item management with one click from Autoflex.
- TwinfieldcoreCloud accounting integration for automated financial processing, invoice management, and bookkeeping directly from Autoflex workshop and sales data.
- SnelStartcoreAccounting software integration for Dutch SMEs, enabling automatic invoice processing and financial synchronization with Autoflex garage management data.
- Various Parts Suppliers (Grossiers)coreReal-time parts ordering and inventory checking with virtually all major Dutch automotive parts wholesalers. Direct integration enables efficient workshop parts management and automated ordering.
- eAccountingcoreOnline accounting integration for automated invoice and financial data processing from Autoflex garage operations.
- BoekhoudgemakcoreAccounting service integration for simplified bookkeeping directly from Autoflex workshop and sales transactions.
- MarketplacecoreVia Hexon integration, vehicles are automatically published to Marktplaats (largest Dutch marketplace) and other sales portals.
- GaspedaalcoreVia Hexon integration, vehicle inventory is automatically published to Gaspedaal Dutch automotive portal.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Autoflex competitors and assessment
Company assessmentBroad incumbents
- CDK Global: One of the largest global providers of dealer management systems and automotive technology for franchised dealers. Overlaps with Autoflex in dealership and workshop software but serves a much broader, multi-OEM customer base across North America, Europe and Asia.
- Solera Holdings: Global provider of software and services to the automotive and insurance ecosystem, including dealer management, claims, and repair solutions. Comparable in that it offers full-stack workshop/dealer tooling, but at much larger scale and breadth than Autoflex's Dutch-focused offering.
- Cox Automotive: Global automotive services and technology group encompassing dealer software (Dealertrack, vAuto, Xtime), financing and remarketing. A broad incumbent that competes indirectly with Autoflex via service scheduling, DMS, and marketplace integrations used by automotive retailers in multiple geographies.
- DealerCenter: US-based provider of cloud dealer management software targeting independent and small-to-mid-sized dealerships. Highly comparable in targeting independent automotive businesses with a cloud-first, modular, subscription-priced product, but focused on the US market.
- Reynolds and Reynolds: Long-established US DMS and dealership software provider with deep workflows for sales, service, parts and accounting. A broad incumbent with overlapping garage management functionality, though primarily serving North American franchised dealers rather than independent European workshops.
Regional players
- PBS Systems: North American provider of DMS, accounting and CRM software for automotive dealers, independents and aftermarket businesses. Highly comparable in product scope (dealership + workshop + accounting) but geographically focused on Canada and the US rather than the Netherlands.
- Kerridge Commercial Systems: UK-headquartered supplier of ERP, DMS and business management software for vehicle dealers, franchise groups and aftermarket businesses. Comparable to Autoflex in addressing dealership and workshop workflows with localized regulatory and accounting integrations, but focused on the UK and Ireland.
- WinCar: German DMS / dealer management software vendor focused on automotive retail and workshops in the DACH region. A strong regional comparable to Autoflex in product scope (workshop, sales, accounting integrations), serving a neighboring but distinct geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Autoflex social profiles
Digital presenceAutoflex compliance and trust
Trust signalCompliance2 records
Autoflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoflex leadership team
Management profileNumber of profiles
Profiles2 records
Autoflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoflex
What does Autoflex do?
Autoflex provides a modular cloud-based garage management software platform (Autoflex 10 EVO) that covers workshop operations, vehicle showroom sales, reception management, and business management for automotive dealerships, repair shops, and service centers in the Netherlands. The platform is sold on a monthly subscription basis starting at €48.25, with customers selecting a base version and adding optional components such as business monitoring dashboards (Bedrijfsmonitor PRO), accounting integrations, inventory management, scheduling, RDW APK integration, WhatsApp/SMS communication, and vehicle advertising to 250+ portals via the Hexon integration.
Is Autoflex a public or private company?
Autoflex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autoflex founded?
Autoflex was founded in 1989. It employs 11 to 50 people.
Where is Autoflex based?
Autoflex is headquartered in Putten, Netherlands, in the Europe region.
How does Autoflex make money?
One revenue line is on record: subscription Software Licenses.
Who are Autoflex's main competitors?
Broad incumbents on record are CDK Global, Solera Holdings, Cox Automotive, DealerCenter and Reynolds and Reynolds. Regional players are PBS Systems, Kerridge Commercial Systems and WinCar.
Does Autoflex have an API?
Yes. Autoflex offers a REST-based API interface available on request. The API documentation is hosted on Atlassian Wiki and can be tested via the online OpenAPI interface. The API can also be configured in Postman. Developer documentation is at autoflex10.atlassian.net/wiki/x/IYC6S.