What Wincar does

WinCar, the trade name of Automotive ICT Solutions B.V., is a Netherlands-based vertical software company that has provided dealer management system (DMS) and garage management software to the Dutch automotive market for over 30 years. The company serves automotive businesses ranging from small independent garages to large multi-location, multi-brand dealer groups, with named customers including Van Mossel, Broekhuis, Wittebrug, Toyota Kormelink, Content Autogroep, Virena Autogroep, and Twente Milieu. WinCar also extends into adjacent verticals such as municipal and environmental fleet management. The platform is built on a Windows-based modular architecture organized around six functional module clusters: Verkoop (Sales), Werkplaats (Workshop), Magazijn (Warehouse), Financieel (Financial), Communicatie (Communication), and Management, with dozens of optional add-on modules including Digitale Werkorder (digital work order), Plan-IT scheduling, Slimme Innamezuil (smart key drop-off kiosk), Car Configurator, and communication extensions (SMS, WhatsApp, telephony).

WinCar's technology is deeply integrated into the Dutch automotive ecosystem through pre-built connections to RDW/VWE vehicle data services, AFAS/Exact/Bjorn Lunden accounting platforms, parts wholesalers (LKQ, Koskamp, Partspoint, Mijn Grossier), the BOVAG/RAI INDI importer interface, and payment and communication providers (Bluem/iDeal, Spryng). The company earns revenue primarily through subscription-based software licensing with annual contracts, maintenance fees, servicedesk support, consultancy, and optimization services; pricing is quote-based and not publicly disclosed. Go-to-market is consultative and direct, with experienced consultants providing personalized advice, on-site demonstrations, and implementation support, targeting the Dutch market exclusively. In 2025, WinCar joined Volaris Group as a permanent portfolio company, retaining its identity, management, and customer contracts while gaining strategic and organizational scaling support; the company is headquartered in Zevenaar, Netherlands.

Name

Wincar

Legal name

Automotive ICT Solutions

Website

https://wincar.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

WinCar provides modular dealer management system (DMS) and garage management software to Dutch automotive businesses, including car dealerships, independent garages, and municipal fleet operators, automating sales, workshop, warehouse, financial, and customer communication processes across single and multi-location dealer groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Zevenaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Software Licensing and Subscriptions: WinCar operates as a software provider offering dealer management and garage management systems. Based on the presence of maintenance contracts, servicedesk support, and optimization services, the revenue model appears to be subscription-based with annual contracts and maintenance fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WinCar provides a modular Dealer Management System (DMS) and garage management software for the Dutch automotive market. The platform automates sales, workshop, warehouse, financial, communication, and management processes for car dealerships and independent garages, complemented by consultancy, servicedesk support, an AI assistant ('Winc'), the WinCar Academy training platform, and a smart key drop-off kiosk (Slimme Innamezuil). Customers range from small single-location garages to large multi-brand dealer groups with multiple locations.

Product overview

WinCar is a modular Dealer Management System (DMS) and garage management software platform for automotive businesses in the Netherlands, serving both small independent garages and large multi-location dealer groups. The platform is built around a core WinCar DMS with six functional module clusters: Verkoop (Sales), Werkplaats (Workshop), Magazijn (Warehouse), Financieel (Financial), Communicatie (Communication), and Management. Additional optional modules extend functionality including WinCar Financieel (standalone accounting), Digitale Werkorder (digital work orders), Plan-IT (scheduling), Car Configurator, iDeal Betalingen, INDI, Smart Key Drop-off (Slimme Innamezuil), and various communication add-ons (SMS, WhatsApp, Telefony). Supporting services include WinCar Academy (video training), Consultancy, Optimalisatie Service, and Servicedesk with AI assistant 'Winc'. The platform integrates with extensive third-party partners across accounting (AFAS, Exact, Bjorn Lunden), parts suppliers (LKQ, Koskamp, Partspoint), RDW services (VWE, RDC), payment providers (Bluem/iDeal), and CRM/marketing tools, plus brand interfaces for over 20 automotive manufacturers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Twente Milieu achieved 1.25 FTE savings through automated invoice processing handling 8,000 purchase invoices annually
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability3 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AFAScoreTechnology or IntegrationAFAS integration for HR, finance, and mandatering. All maintenance and repair costs are automatically transferred from WinCar to AFAS, creating one reliable source of information.
• Scan SyscoreTechnology or IntegrationDigital invoice processing integration. ScanSys automatically reads packing slips, stores digital invoices with correct registration, and enables automated booking to AFAS. Handles over 8,000 purchase invoices annually for Twente Milieu.
• Plan-ITcoreTechnology or IntegrationWorkshop planning and appointment integration directly within WinCar. Work orders, mechanic availability, and customer appointments come together in one clear digital planning overview.
• RDC (RDW)coreTechnology or IntegrationComplete integrated connections with all important services of RDC and/or VWE including vehicle consultation, APK deregistration, vehicle scan XML, online business inventory registration, and BPM.
• VWEcoreTechnology or IntegrationVehicle data services integration including APK forms, clearance certificates, BPM amounts, APK expiration dates, and technical vehicle information automatically processed in WinCar.
• INDI (RDC)coreTechnology or IntegrationInterface NAW Dealer Importeur created by BOVAG and RAI Auto for the exchange of customer data between importer and brand dealers. RDC ensures storage, validation, and exchange of data.
• KINGcoreTechnology or IntegrationAccounting software integration. Kormelink connected their accounting to operational processes through KING integration, resulting in more consistent data recording and reduced manual corrections.
• LKQminorChannel Partner/ Reseller/ DistributorParts distributor integration providing real-time pricing and inventory information. Parts can be ordered directly from work orders or warehouse module, fully automated.
• KoskampminorChannel Partner/ Reseller/ DistributorParts distributor providing real-time price and inventory data for automated ordering.
• PartspointminorChannel Partner/ Reseller/ DistributorParts distributor with real-time integration for automated ordering and inventory management.
• Mijn GrossierminorChannel Partner/ Reseller/ DistributorParts distributor integration for automated ordering and inventory synchronization.
• ExactcoreTechnology or IntegrationExact Online and Exact Globe accounting software integrations for automated financial processing.
• HexonminorChannel Partner/ Reseller/ DistributorVehicle marketplace platform for car dealers with integration into WinCar.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Keyloop: Cloud-based automotive DMS platform serving retailers and OEMs across EMEA and APAC, formed from the merger of CDK International and other auto-tech assets. Comparable as a next-generation cloud-native DMS challenger competing for the same multi-brand dealer groups WinCar serves.
• Pinewood DMS: UK-headquartered automotive DMS and CRM provider serving dealer groups across the UK, Europe, and other markets. Comparable as a regional DMS competitor with a similar modular architecture and consultative sales approach, though operating in adjacent rather than directly overlapping geographies.
• incadea: Global DMS provider serving automotive dealerships across Europe, Asia, and Latin America, with automotive OEM ownership history (Microsoft, Stellantis). Comparable as a multi-country DMS competitor pursuing the same dealer-software vertical, with similar mid-market and enterprise dealer targets.
• PBS Automotive (now Drive Software Solutions): Nordic automotive DMS provider serving dealers and workshops across Scandinavia. Comparable as a regional European automotive software company with similar subscription-based dealer software products and consultative implementation approach.
• TietoEVRY (Tieto): Nordic-headquartered IT software and services company with automotive dealer software solutions in Nordic and Baltic markets. Comparable as a regional DMS/automotive software provider with similar deep integrations to local regulators and OEMs, focused on a single European market.

Broad incumbents

• Reynolds and Reynolds: Long-established US DMS and document services provider for automotive retailers, founded in 1866. Comparable as a legacy DMS incumbent with deep OEM/dealer relationships and integrated workflow modules, though predominantly US-focused.
• Dominion Dealer Solutions: US-based automotive dealership software suite spanning DMS, CRM, ILM, and desking tools. Comparable as a broad incumbent in the dealer software market with overlapping product modules, though operating primarily in the US market.
• CDK Global: Global dealer management software provider serving automotive retailers worldwide with DMS, CRM, and marketing tools. Most directly comparable as the international DMS incumbent that WinCar competes against for enterprise dealer groups, though CDK operates at much larger scale and primarily serves North America.
• Cox Automotive / Dealertrack: Division of Cox Enterprises offering DMS, dealer financing, inventory management, and digital marketing for automotive retailers. Comparable to WinCar as a vertically integrated automotive software platform, though significantly larger and serving US-led global markets.

Emerging players

• AutoLoop: US-based automotive software platform offering customer lifecycle, fixed ops, and DMS-adjacent solutions for dealers. Comparable as an emerging player in the automotive dealer software ecosystem with partial overlap in workshop/customer engagement functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wincar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wincar