Baksters

Name

Baksters

Legal name

BAKSTERS Co., Ltd

Website

https://baksters.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

AI Computer Vision Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• AI video analytics
• Computer vision software
• People counting analytics
• Retail inventory auditing
• CCTV business intelligence

Headquarters

HQ city

Bang Kapi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Video Analytics SaaS Platform: Subscription-based SaaS model offering AI-powered computer vision solutions. Customers pay for access to Baksters' four platforms (Manavis, Vis, FinalScan, FinalStock) that transform CCTV footage into business intelligence. Revenue derived from software licenses and platform subscriptions with consultation-based sales approach.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Baksters provides an AI-powered computer vision software platform, branded VAbs, that converts existing CCTV and camera footage into real-time business intelligence. The platform is delivered as four specialized solutions — Manavis for people analytics, Vis Platform for attention and demographic monitoring, FinalStock for SKU and product auditing, and FinalScan for warehouse and small-parts inventory counting — sold via annual SaaS subscriptions to enterprise and mid-market customers in Thailand.

Product overview

Baksters offers a modular Computer Vision platform called VAbs, which unifies four core products under one scalable ecosystem: Manavis (people analytics and customer journey tracking), Vis Platform (attention monitoring and audience demographic analytics), FinalStock (automated SKU counting and product audit for retail), and FinalScan (continuous warehouse inventory counting for small parts and precious items). The platform transforms CCTV and standard camera footage into real-time, at-a-glance business intelligence across people flow, customer engagement, product availability, and warehouse operations. The four standalone products serve distinct but complementary use cases — from storefront people counting to back-of-house inventory management — while sharing a common computer vision foundation and dashboard architecture.

Differentiator

Problem solved

Functional benefit

Brands

• VAbs: A modular Computer Vision platform that unifies the company's established solutions Manavis, Vis Platform, FinalScan, and FinalStock under one scalable brand. Through dedicated solutions such as VAbs People and VAbs Objects, the platform enables organizations to intelligently track people, objects, inventory, and operational activities.

Products and services

• Manavis People analytics platform that uses AI video analytics to count visitors, measure dwell time, track customer journeys, and generate density heatmaps across physical retail spaces. Includes traffic detection for entries, exits, and repeat visits, dwell-time tracking from entry to checkout, and journey detection identifying hotspots, dead zones, and bottlenecks. Designed for retail and venue operators managing store flow, staffing, and merchandising decisions.
• Vis Platform Attention monitoring and audience analytics platform that transforms standard camera feeds into real-world engagement data. Uses gaze and head pose analysis to confirm whether viewers are actively looking at displays, and provides anonymized, aggregated demographic profiling including age, gender, and coarse nationality classification (Asian, European, African). Built for event organizers, exhibition teams, and brand activation managers measuring media and booth ROI.
• FinalStock SKU and product audit platform that uses AI to automatically detect products and read barcodes across thousands of SKUs. Reconciles branch-level stock against system inventory at a target ≥95% accuracy, replacing manual audits. Includes LINE application-guided photo capture to maintain consistent image quality across stores, plus a centralized dashboard for branch-level reports and BA (brand ambassador) performance tracking. Designed for retail and FMCG operators needing automated stocktake and product availability validation.
• FinalScan Warehouse and process optimization platform for continuous inventory counting of small items, including spare parts, jewelry components, and precious stones. Provides real-time batch-level counting verification, planogram validation targeting 95%+ accuracy, and an all-in-one dashboard showing work status, SKU totals, and counting performance. Built for manufacturing brands, factories, and back-of-house operators replacing manual weekly cycle counts.
• VAbs Platform Modular Computer Vision platform that unifies Baksters' core solutions under one scalable brand. Organized into two dedicated modules: VAbs People (covering people analytics, behavior tracking, and audience analysis, evolved from Manavis) and VAbs Objects (covering inventory detection, counting, and operational monitoring, evolved from FinalScan and FinalStock). Delivered to organizations needing to intelligently track people, objects, inventory, and operational activities across physical spaces.

Quantifiable outcome

• 95%+ SKU counting accuracy for inventory management
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• RetailNext: RetailNext is a leading retail analytics platform that uses in-store sensors and video for people counting, dwell time, and customer journey analytics — directly comparable to Baksters' Manavis module for brick-and-mortar retail.
• Trax: Trax applies computer vision to retail shelf and store images for SKU auditing and merchandising compliance — the closest direct competitor to Baksters' FinalStock SKU and product audit module.
• Focal Systems: Focal Systems provides AI-driven camera-based retail analytics covering shelf visibility, out-of-stocks, and store operations — directly comparable to Baksters' FinalStock and FinalScan computer vision stack.
• Planorama (part of NielsenIQ): Planorama uses image recognition for retail shelf auditing and SKU recognition across thousands of SKUs, overlapping closely with Baksters' FinalStock automated counting and product audit capabilities.

Broad incumbents

• VusionGroup (formerly SES-imagotag): VusionGroup is a larger retail-technology incumbent offering IoT shelves, computer vision, and store analytics — a broader incumbent whose shelf and store-analytics capabilities overlap with Baksters' SKU audit and people analytics offerings.

Emerging players

• Scandit: Scandit provides mobile computer vision and barcode scanning SDKs for retail and logistics — an emerging player whose product-audit and barcode-reading capabilities intersect with Baksters' FinalStock and FinalScan inventory workflows.
• Anyline: Anyline offers mobile OCR, barcode scanning, and computer vision for inventory and retail workflows — comparable to Baksters' image-based SKU and inventory counting modules but delivered as a mobile SDK.
• Pensa Systems: Pensa Systems uses computer vision for retail shelf stock visibility and out-of-stock detection — an emerging player with overlapping technology and use cases to Baksters' FinalStock SKU audit platform.
• CrowdVision: CrowdVision provides real-time crowd analytics and people-counting using computer vision for venues and events — directly comparable to Baksters' Vis Platform attention and audience analytics for exhibitions and venues.

Regional players

• V-Count: V-Count provides 3D people counting, dwell-time, and visitor analytics with a strong presence across Europe, the Middle East, and Asia — a comparable people-counting and footfall-analytics peer to Baksters' Manavis module, though primarily focused on other regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bakstersofficial
• LinkedInlinkedin.com/company/baksters

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baksters