Caradonna Adventures

What Caradonna Adventures does

Caradonna Adventures, founded in 1985 and operating as Rose Point Holdings, Inc. from Longwood, Florida, is a privately held dive travel agency that curates and resells scuba diving vacations and liveaboard expeditions. The company bundles accommodations, diving, flights, ground transfers, and ancillary services into packages sourced from a network of 300+ preferred hotel and resort partners and 75 liveaboard vessels across 40+ destinations in the Caribbean, Mexico, Central America, the Pacific, Southeast Asia, the Indian Ocean, and the Red Sea. Products are listed on caradonna.com with request-a-quote forms, digital brochures, and email/phone booking channels, while a separate B2B wholesale arm serves North American retail dive stores and travel agencies that refer customers exclusively to Caradonna.

The business operates on a commission-based revenue model, earning transaction fees on travel packages plus service fees on ancillary bookings such as flights, transfers, and car rentals. The company serves four primary customer segments: certified scuba divers (primary), snorkelers and non-diving companions, dive groups and clubs, and individual dive travelers. Distribution mixes direct phone and website sales with a wholesale referral channel through retail dive stores, supported by content marketing (a destination blog, monthly newsletter, digital dive travel guides), social media presence, and earned media via the Scuba Diving Magazine Reader's Choice Award, which Caradonna has held as #1 Scuba Diving Travel Agency for multiple consecutive years.

The underlying technology is a standard travel-agency website with no proprietary platform, no public API, no mobile app, and no disclosed AI or machine-learning capabilities. Competitive advantage is grounded in supplier relationships, brand reputation, and human-driven expert trip planning rather than technology differentiation. The company maintains a multi-tier partnership ecosystem (e.g., Fiji Airways, Emperor Liveaboards, Reef Renewal Foundation Bonaire) and operates as an independent, founder-controlled business with no disclosed institutional investment, acquisitions, or subsidiary structure.

Name

Caradonna Adventures

Legal name

Rose Point Holdings, Inc.

Website

https://caradonna.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Caradonna Adventures is a privately held, Florida-based dive travel agency that curates scuba diving vacations and liveaboard expeditions across 40+ global destinations for individual divers, dive groups, and a wholesale network of North American retail dive stores, earning commissions on packaged travel arrangements.

Ownership category

akta.pro rank

Product category

Scuba Diving Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC), Snorkeling Tours & Reef Experiences (THAJAJAE)

Keywords

• Scuba diving vacations
• Liveaboard dive trips
• Dive resort packages
• Dive travel agency
• Adventure travel packages

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dive Travel Package Commissions: Caradonna earns commissions from preferred relationships with over 300 hotels/resorts and 75 liveaboards across 40+ destinations. As a wholesale dive travel specialist, they bundle accommodations, diving packages, flights, transfers, and other travel services into packages sold to end consumers. Commission income is derived from the markup on these packaged travel arrangements.
2. Travel Services (Flights, Transfers, Car Rentals): Full-service travel agency providing expert assistance with all aspects of travel including flights, land transportation, hotels, and car rentals. These ancillary services are bundled into dive travel packages and generate additional revenue through service fees and commissions.
3. Group and Individual Dive Travel Packages: The company sells both group and individual dive travel packages to certified scuba divers and snorkelers. Packages range from resort-only stays to fully bundled vacations including flights, transfers, accommodations, diving, meals, and excursions. Pricing varies by destination, duration, and accommodation level.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Caradonna Adventures is a full-service dive travel agency that curates, packages, and books scuba diving vacations for certified divers and snorkelers. Its core offering consists of handcrafted travel itineraries combining flights, ground transfers, accommodations, dive packages, and excursions at partner resorts and liveaboards across 40+ global destinations. The company sells both directly to consumers via phone/website/email and through a wholesale channel to retail dive stores and travel agencies.

Product overview

Caradonna Adventures is North America's leading dive travel agency operating since 1985, offering a comprehensive portfolio of scuba diving vacation products. The core offering consists of scuba diving vacation packages and liveaboard dive experiences supplemented by resort accommodations, adventure travel packages, and digital travel guides. The product portfolio includes branded resort partnerships (Buddy Dive Resort, Jungle Bay Dominica, Anse Chastanet, Golden Rock Dive and Nature Resort), liveaboard vessels (Emperor Liveaboards fleet, Blue Force One, Turks & Caicos Explorer II), and destination-specific dive packages spanning 40+ destinations including the Caribbean, Pacific, Central America, Mexico, Red Sea, Maldives, and the Islands of Tahiti. Services encompass complete travel planning including flights, ground transportation, accommodations, dive packages, and travel insurance, with booking conducted through website request forms, phone, and email rather than a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Scuba Diving Vacations Curated scuba diving vacation packages to 40+ global destinations, combining flights, ground transfers, accommodations, dive packages, and excursions for certified divers of all experience levels.
• Liveaboard Dive Experiences Multi-day liveaboard dive safari bookings featuring vessels such as Emperor Elite, Emperor Superior, Blue Force One, and Turks & Caicos Explorer II, with itineraries covering wrecks, reefs, and shark sites.
• Buddy Dive Resort Bonaire Packages Complete dive resort packages at Buddy Dive Resort Bonaire, offering studio to 3-bedroom accommodations, unlimited shore diving, boat dives, vehicle rentals, free Nitrox, and PADI dive courses.
• Jungle Bay Dominica Resort Packages Eco-luxury Dominica resort packages featuring 60 villas/suites, on-site Nature Island Dive PADI Center access to volcanic reefs and the Soufriere Scotts Head Marine Reserve, plus spa wellness and whale watching.
• Anse Chastanet Resort Packages Saint Lucia resort dive packages at Anse Chastanet, featuring 49 rooms, two beaches, two farm-to-table restaurants, a 42-foot sailing yacht, wellness spa, and on-site Scuba St. Lucia dive operation.
• Golden Rock Dive and Nature Resort Packages Luxury resort packages at Golden Rock on St. Eustatius, featuring 71-75 rooms/suites, Statia Divers on-site dive operation, the largest ocean-fed cliff-edge lagoon in the Caribbean, and seven distinct marine ecosystems in the island's marine preserve.
• Islands of Tahiti Dive Packages Dive vacation packages to French Polynesia spanning Le Bora Bora by Pearl, Sofitel Kia Ora Moorea, Le Tikehau by Pearl, and Hotel Kia Ora Rangiroa, with 7 nights accommodation, 5 days of 2-tank boat dives, inter-island Dive Polynesia pass, breakfast, WiFi, and airport transfers.
• Emperor Liveaboards Red Sea Fleet Red Sea liveaboard dive safari packages with the Emperor fleet (Emperor Superior, Emperor Elite, Emperor Asmaa), with 13 cabins accommodating 26 divers, free Nitrox, two dive guides, and itineraries covering Ras Mohammed, Brothers Islands, Elphinstone, and Daedalus Reef.
• Maldives Blue Force One Liveaboard Maldives liveaboard packages aboard Blue Force One with 7-night routes including 5-dive days (18 dives with 2 night dives), embarking and disembarking at Male Airport.
• Anthony's Key Resort Roatan Honduras Packages Roatan dive packages at Anthony's Key Resort offering 7-night Hill Superior or Dockside Loft accommodations, a 12-Boat Dive package, buoyancy control workshop, all meals, welcome island cocktail, Maya Key excursion, Island Fiesta Night, kayaking, and stand up paddle boarding.
• Fort Young Dominica Dive Package Fort Young Dominica 7-night dive package including fort oceanview accommodations, daily breakfast, 5 days of 2-tank morning boat dives, 1 Emerald Pool excursion, $50 spa credit per person, round-trip airport transfers, and marine park fees.
• Riding Rock Resort Bahamas Dive Package 4-night Riding Rock Resort Bahamas package with 7 boat day dives, all meals, roundtrip airport transfers, WiFi, taxes, and a $250 instant air credit per room.
• Aiyanar Beach & Dive Resort Philippines Package

Quantifiable outcome

• Caradonna works with 300+ hotels and 75 liveaboards across 40+ global destinations
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• Fiji AirwayscoreGTM or Marketing PartnerFiji Airways is the award-winning national airline of Fiji offering nonstop Airbus A350-900 service from Los Angeles (LAX) and San Francisco (SFO) to Nadi. As a member of the oneworld Alliance, Fiji Airways provides Caradonna customers seamless connections to Fiji's world-class dive destinations. Caradonna promotes Fiji Airways' nonstop routes in marketing materials and blog content as the preferred airline for Fiji dive vacations. The partnership enables Caradonna to offer coordinated flight and dive package deals to the 'Soft Coral Capital of the World.'
• oneworld AlliancesupportingGTM or Marketing Partneroneworld is a global airline alliance of which Fiji Airways is a member. Caradonna promotes the loyalty benefits of the oneworld Alliance including earning and redeeming miles, priority check-in, preferred boarding, and lounge access for elite status holders. This partnership benefits Caradonna customers who are frequent flyers on oneworld member airlines.
• 300+ Hotel and Resort PartnerscoreChannel Partner/ Reseller/ DistributorCaradonna holds preferred pricing relationships with more than 300 hotels and resorts across 40+ dive destinations globally. These include resort partners such as Buddy Dive Resort (Bonaire), Jungle Bay Resort (Dominica), Anse Chastanet (Saint Lucia), Golden Rock Dive & Nature Resort (St. Eustatius), Anthony's Key Resort (Honduras), and numerous others in the Caribbean, Pacific, Southeast Asia, and Indian Ocean. Caradonna features these properties with exclusive package deals, special promotions, and featured listings on its platform.
• 75+ Liveaboard PartnerscoreChannel Partner/ Reseller/ DistributorCaradonna works with 75+ liveaboard vessels globally, offering Red Sea (Emperor Elite, Emperor Superior, Emperor Asmaa, All Star Liveaboards), Maldives (Blue Force One, Blue Force Three), Galapagos, Thailand, and other destinations. Featured liveaboards include Emperor Elite (38m, 26 guests, Red Sea) and Emperor Superior (37m, 26 guests, Red Sea). Liveaboards are prominently featured on Caradonna's platform with dedicated pages, itineraries, and package pricing.
• Emperor LiveaboardscoreChannel Partner/ Reseller/ DistributorEmperor Liveaboards operates a fleet of three vessels (Emperor Superior, Emperor Asmaa, Emperor Elite) dedicated to Red Sea diving. Caradonna is the primary booking partner for Emperor Liveaboards' North American market. The partnership includes clear pricing with no hidden fees, fuel charges, or marine park costs. Emperor Elite features 13 cabins accommodating 26 divers, free Nitrox, and itineraries covering Ras Mohammed, Brothers Islands, and major Red Sea wrecks.
• Emperor Elite (Red Sea Liveaboard)coreChannel Partner/ Reseller/ DistributorEmperor Elite is a 38-meter custom-built Red Sea liveaboard accommodating 26 guests in 8 standard twin cabins, 3 premium cabins, 1 executive suite, and 1 junior suite. All cabins are ensuite with independent air conditioning. Features include free Nitrox, camera room, tech diving support, two dive guides per trip, and 2 Zodiac dive tenders. Featured on Caradonna's Red Sea diving marketing pages and promoted through blog content about Egypt liveaboard diving.
• Emperor Superior (Red Sea Liveaboard)coreChannel Partner/ Reseller/ DistributorEmperor Superior is a 37-meter Red Sea liveaboard with 13 cabins accommodating 26 divers. Features air-conditioned salon and dining room, al-fresco lounge, two sundecks, and dedicated dive deck with individual gear storage. Week-long itineraries offer more than 21 dives per trip. Camera stations, charging areas, and rinse tanks available for photographers. Promoted as a photographer's dream liveaboard experience.
• Nature Island Dive (Dominica)supportingChannel Partner/ Reseller/ DistributorNature Island Dive is the PADI-certified dive center and SSI Training Center located adjacent to Jungle Bay Resort in Soufriere, Dominica. Operating within the Soufriere Scotts Head Marine Reserve, they offer dives at nearly 20 sites, some considered among the top in the Caribbean. Nature Island Dive is featured in Caradonna's Jungle Bay packages and promoted as an eco-forward dive operation focused on conservation and marine education.
• Reef Renewal Foundation BonairesupportingStrategic or Co-development PartnerReef Renewal Foundation Bonaire, launched in 2012 as a partnership between the Coral Restoration Foundation, Bonaire National Marine Park, and Buddy Dive Resort, maintains eight coral nurseries on Buddy's Reef. Over 22,000 corals have been replanted. Caradonna features Buddy Dive Resort as a partner property and highlights the coral restoration programs available to visiting divers. Dive packages include Reef Renewal specialty dives and week-long coral restoration experiences.
• Reef Rescue Network (Perry Institute for Marine Science)supportingStrategic or Co-development PartnerThe Reef Rescue Network was created by Florida's Perry Institute for Marine Science to restore coral reefs across the Caribbean. Present on 14 islands including Bahamas, Barbados, and Grenada. Caradonna features coral volunteer dive programs at multiple Caribbean destinations in blog content, including Saba (Saba Conservation Foundation), St. Lucia (Anse Chastanet/Scuba St. Lucia), and Cozumel (Cozumel Coral Reef Restoration Program), promoting eco-conscious dive travel.
• Central Caribbean Marine Institute (Little Cayman)minorStrategic or Co-development PartnerOne of the Caribbean's original coral restoration projects operating since 1998 at Little Cayman Island. Focuses on restoring staghorn and elkhorn coral essential for reef building. Educational outreach has spawned five new coral nurseries. Caradonna's blog content highlights this program as an option for volunteer divers seeking coral restoration experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Liveaboard.com: Liveaboard.com is a digital-first liveaboard booking marketplace that aggregates global liveaboard inventory. As a more technology-native entrant in a core Caradonna category, it represents an emerging competitive threat in the liveaboard segment.

Direct peers

• Aggressor Adventures: Aggressor Adventures operates a global fleet of liveaboard dive yachts and bookable resort/dive packages. As a vertically integrated operator-agency, it overlaps directly with Caradonna's liveaboard and destination-packaging business in the Caribbean, Red Sea, and Indo-Pacific.
• Worldwide Dive and Sail: Worldwide Dive and Sail is a dive travel specialist offering scuba vacations and liveaboard bookings across the Caribbean, Pacific, and Indian Ocean. It is a directly comparable agency in the same niche as Caradonna, with overlapping supplier relationships.
• Explorer Ventures: Explorer Ventures operates a fleet of liveaboard dive vessels in the Caribbean and Pacific and offers bookable dive vacations. Its liveaboard-led package model directly overlaps Caradonna's liveaboard offerings (Caribbean, Pacific).
• Dive The World: Dive The World is a UK-based dive travel agency offering scuba diving holidays, liveaboards, and dive resort bookings worldwide. It competes with Caradonna on global destination coverage and personalized dive-expert itinerary planning.
• Bluewater Travel: Bluewater Travel is a US-based dive travel agency specializing in scuba diving vacations worldwide. It competes head-to-head with Caradonna on dive resort packages, liveaboards, and destination breadth across the Caribbean, Pacific, and Indo-Pacific.
• PADI Travel: PADI Travel is PADI Worldwide's dive travel marketplace, offering bookable dive vacations and liveaboards globally. It is the most direct competitor to Caradonna in North American dive travel distribution, leveraging PADI's certification database for first-party customer access.

Broad incumbents

• Tripadvisor: Tripadvisor is a broad online travel platform that lists dive resorts, liveaboards, and destination experiences alongside mainstream travel inventory. While it does not specialize in dive travel, its scale and SEO dominance put competitive pressure on specialized agencies like Caradonna at the discovery and booking funnel.
• Booking.com: Booking.com is the world's largest online travel agency, listing hotels, resorts, and tour operators globally, including many of Caradonna's dive resort partners. As a broad incumbent, it competes with Caradonna for direct consumer bookings and supplier-direct pricing leverage.

Regional players

• Reef & Rainforest Travel: Reef & Rainforest Travel is a UK-based dive and wildlife travel specialist offering scuba diving holidays and nature-focused itineraries. It is a direct competitor in dive travel agency services but primarily serves UK and European customers rather than the North American market Caradonna dominates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/caradonnaadv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caradonna Adventures