Euronet

What Euronet does

Euronet Software GmbH is a German vertical-SaaS provider of practice management software for independent opticians (Augenoptiker), hearing aid acousticians (Hörakustiker), and mixed optical/audiology practices. Headquartered in Frechen-Königsdorf near Cologne and operating as a product brand under the EVEX Group since its 2000 founding, the company serves over 1,000 SMB customers across Germany with a 40-plus-strong team of opticians, industry experts, and IT specialists. Its commercial reach is concentrated in the DACH SMB optical and audiology retail market, with no disclosed geographic footprint beyond Germany.

The core product, Euronet 20XX, is a modular, networked industry software built on Microsoft Windows and SQL Server, available as both on-premise and cloud deployment (Cloud+) with browser-based mobile access via Euronet Mobile. The portfolio extends into integrated marketing automation (WhatsApp, SMS, email), a proprietary DWS customer-loyalty system that drives recurring mailings based on purchase date, and direct hardware resale (computers, printers, POS hardware, consumables). The broader EVEX Group ecosystem cross-sells EVEX Pay (payment platform), PASKAL 3D (refraction visualisation), and EVEX Marketing Services into the Euronet customer base, creating a bundled one-stop offering for vertical SMB customers.

Euronet's revenue model combines a mandatory, percentage-of-list-price software service contract (recurring, 12-month minimum, auto-renewal) with hardware unit sales, a monthly cloud-backup subscription, and a Founders/Startup Package that bundles full software with free consulting and 0% in-house financing for new practices. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct, supported by a hotline, demo-request CTAs on the company website, and channel-style referrals through the EVEX Group — with no third-party reseller or distributor network.

Name

Euronet

Legal name

Euronet Software GmbH

Website

https://euronet-ag.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Euronet Software GmbH is a German vertical SaaS provider of practice management software for opticians and hearing care professionals. Founded in 2000 and part of the EVEX Group, it serves over 1,000 SMB practices across Germany with modular software, cloud deployment, and integrated marketing tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Frechen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Software Licencing & Service Contract: Euronet sells its modular software system with a mandatory software service contract (Euronet and Software Service Agreement). The contract covers software usage, further development, maintenance, and telephone support. Fees are calculated as a percentage of the list price of software modules or as a lump sum per module. The mandatory nature of the service contract for all modules of a complete system creates recurring revenue.
2. Hardware Sales: Euronet sells technology hardware including computers, monitors, notebooks, tablets, printers, scanners, signature pads, card readers, cash register hardware, network equipment, and consumables (labels, toners, etc.) directly to customers.
3. Euronet Cloud Service Datensicherung (Cloud Backup): Separate cloud backup service with pricing based on the largest backed-up data volume per billing month. Monthly flat-rate fee with up to 4 free data transfers per contract year.
4. Founders/Startup Package: Comprehensive startup package for new optometry and audiology businesses at an entry-level price, including the full Euronet software package, free business consulting, and in-house 0% financing for basic equipment.
5. EVEX Marketing Services: Marketing services including new customer mailings, seasonal mailing campaigns for existing customers, social media support, and logo/Corporate Design/website creation offered through the EVEX Group ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Euronet provides a comprehensive, modular practice management software platform (Euronet 20XX) for opticians and hearing care professionals, available as both on-premise and cloud (Cloud+) deployments. The offering includes browser-based mobile customer service (Euronet Mobile), integrated marketing and customer communication (WhatsApp, SMS, email), an automated customer loyalty system (DWS), and complementary hardware and accessories. It also sells related EVEX Group solutions such as the EVEX Pay payment platform and the PASKAL 3D refraction experience.

Product overview

Euronet is a comprehensive, modular, networked industry software platform for opticians and hearing care professionals. The core product is Euronet 20XX, available as on-premise or cloud deployment via Cloud+. The portfolio includes Euronet Mobile for browser-based mobile customer service, an integrated Marketing Module with WhatsApp, email and SMS capabilities, a DWS Customer Loyalty System, Hardware & Accessories offerings, and a Founder's Package for new businesses. Related products from the EVEX Group include EVEX Pay (payment platform) and PASKAL 3D (refraction technology), plus EVEX Marketing Services encompassing consulting and market research. The software integrates Microsoft operating systems and SQL Server infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Euronet 20XX: Comprehensive, modular, networked industry software for opticians and hearing care professionals with cloud option.
• Cloud+
• Euronet Mobile
• Euronet Dashboard
• EVEX Pay
• PASKAL 3D
• EVEX Marketing
• DWS Kundenbindungssystem

Products and services

• Euronet 20XX Comprehensive, modular, networked industry software for opticians and hearing care professionals. Supports both on-premise and cloud deployment (via Cloud+), includes database management, mobile working capabilities, user interface, and integrated marketing functions. Customers are independent optical and audiology retail businesses in Germany.
• Cloud+ Cloud deployment option for the Euronet software combining modern cloud technology with the tried-and-tested functional scope for opticians and hearing care professionals. Offers flexibility, scalability, secure data management, and precise cost predictability. Supports both Dark Mode and Light Mode interfaces.
• Euronet Mobile Browser-based personal assistant for employees in direct customer contact. No installation required, works in any browser on iPad and tablets. Enables appointment planning, customer data access and updates, lens and multi-frame consultation, WhatsApp and email messaging, consent form processing, and digital driving licence vision tests.
• Marketing Integration Module Integrated marketing and communication solutions including WhatsApp, email, and SMS capabilities. Features a customer information centre with automatic notifications for orders, follow-ups, subscriptions, and appointments. Supports personalised HTML templates and customer selection for targeted direct marketing campaigns.
• Hardware & Accessories Technology and consumables including computers, monitors, printers, scanners, signature pads, card readers, cash register hardware, network equipment, productivity software (MS Office), security software (Trend Micro), and consumables such as labels, address stickers, forms, spectacle passports, toner and ink cartridges.
• Founders/Startup Package Business start-up package for new opticians and hearing care professionals. Includes complete Euronet software functionality, free business consultation, and in-house 0% financing for basic equipment at an entry-level price. Designed to lower the barrier to entry for new optical and audiology businesses.
• EVEX Pay Comprehensive payment platform from the EVEX Group for opticians and hearing care professionals. Offers seamless payment processing with various payment options, integrated into the Euronet software environment.
• PASKAL 3D Visual refraction technology from the EVEX Group that transforms the refraction process into a cinematic visual experience for opticians' customers, creating a market-relevant unique selling proposition.
• EVEX Marketing Services Marketing services from the EVEX Group including intelligent customer communication, data-based market analysis, individual consulting, risk assessment and opportunity identification, and market research services.
• Euronet Cloud Service Data Backup Automated cloud backup service for Euronet software users with weekly full backups plus daily incremental backups. Data is compressed, encrypted, and stored in a Euronet-specific format in a high-performance data centre in Germany or the EU. Up to four historical backup copies are retained.

Quantifiable outcome

• Response rates of 5% and more are not uncommon with DWS customer loyalty campaigns
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• EVEX GroupcoreStrategic or Co-development PartnerEuronet is a product brand under the EVEX Group umbrella. The EVEX Group provides Euronet with strategic direction and related services including EVEX Pay (payment platform), EVEX Marketing Services, PASKAL 3D, EVEX Consulting, and EVEX Market Research. These services are cross-sold and integrated into the Euronet ecosystem, creating a comprehensive one-stop solution for opticians and hearing care professionals.
• MicrosoftcoreTechnology or IntegrationEuronet software is built on Microsoft operating systems and SQL Server as its database platform. This forms the technological foundation of the software.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CompuGroup Medical (CGM): German-headquartered health IT major providing practice management software to physicians, dentists, and optical retailers in the DACH region. Comparable to Euronet as a mature DACH-focused vertical practice management vendor with a broader healthcare footprint but overlapping optical/audiology customers.
• DATEV eG: German cooperative providing accounting, tax, and ERP software to SMBs including trades and healthcare-adjacent retail. A broad incumbent in the German SMB software market with deep penetration and a partner network comparable to Euronet's EVEX Group ecosystem.

Direct peers

• Sycle: Hearing care practice management software platform serving audiologists globally. Directly comparable to Euronet as a vertical SaaS targeting the hearing aid acoustician niche with subscription-style revenue, customer relationship management, and integrated marketing functionality.
• Crystal Practice Management: Practice management software for optometrists and optical retailers, offering scheduling, billing, inventory, and patient communication features. Closely comparable to Euronet in vertical, customer segment, and feature scope, though serving primarily English-speaking markets.

Regional players

• Eyefinity (VSP Vision): US-based optometry practice management and EHR/PM platform owned by VSP Vision. Comparable to Euronet as a vertical-specific practice management suite for opticians, but operating primarily in North America rather than the DACH market.
• RevolutionEHR: Cloud-based EHR and practice management system for optometrists and ophthalmologists in North America. Directly comparable to Euronet's vertical SaaS model for optical practices, but US/Canadian focus.
• OfficeMate (First Insight): Long-established optometric practice management and EHR software for US optical retailers, now part of the Eyefinity/VSP family. Functionally comparable to Euronet in serving single and multi-location optical SMBs with integrated practice workflows.

Emerging players

• Topcon Healthcare: Optical equipment and ophthalmology software vendor globally, including practice management and screening workflow tools. Adjacent to Euronet through the optical value chain and increasingly competing at the data-integrated practice layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/euronetsoftwareag
• LinkedInlinkedin.com/company/euronet-software-ag
• Instagraminstagram.com/euronetsoftwaregmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronet