What 22MEDIA does

22MEDIA s.r.o. is a full-service digital marketing agency headquartered in Komárno, Slovakia, operating across Slovakia, Hungary, and the Czech Republic. Founded and led by Múcska József (CEO and Creative Director), the firm runs eight core service lines: online marketing (Google Ads, Facebook/Instagram ads, marketing automation), content marketing (SEO copy, blogs, newsletters, social media management), WordPress website and WooCommerce e-commerce development, graphic design, UI/UX design, TikTok advertising, video production, and motion graphics/animation. The technical stack is built on WordPress and WooCommerce for web/e-commerce, with strategic platform integrations including Google Partner, Shoptet Bronze Partner, and Mergado expertise; the agency operates in Slovak, Hungarian, Czech, and English. Beyond services, 22MEDIA has produced proprietary digital products embedded in client work, including the GPS-enabled Camarum tourism app for Komárom, the GDPR-compliant Kidea parent-institution communication app for Hungary, and the award-winning NiniNana children's educational/language-learning application co-developed with MILAV.eu.

The agency generates revenue through professional services delivered on a project basis or ongoing retainer, with quote-based pricing and multi-year contracts available; no public pricing tiers are disclosed. Go-to-market is sales-led and consultative, with client acquisition driven by direct website inquiry, referrals, portfolio case studies, industry awards (Google Partner, ITAPA 2021, Mergado, Shoptet, Diamond Award, Év Innovatív Vállalkozása 2026), and the SparkTalk podcast hosted by the CEO. The customer base spans SMEs, startups, mid-market firms, selective enterprises (CEVA Logistics, Corplex, Euro-Clear, Cyberjump, Rony Kuba, DrogeriaDomov, HajkON), and municipal governments (Komárno/Komárom, Brigetio Visitor Center). Distribution is regional, with multi-language operations enabling natural cross-border work in the CEE region.

22MEDIA is privately held with no institutional investors, no disclosed funding rounds, and a headcount of 1-10 employees. The firm is operating and actively maintained, with blog content dated 2025-2026 and a recent expansion into digital news media via the Google News Initiative startup support program (Aug 2023-Feb 2024), which produced the Ahoj Nové Zámky, Ahoj Komárno, and Szia Komárom news portals. AI tooling (DALL-E, AI writing assistants, marketing automation) is layered into service delivery rather than developed in-house.

Name

22MEDIA

Legal name

22MEDIA s.r.o.

Website

https://22media.sk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

22MEDIA s.r.o. is a Komárno, Slovakia-based digital marketing agency offering online marketing, content marketing, web/e-commerce development, graphic design, video production, and UX/UI design services to SMEs, startups, enterprises, and municipalities across Slovakia, Hungary, and the Czech Republic.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing services
• Web development services
• E-commerce solutions
• Content marketing
• Video production services

Headquarters

HQ city

Komárno

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency revenue from service delivery including online marketing (Google Ads, Facebook/Instagram ads, marketing automation), content marketing (SEO writing, blogs, newsletters, social media management, video/photo/animation content creation), graphic design, and web/e-shop development and management.
2. Web Development and E-commerce: Custom WordPress website development and WooCommerce e-shop creation and management services.
3. Creative Production: Video production (promo videos, commercials, reels, podcasts, animations, motion graphics), professional photography for products and branding, and branded content creation.
4. Branding and Product Design: Brand identity development, logo design, UI/UX design, product design services for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

22MEDIA is a full-service digital marketing agency delivering online advertising (Google Ads, Facebook/Instagram Ads, TikTok ads), content marketing (SEO copywriting, blogs, newsletters, social media management), custom WordPress and WooCommerce web/e-commerce development, graphic and UI/UX design, and video/motion graphics production. Services are delivered project-based or through retainer arrangements to SMEs, e-commerce businesses, municipalities, and B2B clients across Slovakia, Hungary, and Czech Republic in Slovak, Hungarian, English, and Czech languages.

Product overview

22MEDIA is a digital marketing agency offering a comprehensive suite of services rather than a single software product. The agency's core offering spans eight interconnected service lines: Online Marketing (Google Ads, Facebook/Instagram Ads, marketing automation), Content Marketing (SEO copywriting, blogs, newsletters, social media management), Websites & E-shops (WordPress and WooCommerce), Graphic Design, Product/UI/UX Design, TikTok Advertising, Video Production, and Motion Graphics & Animation. Beyond these services, the agency has delivered notable digital products for clients, including the Camarum tourism mobile app (GPS-enabled historical city exploration), the Kidea secure parent-institution communication app (GDPR-compliant), and the award-winning NiniNana children's educational app. The agency also produces the SparkTalk Podcast for thought leadership. The portfolio does not follow a platform-plus-modules architecture; instead, it is a service-led agency with select proprietary or co-developed digital products embedded within client project work.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing Performance-driven digital advertising service including Google Ads campaigns, Facebook and Instagram Ads, and automated marketing solutions for business clients across the CEE region.
• Content Marketing SEO-optimized copywriting, blog management, newsletter creation, social media administration, and production of video, photo, and animated content for client marketing campaigns.
• Web Development and E-commerce Custom WordPress website development and WooCommerce e-commerce store creation and management services for SME and enterprise clients in Slovakia, Hungary, and Czech Republic.
• Graphic Design Digital product design, user interface/platform design and testing, and comprehensive graphic design services covering print and digital collateral for client brands.
• UI/UX Design User experience and interface design services for digital products, applications, and platforms, with testing and validation integrated into the design process.
• TikTok Advertising TikTok advertising campaign services including in-feed video ads, brand takeovers, hashtag challenges, influencer packages, and branded AR content for clients targeting TikTok audiences.
• Video Production Professional video production services including promotional videos, TV commercial spots, social media reels, podcasts, and 2D animated explainer videos for client campaigns.
• Motion Graphics and Animation 2D and motion graphics video production for brand storytelling, product visualization, and marketing campaigns across digital and broadcast channels.

Quantifiable outcome

• 5.19% conversion rate in automated marketing campaign with 3,465 subscribers and 180 product purchases over 2 years
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Google News InitiativeminorOthers · 1 August 2023Participation in Google News Initiative startup support project for journalism and media. From Slovakia, 22MEDIA was the sole participant in this program running August 2023 to February 2024. Led to development of Ahoj Nové Zámky news portal and knowledge transfer to Ahoj Komárno and Szia Komárom news sites.
• ShoptetcoreTechnology or IntegrationOfficial Bronze Partner status with Shoptet, one of the leading e-commerce platforms in the CEE (Central and Eastern Europe) region. The partnership enables 22MEDIA to provide certified Shoptet e-commerce development and management services.
• MergadocoreTechnology or IntegrationStrategic partnership with Mergado for product feed optimization services. 22MEDIA has won Mergado awards for excellence in product feed optimization, demonstrating deep expertise with the platform.
• GooglecoreTechnology or IntegrationOfficial Google Partner agency status with multiple Google certifications. This partnership validates 22MEDIA's expertise in Google Ads, digital advertising, and online marketing campaign management.
• NiniNana Akadémia (MILAV.eu)minorStrategic or Co-development PartnerCo-development partnership with MILAV.eu (Székelyudvarhely, Romania) for the NiniNana children's educational application. The project is a cross-border Slovakia-Hungary-Romania collaboration supported by O2 Férová nadácia, Bethlen Gábor Alap, and other foundations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Effectix: Czech digital marketing agency offering full-service performance marketing (Google Ads, Meta, SEO), web development, and creative services to SMEs and enterprises. Directly comparable to 22MEDIA as a similarly scoped CEE digital agency competing in the Czech/Slovak SME segment.

Broad incumbents

• Publicis Groupe Slovakia: Global advertising group's Slovak operations offering full-service advertising, media planning/buying, and digital marketing. Overlaps with 22MEDIA across paid media and creative but operates at much larger scale with broader portfolio.
• WPP / Ogilvy Slovakia: WPP's Ogilvy network in Slovakia provides advertising, PR, and digital marketing services. Comparable on full-service advertising agency positioning but competes primarily for larger enterprise and multinational clients.
• Dentsu Slovakia: Global advertising network with Slovak operations delivering media, creative, and digital marketing services. Comparable on full-service agency model; competes on enterprise contracts where 22MEDIA also wins.
• GroupM Slovakia: WPP's media investment group operating in Slovakia, focused on media planning and buying across all channels. Directly comparable on paid media planning and buying services that 22MEDIA also delivers under its media planning practice.
• Wavemaker Slovakia: GroupM's media, content, and technology agency in Slovakia delivering media planning and buying plus digital campaign execution. Comparable on paid media and digital campaign management services that overlap with 22MEDIA's online marketing practice.

Regional players

• Httpool: CEE-focused digital media and marketing services company with strong presence in Hungary, Slovakia, and Czech Republic. Comparable as a regional digital marketing partner with multi-CEE country reach similar to 22MEDIA's trilingual SK/HU/CZ footprint.

Emerging players

• Reply (formerly Carnation Group): Hungarian-origin digital agency with CEE operations offering digital marketing, web development, and creative services. Comparable as a regional competitor in the Hungarian-Slovak digital agency market with overlapping SME and enterprise client base.
• Fragile: Slovak digital agency offering web development, digital marketing, and creative services. Comparable as a domestic Slovak full-service agency competing for the same SME and enterprise clients in the local market.
• Hicon Social: Central European digital and social media agency operating across CEE markets. Comparable on social media management, content, and paid social services that 22MEDIA also delivers, with overlap on TikTok and Meta Ads offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@22mediadigital
• Facebookfacebook.com/22media
• LinkedInlinkedin.com/company/22media
• Instagraminstagram.com/22media_sk
• TikToktiktok.com/@22media

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22MEDIA