Integral

What Integral does

Integral is an Australian leadership development firm headquartered in Perth that delivers customised corporate leadership programs, one-on-one executive coaching, accredited qualifications, and people analytics to enterprise and government clients. Founded in 2006 and operating as a Registered Training Organisation (RTO Code 52143), the company reports a network of 120+ expert coaches and consultants, 500+ organisational clients, and 15,000+ leaders transformed through its programs.

The company's product surface is anchored by Able, a proprietary AI-powered digital learning platform that delivers personalised micro-learning content, AI-generated coaching nudges, and behavioural prompts aligned to each participant's development plan. Integral complements Able with proprietary diagnostic instruments — the PRINT® behavioural assessment and the Integral Leadership Profile 360° (LMP) — and a flagship public cohort offering, the Integral Women in Leadership (IWIL) 12-month program priced at A$5,340 per participant.

Integral generates revenue through a hybrid model: quote-based multi-year customised enterprise contracts with organisations (group programs, executive coaching, organisational surveys, people analytics subscriptions), recurring revenue from the IWIL cohort program, and accredited leadership qualifications. Distribution combines direct enterprise field sales with a partner/affiliate network that extends delivery capacity across Australia. The company has received the AITD 2023 Excellence Award, the EFMD 2024 Silver Award, and an APPEA Workforce Development Award, lending third-party validation to its premium positioning in the Australian leadership development market.

Name

Integral

Legal name

Integral

Website

https://integral.org.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Integral is an Australian leadership development firm that delivers executive coaching, customised corporate programs, accredited qualifications, and the AI-powered Able learning platform to 500+ enterprise, government, and women-leader clients across Australia.

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

akta.pro secondary industry

Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Leadership development programs
• Executive coaching services
• People analytics platform
• Behavioural assessment tools
• Team development training

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Leadership Programs: Customised leadership development programs delivered to organisations for teams and groups of leaders. Pricing varies based on program customisation and participant numbers.
2. Executive Coaching: 1-on-1 coaching programs for leaders at all levels, scalable coaching solutions for organisations.
3. Women in Leadership (IWIL) Public Program: 12-month public cohort program with structured curriculum, coaching sessions, group learning, and immersion experience. Priced at $5,340 per participant.
4. People Analytics Platform: Analytics platform for understanding people, tracking progress, and measuring outcomes.
5. Leadership Qualifications: Accredited leadership qualifications and certifications (RTO Code: 52143).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Integral delivers customised leadership development programs, executive coaching, and people analytics to organisations and individual leaders across Australia. Its service portfolio is built around the proprietary Able AI-powered digital learning platform (micro-learning, AI-generated coaching nudges), the PRINT® behavioural assessment and Integral Leadership Profile 360° diagnostic tools, structured group programs, one-on-one coaching, and accredited leadership qualifications (RTO 52143). Over 15,000 leaders across 500+ organisations have been trained through Integral's blended online and face-to-face delivery.

Product overview

Integral offers a portfolio of leadership development services built around a core AI-powered digital platform called Able and structured coaching and training programs. The Able platform delivers AI-generated coaching nudges, weekly micro-learning, and behavioural prompts, while the broader service suite includes face-to-face and online group Leadership & Team Development Programs, one-on-one Leadership & Executive Coaching Programs, People Analytics & Insights, Mindfulness & Wellbeing Programs, and accredited Leadership Qualifications. Integral also runs the proprietary Integral Women in Leadership (IWIL) Program, a 12-month immersive development journey for women that integrates Able's AI-powered learning with the PRINT Behavioural Assessment and the Integral Leadership Profile 360° (LMP) diagnostic tools. The IWIL program includes a 3-day in-person immersion, individual and group coaching, and monthly pulse surveys to track and measure progress.

Differentiator

Problem solved

Functional benefit

Brands

• Able: AI-powered digital learning platform providing scalable, personalised leadership development through micro-learning, behavioural nudges, and coaching support.

Products and services

• Able Platform AI-powered digital learning platform that delivers scalable, personalised leadership development through AI-generated coaching nudges, weekly micro-learning content, and behavioural prompts, bringing the best of leadership consulting into a digital format. Used by organisations and individual program participants.
• Leadership & Team Development Programs Customised face-to-face and online group programs designed to meet the specific needs of leaders and teams, focusing on embedding long-term behavioural change. Delivered to enterprise, government, and industry-vertical clients.
• Leadership & Executive Coaching Programs Scalable one-on-one coaching programs for all organisational levels, designed to build resilience and help individuals thrive. Includes individual and group coaching sessions delivered by Integral's network of 120+ expert coaches, facilitators, and consultants.
• People Analytics & Insights Analytics platform that enables organisations to understand their people, track development progress, and measure leadership development outcomes.
• Mindfulness & Wellbeing Programs Programs and coaching designed to improve mental resilience and wellbeing, helping people find flow at work through mindfulness and contemplative practices.
• Leadership Qualifications Accredited and non-accredited leadership qualifications including diplomas and certificates in leadership and management, delivered through Integral's structured programs under RTO Code 52143.
• Integral Women in Leadership (IWIL) Program Twelve-month transformational leadership development program specifically designed for women, combining AI-enabled learning via the Able platform, personalised coaching, immersive group development, and evidence-based diagnostics (PRINT® and LMP 360°). Includes a 3-day in-person immersion in Perth, individual and group coaching, weekly micro-learning, AI coaching nudges, and pre/post 360° re-measurement. Limited to 20 participants per cohort, priced at $5,340 per participant (excl. GST).
• Organisational Surveys Structured organisational surveys that support leaders and teams in measuring engagement, culture, and development needs across the organisation.

Quantifiable outcome

• 15,000+ leaders transformed through leadership development programs
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Coaches, Trainers, Facilitators & ConsultantscoreStrategic or Co-development PartnerPartner program recruiting and engaging coaches, trainers, facilitators, and consultants to expand delivery capacity across Australia. Partners join the network of 120+ expert practitioners.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterUp: BetterUp is a global AI-powered coaching and leadership development platform that pairs technology with 1-on-1 coaching for enterprise workforces. Like Integral, it provides scalable leadership development through personalised AI-driven guidance, competing for similar enterprise HR and L&D budgets.
• CoachHub: CoachHub is a digital coaching platform delivering enterprise 1-on-1 leadership and executive coaching globally. It mirrors Integral's model of combining human coaches with technology-enabled matching, micro-learning, and analytics, targeting similar enterprise leadership development use cases.
• EZRA: EZRA is a global coaching platform delivering scalable executive and leadership coaching to enterprise customers with technology-enabled matching, reporting, and analytics. It competes directly with Integral for the same enterprise coaching and leadership development market.
• Center for Creative Leadership (CCL): Center for Creative Leadership is a global leadership development provider offering open-enrolment programs, executive coaching, assessments, and 360° feedback. It is comparable to Integral in its focus on measurable behavioural change in senior leaders and proprietary assessment methodologies.
• Development Dimensions International (DDI): DDI is a global leadership development firm specialising in leadership assessment, training, and behaviour change programs for enterprises. Comparable to Integral in providing customisable leadership programs, executive coaching, and a partner-facilitator network serving enterprise and government clients.

Broad incumbents

• FranklinCovey: FranklinCovey is a large publicly-traded leadership and effectiveness company offering training, content, and consulting across many topics beyond leadership. It is a broader incumbent alternative for enterprises considering leadership development, with comparable 360° assessments and certified facilitator networks.
• Korn Ferry: Korn Ferry is a global organisational consulting firm offering executive search, leadership development, and talent consulting. It is a broad incumbent alternative for enterprises seeking integrated leadership and talent solutions at greater scale than Integral's regional offering.
• Right Management (ManpowerGroup): Right Management is a global talent and career development firm offering leadership development, coaching, and outplacement services. It is a broad incumbent providing comparable leadership development services to enterprises as part of a wider talent portfolio.
• Blanchard: Blanchard is a global leadership training company delivering management and leadership programs to enterprises via certified trainers and partners. It is comparable to Integral in providing customised leadership programs at scale through a partner-network delivery model.

Emerging players

• InsideOut Development: InsideOut Development is a coaching and leadership development firm offering enterprise programs, executive coaching, and leadership training using proprietary frameworks. It overlaps with Integral in delivering measurable behavioural change programs for senior leaders across enterprise clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/integral-development

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integral