Geneva Rock

What Geneva Rock does

Geneva Rock Products, Inc. is a privately held, vertically integrated construction materials producer and heavy civil contractor founded in 1954 and headquartered in Taylorsville, Utah. The company operates as a subsidiary of Clyde Companies and serves Northern and Central Utah, supplying ready-mix concrete, hot mix asphalt (HMA), aggregates, and landscape rock through 20+ plant, quarry, and batch plant locations, supported by a fleet of 265+ front-discharge mixer trucks and 400+ pieces of construction equipment. Geneva Rock holds AMRL-certified and UDOT-certified testing labs and is Utah's largest supplier of ready-mix concrete, with product extensions including SurePatch cold-weather patching asphalt, G-Fiber polypropylene reinforcement, Time Plus extended-set additive, and ColorStone 64-color concrete system.

The company's go-to-market is enterprise field sales targeting contractors, municipalities, and federal agencies (notably UDOT and the U.S. Army Corps of Engineers), with direct regional phone dispatch, a credit-account program for recurring business, and quote-based project pricing. Beyond materials supply, Geneva Rock delivers asphalt paving, concrete paving, general construction (excavation, site work, utilities), pavement preservation (microsurfacing and chip seal), and Design-Build / CMGC project delivery through 10 licensed professional engineers. The company completes 400+ construction contracts annually, has invested over $30M in sustainability including a $8M CNG fueling station and 25 CNG mixer trucks, and most recently acquired Suncore's Wasatch Front Aggregates operations in 2024 to consolidate upstream aggregate supply along the Wasatch Front.

Name

Geneva Rock

Legal name

Geneva Rock Products, Inc.

Website

https://genevarock.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Construction Materials and Contracting

NAICS

Asphalt Paving Mixture and Block Manufacturing (324121), Ready-Mix Concrete Manufacturing (32732), Other Nonmetallic Mineral Mining and Quarrying (21239), Cement and Concrete Product Manufacturing (3273), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)

SIC

Asphalt Paving & Roofing Materials (2950), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Construction Aggregates Mining & Processing (Sand, Gravel, Crushed Stone) (IMADAAAI)

akta.pro secondary industries

Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH), Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Rock Excavation, Blasting & Quarry-Assist Works (IMAFAKAE), Sand & Gravel Extraction & Processing (IMAKAHAB)

Keywords

• Ready-mix concrete
• Hot mix asphalt
• Construction aggregates
• Asphalt paving services
• Concrete paving

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Materials Sales: Sale of ready-mix concrete, hot mix asphalt, sand and gravel aggregates, and landscape rock products to contractors, developers, and government agencies. Materials are supplied with delivery or pickup options across Northern and Central Utah.
2. Construction Services: Professional construction services including asphalt paving, concrete paving, excavation, site work, pipeline and utilities installation, and pavement preservation. Services provided for highways, municipal roads, airports, parking structures, and commercial/residential developments.
3. Credit Account Sales: Credit terms offered to contractors and businesses through a formal credit application process, enabling recurring business relationships for construction projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Geneva Rock Products, Inc. manufactures and supplies ready-mix concrete, hot mix asphalt (HMA), sand and gravel aggregates, and landscape rock from facilities across Northern and Central Utah, and provides construction services including asphalt paving, concrete paving, excavation, site work, pipeline and utilities installation, and pavement preservation (microsurfacing and chip seal). The company operates four HMA plants, 15 concrete batch plant locations, and 20+ aggregate pits and quarries, delivering materials and turnkey construction services to contractors, municipalities, and developers.

Product overview

Geneva Rock Products is a construction materials supplier and services company offering a vertically integrated portfolio of products and services for Utah construction projects. Core products include ready-mix concrete (with variants like ColorStone colored concrete, G-Fiber reinforced concrete, and Time Plus extended-set concrete), hot mix asphalt (including SurePatch repair products), aggregates (sand, gravel, crushed stone), and landscape rock. The company operates manufacturing facilities including four HMA plants and 15+ concrete batch plants. Services include asphalt paving, concrete paving, general construction (grading, excavation, utilities), and pavement preservation (microsurfacing, chip seal). The portfolio functions as a one-stop-shop model where materials supply is complemented by construction services, allowing the company to serve projects from material production through final paving.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Mix Asphalt Hot mix asphalt (HMA) products manufactured at four strategically located plants in Orem, Draper, Morgan, and Corinne, producing up to 400 tons per hour per plant. Includes standard HMA mixes and UDOT-specified products, supplied with delivery or pickup to contractors, government agencies, and developers throughout Northern and Central Utah.
• SurePatch A modified asphaltic concrete mixture using Geneva Rock selected crushed aggregate and additives that can be stockpiled year-round for long-lasting patching of asphalt and concrete streets and highways, including in winter conditions when hot mix asphalt is not available.
• Ready-Mix Concrete Ready-mix concrete supplied from 15 batch plant locations with over 265 front discharge mixer trucks, including standard, colored, fiber reinforced, and time-extended concrete formulations. Available with delivery or pickup across Northern and Central Utah.
• ColorStone Concrete Coloring Precision concrete coloring system offering 64 standard colors with the ability to create custom colors for trowel finished, broomed, or stamped concrete applications. Eliminates messy bags and provides increased color uniformity.
• G-Fiber Polypropylene Fiber Reinforced Concrete Three-dimensional polypropylene fiber reinforcement for fresh concrete that improves impact, shatter, and abrasion resistance, reduces cracking from intrinsic stress and plastic shrinkage, and is corrosion resistant and alkali/rust proof.
• Time Plus Extended-Set Concrete Concrete additive that allows contractors to extend the time to finish concrete placement projects by 1, 2, 3 hours or more with no adverse effects on strength, durability, or finishing characteristics.
• Construction Aggregates Construction aggregates including crushed stone, sand, and gravel produced from natural deposits of limestone to quartzite, with 71 aggregate products listed from 18 locations. AMRL and UDOT certified quality testing.
• Landscape Rock Decorative rock products including colorful cobble, split river rock, limestone boulders, golf course sand, ball field sand, rip rap, and split rock for landscaping and specialty projects.
• Asphalt Paving Services Asphalt paving contractor services including highway and interstate paving, municipal roads, new site development, parking lots, trails, asphalt repair, resurfacing, chip and seal, and overlays for commercial, government, and developer clients.
• Concrete Paving Services Concrete paving services for public and private sectors, including site preparation, concrete mix design, and installation with local and mobile batch plants. Delivered with 65+ years of concrete paving experience.
• General Construction Services Full-service construction including grading and asphalt paving, pipeline and utilities installation, excavation and sitework, and Design-Build and CMGC project delivery. Backed by 10 licensed professional engineers on staff.
• Pavement Preservation Services Microsurfacing, chip seal, and bonded wearing course services for economically rehabilitating and extending the life of asphalt pavement using polymer modified asphalt and specialized continuous pavers.

Quantifiable outcome

• Completes over 400 construction contracts annually throughout the Wasatch Front
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• UDOT (Utah Department of Transportation)coreStrategic or Co-development Partner · 1 June 2023Long-term strategic partner for transportation infrastructure projects. Geneva Rock serves as contractor on major highway projects including SR-196 Skull Valley Road. Partnership includes technology collaboration on thermal imaging and roller mapping for quality assurance. Receives material and smoothness incentives from UDOT on completed projects.
• Clyde CompaniescoreStrategic or Co-development PartnerParent company ownership. Geneva Rock Products, Inc. is a subsidiary of Clyde Companies, which also includes Clyde Administrative Services (CAS). The relationship provides corporate support, shared services, and strategic direction while allowing Geneva Rock to operate with local autonomy in the Utah construction market.
• Okland ConstructioncoreStrategic or Co-development Partner18+ year working relationship on construction projects including U.S. Army Corps of Engineers work at Air Force Bases. Received Outstanding Performance Ratings from U.S. Army Corps of Engineers for joint airfield paving projects.
• Transportation Engineering AlliancecoreStrategic or Co-development Partner25-year partnership on interstate construction projects. Geneva Rock is preferred partner for bid day projects due to established working relationship and proven track record.
• AGC Utah (Associated General Contractors of Utah)coreStrategic or Co-development PartnerProud partner in We Build Utah campaign promoting construction careers. Active involvement in AGC of Utah conventions and award programs. Geneva Rock recognized with multiple AGC of Utah awards including Contractor of the Year.
• Utah Asphalt Pavement Association (UAPA)coreStrategic or Co-development PartnerActive member and award recipient including Small Asphalt Project of the Year and Large Project of the Year awards. Board membership with President Ryan Dalling serving as board member.
• Associated General Contractors of AmericaminorStrategic or Co-development PartnerNational association membership providing industry advocacy and recognition including John L. Martin Partnered Project of the Year Awards.
• Design-Build Institute of AmericaminorStrategic or Co-development PartnerAffiliation supporting Design-Build and CMGC project delivery services. Qualified to deliver Design-Build or CMGC services for qualified projects.
• American Society of Civil EngineersminorStrategic or Co-development PartnerProfessional affiliation supporting engineering excellence. 10 licensed professional engineers on staff with this professional affiliation.
• Utah Clean Air Partnership (UCAIR)minorStrategic or Co-development PartnerGeneva Rock donated $25,000 to UCAIR in 2017 to support their grants and education programs supporting clean air initiatives.
• Provo City AirportcoreStrategic or Co-development PartnerCollaboration on Provo Airport Taxiway reconstruction project completed in collaboration with Woolpert (Jviation). Project received 2023 AGC Project of the Year for Aviation/Transit Projects and was completed under budget.
• Legacy Mountain (Osprey Ranch Development)coreImplementation/ SI/ Consulting Partner$5.6 million earthwork, asphalt paving, and sitework project for Eden, Utah residential development including roads, sewer infrastructure, lift station, and asphalt paving.
• Clawson General Contracting (Tuhaye Project)coreImplementation/ SI/ Consulting PartnerGeneva Rock awarded earthwork subcontract under Clawson General Contracting for Tuhaye development. 250,000 cubic yards of excavation in hard rock completed in two phases.
• Intermountain Excavation (Benloch Ranch)coreImplementation/ SI/ Consulting PartnerGeneva Rock served as subcontractor for earthwork, pipeline, drainage, asphalt paving, and sitework on SR-32 highway widening project for Benloch Ranch Development.
• Habitat for Humanity UtahminorGTM or Marketing PartnerCommunity partnership through Utah Ready-Mixed Concrete Association (URMCA) donating $10,000 worth of concrete for Habitat for Humanity home construction.
• Special Olympics UtahminorGTM or Marketing PartnerSupported SOUT Polar Plunge at America First Field by providing water truck and team member participation in plunge event.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Staker Parson Companies: A CRH-owned materials and construction contractor operating across the Intermountain West with sand & gravel, asphalt, concrete, and paving services — directly comparable vertically integrated model and regional footprint overlapping with Geneva Rock.
• Western Rock Products: Utah-based producer of ready-mix concrete, aggregates, and asphalt with active quarry operations in the state — directly competes with Geneva Rock for materials supply and paving contracts in the Wasatch Front.
• Knife River Corporation: Aggregates, ready-mix concrete, asphalt, and construction services provider operating across the Western and Northern U.S., recently separated from MDU Resources; comparable vertically integrated business model and customer base to Geneva Rock.
• Ralph L. Wadsworth Construction: Utah-headquartered heavy civil contractor performing highway, bridge, and site development work across the Wasatch Front; competes with Geneva Rock for the same UDOT and private developer contracts.

Broad incumbents

• Granite Construction: Large publicly traded infrastructure contractor with vertically integrated materials and heavy-civil construction capabilities across the Western U.S., including Utah-area projects; broader geographic and project scope than Geneva Rock but same end-market exposure.
• Summit Materials: Public heavy-side construction materials company (cement, aggregates, ready-mix, asphalt) serving markets across the U.S.; comparable product mix to Geneva Rock but at far larger national scale.
• Kilgore Companies: Diversified construction materials and contracting platform (sister to Geneva Rock's parent Clyde Companies ecosystem of contractors and materials producers); comparable aggregates, asphalt, and paving operations across the Mountain West.
• Martin Marietta Materials: Large publicly traded U.S. supplier of aggregates, ready-mixed concrete, asphalt, and paving services; competes indirectly with Geneva Rock through national aggregate supply dynamics and shares heavy-side materials economics exposure.

Regional players

• Harper Construction: Heavy civil contractor specializing in concrete paving, highways, and airport infrastructure across the Western U.S.; overlaps with Geneva Rock in transportation infrastructure project delivery.
• Wadsworth Golf Construction: Construction services firm active in Utah/site development work; comparable regional contractor serving overlapping developers and public clients in the Wasatch Front.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Geneva_Rock

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Rock