Dental Supply Plus

Name

Dental Supply Plus

Legal name

Dental Supply Plus

Website

https://dentalsupplyplus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Dental Supply Plus is a US-based e-commerce retailer selling dental consumables and equipment to small and mid-sized dental practices via a Shopify storefront, operating since 2015 from Canton, Michigan with 51–100 employees.

Ownership category

akta.pro rank

Product category

Online Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro industry

PRIMARYCRAFAHAG

Medical, Dental & Lab Supply Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

Keywords

• Dental supplies
• Dental equipment
• Dental consumables
• Orthodontic supplies
• Endodontic instruments

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction sales of dental supplies including adhesives, cements, gloves, equipment, instruments, and other dental consumables. Products are sold at various price points ranging from approximately $3.99 to over $3,000 per item. No subscription or recurring revenue model is apparent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dental Supply Plus operates a direct-to-consumer online store that aggregates and resells dental supplies and equipment from multiple third-party brands (Dental Technologies/Alpha-Dent, AMMEX, Woodpecker, Vakker, MDC Dental) to dental offices and practices. Its catalog spans consumables (gloves, bibs, saliva ejectors), dental adhesives and cements, orthodontic bonding systems, endodontic instruments and motors, impression materials, digital X-ray sensors and handheld X-ray devices, curing lights, handpieces, and laboratory/lab products. Orders are placed online with cart checkout, supported by free shipping on all US orders and phone/email customer service.

Product overview

Dental Supply Plus is an e-commerce dental supply company offering a comprehensive range of dental products and equipment. The product portfolio includes consumables (gloves, dental bibs, saliva ejectors, brushes), dental adhesives and cements (Alpha-Dent brand adhesives, cements, bonding agents for orthodontic and general dental use), impression materials (Max Print alginate products), diagnostic equipment (Woodpecker digital X-ray sensors, apex locators, endodontic motors), dental equipment (Vakker and Woodpecker curing lights, handpieces, implant motors), endodontic instruments (Gates Glidden drills, K-files), and cosmetic dentistry products (MDC Antivet stain removal kit). The company operates as an online marketplace primarily serving dental offices with free shipping on all orders, offering products from multiple brands including Dental Technologies (Alpha-Dent), AMMEX, Vakker, Woodpecker, MDC Dental, and Emerald.

Differentiator

Problem solved

Functional benefit

Products and services

• AMMEX Nitrile Exam Gloves AMMEX-branded exam-grade blue nitrile gloves (3 mil thickness, powder-free, latex-free, FDA approved) sold by case of 1,000 or box of 100, with textured fingertips and beaded cuff; intended for dental-office use during patient procedures.
• Alpha-Dent Zinc Phosphate Cement Permanent crown and bridge cement with HY-Agent additive for use over newly sliced dentin without pulpal irritation; supplied in a kit format and sold to general dental practices.
• Alpha-Dent Light Cure Bracket Bonding Resin Light-cure bracket bonding resin (7 mL bottle) for orthodontic bracket placement; starter syringe kit includes adhesive, LC bracket bonding resin, etchant liquid, brushes, spatula, and dispensing pad, sold to orthodontic specialists.
• Alpha-Dent Light Cure Orthodontic Bracket Adhesive Syringe 5-gram light-cure orthodontic bracket adhesive in syringe format; paste-adhesive system formulated to bond to metal, ceramic, and plastic brackets with smooth, tacky consistency.
• Alpha-Bond Single Bond Adhesive Single-component acetone-based dental adhesive with dual-cure activator and hydrophilic PMGDM monomer for bonding to multiple substrates via direct and indirect methods.
• Alpha-Dent Light Cure Bonding Adhesive Kit Kit for attaching composite resin components to dentin and enamel; contains 2 x 3 mL bonding adhesive, 7 mL etch liquid, and a dispensing pad.
• Alpha-Dent Light Cure Band Adhesive Single-paste resin-based, fluoride-containing band adhesive for orthodontic band cementation; no mixing required, distinctive blue color, sold to orthodontic practices.
• Alpha-Dent Self Cure Bonding Adhesive Kit Self-cure bonding system for composite resin bonding to dentin and enamel; includes 3 mL base adhesive, 3 mL catalyst adhesive, 7 mL etch liquid, and mixing pads.
• Alpha-Dent One-Step Ortho Unit Dose One-step orthodontic bracket adhesive in unit-dose paste format with 40 unit doses, 12 mL primer, 7 mL etch liquid, brushes, and mixing pad; paste-primer system for metal, ceramic, and plastic brackets.
• Alpha-Dent One-Step Ortho Syringe 3.5-gram syringe of one-step orthodontic bracket adhesive; paste-primer system formulated to bond to metal, ceramic, and plastic brackets.
• Alpha-Dent One-Step Orthodontic Bracket Adhesive Bonding Kit Complete orthodontic bonding kit with paste-primer solution for connecting metal, ceramic, and plastic brackets; available in jar, unit-dose, and syringe configurations.
• Woodpecker i-Sensor Digital X-Ray Sensor Woodpecker-branded digital X-ray sensor with bundled free software, TWAIN compatibility, and free technical support; sold to dental offices for diagnostic intraoral imaging.
• Woodpecker Endo Equipment Woodpecker-branded endodontic motors and accessories including the Ai-Motor Endo Motor with Apex Locator, EndoMatic Cordless Endo Motor with built-in Apex Locator, 812 MT EndoMotor, and Endo Cordless Gutta-Percha Obturation System; sold to endodontic practices.
• Woodpecker Curing Lights Woodpecker O-Star broad/wide-spectrum LED curing light with up to 3000 MW/cm² power output and built-in radio meter for dental polymerization procedures.
• Woodpecker Implant Motor Woodpecker Implanter Plus Implant Motor with 20:1 fiber optic contra-angle handpiece for dental implant placement procedures.
• Woodpecker AiRay Lite Portable X-Ray Woodpecker AiRay Lite portable handheld dental X-ray device with scatter shield for chairside or off-site dental imaging.
• Woodpecker Apex Locators Woodpecker Ai-Pex multi-frequency apex locator with pulp tester and DTE Dpex V apex locator for root-canal working-length determination.
• MDC Antivet Kit MDC Dental dental-enamel cleaning kit for fluorosis and smoking stain removal; removes stains without damaging enamel in a single office visit.
• Max Print Orthodontic Alginate Type 1 dustless fast-set alginate impression material in banana-scented extra-fine yellow powder, packaged in trilaminated metallic bag; sold to orthodontic practices.
• Max Print Alginate Impression Materials Max Print all-purpose and chromatic alginate impression materials in regular and fast-set formulas, packaged as 10 x 1 lb bags per unit.
• Vakker Endo Motors Vakker VK88 9-program endo motor with LED light for root canal treatment; multiple program settings for different endodontic procedures.
• Vakker Gates Glidden Drills Vakker 32 mm stainless-steel Gates Glidden drills for root canal preparation, 6 pieces per pack, max rotary speed 800 rpm.
• Vakker Dental Handpieces Vakker dental handpiece line including VK200 self-generate fiber optic handpiece (21 W), VK100 high-speed turbine with fiber optic, V1 high-speed turbine non-fiber optic, and ProphyHygiene 4:1 prophy air motor set.
• Vakker LED Curing Lights Vakker VK-018 Pro broad-spectrum LED curing light with built-in radio meter for dental composite polymerization.
• Vakker Automatic Crown and Bridge Remover System Vakker automatic system for easier removal of crowns and bridges, simplifying the extraction procedure for dental practitioners.
• Blossom Latex Gloves Blossom powder-free textured latex gloves with aloe vera for skin protection, ambidextrous with beaded cuff, 100 per box and anti-tear characteristics; for dental patient-care use.
• Dental Bibs 13" x 19" waffle-embossed 2-ply tissue dental bibs with poly back, sold in packs of 500 for patient protection during dental procedures.
• Rubber Dental Dams Nic-tone and Easy Dam brand latex dental dams in 5x5 and 6x6 sizes, 36 to 52 pieces per box, for tooth isolation during endodontic and restorative procedures.
• Colorful-Tip Disposable Saliva Ejectors Low-volume disposable evacuator tips with colored tips, soft and pliable, sold in 100-piece packs for saliva suction during preventive dental procedures.
• Dental K Files Vakker stainless-steel endodontic K-files in a 3-pack (18 pieces) for hand endodontic instrumentation and root canal shaping.
• Impression Mixing Pads Disposable coated mixing sheets for hand-mixing of impression materials, cements, and filling materials; available in multiple sizes for dental operatories.
• Spatulas Disposable white plastic spatulas for mixing paste-and-paste dental products, available in 100 per bag or 1,000 per bag pack sizes.
• DenFil Etchant DenFil 37% phosphoric acid etchant in 3 mL syringes with disposable tips for etching enamel and dentin prior to adhesive restorations.
• Dental Brushes Disposable dental applicator brushes available in 2" and 7/8" shank sizes, 50 per bag, for applying liquids in dental bonding and etching procedures.
• Polycril Polisher All-natural ecological acrylic and resin polisher that works faster than pumice with antimicrobial properties for dental laboratory finishing.
• New Flex Reversible Hydrocolloid Reversible hydrocolloid duplicating material for stone and investment models and acrylic dentures, available in 600-gram jars and 2.7-gallon buckets.
• Anti-Terge Protective Cream Moisture and protective skin cream designed for preservation of oil/moisture balance for individuals subjected to frequent hand washing and detergent exposure in dental offices.
• Kelvin Premium Investment Kelvin premium investment material for chrome cobalt casting, sold as a bucket of 25 bags at 2.2 lbs each, used in dental laboratory prosthetic workflows.

Quantifiable outcome

• Free shipping on all orders
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Henry Schein: Henry Schein is the largest US dental supply distributor with a multi-million-SKU catalog, rep-driven sales, and integrated practice software. DSP competes on price and self-serve convenience against Schein's breadth and incumbency—the most consequential incumbent benchmark for any dental supply e-tailer.
• Patterson Dental: Patterson Companies' dental division is one of the Big Three US dental distributors, combining supplies, equipment, and software for dental practices. DSP's SMB online offering overlaps with Patterson's small-practice business but lacks its scale, service, and financing terms.
• Benco Dental: Benco Dental is the third of the major full-service US dental distributors with broad catalog and equipment service. It is a direct benchmark for any alternative dental supply channel and the most aggressive of the incumbents in SMB digital procurement.
• Amazon Business: Amazon Business is the dominant B2B e-commerce platform with a growing catalog of dental consumables, gloves, and small equipment available with Prime shipping. It is a structural threat to any discount-focused dental e-tailer because it can underwrite free shipping across a far larger assortment.

Direct peers

• Net32: Net32 is an online dental supply marketplace that aggregates seller listings for SMB dental practices with price-comparison and free-shipping promotions—nearly identical positioning to DSP's discount-direct model, making it the closest pure-play e-commerce peer.
• Darby Dental Supplies: Darby Dental is a mid-sized US dental supply distributor with a strong online catalog and SMB focus. DSP's self-serve storefront directly substitutes for Darby's e-commerce experience, especially on commodity consumables and small equipment.
• Midway Dental: Midway Dental is an independent, family-owned US dental supply distributor serving SMB practices with a comparable mix of consumables and equipment at competitive pricing. DSP and Midway compete head-to-head for the price-sensitive independent dentist segment.
• TDSC (The Dental Supply Company): TDSC is a dentist-owned dental supply cooperative offering discount pricing online to association members. Its member-driven discount model is a direct analog to DSP's discount-positioning, especially for SMB and independent practices.

Others

• BISCO Dental Products: BISCO is a US dental materials manufacturer of adhesives, cements, and bonding agents—the same categories DSP retails (e.g., Alpha-Dent and Alpha-Bond lines). As a manufacturer, BISCO is a supplier-side reference point illustrating what vertical integration could look like for DSP.
• Ultradent Products: Ultradent is a US dental manufacturer whose consumables and small equipment overlap with DSP's merchandising mix. It is a comparable reference point on the supply side of DSP's catalog rather than a direct sales competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.dentalsupplyplus.com/products/ammex-nitrile-exam-gloves-latex-free-case-of-1-000

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Supply Plus