Eastern Jungle Gym

What Eastern Jungle Gym does

Eastern Jungle Gym, Inc. is a privately held US manufacturer and retailer of residential backyard playground equipment, founded in 1992 by brothers Mark and Scott in Mahopac, New York and now headquartered in a 20,000 sq ft facility in Carmel, NY. The company's core product is a line of DIY wooden swing sets built from 100% cedar, organized into three series (Angled-Base, Straight-Base, and Multi-Deck) priced from approximately $899 to $14,699, with the patent-pending Easy 1-2-3 A-Frame Bracket System serving as the proprietary assembly differentiator. Supporting products include springless trampolines, slides, swings, and modular wooden add-ons (gang planks, picnic tables, bottom clubhouses, accessory arms) sold as attach accessories.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via easternjunglegym.com (launched 2021), a wholesale authorized dealer network covering the US, Canada, and Puerto Rico, and a wholly-owned retail division called Best in Backyards operating six superstores in Connecticut and New York that also carry pools, storage sheds, decks, patios, pergolas, pavilions, swim spas, hot tubs, and basketball systems. Revenue is generated entirely through one-time product sales; the company offers Affirm pay-over-time financing to reduce friction on higher-priced playsets. The customer base is exclusively residential families with children, segmented horizontally by household size and backyard footprint. There are no institutional investors or disclosed funding rounds; ownership remains concentrated with the founding brothers.

Name

Eastern Jungle Gym

Legal name

Eastern Jungle Gym, Inc.

Website

https://easternjunglegym.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastern Jungle Gym is a privately held US manufacturer and retailer of DIY wooden backyard swing sets, trampolines, and play accessories, selling directly online, through authorized dealers in the US, Canada, and Puerto Rico, and via its Best in Backyards retail superstores in CT and NY.

Ownership category

akta.pro rank

Product category

Outdoor Playground Equipment

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor & Ride-On Toys Retail (CRALAFAC)

akta.pro secondary industry

Traditional Toy Stores (CRALAFAA)

Keywords

• Wooden swing sets
• Backyard playsets
• Kids trampolines
• Outdoor playground equipment
• Cedar playset hardware

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Complete Swing Set Sales: Sale of complete wooden swing set kits ranging from basic A-frame sets to multi-deck playsets. Products are one-time purchases with no subscription component. Revenue generated from direct consumer sales via e-commerce and dealer network.
2. Accessories & Add-ons: Sales of individual accessories including swings, slides, hardware, monkey bar components, and wooden add-ons. These complement the core playset products and provide upsell opportunities.
3. Trampolines: Sales of trampolines including 11-foot square springless trampolines as an additional product category

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Eastern Jungle Gym designs, manufactures, and sells wooden backyard swing sets and playsets made from 100% cedar, along with kids' trampolines and related accessories. The company offers complete DIY kits across multiple series (Classic, Straight-Base, Angled-Base, Multi-Deck), as well as slides, swings, hardware including a patent-pending Easy 1-2-3 A-Frame Bracket system, and wooden add-ons for residential consumers.

Product overview

Eastern Jungle Gym is a backyard playground equipment manufacturer offering a portfolio of wooden swing sets and trampolines. The core product line consists of three swing set series: Angled-Base Series (Supremescape, Extreme), Straight-Base Series (Dreamscape, Dream, Ultimate), and Multi-Deck Series (Sky, Sky Tree House, Fantasy, Fantasy Tree House, Imagination). The Imagination model represents the flagship offering combining multiple models into one large playset. Supporting the swing set lines are add-on products including replacement slides in various styles (wave, scoop, spiral), multiple swing types (bucket, tire, horse glider, nest), wooden accessory arms, picnic tables, bottom clubhouses, and gang plank ramps. The company also sells trampolines, hardware components including the proprietary Easy 1-2-3 A-Frame Bracket system, and bundles combining multiple accessories. All products are designed for residential use and feature 100% cedar construction with plastisol-coated swing chains for safety.

Differentiator

Problem solved

Functional benefit

Products and services

• DIY Swing Sets

Quantifiable outcome

• 10-year prorated warranty on wooden components against structural failure from insect infestation or wood rot
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Best in BackyardscoreChannel Partner/ Reseller/ DistributorRetail division of Eastern Jungle Gym operating 6 superstores in Connecticut and New York. Best in Backyards sells Eastern Jungle Gym swing sets along with other outdoor products including pools, storage sheds, decks, patios, trampolines, basketball systems, pergolas, pavilions, swim spas, and hot tubs.
• AffirmminorOthersThird-party financing option allowing customers to pay for purchases over time. Eastern Jungle Gym offers Affirm as a payment option at checkout.
• Play Outdoors CanadacoreChannel Partner/ Reseller/ DistributorInternational dealer located at 211 Sinclair Road, Huntsville, Ontario P1H 2N5 representing Eastern Jungle Gym products in Canada.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Backyard Discovery: One of the largest mass-market wooden swing set and playset manufacturers in North America, offering cedar and cedar-alternative playsets across similar price tiers. Direct competitor to EJG in the DIY residential playset category, with broader SKU breadth and stronger retail distribution.
• Rainbow Play Systems: Long-standing wooden swing set manufacturer offering modular playsets with similar cedar-construction emphasis. Comparable product category, customer base, and price points; competes directly with EJG's Multi-Deck series in the premium tier.
• Swing-N-Slide: DIY-focused wooden swing set brand sold through home improvement retailers. Closely comparable on DIY assembly value proposition and customer segment (homeowner self-installers), competing on hardware systems similar to EJG's Easy 1-2-3 bracket.
• KidKraft: Wooden outdoor play set manufacturer with cedar-style constructions and playhouse offerings. Directly comparable on material and product format; serves overlapping residential family segment with broader children's outdoor furniture lineup.
• Cedar Summit by Backyard Discovery: Entry-level wooden playset line from Backyard Discovery targeting mass-market DIY buyers. Competes most directly with EJG's Classic Cedar ($899-$1,199) and Straight-Base entry SKUs.
• Sportspower: Outdoor play equipment brand offering metal-frame swing sets and trampolines. Adjacent peer with overlapping backyard play category and customer base, but differentiated by material choice.

Broad incumbents

• Lifetime Products: Large-scale outdoor recreation manufacturer with adjustable basketball systems, trampolines, and outdoor storage products sold at major retailers. Comparable through EJG's Best in Backyards retail line (trampolines, basketball systems), but with much broader product portfolio.
• Step2: Established manufacturer of children's outdoor and indoor play products including playhouses and outdoor activity centers. Comparable target customer (families with young children) and retail channel presence, though specializes in molded plastic rather than wood.
• Little Tikes: Iconic children's toy and outdoor play brand offering playhouses, slides, and climbers. Overlaps with EJG on residential family customer segment and outdoor play category but operates as a much larger incumbent with broader toy portfolio.

Emerging players

• Bestway USA: Global manufacturer of above-ground pools, hot tubs, swim spas, and inflatable play products. Comparable through Best in Backyards' pool and hot tub offerings, and similar backyard-family customer demographic, but a different primary product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EasternJungleGymSwingSets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Jungle Gym