The Smalls
The Smalls is a London-based creative production agency that produces film, branded content, and advertising campaigns for global enterprise brands, supported by a network of 8,000 independent creatives across 80+ countries and offices in London, Singapore, Hong Kong, and Amsterdam.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Smalls does
The Smalls is a London-headquartered creative production agency founded in 2006 that produces film, branded content, and advertising campaigns for global brands and agencies. The firm operates dedicated in-house client-facing teams across four regional hubs — London (United Kingdom), Singapore, Hong Kong, and Amsterdam (Netherlands) — and executes a horizontal go-to-market targeting enterprise marketing teams across technology, financial services, entertainment, travel, beauty, and e-commerce verticals. Named enterprise clients include Google, Netflix, BlackRock, Bloomberg, L'Oréal, Amazon, Manulife, Expedia, Sentosa, Gojek, Klook, Shopee, Grab, and National Geographic.
The company's core service offering is full-service creative production spanning concept development, filming, and post-production, delivered on a project-based, quote-driven commercial model. Production capacity is augmented by a curated global network of 8,000 independent creatives that provides localised knowledge across more than 80 countries, enabling multi-market campaign execution. Proprietary technology is not disclosed; the firm self-describes as "proudly small" and appears to operate with a lean internal headcount (11-50 band).
The Smalls is privately held with no disclosed institutional or private equity backing, and only a single minor funding round ($203,451, 2011-12-20) appears in the record, consistent with a bootstrapped operating history. Alongside production services, the company founded and continues to host The Smalls Film Festival (annual, now in its 20th year, with editions in London and Singapore), which functions as a talent discovery and community engagement platform reinforcing its creator network.
The Smalls firmographics
Firmographics- Name
- The Smalls
- Legal name
- The Smalls
- Website
- https://thesmalls.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Smalls is a London-based creative production agency that produces film, branded content, and advertising campaigns for global enterprise brands, supported by a network of 8,000 independent creatives across 80+ countries and offices in London, Singapore, Hong Kong, and Amsterdam.
- Ownership category
- akta.pro rank
The Smalls industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)
Keywords
Where The Smalls is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The Smalls business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Production Services: The Smalls generates revenue by producing award-winning film, branded content, and advertising campaigns for global brands and agencies. Projects span commercial trailers, social content, web series, TVCs, and social media content. Revenue is project-based, likely structured as fixed-fee production engagements with repeat clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Smalls product offering
Product offeringCore offering
The Smalls is a creative production agency that produces film, branded content, and advertising for global brands and agencies. The agency provides end-to-end production services—spanning development, shooting, and post-production—drawing on in-house teams in London, Singapore, Amsterdam, and Hong Kong as well as a curated global network of 8,000 independent creatives across 80+ countries. It also runs The Smalls Film Festival, an annual celebration of filmmaking talent.
Product overview
The Smalls operates as a creative production agency providing film production, branded content creation, and advertising services. The company delivers content campaigns through dedicated in-house teams located in London, Singapore, Amsterdam, and Hong Kong, supported by a global network of 8,000 independent creatives. The company's portfolio includes The Smalls Film Festival (an annual celebration of filmmaking talent now in its 20th year), which serves as a talent discovery and nurturing initiative alongside the core production services.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Production Services
- The Smalls Film Festival
Quantifiable outcome
- Gojek cited The Smalls as having 'redefined the boundaries of impactful social content, delivering stories that genuinely connect with our audience.'
Companies that use The Smalls
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
The Smalls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Smalls partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
The Smalls competitors and assessment
Company assessmentDirect peers
- Prodigious: Publicis-owned global production network producing branded content and advertising at scale for enterprise clients. Comparable to The Smalls in offering production services to global brands but backed by one of the largest holding companies, giving it structural scale and integration advantages.
- Hogarth Worldwide: WPP-owned global production services agency delivering film, print, and digital content for major brands across multiple markets. Most directly comparable to The Smalls in business model (production services for global brands) but operates at significantly greater scale under a holding-company parent.
- B-Reel: Independent creative production agency producing branded content, digital experiences, and films for global brands. Comparable to The Smalls in being a multi-market independent creative production house serving enterprise clients across film and branded content.
- The Mill: Global creative production and post-production studio producing commercial film, VFX, and branded content for major brands and agencies. Directly comparable to The Smalls in producing award-winning commercial film for blue-chip enterprise clients, with similar multi-market delivery.
- Tool of North America: Independent commercial production company producing film, branded content, and advertising for brands and agencies. Comparable to The Smalls in offering director-led commercial production services to major brand clients.
- Unit9: Independent global production studio producing film, interactive, and branded content for brands and agencies. Comparable to The Smalls in offering multi-format creative production for enterprise clients with international delivery.
- Mother London: Independent London-based creative agency producing advertising and branded content for global brands. Comparable to The Smalls in being a founder-led, independent creative shop with a reputation for high-quality output, though Mother is positioned upstream more as an ideas-led creative agency.
- Anomaly: Independent creative agency producing advertising, branded content, and brand strategy for global brands. Comparable to The Smalls in being a founder-led independent agency producing branded content for enterprise clients, though Anomaly operates more upstream in strategy.
Broad incumbents
- AKQA: WPP-owned creative agency producing digital content, advertising campaigns, and brand experiences for global enterprise clients. Comparable to The Smalls in delivering branded content and advertising for the world's biggest brands, but at substantially larger scale and with broader digital capability.
- 72andSunny: Global creative agency producing brand campaigns, film, and branded content for enterprise clients including Google, Netflix, and Amazon. Comparable to The Smalls in targeting the same blue-chip brand roster with branded content and advertising, though at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Smalls social profiles
Digital presenceThe Smalls financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Smalls leadership team
Management profileNumber of profiles
Profiles4 records
The Smalls funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Smalls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Smalls
What does The Smalls do?
The Smalls is a creative production agency that produces film, branded content, and advertising for global brands and agencies. The agency provides end-to-end production services—spanning development, shooting, and post-production—drawing on in-house teams in London, Singapore, Amsterdam, and Hong Kong as well as a curated global network of 8,000 independent creatives across 80+ countries. It also runs The Smalls Film Festival, an annual celebration of filmmaking talent.
Is The Smalls a public or private company?
The Smalls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Smalls founded?
The Smalls was founded in 2006. It employs 11 to 50 people.
Where is The Smalls based?
The Smalls is headquartered in London, United Kingdom, in the Europe region.
How does The Smalls make money?
One revenue line is on record: creative Production Services.
Who are The Smalls's main competitors?
Direct peers on record are Prodigious, Hogarth Worldwide, B-Reel, The Mill, Tool of North America, Unit9, Mother London and Anomaly. Broad incumbents are AKQA and 72andSunny.
Does The Smalls have an API?
No public API is recorded for The Smalls.
What industry is The Smalls in?
The Smalls's product category is Creative Production Services. Its primary akta.pro industry code is MPADABAE, Live-Action Short-Form Production (Short Films, Web Series). Its NAICS code is 541810 and its SIC code is 7812.