What Altus Alliance does

Altus Alliance is a US-based revenue growth consulting firm headquartered in Seattle with a second office in San Francisco. Founded in 2003 by Doug Schulze and David C. Jones, the firm provides professional services to early- and mid-stage companies with $5M-$200M in revenue, as well as to PE/VC firms and their portfolio companies. Over 20+ years, it has served more than 200 clients including DocuSign, Mixpo, BigDoor, All Star Directory, Onvia, ISSI, and Columbia University.

The firm's service portfolio is anchored by the proprietary '21 High-Performance Revenue Framework,' co-developed with former Veritas CEO Mark Leslie and Stanford University's Center for Entrepreneurial Excellence (Charles Halloway, Kleiner Perkins Chair of Entrepreneurial Studies), and complemented by the Market Driven Baseline (MDB) assessment. Core offerings include revenue growth consulting, go-to-market strategy, sales process optimization, fractional sales and marketing leadership, market testing, and revenue due diligence for PE/VC clients. Altus differentiates by being an executor — building inside-sales processes and teams alongside management — rather than a pure strategy advisor.

Revenue is generated through custom, quote-based professional services engagements, typically structured as multi-month or multi-year contracts. Go-to-market is sales-led and referral-driven, with named relationships at PE/VC firms (Voyager Capital, Auctus Capital) feeding portfolio-company work. The firm also invests in content marketing through the 'Altus Conversation' interview series and its Insights blog, and was named a G2 Category Leader in both Sales Consulting Services and Revenue Operations in Spring 2024. The firm operates with a leveraged model combining full-time partners and associates with an extended network of subject-matter experts.

Name

Altus Alliance

Legal name

Altus Alliance

Website

https://altusalliance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Altus Alliance is a Seattle-based revenue growth consulting firm founded in 2003 that helps early- and mid-stage companies ($5M-$200M revenue), along with PE/VC firms and portfolio companies, design and execute go-to-market strategies, sales process optimization, and revenue due diligence using its proprietary 21 High-Performance Revenue Framework.

Ownership category

akta.pro rank

Product category

Revenue Growth Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Revenue growth consulting
• Go-to-market strategy
• Sales process optimization
• Revenue operations consulting
• Sales consulting services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Revenue Growth Consulting Services: Altus Alliance generates revenue through consulting engagements focused on sales and marketing optimization. They work alongside client management teams to develop and execute go-to-market strategies. The firm uses a leveraged business model where partners serve clients while maintaining profitability. Services include strategic planning, sales team leadership, targeting strategies, analytics, win-loss analysis, customer segmentation, channel development, and corporate development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Altus Alliance is a revenue growth consulting firm that works alongside management teams of early-stage to mid-stage companies to develop and execute customized go-to-market strategies, optimize sales processes, and accelerate revenue. Services span go-to-market strategy design, sales process optimization, market testing, fractional sales and marketing leadership, and revenue due diligence for PE/VC firms. Engagements are anchored by a proprietary 21 High-Performance Revenue Framework co-developed with Stanford University.

Product overview

Altus Alliance is a revenue growth consulting firm, not a software product company. The company offers a unified portfolio of professional services centered on sales and marketing optimization consulting. Core offerings include Revenue Growth Consulting, Go-to-Market Strategy, Sales Process Optimization, and Fractional Sales & Marketing Leadership. The firm also provides structured assessment services including the Market Driven Baseline Assessment and Revenue Due Diligence for PE/VC clients. These services are anchored by the proprietary 21 High-Performance Revenue Framework, developed in partnership with Stanford University. Additional offerings include Market Testing Services and the Altus Conversation content series for thought leadership. All services are delivered by a team of experienced partners through a leveraged business model combining full-time staff with a network of subject matter experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Growth Consulting Custom consulting engagement helping early-stage to mid-stage companies accelerate revenue growth through customized go-to-market strategies and plans, delivered by senior partners alongside client management teams.
• Go-to-Market Strategy Development and execution of go-to-market strategies for growth-stage companies, including market segmentation, targeting, positioning, and messaging frameworks.
• Sales Process Optimization Design and optimization of inside sales processes, sales infrastructure, and sales team structures to improve pipeline management, win rates, and close rates for growth-stage companies.
• Fractional Sales & Marketing Leadership Interim sales or marketing leadership provided by senior Altus partners to fill management team gaps during growth phases, including fractional CMO and CRO engagements.
• Market Testing Services Outbound and sales-driven market testing to validate product-market fit and prove the business model before full launch, including campaign design, prospect sourcing, and execution.
• Market Driven Baseline Assessment Comprehensive market research and analysis to select optimal offerings and market segments, including customer interviews, competitive analysis, and assessment of CRM, financial, channel, and delivery signals.
• Revenue Due Diligence Sales and marketing due diligence for PE firms and VCs evaluating target companies or optimizing portfolio companies, anchored by the 21 High-Performance Revenue Framework.
• 21 High-Performance Revenue Framework Engagement Engagement delivery of the proprietary 21 High-Performance Revenue Framework, developed with Stanford University's Center for Entrepreneurial Excellence, used to evaluate, prioritize, and optimize the key revenue growth elements of a client business.

Quantifiable outcome

• DocuSign grew from <$1M to >$19M in 36 months after implementing Altus's focused GTM strategy
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• NOLS (National Outdoor Leadership School)minorOthersAltus Alliance supports NOLS as part of their community involvement and giving back initiatives. NOLS is a leading organization providing outdoor leadership training and education.
• Atlas Free (formerly Rescue: Freedom)minorOthersAltus Alliance supports Atlas Free as part of their community involvement and giving back initiatives. Atlas Free works to combat human trafficking and modern slavery.
• NW Children's FoundationminorOthersAltus Alliance supports NW Children's Foundation as part of their community involvement and giving back initiatives. The foundation supports children's causes in the Pacific Northwest.
• Mark Leslie (Former CEO Veritas)coreStrategic or Co-development PartnerMark Leslie, former CEO of Veritas (acquired by Symantec for $13.5B), co-developed the 21 High-Performance Revenue Framework with Altus Alliance. This framework forms the basis for Altus's revenue due diligence and consulting methodology.
• Stanford University's Center for Entrepreneurial ExcellencecoreStrategic or Co-development PartnerCharles Halloway, Kleiner Perkins Chair of Entrepreneurial Studies at Stanford University's Graduate School of Business, co-developed the 21 High-Performance Revenue Framework with Altus Alliance. The framework was developed in conjunction with Stanford's Center for Entrepreneurial Excellence.
• LineateminorStrategic or Co-development PartnerLineate is a software development firm whose CEO Ben Engber was interviewed in the Altus Conversation series about adtech trends and growth strategies. Altus provided insights on market concentration and revenue acceleration.
• ScalityminorStrategic or Co-development PartnerScality is a data storage company whose CMO Paul Speciale was interviewed by Altus Partner Craig Stevens about IT and data storage trends. The interview provided insights on storage challenges and hybrid cloud strategies.
• The Product ConsultminorStrategic or Co-development PartnerThe Product Consult is a product strategy firm led by CEO Heather Inocencio. She was interviewed in the Altus Conversation series about Product-Led Growth and Sales trends.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Predictable Revenue: Predictable Revenue provides sales development, outbound, and go-to-market consulting founded on the 'Predictable Revenue' methodology — directly comparable to Altus's inside sales design, outbound market testing, and GTM execution services for startups and growth-stage firms.
• Winning by Design: Winning by Design provides sales and go-to-market consulting with proprietary frameworks (e.g., Bowtie and SLICE frameworks) and certifications for B2B SaaS companies — a direct competitor in methodology-driven revenue consulting for similar growth-stage and PE-backed clients.
• Skaled Consulting: Skaled is a B2B sales consulting and fractional sales leadership firm that designs and executes go-to-market strategies for growth-stage technology companies — overlapping directly with Altus's revenue growth, sales process optimization, and fractional sales leadership offerings.
• Force Management: Force Management is a B2B sales and revenue consulting firm that builds sales methodologies (e.g., Command of the Message, Force Framework) and deploys them with enterprise clients — directly comparable to Altus Alliance's 21 High-Performance Revenue Framework engagements with growth-stage companies.
• JB Sales (Jake Dunlap): JB Sales is a sales consulting firm led by Jake Dunlap that provides sales transformation, GTM strategy, and revenue operations services to B2B companies — directly comparable to Altus's revenue acceleration and sales process optimization engagements.

Emerging players

• Pavilion: Pavilion (formerly Revenue Collective) is a private membership community for sales, marketing, and revenue leaders that also offers training and benchmarking — overlapping with Altus's PE/VC and senior executive target audience and content-led authority building.
• Sales Assembly: Sales Assembly is a membership-based community and training provider for B2B sales and revenue leaders — adjacent to Altus's thought-leadership content series (Altus Conversation) and G2-ranked category leadership, with overlap in serving growth-stage sales executives.

Broad incumbents

• Boston Consulting Group (Marketing, Sales & Pricing Practice): BCG's Marketing, Sales & Pricing practice serves large enterprises with revenue growth strategy engagements — comparable to Altus at the top end of its market but operating at a fundamentally different scale, engagement size, and delivery model.
• McKinsey & Company (Sales & Marketing Practice): McKinsey's Sales & Marketing practice provides go-to-market and revenue strategy consulting for global enterprises — a broad incumbent that competes for the larger end of Altus's target segment ($50mm-$200mm revenue companies) but does not specialize in the early-stage / fractional leadership niche.
• Bain & Company (Sales and Customer Experience): Bain's sales and customer experience practice offers enterprise-wide revenue and go-to-market transformation consulting — a broad incumbent competing for the upper tier of Altus's PE-backed and mid-market client base but lacking Altus's embedded/fractional delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/altus-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altus Alliance