Pearson - K-12 learning
Pearson plc is a global education company serving K-12, higher-education, English-language testing, and workforce markets with digital assessments, learning platforms, credentialing, and virtual-school solutions across 180+ countries.
- Company typePublic
- Founded1844
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pearson - K-12 learning does
Pearson plc is a global education company founded in 1844, publicly traded on the London Stock Exchange (ticker: PSON) and headquartered in London, UK. Within its K-12 segment, Pearson delivers digital assessment, instructional, virtual-school, and educator-credentialing solutions to school districts, educators, and students, primarily in North America but with distribution across 180+ countries. Its K-12 product portfolio spans summative and formative assessment platforms (TestNav, Aimsweb, Q-global, Q-interactive, DALS, DAL), digital curriculum and learning environments (Connections Academy for virtual schooling, Connexus as the underlying LMS), career and technical education content (eDynamic Learning), educator certification (NES, edTPA), and student wellbeing tooling (Revibe). Monetization combines institutional licensing, per-student subscriptions, test-fee revenue, and credentialing fees — distributed through state and district procurement, higher-ed institutional sales, and increasingly direct-to-consumer channels such as Pearson+.
The K-12 technology stack is built around a scalable cloud-delivered assessment engine (TestNav) with native integrations into the dominant LMS platforms (Canvas, Blackboard, D2L, Moodle, Schoology) and rostering providers (Clever, ClassLink), embedding Pearson deeply into district IT and identity-management workflows. Pearson holds multiple patents across digital learning and assessment, and the volume of assessment data — 21M+ exams annually within a learner base of 164M+ — constitutes a substantial proprietary dataset for psychometric modeling and for training AI-assisted features. Compliance posture (HIPAA, SOC 2 Type 2, ISO 27001, FERPA, GDPR, TX-RAMP, Cyber Essentials) is a prerequisite for state and district procurement and represents an additional barrier to displacement.
Strategically, Pearson is layering AI into core products — generative AI study tools inside MyLab and Mastering, AI scoring for PTE, AI-powered adaptive practice, and NLP-driven item development — while extending PTE into new government-accepted immigration corridors (PTE Core for Canada in 2024, PTE Express in 2024) and broadening its consumer reach through the Pearson+ subscription platform and the Mondly partnership for language learning. Content partnerships with BBC, Disney, Credly, and Faethm extend its content and credentialing moat. The competitive position rests on regulatory accreditation, scale of assessment data, distribution depth into K-12 and higher-ed procurement, and switching costs created by multi-year licensing and LMS integration depth.
Pearson - K-12 learning firmographics
Firmographics- Name
- Pearson - K-12 learning
- Legal name
- Pearson
- Website
- https://pearson.com
- Company type
- Public
- Founded year
- 1844
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pearson plc is a global education company serving K-12, higher-education, English-language testing, and workforce markets with digital assessments, learning platforms, credentialing, and virtual-school solutions across 180+ countries.
- Ownership category
- akta.pro rank
Pearson - K-12 learning industry classification
Industry- Product category
- K-12 Educational Software & Assessments
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE), Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
Keywords
Where Pearson - K-12 learning is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pearson - K-12 learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Learning Platforms Subscriptions: Subscription-based access to MyLab, Mastering, Revel, and Pearson+ platforms providing eTextbooks, study tools, and AI-powered learning experiences. Students pay for access codes or institutions purchase campus-wide licenses.
- eTextbook Sales: One-time purchase or rental of digital textbooks through Pearson+ and MyLab platforms for individual students and institutional adoption.
- Assessment Services: Revenue from standardized assessments including NES teacher certification exams, clinical assessments (WISC-V, KTEA-3), and professional certification testing delivered through Pearson VUE test centers.
- Credential Services: Digital credentials through Credly and industry certifications through Certiport, enabling earners to showcase verified skills recognized by employers.
- K-12 Online School Programs: Connections Academy virtual school program providing full-time online education, curriculum, and support services to K-12 students.
- Professional Development: Educator training, NES Right Start prep courses, and professional learning solutions for teacher licensure and continuing education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pearson+ Individual Subscription |
| Subscription | Annual | Campus-Wide Access Programs |
| Subscription | Annual | Digital Assessment Library for Schools |
| Subscription | Annual | Digital Assessment Library for Healthcare |
| Transaction based/ take rate | Pay-as-you-go | NES Certification Exams |
| Other | Multi-year contract | Voucher Programs |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Pearson - K-12 learning product offering
Product offeringCore offering
Pearson develops and delivers K-12 curriculum, formative and summative assessments, virtual school programs, and digital learning platforms for school districts, state agencies, and individual learners. The portfolio integrates AI-powered adaptive learning tools with psychometric assessment technology, teacher licensure exams, and clinical evaluation instruments, all supported by integrations with major learning management systems.
Product overview
Pearson's K-12 learning portfolio is a multi-product ecosystem spanning assessment, curriculum, and professional development. The core assessment offerings include TestNav (digital testing), Aimsweb (formative assessment), and NES teacher licensure exams. For virtual and online learning, Pearson offers Connections Academy schools and the Connexus LMS. Clinical assessment products include Q-interactive (iPad-based), Q-global (web scoring), and the Digital Assessment Library subscriptions. The career and technical education portfolio includes Certiport certifications and eDynamic Learning curriculum. English language learning is served through PTE tests (Academic, Core, Express, Home), Versant assessments, and Mondly by Pearson. The Global Scale of English (GSE) provides a unified measurement framework across products. Professional development offerings include NES Right Start prep courses, edTPA, and the new Foundations of AI for Educators program. These products are designed to integrate via LTI 1.3 with major LMS platforms and support rostering through Clever and ClassLink for K-12 institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Pearson+: Digital subscription service providing eTextbooks, study tools, and AI-powered learning experiences for students
- MyLab
- Mastering
- Revel
- Q-global
- Q-interactive
- PTE Academic
- Versant
- NES (National Evaluation Series)
- Credly
- Mondly by Pearson
Products and services
- TestNav Secure digital assessment platform for K-12 state assessments with secure browser and computer-adaptive testing capabilities for schools, districts, and state education agencies.
- Aimsweb K-12 formative assessment system used by schools and districts to monitor student progress and identify skill gaps.
- Connections Academy K-12 online school program providing virtual learning with curriculum, teachers, and support services for students through partnerships with state and local education agencies.
- Connexus Learning management system for virtual schools supporting curriculum delivery and student tracking.
- Certiport Industry-recognized certification program validating technical and professional skills for students in K-12 and higher education.
- NES (National Evaluation Series) Teacher licensure exams adopted by multiple U.S. states for initial teacher certification, delivered through Pearson VUE test centers and OnVUE online proctoring.
- edTPA Teacher performance assessment for licensure and educator preparation programs.
- Q-interactive iPad-based clinical assessment system enabling 1:1 administration of tests such as WISC-V and KTEA-3, saving approximately 30 minutes per evaluation versus paper.
- Q-global Web-based scoring and reporting platform for 100+ Pearson clinical assessments, accessible via any modern browser without software installation.
- Digital Assessment Library for Schools (DALS) District-wide subscription giving K-12 evaluation teams unlimited use of 40+ digital assessments on Q-interactive and Q-global, priced annually by IEP count.
- Digital Assessment Library for Healthcare (DAL) Annual subscription for healthcare practices providing access to Pearson's full digital assessment library with one bill, one login, and no per-test ordering friction.
- Revibe Attention and focus wearable device with gentle vibration reminders for staying on task, used in clinical treatment plans and sold direct-to-consumer.
- PTE Academic Secure computer-based English language test for global study and migration accepted by 4,000+ institutions and governments in Australia, New Zealand, UK, Canada, and the US.
- PTE Core IRCC-approved general English test for Canadian work and migration visas and permanent residency, launched in 2024.
- PTE Express Quick English proficiency test for US study with AI scoring, results typically within 48 hours, launched in 2024.
- PTE Home 30-minute speaking and listening English tests designed for UK family visas, extensions, settlement, and citizenship.
- Versant AI-powered language placement and proficiency tests available 24/7 with automated scoring for speaking, listening, reading, and writing; covered by U.S. Pat. Nos. 6,953,343 and 7,062,441.
- Mondly by Pearson AI-powered language learning application covering 41 languages with gamified lessons and conversation practice.
- MyLab Digital learning platform for higher education courses with auto-graded practice, feedback, and AI study tools.
- Mastering Science and engineering digital learning platform with immersive experiences and adaptive practice.
- Revel Digital learning environment enabling students to actively participate as they read and explore concepts.
- Pearson+ Subscription platform offering eTextbooks, study tools, and AI-powered features for college students, launched in 2023.
- Credly Digital credential platform that translates learner outcomes into verified, employer-recognized skills badges.
- Faethm Workforce analytics platform that analyzes skills and identifies emerging skill needs for curriculum alignment.
- Pearson TalentLens Critical thinking and problem-solving assessments providing data to demonstrate career readiness and align programs with employer needs.
- PDRI Evidence-based assessments and job analyses aligning academic programs with workforce needs and identifying skills needed for career success.
- Accuplacer College placement testing system for assessing student readiness and course placement.
Quantifiable outcome
- 23x more likely to become active readers when using AI study tool in MyLab and Mastering integrated eTextbooks
- +5 more outcomes
Companies that use Pearson - K-12 learning
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Pearson - K-12 learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability12 records
Feature6 records
Pearson - K-12 learning partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and flagship.
- Talent Beyond BoundariescorePartnership to support refugee migration by offering free access to PTE tests for displaced people seeking international work opportunities. Helps displaced people move internationally for work through language certification.
- BBCflagshipBBC courses as part of Pearson Languages offerings, providing authentic English content from BBC for language learners.
- DisneyflagshipDisney courses for language learning, leveraging Disney content to engage younger learners in English education.
- FaethmcoreWorkforce skills analysis platform integrated into Pearson's institutional solutions for higher education leaders to analyze workforce skills and identify emerging skill needs.
- CredlycoreDigital credential platform enabling learners to showcase achievements in a language employers trust. Badges recognized by colleges and employers signal proficiency.
- CertiportcoreIndustry-recognized certification provider validating learners' technical and professional skills including AI competency, boosting career readiness.
- Pearson TalentLenscoreCritical thinking and problem-solving assessments providing actionable data to demonstrate career readiness and align programs with employer needs.
- PDRIcoreEvidence-based assessments and job analyses aligning academic programs with workforce needs and identifying skills needed for career success.
- MondlycoreAI-powered language learning platform integrated into Pearson's offerings, joining over 100 million people learning 41 languages.
- VersantcoreAI-based language placement and assessment tests available 24x7 with results within minutes, integrated into institutional English programs.
- Canvas (Instructure)coreLMS integration with Canvas for seamless rostering, grade sync, and learning content delivery across Pearson platforms.
- BlackboardcoreLMS integration with Anthology Blackboard for content delivery and academic management.
- D2L BrightspacecoreLMS integration with D2L Brightspace for learning platform compatibility.
- MoodlecoreOpen-source LMS integration with Moodle for flexible learning platform compatibility.
- Schoology (PowerSchool)coreLMS integration with Schoology for K-12 learning management and assessment delivery.
- ClevercoreRostering portal integration for K-12 institutions enabling automatic student and teacher account provisioning.
- ClassLinkcoreRostering portal integration for K-12 districts providing single sign-on and automatic account management.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Pearson - K-12 learning competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pearson - K-12 learning social profiles
Digital presencePearson - K-12 learning compliance and trust
Trust signalCompliance9 records
Pearson - K-12 learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pearson - K-12 learning leadership team
Management profileNumber of profiles
Pearson - K-12 learning subsidiaries and ownership
Company hierarchySubsidiaries10 records
Pearson - K-12 learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pearson - K-12 learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pearson - K-12 learning
What does Pearson - K-12 learning do?
Pearson develops and delivers K-12 curriculum, formative and summative assessments, virtual school programs, and digital learning platforms for school districts, state agencies, and individual learners. The portfolio integrates AI-powered adaptive learning tools with psychometric assessment technology, teacher licensure exams, and clinical evaluation instruments, all supported by integrations with major learning management systems.
Is Pearson - K-12 learning a public or private company?
Pearson - K-12 learning is a public company. It is classified as public and is currently operating.
When was Pearson - K-12 learning founded?
Pearson - K-12 learning was founded in 1844. It employs 1 to 10 people.
Where is Pearson - K-12 learning based?
Pearson - K-12 learning is headquartered in London, United Kingdom, in the Europe region.
How does Pearson - K-12 learning make money?
Six revenue lines are on record. Digital Learning Platforms Subscriptions are the primary driver. The others are eTextbook Sales, assessment Services, credential Services, K-12 Online School Programs and professional Development.
Does Pearson - K-12 learning have an API?
No public API is recorded for Pearson - K-12 learning.
What industry is Pearson - K-12 learning in?
Pearson - K-12 learning's product category is K-12 Educational Software & Assessments. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 6111 and its SIC code is 8200.