Traffic.com

What Traffic.com does

Traffic.com is a United States-based provider of accurate, real-time traffic information, founded in 1998 and headquartered in Wayne, Pennsylvania. Originally a NASDAQ-listed company under the ticker TRFC, Traffic.com was acquired by HERE Technologies (successor to Navteq/Nokia's mapping division) and is now operated as a redirected property at here.com/traffic within HERE's broader location platform. The standalone business historically focused on delivering real-time traffic conditions, congestion patterns, and traffic intelligence for navigation, media, and consumer applications across the US market, supported by a workforce of 501–1,000 employees at the time of acquisition.

As an integrated component of HERE Technologies' platform, Traffic.com's real-time traffic data capability now sits alongside HERE Unified Live Map, HERE HD Live Map for autonomous and assisted driving, HERE Predictive Signal Timing, HERE Routing, and HERE Tour Planning for fleets. The combined platform ingests sensor data from tens of millions of connected vehicles and applies AI/ML to produce lane-level map content, predictive routing, EV range assistance, and geospatial grounding for agentic AI systems. Revenue is generated through three primary streams: enterprise licensing to automotive OEMs (subscription and royalty models), API and developer platform access (freemium plus usage-based pricing), and direct sales to fleet operators and logistics companies for route optimization. Customer segments span automotive OEMs, fleet operators and logistics, technology companies and developers, and cities/government, with HERE serving 8,888+ OEM brands and 500+ fleet customers across 200+ countries and territories.

Name

Traffic.com

Legal name

HERE Global B.V.

Website

https://here.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Traffic.com is a US-based provider of real-time traffic information, founded in 1998 and now operated as part of HERE Technologies' location platform, delivering real-time traffic intelligence, navigation, and routing data to automotive OEMs, fleet operators, and developers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Location Platform Licensing: HERE licenses its location platform, mapping data, and APIs to automotive manufacturers, fleet operators, logistics companies, and technology companies. Revenue is generated through licensing agreements with OEMs who embed HERE technology into vehicles, as well as subscription-based access to HERE's developer platform and APIs.
2. API and Developer Platform: HERE provides paid access to its location APIs, SDKs, and developer tools for businesses integrating HERE location services into their applications and systems.
3. Automotive OEM Integration: Deep integration of HERE location technology into vehicle systems for automakers including navigation, autonomous driving features, and connected services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Traffic.com provides accurate, real-time traffic information across the United States, aggregating and distributing live traffic flow, incident, and congestion data to drivers, media outlets, and enterprise customers. Its services historically powered broadcast traffic reports, in-vehicle and consumer navigation, and government transportation decision-making, and the offering now sits within the HERE Technologies location platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Real-Time Traffic Information Service Accurate, real-time traffic information covering US roadways, distributed to media, navigation, government, and enterprise customers via feeds, APIs, and consumer-facing portals.
• Traffic Analytics and Probe Data Analytics and probe-data products delivering traffic volume, travel time, and speed pattern insights for government, municipal, and enterprise traffic management applications.

Quantifiable outcome

• Reduced freightless trips by 50% for PSA Singapore logistics operations
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, notable and minor.

• Lotus Technology Inc.flagshipStrategic or Co-development Partner · 24 April 2026Major milestone partnership for Lotus's first overseas integrated navigation and Highway NOA solution. HERE provides the AI-powered live map as foundation for global scale navigation, EV-aware routing, range assistance, and NOA functionality across Lotus's electric vehicle portfolio expanding to Asia Pacific, North America, and Middle East markets.
• AWS (Amazon Web Services)coreTechnology or IntegrationStrategic $1 billion, 10-year cloud infrastructure agreement with AWS. HERE services are delivered through AWS cloud, and the companies co-developed SDV Accelerator to help automakers accelerate their software-defined vehicle journey. AWS serves as a key platform partner for HERE's location platform delivery globally.
• Mercedes-BenzflagshipStrategic or Co-development PartnerLong-standing partnership where HERE HD Live Map serves as a core sensor in Mercedes-Benz DRIVE PILOT system for Level 3 automated driving. HERE map provides 3D topography, lane information, and enhances camera data in challenging conditions like night and snow.
• Baidu MapscoreTechnology or IntegrationPartnership to accelerate development of HERE Predictive Signal Timing for intersection intelligence. Baidu Maps is one of the leading Chinese innovators nominated to support HERE's intelligent driving roadmap.
• VianovacoreStrategic or Co-development PartnerPartnership to help cities transform streets for safety and livability. Vianova uses HERE Traffic Analytics and Probe Data to provide municipalities with traffic and mobility management tools, visualization of crash hotspots, and analysis for Vision Zero initiatives.
• PSA InternationalcoreStrategic or Co-development PartnerCollaboration with PSA Singapore to develop OptETruck, an AI-powered logistics solution powered by HERE Tour Planning and Location Services. The solution has reduced freightless trips by 50% and saves 10 million kg CO2 annually.
• Gabb WirelessnotableOEM/ Whitelabel/ Licensing PartnerHERE SDK integration into Gabb's kid-safe mapping and navigation app for children's mobile phones. Prioritizes children's digital safety by filtering inappropriate content and blocking backdoor internet access.
• VMZnotableTechnology or IntegrationCollaboration to develop mobility monitors for Rome's Fiumicino Airport. HERE Real-Time Traffic and Routing power displays showing real-time transportation insights including train schedules, shuttle options, and taxi availability.
• SAPnotableTechnology or IntegrationPartnership to demonstrate intelligent data applications for EV charging station site selection, combining SAP HANA Cloud with HERE traffic and EV charging data through Esri ArcGIS integration.
• EsrinotableTechnology or IntegrationTechnology partnership for GIS integration, enabling spatial analysis combining HERE location data with Esri's ArcGIS platform for enterprise customers.
• Ecurie Aix (RWTH Aachen University)minorStrategic or Co-development PartnerCollaboration with student engineering team developing autonomous race cars. HERE provides expertise in spatial data and mentorship while exploring integration of HERE products into the car's software stack for mapping and localization.
• SensoscoreStrategic or Co-development PartnerCollaboration to deliver intelligent logistics solutions merging real-time HERE data with agentic AI for smarter supply chain and logistics operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Esri: Esri is both a partner (via ArcGIS integration) and a competitor in GIS, location data, and traffic analytics for government and enterprise customers. Broader geospatial platform footprint than HERE, with overlap in municipal and smart-city deployments.
• Trimble Maps (Trimble Inc.): Trimble Maps competes with HERE in fleet routing and commercial transportation navigation, particularly for trucking and last-mile delivery fleets. Part of a broader geospatial technology portfolio rather than specializing in automotive-grade HD maps.

Direct peers

• TomTom: TomTom is a direct peer in HD maps, automotive embedded navigation, and traffic data, named alongside HERE and Google in the Counterpoint Index. TomTom supplies OEMs across Europe and competes head-to-head with HERE HD Live Map for autonomous driving programs.
• Mapbox: Mapbox is a direct competitor in developer-facing location APIs, SDKs, and embedded automotive maps. Named explicitly in the Counterpoint evaluation set and competing for the same enterprise developer and OEM customers as HERE.
• Apple Maps: Apple Maps is a direct peer in consumer and embedded automotive navigation, bundled into CarPlay and select OEM infotainment systems. While primarily consumer-facing, it competes with HERE for embedded OEM positioning and HD map share.
• Google Maps Platform (Alphabet): Google Maps is the most direct competitor to HERE in automotive-grade location platforms, embedded navigation, and developer APIs. Google is explicitly named as one of the 25 companies evaluated alongside HERE in the Counterpoint Location Platform Effectiveness Index.

Emerging players

• Waze: Waze (owned by Alphabet) competes with HERE Real-Time Traffic and consumer routing products, leveraging crowd-sourced incident data. Differentiated by community-driven model rather than OEM-embedded HD maps.
• INRIX: INRIX is a focused traffic intelligence and mobility analytics provider competing with HERE's traffic and probe data products, particularly for government, smart-city, and fleet customers. Overlapping product scope but a smaller installed base than HERE.
• Mobileye (Intel): Mobileye competes with HERE in the autonomous-driving value chain by offering its own HD map crowdsourced from camera-equipped vehicle fleets, potentially reducing OEM reliance on HERE HD Live Map for ADAS and AV programs.

Regional players

• Baidu Maps: Baidu Maps is a strategic partner of HERE for Predictive Signal Timing but also a direct mapping competitor within China; comparable in HD maps and traffic data but operates primarily in mainland China with limited overlap outside the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HERE
• YouTubeyoutube.com/user/heremaps
• Facebookfacebook.com/here
• LinkedInlinkedin.com/company/here
• Instagraminstagram.com/here

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic.com