OPTIfarm
OPTIfarm is a UK-based AI-powered livestock intelligence platform that analyses existing on-farm data to predict animal health, performance and welfare outcomes across poultry, pig, dairy and egg sectors, serving farms, processors and retailers in 25 countries.
- Company typePrivate
- Founded2018
- HeadquartersChesterfield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OPTIfarm does
OPTIfarm is a UK-based agricultural-technology company that operates an AI-powered livestock intelligence platform. Founded in 2018 and headquartered in Chesterfield, the company ingests existing on-farm data — including water intake, feed intake, milk output, sensor streams and robotic equipment data — and applies proprietary machine-learning models to predict animal health, performance, welfare and environmental outcomes. Its platform is organized around an "Intelligence Hub" and species-specific modules covering poultry, pig, dairy and, since 2025, egg/layer production. The product is delivered in over 200 languages and is used across 25 countries.
The company's revenue model is pay-per-use on top of a free-to-join tier: customers access the platform without subscription or hidden fees and pay only for the AI-generated reports and insights they consume. Distribution is hybrid: a self-serve, virtual-account model for small and individual farms, paired with account-based sales for enterprise customers and supply-chain partners. A secondary professional services line — branded "Interactive Solutions" — tailors OPTIfarm's AI and analytics software for third-party commercial deployment, embedding the technology into partner products. Named customers and partners in the public record include J Sainsbury plc, SoundTalks, FCE Food Chain Enterprises and Fancom.
Following its acquisition by Munters on 23 June 2026, OPTIfarm now operates within Munters' FoodTech division under the Speria brand, retaining its existing team, product portfolio and customer relationships. At the time of acquisition the company employed 14 staff. Strategic partnerships with adjacent farm-technology providers — SoundTalks, Fancom, HATO Lighting, FarmResult and Harper Adams University — extend the platform's reach into precision-livestock-farming sound analysis, climate/automation control, environmental lighting, agronomic analytics and academic research. The founder-led business has not disclosed external funding rounds, valuation or audited revenue figures.
OPTIfarm firmographics
Firmographics- Name
- OPTIfarm
- Legal name
- Optifarm
- Website
- https://optifarm.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- OPTIfarm is a UK-based AI-powered livestock intelligence platform that analyses existing on-farm data to predict animal health, performance and welfare outcomes across poultry, pig, dairy and egg sectors, serving farms, processors and retailers in 25 countries.
- Ownership category
- akta.pro rank
OPTIfarm industry classification
Industry- Product category
- Livestock Intelligence Software
- NAICS
- Animal Production and Aquaculture (112), Poultry and Egg Production (1123)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling) (AFABAMAE), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
Keywords
Where OPTIfarm is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OPTIfarm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Usage-Based AI Insights: Customers access the AI-powered intelligence platform free of charge with no subscriptions or hidden fees, paying only for reports and insights that drive business value.
- Interactive Solutions: Tailored AI and analytic software solutions deployed for third-party commercial benefits, representing custom implementation revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Free Tier with Pay-Per-Use |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
OPTIfarm product offering
Product offeringCore offering
OPTIfarm provides an AI- and ML-powered livestock intelligence platform that ingests existing on-farm data (water intake, feed, environmental, behavioural and sensor streams) and converts it into predictive health, welfare and performance insights 15 minutes ahead of issues emerging. The platform is delivered through the self-serve Intelligence Hub with species-specific AI services for poultry, swine, dairy and the egg sector, plus tailored Interactive Solutions engagements for third-party commercial deployments.
Product overview
OPTIfarm is an AI-powered livestock intelligence platform with a modular architecture. The core Intelligence Hub platform provides centralized access to species-specific AI services (Poultry, Swine, Dairy, and upcoming Egg Sector) and the Interactive Solutions module for third-party commercial benefits. All services work with existing farm data without requiring new hardware, using AI to predict water intake deviations, identify anomalies, and surface root causes across the livestock supply chain from farms to processors and retailers. Now part of Speria (FoodTech division of Munters).
Differentiator
Problem solved
Functional benefit
Brands
- Speria: Optifarm operates under Speria brand following acquisition by Munters. Speria is a brand within Munters' FoodTech division.
Products and services
- Intelligence Hub Central web-based platform providing 24/7 animal supervision, real-time information and operational support based on data interrogation. Free to connect with no subscriptions or hidden fees; customers pay only for the reports and insights used.
- Livestock Business Intelligence
Quantifiable outcome
- 6% uniformity improvements and 2 feed conversion points delivering 24,000 financial gains per 200,000 bird batch
- +2 more outcomes
Companies that use OPTIfarm
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
OPTIfarm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
OPTIfarm partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Speria (Munters)flagshipAcquisition by global climate control and agricultural technology company Munters, integrating Optifarm's AI-powered livestock monitoring technology into Munters' FoodTech division under its Speria brand to enhance animal health intelligence capabilities.
- SoundTalkscoreStrategic integration partnership where Optifarm's services complement SoundTalks' precision livestock farming tools. The combination of PLF tools and Optifarm's knowledge of the growth process aims to improve return on every farm.
- FancomcoreIntegration partnership where Fancom, a poultry automation company, recognizes Optifarm's data analytics capabilities. Fancom states that Optifarm helps poultry farmers utilize existing automation systems to their fullest potential.
- HATOcoreCollaboration announced as 'how HATO Lighting and Optifarm are shaping the future of livestock'. Joint marketing includes 100 FREE Tokens offer for combined customers.
- FarmResultminorCollaboration document available on Optifarm website showing partnership for combined agricultural solutions.
- Harper Adams UniversityminorResearch partnership on a project 'aiming to harness big data to boost poultry welfare'. Academic collaboration for research and development.
- FarmcomminorListed as partner alongside Fancom, indicating distribution or reseller relationship for the UK/European market.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
OPTIfarm competitors and assessment
Company assessmentDirect peers
- SoundTalks: Belgian/Dutch precision livestock startup using AI-enabled sound monitoring for early respiratory disease detection in pigs and poultry. Direct competitor to Optifarm's species-specific AI health-prediction offering and an existing Optifarm integration partner.
- Fancom: Netherlands-based supplier of automation systems for poultry houses (climate, feeding, lighting). Comparable to Optifarm in serving the same poultry integrators with adjacent technology and is an Optifarm partner.
- AfiMilk (AfiAct / S.A.E. Afikim): Israeli dairy-focused herd management and milking automation vendor with sensor-based health/heat detection modules. Directly comparable in delivering AI-style insights on dairy operations, one of Optifarm's four served species.
- FarmResult: Netherlands-based precision livestock data platform providing real-time monitoring and analytics for poultry and pigs. Direct overlap with Optifarm's core Intelligence Hub proposition and listed as an Optifarm partner.
Broad incumbents
- Big Dutchman: Global incumbent in poultry and pig housing equipment and feeding/environment automation. A broad incumbent whose installed base overlaps Optifarm's target customers and competes for the same data-driven farm intelligence budget.
- DeLaval: Sweden-based global dairy equipment incumbent offering milking robots, herd management software, and sensor analytics. Comparable to Optifarm's dairy offering at much larger scale, with overlapping enterprise distribution channels.
- Munters (parent): Swedish global climate-control and FoodTech incumbent that acquired Optifarm in 2026 to integrate into its Speria brand. Most relevant incumbent now as Optifarm's parent and primary distribution channel.
Emerging players
- Connecterra: Amsterdam-based AI dairy farmer platform using wearable/sensor data to provide predictive insights on individual cow health and performance. Closely comparable on AI-for-livestock analytics, focused on dairy versus Optifarm's broader species coverage.
- Cainthus: Ireland/US computer-vision livestock monitoring company initially focused on dairy cows and now expanding to other species. Comparable AI approach for livestock behaviour and welfare analytics; overlaps Optifarm's dairy and behavioural pattern capabilities.
- Hencol: Israel/UK poultry-focused precision livestock startup providing AI-driven health and environmental analytics. Closely comparable on species (broilers/layers), AI prediction model, and customer segment to Optifarm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights4 records
Customer concentration
OPTIfarm social profiles
Digital presenceOPTIfarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTIfarm leadership team
Management profileNumber of profiles
Profiles1 record
OPTIfarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTIfarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTIfarm
What does OPTIfarm do?
OPTIfarm provides an AI- and ML-powered livestock intelligence platform that ingests existing on-farm data (water intake, feed, environmental, behavioural and sensor streams) and converts it into predictive health, welfare and performance insights 15 minutes ahead of issues emerging. The platform is delivered through the self-serve Intelligence Hub with species-specific AI services for poultry, swine, dairy and the egg sector, plus tailored Interactive Solutions engagements for third-party commercial deployments.
Is OPTIfarm a public or private company?
OPTIfarm is a private company. It is classified as corporate owned and is currently acquired.
When was OPTIfarm founded?
OPTIfarm was founded in 2018. It employs 11 to 50 people.
Where is OPTIfarm based?
OPTIfarm is headquartered in Chesterfield, United Kingdom, in the Europe region.
How does OPTIfarm make money?
Two revenue lines are on record. Usage-Based AI Insights are the primary driver. The others are interactive Solutions.
Who are OPTIfarm's main competitors?
Direct peers on record are SoundTalks, Fancom, AfiMilk (AfiAct / S.A.E. Afikim) and FarmResult. Broad incumbents are Big Dutchman, DeLaval and Munters (parent). Emerging players are Connecterra, Cainthus and Hencol.
Does OPTIfarm have an API?
No public API is recorded for OPTIfarm.
What industry is OPTIfarm in?
OPTIfarm's product category is Livestock Intelligence Software. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFABAMAE, Decision Support & Prescriptive Analytics (Variable-Rate Rx, Crop Modeling). Its NAICS code is 112 and its SIC code is 200.