Smith and Brock

What Smith and Brock does

Smith & Brock is a London-based independent wholesaler of fresh fruit, vegetables, dairy, dry goods, frozen, and fine foods to the premium hospitality sector. Founded in 2016 by Joe and Nick, it operates from a single warehouse at Deptford Trading Estate (Unit 1, Blackhorse Road, SE8 5HY), serving Michelin-starred restaurants, fine dining establishments, hotels, and catering operators across London — including Waterside Inn, Core by Clare Smyth, Restaurant Story, Le Manoir aux Quat'Saisons, the Wolseley Group, Shangri-La The Shard, The Lanesborough, and Le Cordon Bleu London. The company discloses turnover of £30 million per annum and employs 180+ team members.

The product and service catalogue extends well beyond commodity wholesale. Core fresh produce is complemented by a fine foods programme (cheeses, meats, flour, dry goods) staffed by dedicated specialists; the Sur Mesure service sources direct from Marché de Rungis in France via in-market buyers Nico and Robin; the Bespoke division is a chef-led production solution (led by co-founder Marcus Eaves) supplying prepped produce to specification; and value-added lines include Fresh Prep (Parisienne, Parmentier, Jenga chips), Zest juices (made to order, no pasteurisation or additives), Fresh Pasta, and Fresh Stock. Sourcing is pan-European (UK, France, Italy, Spain, Netherlands, Sweden), and approximately 60% of orders are processed via EDI with an in-house ordering app, alongside a paper usage reduction of 40% and a 10% cut in second-delivery volume.

Revenue is generated through negotiated, quote-based wholesale pricing invoiced on a pay-as-you-go cadence, with a £50 carriage surcharge on orders under £125 plus VAT. Distribution is exclusively direct, handled through an owned fleet supplemented by VOK Bikes and Pedal Me for zero-emission London last-mile delivery. The company is privately held by its founders with no institutional investor, parent, or public-market backing identified. The digital footprint is limited to a Squarespace-hosted website, an Instagram channel, and a careers subdomain — there is no proprietary technology platform, no API surface, and no AI/ML capability described in the source material.

Name

Smith and Brock

Legal name

Smith & Brock Ltd.

Website

https://smithandbrock.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Smith & Brock is a London-based independent wholesaler of fresh produce, fine foods, and value-added prepared items, supplying Michelin-starred restaurants, premium hotels, and hospitality operators across London with a fleet-delivered direct-sales model and Rungis-sourced specialty produce.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Produce Wholesale: Primary revenue stream through the wholesale of fresh fruit, vegetables, dairy, dry goods, frozen, and fine foods to professional hospitality operators in London.
2. Bespoke by Smith & Brock Production Solution: A dedicated production solution service helping professional kitchens with bespoke produce preparation, billed as part of the overall supply relationship.
3. Smith & Brock Sur Mesure (Rungis Buying Service): Personalised buying service from Marché de Rungis in France, where dedicated experts source and select premium fresh seasonal produce for customers.
4. Fresh Prepared Produce & Zest Juices: Revenue from freshly prepared produce (hand-peeled, cut, diced items) and made-to-order fresh juices under the Zest brand, sold as part of the product catalogue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Smith & Brock is a London-based independent fresh produce and fine foods wholesaler supplying premium fruit, vegetables, dairy, dry goods, frozen and fine foods to Michelin-starred restaurants, fine dining establishments, award-winning hotels and catering operators. The company layers three branded services on top of its wholesale catalogue: Smith & Brock Sur Mesure (a personal-shopper buying service from Marché de Rungis in France), Bespoke by Smith & Brock (a dedicated production solution helping kitchens with prep and consistency), and Zest (made-to-order fresh juices), alongside in-house prepared fresh produce, fresh pasta and fresh stock.

Product overview

Smith & Brock is an independent fresh produce and fine foods supplier offering a comprehensive portfolio of products and services for professional kitchens. The core offering includes premium fresh fruit, vegetables, dairy, dry goods, frozen and fine foods sourced from UK and European suppliers. Key services include: Smith & Brock Sur Mesure (a bespoke buying service from Marché de Rungis in France), Bespoke by Smith & Brock (a dedicated production solution for professional kitchens), and value-added products including Fresh Prep (hand-prepared produce), Zest Fresh Juice (made-to-order juices), Fresh Pasta, and Fresh Stock. The company supplies Michelin-starred restaurants, award-winning hotels, and hospitality operators across London.

Differentiator

Problem solved

Functional benefit

Brands

• Smith & Brock Sur Mesure: Bespoke buying service sourcing fresh produce from Marché de Rungis in France, with experts Nico and Robin sourcing and selecting products for customers.
• Bespoke by Smith & Brock
• Zest

Products and services

• Fresh Produce (Fruit & Vegetables) Daily fresh fruit, vegetables, dairy, dry goods and frozen products sourced from a curated UK and European grower network, sold wholesale to professional hospitality kitchens in London.
• Fine Foods Speciality fine foods catalogue covering meat, poultry, speciality products, premium cheeses, flour and dry goods, sourced from UK, France and other parts of Europe and supplied to professional hospitality kitchens.
• Smith & Brock Sur Mesure (Rungis Buying Service) Bespoke personal-shopper buying service from Marché de Rungis in France, through which dedicated Smith & Brock experts Nico and Robin source, recommend and select the best fresh seasonal produce on each customer's behalf.
• Bespoke by Smith & Brock (Production Solution Service) Dedicated production solution service that supports London chefs and hospitality operators by developing and supplying bespoke prepared products to specification, acting as an extension of the customer's kitchen team.
• Fresh Prep (Hand-Prepared Produce) Freshly prepared produce range hand-peeled, cut and diced to specification at the warehouse, including Parisienne, Parmentier potatoes and Jenga chips, sold to professional kitchens to reduce in-kitchen prep labour.
• Zest Fresh Juices Made-to-order fresh juice brand including freshly squeezed orange juice and cold-pressed seasonal detox juices, produced without pasteurisation or additives and prepared within Smith & Brock's warehouse.
• Fresh Pasta Fresh pasta products prepared in-house at the Smith & Brock warehouse and supplied to professional kitchens as a value-added prepared ingredient.
• Fresh Stock Fresh stock products prepared in-house at the Smith & Brock warehouse and supplied to professional kitchens as a value-added prepared cooking base.

Quantifiable outcome

• Processing approximately 60% of orders via EDI and reducing overall paper usage by 40%
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• The Felix ProjectminorStrategic or Co-development PartnerPartnership with The Felix Project to minimise food waste by redistributing surplus and second-grade produce to communities in need, as well as to the company's sister restaurant Sylva.
• Osca Bio EnergyminorStrategic or Co-development PartnerCollaboration with Osca Bio Energy to transform food waste into renewable energy through advanced anaerobic digestion, helping reduce carbon footprint and overall waste disposal.
• Pedal MeminorChannel Partner/ Reseller/ DistributorPartnership with Pedal Me for last-minute courier deliveries using cargo bikes, supporting zero-emission delivery options for urgent orders in London.
• VOK BikesminorChannel Partner/ Reseller/ DistributorPartnership with VOK Bikes to introduce London's first wholesale fresh fruit & veg electric courier bikes for second deliveries. VOK's unique cargo bikes with built-in compartments enable multiple orders to be delivered at once, weather-resistant and equipped with safety features including ABS braking and traction control.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bidfood: Bidfood (part of Bidcorp) is the UK's largest foodservice wholesaler, distributing fresh produce, frozen, ambient and non-food to restaurants, hotels, and contract caterers. It is the most direct broad-line competitor to Smith & Brock's hospitality-focused wholesale model, although its portfolio is significantly wider and less premium-curated.
• Brakes Group: Brakes Group is a major UK foodservice wholesaler (now part of Sysco) supplying fresh, frozen, and ambient foods to restaurants and hospitality operators. Comparable to Smith & Brock on the wholesale-to-hospitality GTM motion and broad product mix, though Brakes is more volume-driven and less concentrated on premium fine-dining.
• Reynolds Foodservice: Reynolds is a regional UK foodservice wholesaler with strong fresh-produce credentials serving caterers, pubs, restaurants, and hospitality operators. Comparable to Smith & Brock on customer mix and product range; differs in scale and geographic concentration.
• Country Choice: Country Choice is a UK foodservice supplier focused on butchery, fresh produce, and food-to-go categories for hospitality and leisure operators. Closely comparable to Smith & Brock on customer base (restaurants, hotels, leisure) and fresh-produce-led assortment.

Regional players

• Pallas Foods: Pallas Foods is an Ireland-based broad-line foodservice distributor serving hospitality operators across Ireland and the UK. Comparable business model (wholesale to chefs and hotels), though geographically centred on Ireland rather than London.

Broad incumbents

• Total Produce (Dole plc): Total Produce, now part of Dole plc, is one of the world's largest fresh produce companies with extensive grower networks and European foodservice distribution. Comparable to Smith & Brock on fresh-produce sourcing scale and foodservice relationships, though significantly larger and broader across retail and foodservice.
• Greenyard: Greenyard is a leading European fresh, frozen, and prepared produce company serving retailers and foodservice operators across Europe. Comparable on fresh-produce sourcing infrastructure and pan-European grower relationships that Smith & Brock uses for its Sur Mesure offering.
• Sysco Corporation: Sysco is the world's largest foodservice distribution company, operating across North America and Europe (including the UK via Brakes Group). Comparable wholesale-to-hospitality business model at much larger scale, anchoring the benchmark for foodservice distributor economics.

Emerging players

• Bakkavor: Bakkavor is a UK-listed prepared-food manufacturer specialising in fresh prepared produce, meals, and dairy for major UK retailers. Comparable to Smith & Brock's Bespoke, Fresh Prep, and Zest value-added adjacencies, though Bakkavor is retail- rather than foodservice-anchored.

Others

• Compass Group: Compass Group is the world's largest contract foodservice and support services operator, representing a significant customer-side counterpart in UK hospitality. Not a direct competitor but a major adjacent player that shapes procurement patterns across the same hospitality customers Smith & Brock serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/smithandbrock
• Xx.com/SmithandBrock
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/smith-and-brock-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith and Brock