What Pedal Me does

Pedal Me (legally The Future Vehicles Company Limited) is a London-based pedal-powered logistics and passenger transport company founded in 2017, operating what it claims is the UK's largest cargo bike delivery fleet and the first FORS-accredited cargo bike fleet in the country. Its core offering is a same-day courier service moving parcels and cargo up to 150kg per bike (or 300kg with trailer) across Greater London, complemented by a passenger transport service, external City & Guilds accredited training, and a cargo bike logistics consultancy. The company operates a bespoke AI-powered routing platform that ingests live traffic, historical delivery data, and rider performance metrics to compute optimal multi-drop routes and enable real-time dynamic rerouting, paired with real-time tracking, proof of delivery, and a booking API for business customers.

Pedal Me serves a diversified customer base spanning food and beverage delivery (DabbaDrop, Pasta Evangelists, Padella, Pizza Pilgrims, Patty&Bun, Feedr, Crust Bros, The Salad Project, Pure, &Dine, EAT ACTIV, Redemption Roasters, Surplush), NHS trusts and healthcare providers, retail activations (IKEA Oxford Street), and individual B2C bookings. All riders are directly employed with DBS checks, City & Guilds training, and proper contracts, a deliberate differentiation from gig-economy couriers.

The business model combines a self-serve web app (pedalme.app) for individuals and SMBs with usage-based dynamic pricing (distance, time, weight, time of day, additional options) alongside a dedicated B2B sales team offering enterprise SLAs, custom invoicing, API integration, and direct communication via Slack or Google Chat. Revenue is generated from per-delivery transaction fees, hourly rider hire, training course fees, and consultancy fees, with a 2025 operating footprint of 120,529 deliveries, 335,301 km ridden, and 200,000 kg of CO2 avoided versus equivalent van deliveries.

Name

Pedal Me

Legal name

The Future Vehicles Company Limited

Website

https://pedalme.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Pedal Me operates a London-based cargo bike delivery, passenger transport, training, and consultancy business serving B2B customers in food and beverage, NHS healthcare, retail, and logistics, plus individual consumers via a self-serve app, using an AI-powered routing platform and an employed (non-gig) rider workforce.

Ownership category

akta.pro rank

Product category

Last-Mile Urban Logistics

NAICS

Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Local Document & Small Parcel On‑Demand Courier (TLAAADAA)

akta.pro secondary industry

Internal Logistics & On-site Courier Services (BPABAEAH)

Keywords

• Cargo bike delivery
• Same day courier
• Urban last-mile logistics
• Cycle logistics services
• Sustainable freight transport

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cargo and Parcel Delivery Services: Pedal Me charges per delivery/job based on a dynamic pricing model that accounts for distance, time, number of stops, time of day, advance booking notice, and additional options. This is the primary revenue stream, covering same-day courier, multi-drop, B2B freight, and scheduled deliveries across London's service radius.
2. Passenger Transport Service: Pedal Me provides passenger transport via e-assist cargo bikes for city travel, events, and camera dolly/filming support, charged per journey or timed booking.
3. Professional Cargo Bike Training: Pedal Me offers City & Guilds accredited external training for organisations and individuals looking to build in-house cargo bike fleets or ride commercially. Revenue is generated through training course fees.
4. Cargo Bike Logistics Consultancy: Pedal Me provides consultancy services for businesses, local authorities, and logistics providers transitioning from vans to cargo bikes, covering fleet planning, route design, microhub planning, and operational workflows.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pedal Me operates a pedal-powered cargo bike logistics and courier service across Greater London, providing same-day delivery of parcels, cargo (up to 150kg per bike, 300kg with trailers), and passengers using a fleet of e-assist cargo bikes. It offers bespoke business delivery solutions with API integration, route optimisation, and real-time tracking, alongside passenger transport, City & Guilds certified external training, and consultancy services for organisations transitioning from vans to cargo bikes. The company is the UK's first FORS-accredited cargo bike fleet.

Product overview

Pedal Me operates as a unified platform combining same day cargo bike courier services with supporting modules. The core offering is the Cargo Bike Courier Service for same day delivery across London (up to 150kg per bike, 300kg with trailers), supported by Business Delivery Solutions with API integration, route optimization, and direct communication channels. Adjacent modules include External Training (City & Guilds certified), Passenger Transport, Medical Courier Services, and Cargo Bike Logistics Consultancy for businesses transitioning from vans. Service tiers range from Micro Cargo (6kg) to XL Cargo with trailers (300kg), operating Monday-Friday 6:30 AM - 9:00 PM and weekends 7:00 AM - 7:00 PM across Greater London.

Differentiator

Problem solved

Functional benefit

Products and services

• Cargo Bike Courier Service

Quantifiable outcome

• 120,529 deliveries completed in 2025 across London
• +7 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

14 partnerships are on record, tiered minor and core.

• The Bike ProjectminorOthersThe Bike Project logo appears on Pedal Me's website as a partner/supporter. The Bike Project is a charitable organisation (nonprofit) that refurbishes donated bikes and gives them to refugees and asylum seekers in the UK. The partnership aligns Pedal Me's sustainable logistics brand with a social mission.
• DabbaDropcoreGTM or Marketing PartnerDabbaDrop is a London-based plant-based food subscription service using reusable stainless steel dabbas. Pedal Me provides same-day cargo bike delivery across London for DabbaDrop, enabling zero-waste food delivery. DabbaDrop promotes Pedal Me to its customer base as the preferred delivery partner, and Pedal Me showcases DabbaDrop as a case study on its website.
• FeedrcoreGTM or Marketing PartnerFeedr is a leading workplace food platform operating across the UK, Ireland, Netherlands, and Germany. Pedal Me provides cargo bike delivery for Feedr's office catering operations in London, ensuring fast, reliable, low-carbon meal deliveries to businesses. Feedr's brand credibility in corporate food helps position Pedal Me as a B2B logistics partner.
• Pasta EvangelistscoreGTM or Marketing PartnerPasta Evangelists is a premium fresh pasta brand operating delivery and dine-in services. Pedal Me delivers fresh artisanal pasta across London as a preferred logistics partner, supporting same-day delivery promises.
• Patty&BuncoreGTM or Marketing PartnerPatty&Bun is an independent London burger brand founded in 2012. Pedal Me provides burger delivery across London for dine-in, takeaway, and events, supporting the brand's logistics with a sustainable cargo bike fleet.
• Redemption RoastersminorGTM or Marketing PartnerRedemption Roasters is a specialty coffee company with a social mission to train prison inmates as baristas and roasters. Pedal Me provides coffee delivery across London as a logistics partner, supporting the brand's ethical supply chain.
• PadellacoreGTM or Marketing PartnerPadella is a London pasta bar with locations in Borough Market and Shoreditch. Pedal Me delivers fresh handmade pasta across London as a preferred delivery partner.
• Pizza PilgrimscoreGTM or Marketing PartnerPizza Pilgrims makes Neapolitan pizza and delivers across London. Pedal Me provides cargo bike delivery supporting quick, fresh pizza delivery to customers.
• PurecoreGTM or Marketing PartnerPure is a London-based healthy food-to-go brand with cafés across the city. Pedal Me delivers catering orders across London quickly and sustainably, ensuring food arrives fresh.
• The Salad ProjectcoreGTM or Marketing PartnerThe Salad Project is a London-based healthy food brand serving customisable salads and bowls. Pedal Me delivers catering orders to offices and events across London.
• SurplushminorGTM or Marketing PartnerSurplush is a sustainable business supplies service offering products through a Buyers Club. Cross-promotional codes (PEDALME20) drive mutual customer acquisition between the two sustainable brands.
• &DineminorGTM or Marketing Partner&Dine curates restaurant-quality meals for home delivery in London. Pedal Me provides cargo bike delivery as a sustainable logistics partner.
• EAT ACTIVminorGTM or Marketing PartnerEAT ACTIV is a fast, fresh, functional food brand with kitchens in Soho, the City, and St Paul's. Pedal Me delivers food orders across London as a preferred logistics partner.
• Crust BrosminorGTM or Marketing PartnerCrust Bros is an award-winning London pizzeria with locations in Waterloo, Earl's Court, and Covent Garden. Pedal Me delivers handmade pizzas for catering, events, and offices across London.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gnewt: London-based cargo bike delivery service focused on sustainable urban logistics for businesses. Directly comparable all-bike courier model serving the same London enterprise customer base.
• Zedify: UK-based cargo bike parcel delivery network operating across multiple cities including London. Operates the same all-bike fleet model with B2B focus and zero-emission positioning, making it the closest like-for-like peer to Pedal Me.
• Mums In The Wood: London-based cargo bike courier and fulfilment company providing same-day, last-mile and event delivery using e-cargo bikes. Direct head-to-head competitor in the London cargo bike courier market.
• Eagle Couriers: UK same-day courier with strong London presence, serving SMEs and enterprises with time-critical deliveries. Comparable on customer base and same-day courier positioning, though uses a mixed vehicle fleet.
• Stuart: European on-demand urban delivery platform operating across the UK, France, Spain and Poland, connecting businesses with couriers via an app. Comparable on same-day urban B2B courier positioning and technology-led routing, with broader geographic footprint.

Broad incumbents

• CitySprint: UK's largest same-day courier network with van and multi-modal fleet. Operates the same same-day B2B courier market but at national scale and with a predominantly vehicle-based fleet, representing both a competitive incumbent and a potential cargo bike convert.
• Addison Lee: London-headquartered courier, private hire, and same-day delivery group. Overlaps with Pedal Me on same-day London courier demand but offers a broader portfolio including cars, vans, and global services.
• DPD Local: Major UK parcel delivery network and part of Geopost. Operates broadly in the same urban last-mile market and is actively piloting low-emission delivery modes, making it both a large incumbent and a potential cargo bike competitor.
• Evri (formerly Hermes UK): One of the UK's largest parcel delivery companies, operating a door-to-door network across the country. Competes in the broader last-mile parcel market that Pedal Me also serves for B2B and heavier parcel use cases.
• Whistl: UK door-to-door delivery, fulfilment, and mail services company. Provides last-mile and parcel services comparable to Pedal Me's B2B delivery and SE1 last-mile hub offering, but at national scale and predominantly via larger vehicles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pedalmeapp
• LinkedInlinkedin.com/company/pedal-me
• Instagraminstagram.com/pedalmecouk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal Me